The Pioneer of the Rebirth Era

When he got home at night, Yang Dongxu not only saw Bai Qian, but also Ran Feifei who had just returned from abroad.

"I heard that you want to get a piece of land here in Yanjing?" Yang Dongxu asked casually, taking a sip of tea.

Baiqian, who hadn't seen her son for a day, felt extremely rare holding Xiao Wenwu by her side. From time to time, Ran Feifei stretched out her hand to tease Wenwu's chubby face.

"We are going to build a building that combines catering, accommodation and leisure. I plan to hand over the design of accommodation to Li Fuzhen. The main focus of the Yang Family Banquet is the dishes, and this old profession cannot be lost.

Then at the leisure center, I plan to hire professional people to manage all kinds of maintenance and massage. In short, I plan to build a super flagship store in the name of Yang Jiayan. " Ran Feifei nodded and said.

"Why did you think of doing this?" Yang Dongxu couldn't help being curious.

"There is no way, who let the simple cooking of the Yang Family Banquet has now come to an end. What needs to be done in the future is to maintain the brand, and then continue to develop new dishes, or restore the state banquet dishes.

And if you want to increase the income of Yang Jiayan, in order to maintain the brand, you have to launch new dishes. The price increase of old dishes can only be done according to the market conditions, and the price cannot be raised indiscriminately when the name is big.

So after much deliberation, the only thing left is to expand the business chain with the Yang Family Banquet as the core. Don't they all talk about dining and leisure for a day now? So I'm going to give it a try. It can also be regarded as an improvement on the current management of the Yang Family Banquet. "

It is not Ran Feifei's whim to build a comprehensive dining and leisure center. It was after she inspected the market and combined with her many years of experience in managing the Yang Family Banquet, she definitely made adjustments to the direction of the Yang Family Banquet.

Yang Jiayan continues to create top-level state banquet dishes, and the Chinese food of various top cuisines will not change, this is fundamental. While keeping this book, Ran Feifei didn't want to use Yang's family banquet to operate and go public with something vain. Therefore, expanding the business chain has become a good choice.

"How much are you going to invest?"

"This is also something I want to discuss with you when I come back this time. The land here in Yanjing is not cheap, plus construction and decoration, etc., I am planning to invest 300 million at present."

"So much?" Yang Dongxu froze for a moment.

"This is just a conservative investment. The land, construction, and decoration will account for most of the money. At that time, the various facilities inside will definitely be the most high-end. In addition to personnel training and various technical related things, it will cost 5 in total. Around a billion."

"How much are you going to do?" Yang Dongxu couldn't help asking, almost 500 million can be used to build a building.

And Ran Feifei just used so much money to build a comprehensive hotel, which is an absolutely huge investment.

"The floor is definitely not as high as an office building, but it must occupy an area smaller than that of a large shopping mall. Because I don't plan to set up a dining room in the hotel lobby.

Whether it is eating, bathing, or maintenance, it is a completely private and separate area. In other words, if you enter a large suite, you can not only dine alone in it.

There is also a bathing center, massage, maintenance, a small personal cinema, and even a relatively independent reading area. Such a space occupied by one guest will be much larger. If you want to receive more guests, it will definitely not work if you occupy a small area. "

"It feels a bit like a club." Yang Dongxu said after a while.

"There are places that can learn from clubs, and there will also be karaoke rooms, and even small bars, places where you can have fun with friends.

But I don't engage in soliciting connections and doing shoulder-to-shoulder business, it's pure leisure and entertainment. After entering, you can enjoy the greatest relaxation, eat good food, and enjoy the most comfortable service, which is better than staying in a five-star hotel. "

"Is this ready to expand the high-consumption group?"

"Originally, there were quite a few high-spending customers in the Yang Family Banquet. The state banquet dishes for a small set meal alone cost nearly two thousand yuan. The larger ones basically cost tens of thousands. How can you afford it if you don't have money?

So since there are so many high-spending customers, it would be too wasteful not to expand and expand the profit model. Another point is to make the Yang family banquet famous. "

"What do you mean by gaining fame?" Yang Dongxu was a little puzzled.

"What else can I say, just tell my peers, and those who don't know about the Yang Family Banquet, that the Yang Family Banquet is a local tyrant, and a thief with money.

Although this kind of fame feels a bit rustic, Chinese people like it now. If it were you, you would feel that it would be honorable to go to a super flagship store where the decoration and some supporting facilities cost hundreds of millions.

Or do you feel that going to the Yang Family Banquet for other full-time jobs is just a matter of spending money in old restaurants? Now there are several so-called giants in the catering industry that have started to operate and go public.

That slogan is so loud that if you don't have three melons or two dates in your pocket, you dare to say that you are worth more than one billion yuan. After going public, you will hit a tens of billions of catering giants, and you will be the number one in domestic catering.

They are number one, what number is the Yang Family Banquet? Now Jiuxiang is also afraid of deep alleys, so since we don't plan to go public, let those who don't know how to see the strength of Yang Jiayan.

If you put a super flagship store with more than 500 million yuan in real money, aren't you a bull when you go public? Isn't it claimed to hit the tens of billions of catering giants? Don't you feel ashamed of the best flagship store, which is a place with a rent of one million a year? "

Ran Feifei curled her lips after she finished speaking, with a look of disdain on her face. Obviously, for some catering industry peers who use the media to start hype, and now that the financial market is operating and listed, it is not good to cook well, and they insist on making those fancy things and look down on them.

I don't go public, and I don't promote it, so I just bought 500 million cash to set up a super flagship store, don't say 500 million if I'm not convinced. You really took out 100 million cash to invest, and my wife gave you a thumbs up.

"Domineering!" Yang Dongxu couldn't help giving a thumbs up.

My little aunt is currently an absolute strong woman, and she is also the kind of strong woman who is vigorous and resolute. Although I don't accept any media interviews, I don't make any hype.

But for those who dare to show their teeth to themselves, they will definitely slap back and slap them back. Originally, you promoted yourself yourself, but she didn't even bother to respond.

But when you publicize, you have to pull the Yang family banquet, talk about how the Yang family banquet is, and what you are. I'm sorry, I'm too lazy to have a BB with you, so I just use money to shoot you to death.

Ran Feifei snorted with a chin-like nostril, and glanced at Yang Dongxu very arrogantly. Although he didn't speak, the look on his face was obviously saying, I still need you to say I am domineering.

"Have you chosen a place?"

"Not yet. I'm hesitating whether to open in the city center or within the third ring road with convenient transportation. The city center is too congested, and the land is really expensive." Ran Feifei said helplessly.

If you want to show your status, then it is definitely the first choice to locate this super flagship store in the city center. After all, as long as it is in the city center, your status is here. If you don't talk, it is a class higher than those coquettish sluts outside the third ring road.

However, as the helm of the Yang family banquet, Ran Feifei is obviously not the kind of leader who just cares about face and does not look at the actual situation to make great achievements.

Opening a super flagship store in the city center is not cost-effective except to show its status. Not to mention the cost of acquiring land in the city center.

The congested traffic alone will be a headache. Now it is very common for many big bosses to go to work in the subway.

Because the third ring road, especially the second ring road, is congested during the morning peak and evening peak hours, it is a suspicious life. Therefore, choosing the location of the super flagship store in a place with convenient transportation is an issue that must be considered.

Such big bosses, Xiao Jinling, drove directly into the parking lot of the super flagship store. There are dedicated waiters from the moment you get off the bus, until the guests have enjoyed all the package facilities, and the B box is absolutely full. Let the guests have a worthwhile trip, and feel that it is worth the money spent.

"Choose in the Fourth Ring Road, the land is cheaper, and you can get more land for the same money. And the further you go, the more places you can choose.

When choosing a place, try to choose a place near a park or a natural lake, not too far away from the CBD, and of course not too far away. If the customer is too far away and drives for a long time, they may give up spending in the past. "

Yang Dongxu gave his opinion.

"Is the fourth ring a bit too outside?"

"It does feel a bit out of place now, but you have seen the speed of Yanjing's development. It is estimated that the fifth and sixth rings will be developed in a few years.

At that time, the Fourth Ring Road will not be a remote place. And you are planning to build a super flagship store by yourself, not just buy a building and decorate it yourself.

Therefore, from land acquisition to construction to decoration and putting into use, it takes at least one year to work overtime, and a year and a half is not much if it is a little slower. Let alone a year and a half, even half a year, Yanjing's development will reach a new level. "

"Then the Fourth Ring Road." Ran Feifei made a decision, "Is there a subway on the Fourth Ring Road?"

Before, her eyes were only wandering around the city center and the third ring area, but she really didn't understand the fourth ring.

"Even if there are no subway entrances in some places, the distance is not far away. After all, Yanjing wants to continue to expand, and the first expansion must be the subway.

Whether it is the subway line or the underground station entrance, the planning here has just been completed and announced to the public. The surrounding land prices will rise to a higher level immediately. Such a good source of funds for urban development can be done with a single plan. Why do you have to find a bank to borrow money? "

Ran Feifei nodded thoughtfully.

"Then I'll hold a meeting with the high-level executives at the Yang Family Banquet first, and I'll ask you to sign after I come up with a specific implementation plan."

"Okay, if the location is suitable, it's okay to increase the investment. After all, the land price in Yanjing is rising day by day. Even if you don't open a super flagship store in the future, you won't lose money just by selling the land."

"Why do you feel like you are cursing me for not being able to open the super flagship store?" Ran Feifei squinted at him.

"No, it doesn't mean that at all. This is purely from an investment point of view. I'm planning to build the Yang Family Banquet into a century-old restaurant and pass it on to my son. How can I curse it for turning yellow?" Yang Dongxu quickly apologized.

Although I feel that this woman's brain circuit is too weird, she is only talking about investment, why did she suddenly involve curses?

But this kind of thing obviously cannot be taken seriously. Once you take it seriously, there must be more weird brain circuits coming out, so it is a wise choice to stop here.

Bai Qian, who was holding her son next to her, looked at Yang Dongxu deflated, couldn't help opening her mouth, and watched gloatingly.