The Pioneer of the Rebirth Era

At the beginning of March, the late spring cold ended, and the weather finally began to take a steady pace of warming up. People who are exposed to the sun all look lazy.

The negotiation between Rising Sun Technology and BMW Motor Company has basically been completed, and there is only a signing ceremony to be held. But Yang Dongxu didn't want to attract too many people's attention, so he didn't promote it much.

Just prepare the contract and ask Chen Xin from Shanghai to sign it on his behalf. There is no need for him to make a trip to Shanghai. So before he set off for the UK, his busy focus was still on YY.

But because he has too many cards to play, YY Yang Dongxu is not worried. Now the main work energy is put on the music platform and video website.

At present, the pre-entry company has basically completed, and YY Music and YY Video have entered the stage of trial operation. As a supplementary part of the YY aircraft carrier.

Although the introduction of these two software does not mean to target CC and MM. But it is only a restriction that only YY accounts can log in.

Let these two companies start to scold their mothers collectively, there is no way that the three parties are fighting in the chat software market. As a result, YY was very unruly and called two helpers. Isn't this obvious bullying?

Bullying or not bullying Yang Dongxu doesn't know, anyway, he attaches as much importance to these two platforms as the company's core industry game department.

"Making online operations instead of offline?" Qiu Bosong looked at Yang Dongxu with some puzzlement.

Let’s not talk about the video website, the recordings are all copyrighted old movies and TV series. Although the click-through rate is rising, the specific profit is not yet visible.

But the music website has experience in foreign easy-to-listen technology, not to mention the role of music charts in promoting new songs, which is definitely an existence that makes all record companies jealous.

Especially now that YY users have broken through the astonishing 10 million mark, and some music websites have a conversion rate of more than half. With such a large user base, a little promotion fee for new songs is a huge fee.

Even if Rising Sun Technology finds a few good songs, it can easily support several good online singers, and then start to harvest and make money. Therefore, Qiu Bosong was very puzzled by Yang Dongxu's statement that he would not do offline.

"YY, 361, and 361 Guardian, the game departments under them are all developing rapidly. We can't spare manpower now, and get another entertainment company to supplement Rising Sun Technology.

Or there is no need to get this thing at all. Now that the YY platform has been launched, we can cooperate with other companies. They want to use this platform to promote their newcomers, so they should give advertising fees a fair deal. " Yang Dongxu said.

Create a separate entertainment department to step into the entertainment circle, let alone whether it will cause overlapping waste of resources with Haina Entertainment. The entertainment industry alone is not something you can get into if you want to.

Don't look at the people in the entertainment industry who seem to be very kind to Heiner, even smiling most of the time. In the face of a newcomer, the company can teach you how to behave in minutes.

But if you let Haina come out on the platform, you might as well cooperate directly with Haina and hand over the offline to Haina. After all, they are professionals, so why do they have to set up an entertainment department in Rising Sun Technology?

"You mean we only want to build this platform well. As for who pays for the promotion on our platform, it depends on how much money he gives to go on stage, whether it is Haina or other companies?" Qiu Bosong pondered a little taste .

Compared with getting an entertainment department to come out and do it alone, this platform seems to have a better future. After all, as long as the platform is large enough, you are not afraid of not having partners, nor are you afraid of not being able to sell at a price. If this platform is operated as an entertainment company with an iron-clad platform, it will be an extremely awesome existence.

"Including Haina, but now the music copyright basically belongs to Haina. So if you go too far and brother Li Zongsheng comes to trouble you, I won't speak for you." Yang Dongxu said with a smile.

"How can it be?" Qiu Bosong's face suddenly became embarrassed, and only then did he realize that the music platform has made great efforts today. In addition to the copyright of the song, even the predecessor of the website was packaged and taken from Haina.

"Our company must take care of it, but while taking care of Haina, as long as other companies pay. We will help promote the non-signing of exclusive agreements.

But not everyone gives money to promote it, and the quality inside is also underestimated. A platform that is big enough can create singers, and a singer that is good enough can also add credit to the platform.

As long as there is a slight sign of profit on the music website, Parkson and Feixun will definitely follow up quickly. Don't let other people's songs get better than the other, and our side is full of stinky shit, so it will be fun. "Yang Dongxu reminded.

Yang Dongxu has no objection to collecting advertising fees, but there must be a certain degree of control. If you want to bid for rankings like Baidu, whoever has the most money will be the father, and it doesn't matter whether the things they promote are true or not.

"I understand that." Qiu Bosong nodded, "But can the offline companies of other companies cooperate with each other?"

"This is a good idea." Yang Dongxu pondered for a moment and said: "In this way, when collecting advertising fees, you can sign an offline cooperation contract.

For example, the platform charges less promotion fees for new songs of some online singers, but waits until the other party becomes popular. When participating in offline commercial performances and concerts, our platform needs to take part of it. "

If you only receive advertising fees, Internet singers are a relatively new thing. Everyone has no idea how much profit will be made, but Yang Dongxu does, so he wants the platform to increase the advertising fee.

But other record companies don't know what to do, and they definitely don't want to pay so much money. It is a very good cooperation model to tentatively extend online publicity to offline cooperation and distribution of benefits. This dispels the concerns of record companies and can also increase the income of music platforms.

One piece of news that he remembers very clearly is the song "Mouse Loves Rice". It is said that the surroundings of this song made a total of 100 million. But the part that these 100 million singers get must be very little, and most of it is the money earned by the operating company. This shows how terrifying an online singer's ability to attract money offline is if he manages well.

In addition, many online singers are actually short-lived, and very few can persist in being active in the music scene. So on the surface, it seems that the platform will support artists for other record companies.

In fact, as long as they reap the profits of one or two popular songs from Internet singers, YY can make a lot of money. After all, not everyone is as prolific as Zheng Yuan, Dao Lang and others. After most online singers have one or two masterpieces, their talent gradually fades away.

"Well, I'll contact Heiner first to make a sample. At the same time, I will also talk to Heiner and ask them to trouble Parkson and Feixun with the copyright of the song, lest they be so picky. There is no music website. Let's see how they play music?" Qiu Bosong snorted coldly, obviously still disgusted by the other party's imitation of the space show.

"Let's forget about Hainaka's music copyright. There are too many loopholes in our domestic copyright environment. The awareness of copyright on the Internet is even more vague now. If you really care about it, it may not necessarily lead to good results in the end.

So I have already said hello to Haina, and I will test the pressure of the two companies first. Then whether the other party wants film and television copyright for a video website, or song copyright for a music website, they will be packaged and sold to them. Of course, the price must be higher than that of Rising Sun Technology. "

"You do this." Qiu Bosong frowned. He always felt that his boss's decision was a bit elbow-out.

In other words, they are patronizing the interests of Haina Company, and treat Rising Sun Technology as a little girl.

"You still haven't seen the essence of the matter clearly." Yang Dongxu looked at Qiu Bosong and said, "Whether it's a music website, a video website or a background show. The key to winning or losing here is not at all whether Heiner gives the copyright to whom.

The real core is the user base, so don't look at the music website as if it can make a lot of money immediately and mistake the center. YY is still the core of the final competition.

As long as we have enough YY users, we can even grab all the users of Parkson and Feixun. At that time, we with a huge user base were the most powerful existence. No matter how many film and television copyrights and song copyrights they hold in their hands, it is a dead end. Without users, what is the record company still promoting on their platform? Go up and enjoy the cool breeze? "

Qiu Bosong, who was frowning a little at first, showed a look of sudden realization. During this time, YY's grades were very good. Coupled with the fact that music websites can suddenly reap huge profits, he is indeed a little dizzy. I almost lost the watermelon and picked up the sesame seeds.

But my big boss is a bit bad. Don't think about whether it is Parkson or Feixun who want film and song copyrights, the contract period of copyrights will start at three years, or even five years.

But it doesn’t take five years for YY to kill these two companies, or even three years, or it can be said that they can kill each other within one year by playing all their cards.

So Yang Dongxu asked Haina to sell the copyright to Parkson and Feixun, apparently taking a knife to cut a piece of meat while the two seemed to be fat.

I don't know if when CC and MM are defeated by YY, the heads of these two companies will be angry and vomit blood if they know that they have been squeezed by Yang Dongxu in advance.

"What kind of eyes do you have?" Yang Dongxu glared at Qiu Bosong.

"No, no. I just feel that the big boss's foresight and foresight is really admirable. I almost made a small mistake before." Qiu Bosong laughed.

"It's strange to believe you." Yang Dongxu rolled his eyes, he has experienced the baptism of the Internet in later generations. How could it be impossible not to see the way Qiu Bosong looked at him just now, as if looking at an old Yinbi.

Of course, Yang Dongxu obviously wouldn't admit this title. Using various methods to weaken the opponent is a normal commercial competition. How can it be an old silver coin?

"Okay, it's useless to stop talking to you here. The video website has almost recorded it, taking advantage of the cooperation between the music platform and other record companies. See if you can get some of the latest film and television works on the website .

Starting with the movies, anyway, after those movies are removed from the theaters, it is very tasteless for the film and television companies. They can still earn a little bit by selling the copyright to us.

But don't be foolish enough to get a buyout price, as time goes on, the number of movies played will become lower and lower. No one may have watched it until the last month.

After all, there are too few classics that people can keep looking back on, so when signing the copyright, see if we can create a cooperation model that is beneficial to us based on the number of views. "

"Then I'll have a meeting with the people below to discuss it. It's really not cost-effective for us to buy out directly, even if some film and television companies have a record department. Cooperate with the record department and use the movies that have been removed from the shelves as extras. Yes." Domestic film and television copyright protection is indeed not as perfect as foreign countries.

After the movie is off the shelves, you can also sell videotapes and other peripherals to make a second wave of profits. Sometimes the second wave of profits is even higher than the box office. But if you don’t make a lot of money in the theaters in domestic movies, it’s basically like going to the street, and you won’t be able to develop much value in the future.

"You can figure it out. If there is anything you can't decide, tell Sun Yang and let him communicate with me. I will stay in China for another week at most, and I will go to the UK. The time I will stay there is uncertain. The company will I leave it to you." Yang Dongxu said.

"I understand." Qiu Bosong nodded.

He didn't feel anything wrong with Yang Dongxu using this method to improve Sun Yang's status and influence in the company.

After all, the assistant to the chairman is the eyes of the big boss in the company, so why do you want to show dissatisfaction with the eyes of the chairman?