The Pinnacle of Life in the United States

"Based on the development of a convenient Internet network, an organization or individual conducts a series of business activities on products and services, so as to achieve the whole process of meeting the needs of the organization or individual. Network marketing is an integral part of the overall marketing strategy of an enterprise and is based on the Internet On the basis of Internet features, marketing methods to achieve certain marketing goals.” Lu Ning’s next words seemed to open a new door. This topic has never been discussed before, although these bigwigs, I still don't know much about Lu Ning's topic, but this does not affect the thinking of the big guys.

"Of course, network marketing can be defined as: network marketing is based on the Internet and social network to connect enterprises, users and the public, and deliver valuable information and services to users and the public, and plan to achieve customer value and corporate marketing goals. , Implementation and operation management activities." Lu Ning picked up the marker and wrote a few words on the whiteboard on the podium. These few words are exactly the core idea of ​​Lu Ning’s speech today.

"Mr. Lu, then, are you referring to online sales that were hyped up some time ago?" At this time, Ian Perle, who had been listening silently, suddenly asked that this is also the course of this kind of course. The big guys can also raise their own questions and discuss with each other anytime and anywhere.

"Well, Mr. Iin Pell, it seems that you still have some misunderstandings about what I said about online marketing." Lu Ning did not feel unhappy because Iin Pell interrupted him, but instead smiled slightly. Pointing to the internet marketing words on the whiteboard, I continued to explain.

"The network marketing I mentioned is not online sales, and it does not mean website promotion. Network marketing is a means rather than an end. It is not limited to the Internet, nor is it equal to e-commerce. It does not exist in isolation and cannot exist without the general marketing environment. It should be seen as the application and development of traditional marketing theories in the Internet environment.” When he said this, Lu Ning felt a little thirsty. Hey, what should I do if I take a sip of water?

Perhaps seeing Lu Ning's drooling action, a big man sitting in the front row immediately passed the unopened mineral water beside him to Lu Ning, and even though it was just ordinary Evian mineral water, For Lu Ning, who has a dry mouth, it was raining in time. He opened the lid and took a big sip: "Okay, thank you gentleman. Of course, if you have a lot of mineral water, please give Miss Qin a bottle of trouble. Well, we came in a little hastily today, without preparation."

Lu Ning's words caused a burst of laughter. Of course, the big man was a little bit dumbfounded. Who had nothing to do and brought so much mineral water to class. Okay, he also brought 2 bottles, but Lu Ning said so. , I had to hand another bottle of Evian to Qin Lan. Qin Lan smiled for a while and said "thank you" with a smile, and the result was mineral water.

"Well, everyone, let's continue, broadly speaking, enterprises use all networks (including social networks, computer networks; corporate intranets, industry system dedicated line networks and the Internet; wired networks, wireless networks; wired communication networks and mobile communication networks, etc.) ) The marketing activities carried out can be called network marketing. In a narrow sense, all marketing activities that use the Internet as the main marketing method to achieve certain marketing goals are called network marketing. A definition of marketing, Lu Ning, who had drunk water, defined his own experience in this area in one breath.

I have to say that this view of Lu Ning is indeed novel, and the explanation is very complete. Although these bigwigs may have indigestion for a while, what Lu Ning said, but this is enough for everyone here. , Open a window, as for the subsequent application or exploration, this is not Lu Ning's responsibility.

After Lu Ning finished speaking, he opened the bottle cap again and took a sip of mineral water. Then he gestured to the professor and returned to Qin Lan to sit down.

"Well, thanks to Mr. Lu Ning for the discovery. Seriously, I can’t wait to study the topic that Mr. Lu Ning just described. I have heard of such remarks more than once, but It’s not as comprehensive as Mr. Lu Ning’s. It can only be said that Mr. Lu Ning has once again been at the forefront of the world in this field.” This is the professor’s last concluding speech, and it’s still He spoke highly of Lu Ning.

"Well, I really regret that Mr. Lu Ning is not a student of our MBA class. Oh, of course, according to Mr. Lu Ning's actual level, I think he should appear in me now. Well, it’s a shame. Dangyan, I also envy Columbia University. They have such outstanding students as Mr. Lu Ning.” Seriously, the professor’s evaluation of Lu Ning is not high, and even said , Has been placed on the same level as myself.

These big guys in the audience did not have any expressions of opposition or unwillingness.

After class ~www.wuxiaspot.com~ the big guys wanted to ask Lu Ning for some more advice. However, it is a pity that Lu Ning left the classroom with Qin Lan directly. There was no way. Just in time, Lu Ning Ning and Qin Lan hadn't even eaten lunch. After one and a half hours of class, Lu Ning was already hungry.

Moreover, Lu Ning wanted to try Cambridge University food, so he couldn't wait to take Qin Lanshan with him.

Well, although I haven’t been able to discuss anything with Lu Ning, I have learned a lot in this lesson, especially the strategy of “Internet marketing” that Lu Ning said. It seems that I should also bring these with me. The executives of the company or the group will work together to study, maybe in the near future, this is the foundation of standing still.

Almost all the bigwigs present had such thoughts. It is foreseeable that the remarks made by Lu Ning today at Cambridge University will be spread to the entire economic circle in a very short time. As for How many people will regard it as a classic, and how many people will sneer at it? That's not what Lu Ning thought about.

At this time, Lu Ning is sitting in an English restaurant. Well, England does not pay much attention to lunch. Generally, it is mainly sandwiches. In addition, now that the meal is over, Lu Ning and Qin Lan are left in the restaurant. Guests at this table.

"Try it, the grilled lamb chops here are good." Qin Lan recommended. For British dishes, Qin Lan doesn't like it very much. However, these restaurants gave Qin Lan a good impression. He came here more than once, so he recommended it to Lu. rather.

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