The Pioneer of the Rebirth Era

"Change the brand?" In a high-end restaurant, looking at Zhuo Qing'er sitting across from Yang Yao, Yang Yao couldn't help being stunned for a moment.

"To be precise, it is to establish an independent brand of Huaxiu abroad. I have already thought of the name and call it Qianyi, which is called Thousand YI in English and is abbreviated as TY."

"Export to domestic sales can't work anymore?" Yang Dongxu understood something when he heard that the branch company was established abroad.

"Are you really fooling around like a Chinese? Don't just say it, just say that there are more and more rich people now, and many people choose to travel abroad.

As a result, when I saw a brand store in a foreign country, it was either Armani or Versace, and there was no our brand at all. What would people think? "Zhuo Qing'er rolled her eyes.

"Doesn't Huaxiu have a flagship store abroad? I heard that the sales volume is quite good." Yang Dongxu said.

"The strange thing is that it's strange here. The big-name celebrities hired by Huaxiu are really effective as endorsements. Whether it is in the European and American markets, or in the Japanese and Korean markets, the sales are very good.

But after I did the statistics, I was surprised to find that more than 70% of the customers of the Huaxiu clothing brand with abundant Chinese elements are foreigners. They like these clothing with Chinese elements very much, and even order some evening dresses with cheongsam elements.

But the Chinese embroidered clothing is obviously closer to the Chinese, but the Chinese don't like it. Chinese people like things full of western elements, which seem to be more advanced. "Zhuo Qing'er said it helplessly.

"So you're going to come up with a foreign brand?"

"What can I do if I don't figure it out? Anyone who is not blind can see that China will be a battlefield for all kinds of luxury goods and even various industries in the future.

But Huaxiu's current clothing brands are blooming everywhere in foreign countries, but the Chinese people don't buy it, and the effect of letting those big-name celebrities endorse is mediocre. We can only make the clothing brand foreign, and then follow the high-end route abroad, and then counterattack domestically. "

Speaking of this, Zhuo Qing'er was also full of helplessness. She studied so hard and desperately wanted to create a big domestic brand. As a result, foreigners feel that this brand can be trusted and has entered the threshold of luxury goods, but Chinese people do not accept this set.

On the contrary, for those obvious mass brands in the United States, they are flocking to fake luxury goods that are casually packaged in China. Even eating ice cream feels like eating Haagen-Dazs, but they don’t know that Haagen-Dazs is also a domestic roadside stall freezer. old freezer in.

So now domestic consumers are very busy with consumption, and only recognize foreign brands. At the same time, these people can be roughly divided into two categories.

One category is the real and tasteful rich people. They have seen the world and know what is a real luxury and what kind of things are really expensive and worth buying.

The other category is the group of people who have just become rich, and they seem to be very eager to get rid of their mud-legged status.

So even if you borrow money, you have to wear all kinds of big names on yourself, especially those foreign brands that seem to be able to improve your style by wearing them.

In short, in their perception, expensive and foreign brands are good and high-end. Wearing it on the body can completely isolate yourself from the identity of moving bricks and eating dirt.

After all, there are only a small number of people who really understand luxury goods, and since they understand the consumption, they will obviously become more rational. What's more, there are only a handful of such people.

On the contrary, those who have a little knowledge and want to package themselves are the main force of luxury consumption. Although a lot of people are frugal and spend more than half a year before they can afford a bag of the lowest style.

I can't bear the fact that there are so many people like this, so this kind of people can't do personal consumption, but group consumption accounts for about 90% of the entire luxury industry, which is simply the best leek.

So Zhuo Qing'er couldn't sit still watching such leeks being harvested wave after wave by mass brands that were casually packaged by foreigners, and more importantly squeezed out their own market share.

"Did you tell Mr. Bao about this matter?"

"That's right, she has already agreed. In fact, I have basically been doing all the things about the brand these years. Mr. Bao pays more attention to the overall situation of the textile industry.

The garment industry is only a branch of the textile industry, not the whole of the textile industry. So Mr. Bao has always wanted to be the leader of the textile industry, not the leader of the clothing industry, although we are now. "Zhuo Qing'er said.

"Then just do what you want." Yang Dongxu said, "tell me about this matter alone, how can I help you?"

Still the same sentence, even if you don’t earn the money, the money will still be earned by foreigners, so since it is not illegal, but still legal and taxable, there is no reason not to do it.

"Heiner is a star artist who has just become popular in the past two years at the Hollywood branch. There are also 76ers and Barcelona players who have just achieved results in recent years and have market expansion prospects.

Qianyi is a newly established brand, and many old celebrities and players basically have a lot of brand marks on them. So I only want promising rookies.

And in the next three to five years, my company will continue to expand stores abroad to establish its own luxury image like Huaxiu before. In the next few years, you basically don't want to get profits from me. "

"Understood, let me know if you don't have enough money, and I'll invest some more for you." Yang Dongxu nodded.

There are two ways to establish a brand. One is to spend time increasing one's own background little by little, and finally gain a century-old brand with a strong reputation.

One is to spend money, keep spending money and spend a lot of money, whoever is popular will be the endorser. That designer won the grand prize and asked that designer to design new clothes.

The former requires patience, the latter is a shortcut. Taking shortcuts is usually prone to accidents, but as long as the quality control is in place and Yang Dongxu is behind him, Zhuo Qing'er basically has no risk of crashing, so it's okay to take shortcuts. A dark horse came out.

"I won't be polite to you when necessary, and when the general framework is finalized and implemented, I hope you hold a few celebrity banquets, and then let those rich wives or famous ladies appear at the banquet wearing Qianyi's evening dress And it's on the headlines of tomorrow's newspaper."

Ethos can be guided, especially for many people who have no access to the real upper class. Many people's favorite thing to do is to imitate the clothes of rich people.

No way, whether it's a villa, a luxury car, or a yacht. They don't have the ability to imitate these things, so they can only work hard on their own limit range of clothing. Therefore, when some rich people start to lead the trend, the effect is often better than that of stars.

After all, to put it bluntly, a celebrity is an actor, and he only takes money to endorse, and also endorses many other things. A rich man is really a rich man. Since a rich man chooses this thing, then this thing is obviously really good, and it is not as utilitarian as a star's endorsement fee.

"You know I don't like these things." Yang Dongxu frowned.

He doesn't even want to attend many so-called celebrity gatherings, let alone hold them himself. Now his dinner parties are basically acquaintances, and the places everyone goes to may not be very high-end, and it doesn't even matter if they have skewers on the side of the road. It's the camaraderie that counts, not those parties where everyone speaks under a mask.

"Just once or twice, this will help me a lot." Zhuo Qing'er put down the tableware in his hand, and reached out to help Yang Dongxu fill a bowl of soup.

"Well, if my friend's superstars have a party, and they don't have any taboos about reporting it to the newspaper, I can let you try it."

"Is the grade enough?" Zhuo Qing'er asked.

This time it's Yang Dongxu's turn to roll his eyes, and help you pick and choose. But thinking that this is also his own business, this unhappiness seems a bit untenable.

"Don't worry, it's definitely high-end. For example, is the Kennedy family's banquet high enough?"

"Really?" Zhuo Qing'er was shocked.

Yang Dongxu instantly felt a sense of exhilaration and satisfaction from his sense of vanity.

"Buy your business first, let me know when you're ready, and I'll discuss it with the Kennedy family. I have a friend named Daier, and you can let her take a stake. She is a British aristocrat who promoted the clothing brand Not too small."

Many billionaires in the United States don't make much news, after all, the big fish are hidden in the deep water. For example, many people know that there are consortiums in the United States, but they don’t know anything about the core members of the conglomerates except for a few spokespersons who are launched by these families to face the public.

However, the politician group is just the opposite of these chaebols. They need a certain degree of exposure to win votes. So this matter was considered smooth for the Kennedy family, and they were very grateful to Zhuo Qing'er for spending money to let them be published in the newspaper.

"The British nobleman who cooperated with Bai Qian?" Zhuo Qing'er asked.

Yang Dongxu paused, and instantly wanted to slap himself. He wanted to push this matter out because he was afraid of trouble, but he didn't think about it and forgot about it.

"Don't care who it is, as long as it is useful to you. By the way, you and I are going to buy Hedong Garden. At that time, your sister-in-law may hold a housewarming ceremony. At that time, many celebrities in Hong Kong will return. At that time, you can arrange it for you. This new brand hits the front line." Yang Dongxu forcibly changed the subject.

Zhuo Qing'er didn't speak, and reached out to pick up vegetables for him and put them in the bowl.

Compared to Baiqian, Li Fuzhen and Chen Xin are women. Zhuo Qing'er is undoubtedly an existence that can appear beside Zhou Ya. But although it's normal for two people to meet, it won't be embarrassing. But Zhou Ya is an absolute big brother, so Zhuo Qing'er will consciously restrain herself in some things.

"You and Sister Zhou Ya only plan to have one child?"

"It's decided like this for the time being, and I want to have another one in the future, preferably a girl. But this is not in the plan, it's just my idea, your sister agrees with you or not."

Yang Dongxu nodded, although Zhuo Qing'er no longer mentioned Zhou Ya's matter, he still had a headache when he said the child. Because of Bai Qian's sudden pregnancy, these women who were originally close and could never be separated from each other in this life undoubtedly had the idea of ​​size in their hearts.

But although Zhou Ya didn't say anything about Bai Qian's pregnancy, Yang Dongxu felt guilty. If the other women were also pregnant, he would not dare to go home.