The Pioneer of the Rebirth Era

In the headquarters building of Haina Film and Television, in the simple but elegant chairman's office, looking at the list of artists who have left the company this time, Yang Dongxu raised his eyebrows: "Someone took the lead."

It's normal if there are only one or two artists, even if it's a pillar. After all, everyone always says that people go to high places and water flows to low places.

Even though Haina is now the first mountain in the film and television industry, people don’t want to chant scriptures on your mountain, but prefer to become a monk on other mountains. What can you do?

But when it's not just a few well-known movie stars who are leaving, there are also some little reds, and even a few newcomers with great potential, this thing seems a little bit wrong.

Famous, even if the little famous star has money in his pocket, he is willing to pay liquidated damages. In other words, it is understandable to want to fly solo when the wings are hardened, but these unknown and talented people can also pay liquidated damages, so they are obviously poached.

"I inquired about it. Several companies in the industry poached them. I called you before and mentioned it. You"

"Let's go, let's go, does our company rely on artists to make money." Yang Dongxu interrupted Liu Zongsheng.

I was just a little confused after seeing the small detailed list just now, it's not too important. Not to mention that only these people left, even if all the artists in Haina were gone, Haina would not go bankrupt, and it would still be the largest film and television company in China.

At present, the main business model of domestic film and television companies is still sucking blood from artists. It seems that the more big stars they have, the more money the company makes.

If it is said that the more big stars there are, the more famous this film and television company will be. Yang Dongxu admits this. After all, big stars are really powerful in attracting attention.

But it may not be the most profitable, at least Haina is also running a brokerage company, and has even been working hard to train new artist successors in the past two years.

But Haina's main source of money is not from artists. There are undoubtedly two ways to make money from artists, the artist's salary and the artist's commercial endorsement. Apart from these two, there is no other way.

But Heiner is different. Heiner's signature is casted by TV series and movies. Artists only get high salaries because the movies and TV shows they shoot are popular.

And capital is willing to pay a high price to find artists to shoot movies and TV series, it is because more money can be made through these investment capital.

So in general, artists' remuneration is only a small amount, and the market made by movies and TV dramas is the big one.

And Haina is undoubtedly a very mature company in the peripheral market of movies and TV dramas. 60% of the benefits generated by each movie and TV series are in Haina's hands.

In other related industries, more than 30% of the part-time job is followed, and as for the artist's salary, it is less than 10%. This shows what kind of share the artist's income occupies in Haina Company.

As for not having an artist in hand, what should I do if I can’t find someone to shoot when filming?

Learn about shooting star auditions?

I've only heard of celebrities who can't get a play, and I've never heard of actors who can't find actors to play roles when capital investment is in a big production.

And Haina's works are well-known. Not only the powerful artists of the older generation want to participate in the performances, but also those first-tier and second-tier popular stars also break their heads for some roles.

After all, to be an artist, now is not the era of traffic, you must at least have one or two works to support, right? Otherwise, if you walk with other artists, you will be a dwarf.

So Heiner doesn't have to worry about not being able to find actors to shoot his own works.

In addition to film and television works, some songs, movies, and TV series remake copyright taxes, plus investment in Hengdian and other related film and television industries.

They are also an important part of Heiner's income, and these incomes are not comparable to the artist's salary and advertising endorsements. So Yang Dongxu didn't care at all whether the artist left or stayed.

Because he is already ahead of other domestic peers, standing in the ranks of top film and television giants such as Disney and Marvel who manage IP and use their works to speak.

And Haina's business model even surpassed these companies, just because one is a Huaxia company and the other is a Hollywood company. The world influence is not as good as others.

But now Haina has taken root in Hollywood. Yang Dongxu has been promoting Chinese culture for so many years, as well as promoting comics wrapped in a layer of Japanese skin.

The germinated seeds have also been sprinkled all over the world. After a few years, these seeds can be harvested, and IPs can be hatched one after another.

So even if you don't make movies and TV shows in the future, just operating these popular IPs will be enough for Haina to make a lot of money.

With these as a basis, it became a matter of course for him to act flatly towards the artist's departure this time. So he wasn't putting on a glass, nor was he pretending to be calm, but he was really calm and calm in his heart.

"Half a year has passed, how is Haina's performance this year?" Yang Dongxu asked.

"Other industries are making steady progress. The total revenue in the first half of the quarter increased by 21% compared with last year, which is quite good. This is the value-added of the Asian market, not counting the few movies that Hollywood made a lot of money in the first half of the year.

But in the mainland, we have invested in several good TV dramas this year, but the number of movies has decreased by more than 60% compared to last year. Many movie projects have not been approved for investment after your review. "

Liu Zongsheng looked at his big boss helplessly. Although the big boss seldom came to the company, it seemed that he had delegated a lot of power. But in fact, Yang Dongxu has always had a strong control over the company. For example, this year's film investment market, he just stopped.

Hainer's investment in movies directly fell by 60%.

"If there is no film investment, there is no film investment. As long as the basic performance grows and the film earns less, it will earn less. Anyway, it has been doubled from those Hollywood blockbusters.

You also know the reasons for stopping those film investments, and you have read those scripts yourself. Except for a few that are not bad, the others are worse than the other one by one. How do you invest in this?

Haina is rich, but he can't throw money into the cesspit, can he? If you collect more scripts, I agree to take a look at some time. If there are good scripts, we will still invest in the filming, and it’s not that we will stop making movies in the future. "Yang Dongxu said comfortingly.

The whole year of 2005 can be said to be the worst year in the film market. This worst does not mean that the overall box office of the film industry has declined this year.

In fact, with the continuous development of domestic movie theaters and the film and television industry, the total box office of China's film industry is breaking new records every year. Even when there are a lot of bad movies, the total box office is still rising steadily.

To say that this year is the worst year for blockbuster movies means that every step of the film investment has increased significantly compared to the previous year, and the total box office of this year's movies is also expected to exceed last year and continue to grow.

The quality of the films that can be produced, especially those so-called blockbuster films, is simply inferior to such a high-quality and growing film market in China.

In 2005, except for a few movies in "Mythology", which were regarded as big profits. The rest are bad movies, and the continuous rise in the total box office is not due to being pushed up by classic movies, but because of the number of bad movies piled up.

The worst of them is undoubtedly the so-called "The Promise", which cost more than 300 million yuan to produce after three years of hard work.

Although it hasn't been released yet, the box office will only be calculated next year. In the end, it seems that the total box office in the mainland alone will reach about 180 million.

But compared to its investment, fans' expectations, and the attention of its peers, it is undisputed that this is one of the epic bad movies.

Although it was the last to be released at the end of 2005, it led the entire bad film market in 2005 and did not run away.

Compared with the various bad films in the film industry that make people speechless, the film and television drama market in 2005 still satisfied the audience and investors.

First of all, "Bright Sword" supported by CCTV can be said to have broken the barriers of many anti-Japanese dramas in the past, and presented the war scenes relatively realistically.

It can be said that quality must be quality, and word-of-mouth must have word-of-mouth. Once it has been broadcast, it will directly hit CCTV's broadcast records. It set a benchmark for future anti-Japanese war dramas.

Followed by "Legend of Sword and Fairy Part I", "Lotus Lantern", "No. 1 in the World", and "Little Fish and Flowers". Even the youth idol drama "Prince Turns into a Frog" co-operated by Haina and Wanwan, the ratings are all the way up, and it is popular all over the country.

So compared to the crowd of bad movies, this year's TV drama market can be said to be a fight between gods and gods. Even TV dramas with a bad reputation can at least win the ratings.

Some TV series are classics that cannot be surpassed in the future.

So I looked at the script of the movie Hainer was going to invest in, and then I looked at the script of the TV series. At that time, Yang Dongxu didn't drink too much, so he naturally spent the money invested in movies on these TV series.

"What about next year? Will we continue to increase investment in TV dramas for peripheral markets and reduce investment in movies?" Liu Zongsheng couldn't help asking.

As the leader of the film and television industry, Haina has attracted the attention of many people in the same industry.

It would be fine if the film market was in a downturn this year. If an epic blockbuster was released, it might become an opportunity for other peers to surpass Heiner, although this opportunity is only a small gap. But the hole of a thousand miles collapsed in an ant nest, so it had to be prevented in advance.

So after Yang Dongxu ordered to reduce the film investment this year, he can only invest unless he meets a script he agrees with. Liu Zongsheng has reservations about Haina not investing in the highly hyped movie "The Promise".

"Is there any blockbuster movie worth investing in?"

Although it is only the second half of 2005, there is nothing wrong with planning to invest in films in 2006. After all, filming takes time.

Start planning now, the time to invest in those movies that will be released early next year is a bit rushed, so you need to plan early.

"Director Zhang has already announced that he is going to shoot a blockbuster movie. He said that the total investment may exceed 350 million Wuji blockbuster." Liu Zongsheng said.

"Lao Mouzi's movie, what's the name of the movie, is there a script?" Yang Dongxu was still looking forward to Guoshi's work.

Although from the perspective of commercial blockbusters, Guoshi's works are not super popular, but from the perspective of classics, Guoshi has filmed many classic works.

"It seems to be called Golden Armor. If you are still in Yanjing these days, I will send you the script for you to read."

Yang Dongxu: "."

Is it possible that the Chinese film market will still be a year full of bad movies next year?

This year, director Chen Da won the title of king of bad movies, and next year, the national teacher will take over and create bad movies to a new height?