The Pioneer of the Rebirth Era

Sponsorship must be sponsored, after all, Yang Dongxu knows that this is a very good channel for successful sponsorship.

Regarding whether it will be boycotted by domestic parents, to be honest, there are not many people paying attention to domestic arcade games, and they are only in a small circle.

And because everyone is still not very familiar with self-media, there is no publicity on the Internet. So the only people who know about it are the small group of arcade players who have channels to watch the game, and even most of the arcade players probably don’t know that there is such a game. Not to mention parents who have no interest in this aspect.

Therefore, this sponsored advertisement is not mainly aimed at domestic consumer groups, but to expand foreign popularity. Compared with domestic parents, foreign parents are undoubtedly more rational about games.

Therefore, relying on this sponsorship channel, it is really a good choice to advertise Huaxiu's clothing or Tunghsu's electronic products.

Regardless of whether the foreigners who see the advertisements accept these products or not, it is also very good to make the trademarks familiar. And don't underestimate the spending power of game nerds.

If a player conquers the players who love this game, then the sales of the things he endorses will definitely not be low. After all, nerds are a bit obsessed with spending money.

So at most it is hundreds of thousands and the cost of some clothing and electronic product gifts. But to be able to advertise in foreign arcade player groups, this is actually a very cost-effective deal.

And compared to those sports stars and movie stars competing for endorsements, the game is undoubtedly a virgin land that has not been developed. Yang Dongxu's favorite thing is to be the first to eat crabs, not to mention that he can be sure that this crab is delicious.

"Legend", "Love in Sword and Fairy" and "Fantasy Westward Journey" Yang Dongxu quickly flashed through his own games in his mind, and finally shook his head.

These three games do have the conditions for competitive competitions, but in a game that relies on equipment and panel attributes, developing this game into competitive competitions undoubtedly has inherent deficiencies.

In the early stage, everyone will still watch it very lively, the big guy is awesome, how much damage is that big guy's knife, and the value of the clothes on that big guy.

In short, it is easy for everyone to fantasize about these things. If you have them, your game characters will wear these things.

But there is a timeline for this kind of fantasy. For the first time, "Legend" cross-server PK can be said to be all "Legend" servers, and almost everyone hangs up to watch the game.

It is not an exaggeration to say that the swordsman's martial arts competition and the dreamy grand service battle are empty for thousands of people. You must know that you need to score cards online, but there are still many players who go online and do nothing, just watch the game for hours.

But this kind of viewing will undoubtedly not last long, because it is not unusual for everyone to watch too much. In particular, those who can participate in official competitions are basically equated with RMB players.

When everyone is familiar with this mode, even if the game is officially launched to watch the game and there is a game lottery to give a big gift bag, not many people will waste point cards online to watch the game. Eye game.

So this kind of game is currently holding various competitions and the effect is not bad, but it has only been brilliant in the past few years. Due to innate inadequacies, everyone only focused on the game tiles after that, and no longer cared about these games.

"Qifan platform, the game that imitates DOTA with the Wei background of the Three Kingdoms just became popular recently?" Sun Yang looked at his big boss in the manager's office of Rising Sun Technology.

Originally thought that the boss would not come to the company today, so he was busy with his own affairs. Who would have thought that it was almost four o'clock in the afternoon when I got off work, the boss suddenly came to the company, called him to the office and said the name of such a game.

"Well, it's that game. How about taking this platform down and developing it into a competitive game?" Yang Dongxu asked.

"Compared to the three games in our hands, this game is indeed more suitable for economic competition. After all, there are DOTA success stories, but this kind of competition is a bit niche?" Sun Yang looked at his big boss with some puzzlement.

Qifan platform Sun Yang admits that this is a good game platform. The game mode with the Three Kingdoms as the background is basically based on another game "Dynasty Warriors" that has the same mode as DOTA.

Only in the picture and operation, it has been refined and developed, and has its own characteristics. Now there is a sudden emergence of a dark horse in the game market.

However, this game also has inherent shortcomings, that is, the entire platform is currently operating at a loss, and no profit model suitable for the game has been found.

As for the charging issue, it is even more difficult. After all, this game is born out of "Dynasty Warriors". If you dare to charge, believe it or not, players can finish "Dynasty Warriors" or DOTA in minutes?

Although the pictures of the latter two are sometimes really uncomfortable for people to watch, but they don't want money for free prostitution, and this alone overshadows all the advantages of Qifan.

"The niche is because the publicity is not in place. "Dynasty Warriors" can be said to be regarded as a classic by many domestic players. DOTA, let alone global users, is definitely not comparable to other games currently.

In fact, this is a piece of fertile land that has not been developed by anyone. Even all the game companies that developed these games before just took a hoe and left. "

"Competitive games like this are indeed very popular, and they also have a player base. But the profitability of such games is a problem. Before CS, it can be said that it was recognized as popular in the world.

When the competition was held, the advertising endorsement fee was higher than that of many international film and television big names. But this year, there are indeed many players watching the excitement, but the advertising effect has not been very good.

In addition, there is no way to charge for such a game itself, and it is impossible to sell some powerful props to collect money, so the company's operation has always been a problem.

When there were many players before, the company was valued at $1 billion. As a result, the entire game collapsed instantly because of the unsatisfactory business conversion in the later period.

Especially after such games come to China, there will be no market. There are no players who spend money to buy genuine games to download and play, basically they play free LAN again. "

"What you said is indeed a problem, but it is not a problem for me. I called you here to let you go and buy this Qifan, not to discuss the prospect of this game with you.

Let's arrange the acquisition. As for the problems you mentioned, wait until the game is acquired and played. The game structure uses the advanced server of Tunghsu Technology, which can accept more players to enter. In the process of preparing these things, I will give you the solution. "

"Understood." Sun Yang nodded earnestly. It was not the first time he had seen the dominance of the big boss. What I said just now is also because of my professionalism, and I must clearly explain the risks I know.

Since the boss had a solution, he naturally chose to shut up and work hard, "After the acquisition, which game team will hand over this game to operate?"

Sun Yang couldn't help asking.

"This is a problem. At present, none of the games operated by our company have this type of game. Many technicians have no way to prepare it in place in the first place."

Yang Dongxu couldn't help rubbing his chin: "Well, let's buy Qifan as a package. Of course, administration and finance must be eliminated. Those who are capable executives will be retained, and those who are incompetent will also be eliminated.

The grassroots technicians and middle-level people who do practical things stay. In short, after buying it, don't make any mistakes in game operation and technology. The rectification and editing can be carried out immediately according to my plan, and other personnel can make their own decisions. "

"Understood."

"By the way, buy all the copyrights related to DOTA and "Dynasty Warriors". I plan to make this game an example of the first domestic competitive game, and even promote it to the international market. At that time, all kinds of copyrights will be released. The continuous wrangling and lawsuits have affected the expansion of the game to the international market.”

"What if these two game companies don't sell it, especially DOTA, although they have no domestic revenue. But every time the version is updated, the sales of the game abroad are very good. Can I get the authorization when the negotiation comes? ?” Sun Yang asked.

Since joining Rising Sun Technology, in addition to understanding his own company's games and the domestic game market environment, he has also done some research on the international game market.

In fact, not only him, but every ambitious employee in Rising Sun Technology believes that their company can't just limit itself to dominating the domestic game market, and sooner or later it will rush to the world, so there must be nothing wrong with doing homework early.

"To put it bluntly, authorization means that when you don't earn as much as him, he asks for a piece of meat from you. If you make this into a big cake, then people will not only eat meat, but also drink blood. I want to swallow you whole. So don't authorize, but copyright."

"What if they don't agree?" Although there is no way to understand for the time being, why the big boss attaches so much importance to competitive games whose business conditions in China are not ideal at all, and still has such confidence in becoming bigger and stronger. But these words sounded very emotional, and even felt a little bit hot.

"Then buy their company." Yang Dongxu said casually.

"This company is not so easy to acquire." Sun Yang said scratching his head.

The predecessor of DOTA is Warcraft, and Warcraft belongs to Blizzard Entertainment, the most powerful game company in the world. This game company not only made the "Warcraft" series, but also the "StarCraft" series, and the "Dark Destroyer" series.

It can be said to be the originator of many game templates, which has been imitated and never surpassed.

What's more, last year they produced a hit "World of Warcraft". This game had a certain impact on Tunghsu Technology, which had dominated the country for several years, and could only avoid the edge for a while.

So you are going to buy this awesome company with your mouth. If you don't realize that your big boss is really a local tyrant with a lot of money, someone else will definitely feel that Yang Dongxu is not awake.