The Pioneer of the Rebirth Era

Compared with being cautious and cautious before, this time the Ministry of Telecommunications seems to be very confident in the internal system and the technology it has mastered. Therefore, no single place was selected as a pilot.

Instead, the four communication companies were allowed to start the mobile phone real-name registration business from the first-tier cities, and then extended to the second- and third-tier cities. As for the backward township areas, it will take three to five years to gradually popularize.

It seems a little aggressive to launch it in all first-tier cities, but considering the underdeveloped network and communication in grass-roots towns and towns, it will take three to five years to slowly popularize.

Such a plan requires speed and speed, and calmness and calmness. It can be said that they are very satisfied from top to bottom, but there is a little doubt about how to guide citizens to actively apply for real-name mobile phone cards.

Some people think that there is no need to give any preferential policies at all. After the official launch of this policy, all mobile phone cards in first-tier cities must be registered under the real-name system.

There are only four communication companies in China, as long as they have a unified caliber. Then this policy can be implemented very well, and there is no need to hold any activities and discounts to guide it.

And these days, except for a very small number of people, most mobile phone users change their cards very quickly. One account for going out to work, one account for returning home for the New Year, and another account for going to another place next year when you go out to work.

So with such fast and frequent number changes, it will take at most one or two years. When the mobile phone real-name system is extended to the next level, maybe once I go home for the Spring Festival, or maybe I change places to work, the mobile phone number that was not used before will be replaced by the real-name system.

Yang Dongxu has no opinion on this point, after all, he can get things done without giving preferential treatment, so there is no need for him to jump out and be a good person.

The doubtful place is: whether to cancel the roaming fee.

The mobile phone real-name system is very helpful for stabilizing customers, so the four major communication operators naturally responded positively to this policy. However, the mobile phone card after the real-name system obviously cannot be billed as arrears like the previous mobile phone card. I feel that the arrears are too much and I simply throw it away and replace it with a new mobile phone card.

The real-name mobile phone card needs to be canceled at the business hall when it is no longer used, and the mobile phone card cannot be in arrears when canceling, otherwise the number will definitely not be cancelled.

Therefore, as long as the real-name system is used to apply for a mobile phone card, the mobile phone card is basically bound, and the frequency of mobile phone users changing cards will be greatly reduced.

However, if the roaming fee is not cancelled, what will happen to the bound mobile card during the holidays, or if I forget to cancel the mobile phone card when I go home and go to work in another place next year?

Therefore, Yang Dongxu's opinion is to reduce the roaming fee appropriately, so that one person can travel all over the country with one real-name mobile phone number. Naturally, customers can be bound more firmly, instead of making mobile phone users troublesome and constantly running to the business hall.

And considering this in their own interests, communication operators are naturally unwilling. After all, mobile phone roaming fees are currently one of the major sources of income for communication companies, so it is very painful to be cut off like this.

"Reducing the frequency of mobile phone users changing their mobile phone cards will greatly help to improve customer loyalty to communication companies and consumption stability.

Moreover, the real-name mobile phone system also has a deterrent effect on preventing some fraudulent text messages and other illegal activities. In other words, this matter is beneficial to our communication companies, and it is beneficial to the country's management of rectifying the random thinking of the communication industry.

But we can't turn this beneficial thing into a trouble for mobile phone users. Considering customers and improving service quality from the perspective of customers is the quality that an enterprise should possess to become bigger and stronger. " Yang Dongxu said.

It was he who put forward the point of view, so he naturally wanted to come out on the platform. Of course, while on the platform, we should also emphasize our own catfish effect. From the perspective of customers, it is undoubtedly in line with the high-level requirements for exercising muscles in the communication industry. But the other bosses must be tired of it, after all, it will cost them a lot of money.

Of course, Yang Dongxu would not offend all these people to death, they are all colleagues, and they are all people of status. He has not yet reached the level of thinking that dares to die generously for the people of the world.

So after sorting out a commanding height first, seeing the faces of several other communication company CEOs look bad, he continued to say: "If canceling the roaming fee is troublesome, I have a compromise, one is to change the card for free in other places.

For example, a client worked in Shenzhen this year, but went to Shanghai next year. Then he can go directly to the business hall of the Shanghai mobile phone card to apply for the transfer service, and transfer the place of ownership from Shenzhen to Shanghai.

This approach is beneficial to us and can further bind customers. After all, many customers use China Unicom in this place this year, and they may use China Mobile next year if they change places. "

This method made the bosses look a lot better, and Yang Dongxu, who always felt that he was not doing human affairs, finally said something human. In this case, at most, the business of a business hall has been added. But it is worthwhile to bind a customer in this way.

And it does not affect the charging of roaming charges, after all, you do not start this business. At that time, people will really go to work in other places, and they will not be able to apply for number migration. The most likely approach is that the mobile phone user throws away the mobile phone card and applies for one. After the real-name system is launched, the binding to customers will lose its meaning.

What is the difference between this and the non-real-name system where everyone changed their mobile phone number when they went to a place?

More importantly, there is no need to reduce or even meet roaming charges. Anyway, if you change a place to work, you cannot transfer the number, and the mobile phone card will be thrown away and replaced with a new one. There is no roaming fee in the first place.

Therefore, the communication company will not lose anything, and those who are on business trips, the roaming fee is still charged, and there is indeed no loss. So everyone nodded in support of the proposal.

"What about going home during the holidays? Now I go home during the Spring Festival for at least a week, and at most a month or two. How about using mobile phone roaming charges during this period?" Minister Huang asked.

The hearts of the bosses who had let go were raised again, and Bai Feng couldn't help but glance at Yang Dongxu. It's just that this guy has nothing to do, just arrange the implementation of the real name system, and it's nothing to ask for roaming charges.

Now Minister Huang obviously feels that what Yang Dongxu said just now is from the customer's point of view, and he can't let a new policy be convenient for him, but it is troublesome for customers. He agrees.

Because for the communications industry that wants to go global, this is a service that must be implemented. Otherwise, in foreign countries, it is not only your four companies that can choose, there are many other communication companies. So the muscles in this area must be exercised.

"Get a monthly roaming subscription service, for example, 30 yuan for a monthly roaming subscription service, and you will get 30 minutes of talk time as a gift. Then, after you apply for this service, you will not be charged roaming service fees if you make calls in other places in the country where the mobile phone card is not located within one month. , will only be charged according to long-distance calls." Yang Dongxu thought for a while and said.

Minister Huang looked at Yang Dongxu with more interest. Obviously, the cancellation of free shipping just now undoubtedly meant asking for a lot of money to pay back the money. Mobile phone card migration and monthly roaming service are undoubtedly Yang Dongxu's real purpose.

Of course, if it is possible, Yang Dongxu naturally wants to do it in one step and cancel the roaming fee directly. But this thing is not something he can do if he wants to. Leaving aside the technical aspects, the current environment alone cannot make such a big step, otherwise it will be easy to talk about it.

In the last life, it was not until 2017 that the three major operators jointly announced the cancellation of domestic roaming charges. And this year is only 2002, how can it be possible to bridge the 15-year gap in one step?

So what he can do now is to open a window to facilitate mobile phone users at the same time. Let operators make some changes in advance, and then gradually map them step by step. After the technology is further in place and the operator sees that although the roaming fee is very tasty, it is not a fat that cannot be let go, then it should be canceled directly.

"The monthly roaming subscription service is actually not less profitable than charging roaming fees. In fact, in my opinion, canceling roaming fees is more profitable than actually charging roaming fees." Seeing Minister Huang supporting him, the other bosses said nothing. Yang Dongxu said .

Bai Qian rolled her eyes, this guy talked back and forth.

Seeing the reactions of several people, Yang Dongxu touched his nose, decided not to talk about it and said: "Roaming charges are actually suppressing the generation of mobile phone charges.

For example, for people with average incomes, it costs hundreds of dollars to make casual phone calls for a few hours at home during the holidays, and most of them cannot afford this consumption.

Therefore, try not to call when you go home during the Chinese New Year, even if you answer the phone, you will hang up after saying a word in a hurry. Unless there is an emergency, otherwise the roaming fee is really not a lot of money.

But it's different to apply for this roaming package. First, you can collect it directly for 30 yuan. A 30-minute free call may be enough for one day, or even one call.

Then the user knows that he has a roaming package, and he only charges 30 cents a minute for a long-distance call, instead of a high roaming fee.

Isn't it common for half an hour and an hour to make New Year's greetings while contacting other places, or to talk on the phone with a girlfriend in a different place? In this way, overall, it is actually more than saving the cost of not calling. But customers are happy. "

Yang Dongxu's words couldn't help but make several people fall into deep thought, while Minister Huang's eyes flashed brightly.

In fact, his ideas and opinions are not very profound, and it is not beyond the imagination of many people. It's just that what the people who think of it doesn't work, or the current corporate standard thinking is too serious.

For example, there is no businessman who does not drink blood, how can a businessman make money if he does not drink blood?

But domestic companies are very interesting, that is, I lie on your body to suck blood, and you still call me Laozi, and if it’s okay, I will punch you twice, and I feel that I am awesome. Therefore, there are always many contradictions and unpleasant things.

Foreign companies are different, they play very slippery. I lie on your body to suck blood, and I am willing to serve you as a grandson. Then unknowingly empty your wallet when you feel like you really are God.

Therefore, in the eyes of most people, foreigners are civilized, and product quality and service are good. But in fact, the essence of businessmen is not different. It's just that one is forced to let you be deceived, and the other is willing to be deceived.

It is precisely because of this that, with the continuous opening up of the domestic market in recent years, foreign companies have become popular. At this time, if many domestic companies really have poor technology and their products are not as good as people, let it be.

But the products are obviously better than foreign ones, so why can't they sell?

At this time, a large group of entrepreneurs or experts jumped out, and began to scold the Chinese people for their admiration of foreigners and their spinelessness. Everything is better in foreign countries, and the moon in foreign countries is rounder than that in China.

Yang Dongxu has always sneered at people who worship foreigners, but he is on the side of these people who worship foreigners in this matter.

Spend the same money and sell the same product. One gives you the feeling that ‘I’ll buy it or not, get out of here, and the other one will serve tea and water from the moment you enter the door, and you’ll take a sip of ‘you’. If it’s you, where do you spend your money?

And when many foreign companies began to localize and began to bully customers, domestic companies finally realized the importance of service and began to increase.

Although foreign companies seem to be stagnant year after year at the beginning of their domestic operations, it seems that the real rise of domestic companies has finally surpassed these outsiders. But in fact, people have already made a lot of money.

And internationally, what they provide is still a high level of service and quality. Those products and services that have not been affected by the localization of the "shop bullying" still make many domestic companies unable to compete.

Therefore, in Yang Dongxu's view, the rise of the domestic economy and the increase in hard power are indeed gratifying. But in terms of soft power, there are too many areas that need to be strengthened. It is better to do it sooner rather than later, so that we can have our own combat effectiveness in the international arena earlier.