The Pioneer of the Rebirth Era

When Yang Dongxu arrived in the meeting room, all the people attending the meeting had already arrived. To his surprise, Chen Xin also came.

Now Chen Xin is not only the person in charge of the investment department of Rising Sun Technology, but also a shareholder of BMW AG, and concurrently serves as the deputy manager of the finance department.

However, her deputy manager is obviously a temporary position, but even a temporary position has a lot of power, especially for some financial accounts of BMW Motor Company, she can basically check and audit the accounts in person.

Regarding the transparency of the company's financial accounts to shareholders, there is already a precedent for Qian Liang and others. Therefore, the company didn't feel anything wrong with Chen Xin, the new shareholder, who usually audited the company's accounts.

Especially when he was new, it wasn't Han Jun, the general manager, who brought her to get acquainted with the company. It was Wu Aibing, the head of the Supervision Department who didn't work in the company but felt everywhere. This makes many people have no opinion. There are many sensitive things that even actively choose to repay.

"The car sales in the new quarter are good, up 5.62 percentage points year-on-year. Among them, the sales of imported cars continue to rise, and the performance of the sports car series has not been satisfactory before. The results of this quarter are also very gratifying."

At the beginning of the meeting, Han Jun made a report first, and the report must be nice first. Of course, the company's senior executives know Yang Dongxu's temper, so after talking about the uplifting and happy side. What followed was naturally some unpleasant things, and this was what Yang Dongxu wanted.

"Compared with the continuous increase in sales of A4, A6 and Mercedes-Benz S series, our newly launched SUV models have experienced a significant decline in sales after the hot launch.

There are three reasons for this result. One is that although the SUV technology is not mature, at the same time, there are some things that cannot keep up with the technical reserves and vehicle configuration of new models.

The second reason is that many car manufacturers currently have launched SUV models. In particular, Volkswagen, Germany's BMW, Toyota, etc., whose technical reserves are not inferior to ours, and even stronger than ours, have also launched SUV models one after another. It has had a certain impact on our sales.

The third point is the fuel consumption of SUVs. We have not always had an advantage in this aspect of technology. After all, whether it is the Audi series or the Mercedes-Benz series.

While designing advanced and stylish models, we still pay attention to German quality. Therefore, the weight of the car has always been one of the highest among similar models. Because of its own weight, other car parts have been simplified as much as possible, but the fuel consumption has not been reduced. "Han Jun sat down after reporting, and the meeting room fell into silence.

Maserati started out as a sports car. People who drive sports cars don't care about fuel consumption, so Huaxia BMW has this inherent deficiency in this regard.

Although the Audi and Mercedes-Benz series that were launched later have realized this and increased investment in research and development funds, the results have not been so ideal.

In addition, whether it is a heavy Audi series or a commercial Mercedes-Benz series, it does not matter if the fuel consumption is slightly higher. After all, where the configuration and weight of the vehicle are placed, it is worth driving this car.

And quality has always been the word-of-mouth that BMW insists on building, so the fuel consumption is a little higher than similar models, and consumers can accept it.

But SUVs are obviously different. First of all, the size and weight of SUV models are placed there, which has already raised fuel consumption. In addition, BMW's technology in high fuel consumption is not good enough, so the fuel consumption of this model has undoubtedly increased.

Putting it all together in this way, compared to the fuel consumption of Japanese cars that have always been advertised as fuel-efficient and energy-absorbing, it is really incomparable. It is even higher than the German cars that have always had oil burning problems and high fuel consumption.

In this way, after consumers have seen the freshness of SUVs, which are off-road and new business models, at the beginning. It's like men and women have passed the sweet period after marriage and started to enter the ordinary life.

Consumers are not stupid. Although hundreds of thousands of cars have been bought, many people feel that the amount of gas is only how much. But many customers care about this. In the future, it seems like online shopping in the later generations, you can buy things that cost hundreds of dollars or thousands of dollars, but you don’t want to pay for the express fee of one dollar, so you don’t want to buy all these things.

"The SUV market can be deeply cultivated, so the problem of fuel consumption must be strengthened. If it is not possible, the mid- and low-end models can be reduced under the premise of ensuring quality.

Since fuel consumption is our own shortcoming, many competitors use this to suppress us. Then try to avoid the disadvantages and highlight the advantages.

For example, the quality reputation we have accumulated over the years, and the safety of our cars, as well as after-sales service and so on. In short, even if this market cannot achieve profitability now, it must not be lost. "Yang Dongxu said after a moment of pondering.

The construction of road transportation in China is now faster than that in the previous life. It is not impossible for cars to go to the countryside for up to three years, but compared with the roads in big cities, the roads in rural areas are undoubtedly more bumpy.

Therefore, SUV has become the first choice for many rural people to buy a car, and rural people also feel that such a car looks very dignified.

Therefore, when the city began to call for energy saving and emission reduction, many office workers mostly chose to buy cars in order to save some money. At least seven out of ten cars in the countryside are SUVs.

Of course, BMW has always taken the mid-to-high-end route. Even the Audi A4, the current worst boss model, starts with a base of more than 200,000 yuan. It is common to make a little preparation of 300,000 yuan.

In the low-end market of SUVs purchased in rural areas in later generations, domestically-produced vehicles and joint venture vehicles are the dominant players in the market. But a few years later, out of a hundred people who buy SUVs in rural areas, one will buy a BMW SUV, which is also an extremely huge market.

What's more, BMW's current SUVs are mainly aimed at the mid-to-high-end urban market. Many business owners and wealthy people will include BMW's SUVs in their car purchases.

Speaking of which, Yang Dongxu paused for a moment, and continued to speak: "Low-end and mid-end models can reduce weight to maintain their market share, while mid-to-high-end models, especially high-end models, can be increased by a certain percentage.

For example, high-end models can take the route of private customization and bulletproof, and the models may wish to approach large off-road vehicles such as Hummer. But fashion elements cannot be missing.

In short, it is safe, stylish, and looks better than other cars when driving. A car can show the economic strength of the buyer, which is an unshakable point that high-end models must accurately grasp. "

Speaking of this, Yang Dongxu can't help but think of the Q5, Q7 and Mercedes-Benz's big G series of later generations. Especially the big G, to be honest, even if you look at it from the aesthetic point of view of this life, the model of that car is still ugly.

It's not even as good-looking as any other Mercedes-Benz SUV two notches below it. But the fixed price of millions of dollars used money to cover up the ugliness. Therefore, the operation mode of BMW's high-end SUV can go in this direction.

As long as you drive the big G, it is a great concept, and it is attached to BMW's high-end SUV. The fuel consumption is not a problem at all, after all, the Chinese people have always starved to death, and the face is the biggest.

Next, we discussed a few small issues, which were basically reported by the people below. Yang Dongxu stopped expressing opinions, and everyone started to discuss.

After more than half an hour, seeing that the meeting was coming to an end, Chen Xin, who hadn't spoken much, said, "I'll talk about a question I learned recently.

In Hangzhou, at the West Lake BMW 4S point, there was a customer rights protection incident half a month ago. Pulling banners to sue for sales of our company's car 4S points for selling inferior cars as good ones, and selling accident cars as new cars. "

After Chen Xin's voice fell, the entire conference room suddenly fell silent. Everyone was thinking about Zhou Chengfeng who was sitting in the middle of the conference table on the left. He is the general manager of the company's after-sales service.

Such things are not uncommon in the automotive industry, such as soaked cars, old car tuning tables, using other auto parts, replacing original parts and selling them for money when repairing cars. The comparison between car sales and real estate sales now is whether the uncle likes to buy or not.

So this kind of problem was solved by the after-sales side before, and everyone kept silent. Now as a shareholder, Chen Xin, who is still related to Wu Aibing of the Ministry of Supervision, suddenly brought up such a case. Obviously, the matter is not that simple.

"This matter was settled a week ago. The troublemaker signed a settlement agreement, and the media also greeted him, which did not cause excessive adverse consequences." Zhou Chengfeng said with a raised brow.

While thinking about this matter quickly in his mind, he was also guessing whether he had offended Chen Xin somewhere, and if there was really something wrong with such a thing. It is completely possible to discuss this matter with him in private, and there is no need to directly raise it in a big meeting where the big bosses are present. This is undoubtedly a slap in the face.

"The treatment you mentioned seems to be different from the treatment I know. It is true that the customer signed the settlement agreement, but he was forced to sign it. Because the 4S point did not know where to get a car inspection report, saying it was new car.

In addition, the shop bully customers, borrowed the name of our company to test the pressure on the local law enforcement agencies and even the customer's unit.

And to greet the media, the 4S store did not come forward to solve the problem, but still used the company's resources. More importantly, it was indeed an accident car. I checked the vehicle sales records, and it did not go through the company's new car sales process, which belonged to 4S point self-sale. "

The last sentence fell, not only Zhou Chengfeng. Everyone in the conference room changed their faces, and Yang Dongxu, who was originally calm, couldn't help but raise his eyebrows.

This is undoubtedly the obvious 4S point below pulling the tiger's skin of BMW Motor Company, and reaping benefits for themselves with shoddy goods. He ate the cake himself, and even blamed the company for his infamy.

It stands to reason that the company and the 4S point, whether it is a franchise or a direct operation, can be regarded as a family. If the BMW Motor Company, which is small and small, must stand on the side of the 4S point.

But filling one's pocket like this is undoubtedly beyond the bottom line. It is obviously ruining the brand that BMW Motor Company has managed to build up over the years, and then seeking personal gain for itself.

"Let Manager Wu check this matter himself." Yang Dongxu said.

Then he got up and left the conference room.