The Pioneer of the Rebirth Era

After Yang Dongxu and Chen Xin came out of a small restaurant at the Hurricane Square Cinema in Hangzhou, they walked towards the computer theater hand in hand. Wu Sheng and the others walked around without suits or leather shoes. Instead, it seemed like an ordinary passerby, and it didn't attract too many people's attention.

The man is tall and handsome, and the woman is mature and mature. The two of them are like a loving couple who sprinkled a lot of dog food along the way. It makes many single dogs envy and hate.

"I heard that you also invested in this movie?" Chen Xin held a glass of drink in his hand with a smile on his face.

She wasn't as serious as usual in the company, just like a little girl in love, her face was about to overflow with happiness.

"To be precise, I wanted to invest but the other party was not willing. I invested in Spider-Man, but this investment failed." Yang Dongxu said with a smile.

It can be said that Hainer Distribution has been making constant moves in Hollywood in the past few years, but the progress in movies has always lagged behind. The income from overseas distribution of Haina is supported by the sales of variety shows and singer records.

But whether it is a variety show or a record, the main body is still mainly European and American artists. It is very difficult for Asian artists to open up the European and American markets, and most of the achievements are still on some advertising models.

As for movies, even if there are no Asian faces, if you just want to invest. The Republic of China, which has always advertised itself as its own democracy, set up various barriers in front of this very formal investment funds. Even Hollywood film companies simply have an unspoken rule not to accept investment from China.

Of course, if it is some big production, even the film company feels unsure. When other investors have no confidence and don't invest, these film companies will tacitly want to lure Huaxia Capital in to make a hole.

Therefore, if it is the first movie, Yang Dongxu still has the possibility to invest. Like this kind of good thing that he didn't participate in before, the first movie was a big hit, and the second movie market can expect investment, such a good thing is basically out of his turn.

"Didn't it mean that Jet Li and Van Loon are very popular in the United States and have a certain box office appeal?" Chen Xin obviously understands the situation in the United States. After all, she is responsible for many overseas investments.

"It's just a few people, and you haven't found that those who can gain a foothold in Hollywood are basically martial arts stars?

This is actually the foundation left by Bruce Lee in the past. He let foreigners see what is called Chinese Kung Fu. So foreigners are full of curiosity and longing for Kung Fu. Coupled with the movie's cool processing of actions, Jet Li and Fang Loon will have a market in Hollywood.

As for other aspects, domestic stars are basically blank for the time being. Even in terms of models, Europeans and Americans' perception of the beauty of Asians always feels that they are not in the same world as us. "

"Then the results of your busy years are only variety shows and singing stars with Haina's strong record creation power?"

"It's not easy to be able to do these two things, why do you still look disgusted?" Yang Dongxu looked at Chen Xin speechlessly.

Chen Xin directly gave him a look that you can understand yourself. It made Yang Dongxu really want to hug this beautiful face and kiss him hard in public.

"Actually, it's more than that. Don't you feel that there have been more Chinese elements in American movies or TV dramas in recent years?" Yang Dongxu said with a smile.

"Has there been more?" Chen Xin raised his brows and recalled the American blockbusters he watched in the past few years, and shook his head after a while: "I don't think so, but Japanese animation seems to have a market in Europe and the United States. After all, there are comics in the United States." Wei, Europeans and Americans are very happy to accept this aspect."

"Yes, it's just that you didn't notice it. For example, when passing through Chinatown in some movies, you will see a lion dance celebration in Chinatown on a certain festival.

Another example is in the battle scene of "The Lord of the Rings", except for the armor that feels very bulky in ancient times in Europe and America. Ancient Chinese armor looks cool and powerful and does appear occasionally.

In addition, in some western magic movies, in addition to the magic that Westerners are familiar with, there are also shots of oriental monks, but they are all smooth without special rendering, so they are not very eye-catching. "

"It's really inconspicuous. I haven't noticed much. Is there any special significance in doing this?" Chen Xin looked at Yang Dongxu curiously.

"Of course, I always feel that the fantasy of the East is much better than the magic of the West. The magic of the West is just a few gods, a few monsters, and a few legends. It's so monotonous.

There are so many fantasy stories in China that they can't be introduced in one book by the gods alone, and they have to be introduced in several eras. Heavenly Court has changed several Jade Emperors. And Western mythology, except God is Satan, has almost been filmed.

But no matter how good your stuff is, others don't recognize it, and you don't even know what your face is, which is embarrassing. Therefore, after these elements are added to European and American blockbusters, it can subtly influence these people to gradually understand the oriental mythology.

Know a little bit from a movie, and know that there is a powerful fairy in Chinese mythology in a TV series, or what spells monks can know. Slowly, when they have a basis for cognition, Chinese culture will have a market in Europe and the United States. "

"Is this the reason why you have been translating domestic ghost novels into multiple languages ​​and selling them at a loss?" Chen Xin suddenly realized.

"However, when translating domestic ghost novels, some western magical elements were changed in some places. This is like a Chinese restaurant abroad, if it cannot cater to the appetite of the local people, it will be changed to American Chinese food.

Then the most authentic Chinese locals will only try new ones occasionally, and will not regard the restaurant as a place for their three meals a day.

Maintaining the characteristics of Chinese food is something that big restaurants can do. After all, this aspect can be used as a signboard to operate. Yang Jiayan is now taking this route.

However, while insisting on Chinese food, the Yang Family Banquet actually launched Western food with Chinese characteristics, which is also a change of localization.

But such things can maintain their characteristics on the top floor of dining, but small restaurants need to cater to the masses in order to survive.

In fact, the high-level people in European and American societies have a higher understanding of China than ordinary people at the bottom of society who are influenced by newspapers and media.

So they don't need to make these preparations. Our main target is still those ordinary people who have a large number. Therefore, the route of Yang Jiayan will not work, and we can only take the route of localized small restaurants. "

The two of them said this and walked into the movie theater. The movie they came to watch today was "Shrek 2". The shooting of the first part of this movie was not very smooth.

During the filming process, several additional investments were added, which is undoubtedly a harbinger of losses for investors. Therefore, all kinds of wrangling continued during the filming process.

Yang Dongxu, who heard the news, originally wanted to step in and get a share of the action. After all, other investors have no confidence, but he knows that this movie will be a big hit. The feeling of picking up the leak is addictive, even if he often picks up the miss.

It's a pity that the other party didn't give him this chance, especially after learning that he turned out to be the active promoter behind the scenes of Japanese animation. He is regarded as the main opponent who wants to destroy American Marvel.

So Yang Dongxu can only pass by such an excellent cartoon. But although there is no investment, but there is participation. There is no way to do animation. Even if someone is used as a model to shoot something, most of the production still needs a computer to weigh it together.

As for the various special effects and screens, Weta Digital, which is based on the "Lord of the Rings Trilogy", has the reputation and ability in the industry, and that is the absolute number one brother.

It can be said that DreamWorks has devoted everything to this cartoon. If it does not succeed, DreamWorks is likely to suffer from a financial crisis, and the result is likely to be packaged and sold or liquidated.

So even knowing that Yang Dongxu, a Chinese native, has a close relationship with Weta Digital, after all, he is one of the main investors in the Lord of the Rings trilogy. And all the special effects in the trilogy were done by Weta Digital.

But Dreamworks could refuse Yang Dongxu's investment, but it couldn't refuse Weta Digital to join in to make the animation better. They sold a lot of money to reduce the risk of Waterloo in this investment.

Therefore, DreamWorks seems to have forgotten that Weta Digital has a relationship with Yang Dongxu, a Chinese person, and spent a lot of money to invite Weta Digital to join in the production of this cartoon.

So although Yang Dongxu did not succeed in investing in Shrek, he still got a share of it. Because under his insistence, Weta Digital did not ask much for the production fee, but added a clause of box office sharing.

And it is not the first one, but as long as there is a sequel after the success of this one, then Weta Digital has the priority to participate. It can be said that he bit off a piece of meat from DreamWorks.

The staff in the theater turned off the lights, and the darkness made people feel uneasy for a short time, but there was also a little excitement for a short time, especially the couple sitting together holding hands.

The big screen in front lit up, startling the slightly excited people, and then the movie started.

To be honest, "Shrek" is indeed a very good movie animation, and it also expands new areas for the animation market. After all, in people's concept of imparting gong, isn't animation something that children watch when they are young? How can it be possible to make movies?

The success of "Shrek" tells those who doubt that anything is possible.

However, although "Shrek" is a successful animated film, it still hasn't gotten out of a vicious circle of movies, that is, the sequels are often far less good-looking than the first one.

It can't be said that the sequel is not good enough, it's just that after experiencing the surprise of the first film, people have high expectations for the follow-up. Even if the second part is as good as the first part, without the sudden surprise, it will always feel a little bit worse in the senses.

Not to mention the small disappointment of the second part, and the more anticipated follow-up of the third and fourth parts. In short, it is not easy to make a blockbuster movie, and it is even more difficult to keep it going after a blockbuster movie.

For example, the "Shrek 2" I'm watching now is really good for people who are watching animated movies for the first time, but for people like Yang Dongxu who have watched the first movie, it feels okay without surprises Bar.