The Pioneer of the Rebirth Era

Ran Feifei didn't go back to her home or go to the courtyard, but came to Baiqian in Chaoyang District.

"Why are you running this way when you're fine at night? Isn't this obviously disturbing the harmonious life of our husband and wife?" Hearing Ran Feifei's announcement that she would sleep with Baiqian at night, Yang Dongxu, who was guarding the vacant room alone, immediately became unhappy.

"I'm willing, someone throw me out?" Ran Feifei gave him a squinting look.

Yang Dongxu had no choice but to retreat and get angry with an unreasonable woman. In the end, he must be the one who hurt internally.

Bai Qian smiled and watched Yang Dongxu and Ran Feifei fight each other, and put a plate of fruit in front of Yang Dongxu. Instantly feeling out of breath, Yang Dongxu took a piece of fruit and looked at Ran Feifei in protest.

Such a childish action directly greeted Ran Feifei with a pair of blank eyes.

"I heard that Haina recently terminated the contracts of many artists?" Ran Feifei asked.

Ran Feifei, who was playing with Xiao Wenwu in her arms, couldn't help looking at him.

"The normal contract was terminated, and people felt that the outside world was bigger and wanted to fly solo. Haina got the liquidated damages stipulated in the contract. Not only did he not lose anything, but he also made a fortune."

"It's really not a loss. I heard that two big names have left?" Ran Feifei was a little disbelieving.

"Even if all of Haina's artists are gone, as long as you accompany Jin Haina who broke the contract, you won't lose money."

"Killing the chicken to get the egg?"

"It's not that exaggerated." Yang Dongxu stuffed the sliced ​​apple into his mouth, "Although the superstar effect is still there, no matter whether it is TV or movie, it is far less exaggerated than before.

The entertainment market on the Xiangjiang side is constantly being impacted by the mainland is a good example. Although there is indeed a bit of a generation gap over there, there are certain reasons of its own.

We can talk about superstars and influence. Xiangjiang has many Asian-level movie stars, singers, and singers. On the other hand, the mainland is not comparable to others in terms of real big names.

It's just a bit of a reputation as a first-class actor recognized by the country. But the cards belong to the cards, and the market belongs to the market. It is an indisputable fact that the market for Hong Kong's biggest names still dominates the mainland.

But why are there so many big names who are top in Asia, and why is the Xiangjiang entertainment industry still being impacted so hard by the mainland? This shows that the siphon effect of big names exists, but it is not as exaggerated as imagined.

The era of speaking through works is quietly approaching. There are many examples of a drama or a good movie directly promoting newcomers. On the other hand, the older generation of artists have been scolded for receiving too many bad movies in recent years. "

"It seems to be true. It's okay in reality. After all, reading newspapers is just fun. On the Internet posting forums, or under the reviews of movies and TV shows, it's fun to scold." Ran Feifei couldn't help but nodded.

"Since its establishment, Haina has been speaking with its works, although it has also signed contracts with artists, directors, and even screenwriters. It's just because of troubled times.

We follow the times, but we also lead this era. So as long as there are excellent works in hand, the money earned from creating peripheral products is not comparable to the artist's remuneration and advertising commission.

Therefore, these people are not at a loss for terminating the contract to accompany Jin Haina for breaching the contract. In the future, if they want to find actors for good works, they can just let the wind go. There are actors who can choose, and there is no constraint. "Yang Dongxu shrugged and said very relaxedly.

"Although what you said is true, but there are not many big names in charge, who knows who you Haina are?" Ran Feifei said.

It is the norm in this era to know stars but not great directors after watching movies. The director doesn't even know him, let alone the production company of the movie. The audience is the beginning of the movie, and the LOGO of the film company feels a little familiar.

"It doesn't matter, anyway, Haina is not planning to go public to make money, it doesn't matter if he is famous or not. Besides, Haina doesn't just make money from these works, there are many people who make money and invest.

Even if you don't have any reputation at all, you are still the leader in the industry. If you give those people ten years to catch up, I won't look back. "Yang Dongxu said with some stinky fart.

Ran Feifei and Bai Qian rolled their eyes at him together, but Ran Feifei's eyes were obviously displeased with her fart. And Bai Qian was a little bit adored.

"Why don't the companies under your control go public? Do you want to control too much?" Ran Feifei couldn't help asking.

Bai Qian also became curious when she looked at Yang Dongxu.

"Part of the reason is this, but it's not as dark as you think. It's just that I don't want to go public.

The company's pursuit of listing is no different from two reasons. The first one is short of money to go public and raise money while cutting a wave of leeks and stuffing them into their own pockets. The second is what you also feel, those fake names. Big companies with billions or tens of billions are just calling it nice. "

"The fame of the vain is also very useful, right?"

"It works, but the expansion of the company under my hands doesn't seem to need to rely on such a reputation, right? You don't plan to let Yang Jiayan go public, don't you also feel that hard power is here, and you can still expand smoothly if you don't play these fake things? ?

So I don’t lack money. I don’t even need a bank lined up to give me a loan with such a big company. The hard power lies in the expansion here, and there is no need to be strong, so why should I go public and let others share my money? I eat all the company's dividends, isn't it delicious? "

"You just want to control too much, and you like to eat alone, what's your excuse?" Ran Feifei snorted.

Yang Dongxu shrugged and didn't bother to argue.

But Ran Feifei also knows that it really doesn't matter to him whether it goes public or not. Other companies go public for better development, but the listing of the company under Yang Dongxu depends entirely on whether it is necessary.

In fact, Yang Dongxu didn't have to build an independent kingdom. It's simply unnecessary, as he said, isn't it delicious to share the dividends and eat it yourself? Why do you find so many shareholders to divide your money?

There's something wrong with your brain

"Your online news recommendation is very effective. Now the Yang family banquet is being discussed on the Internet." There is no point in continuing the discussion, so Ran Feifei changed the topic.

"That's not true." Yang Dongxu couldn't help being a little arrogant when he said this, "There are quite a lot of people reading newspapers now, but the growth rate of Internet users is also terrifying. Besides, the current 361 browser covers 99% of the country's market share. Woolen cloth."

"I heard about this. Some real news media seem to have some opinions, and some people have gone to high-level meetings to discuss it." Ran Feifei was a little worried, and this was the fundamental reason for her to start this topic.

"If you discuss it, let's discuss it. Anyway, the trend of online news is irreversible. If we discuss a charter early, we can set up supervision for online news.

It is not the resistance of online news, but the driving force. The market can also develop more orderly and healthier. "Dongxu Yang is not worried at all when he feels dissatisfied with traditional media that his cake is passive.

After all, the general trend is here. Not to mention the time when portal websites led the Internet age, the Internet market was still sloppy and full of loopholes.

I haven't seen the traditional media put down the portal.

The current 361 is more on the right track and more impeccable, there is no reason to be suppressed by these people.

So no matter how hard traditional media struggles, there is only one final result. That is, the general trend is unstoppable. Either lie down and cooperate, or be eliminated by the market. There is no third way to go.

Seeing that Yang Dongxu was full of confidence, Ran Feifei didn't say anything anymore. She really didn't understand this aspect, so she couldn't give any advice.

"How about advertising my cosmetics online?" Bai Qian asked.

"It is still mainly based on physical coal, and then you can buy advertisements at the beginning of the movie titles broadcast on the Internet, or at the beginning of the TV series titles. However, it is best to find the main drama for movies and TV series, and don't try to find those small productions before you are alive, or find a few from scratch. A grass-roots team made up of two stars."

"Why?" Bai Qian was a little puzzled, and Ran Feifei looked at him curiously.

"Because this is good for brand building, physical media is still very authoritative. After all, online news is a bit chaotic now, with so much false information, and focusing on online announcements is a bit inferior.

This is different from the Yang Family Banquet. The Yang Family Banquet is not considered an advertisement, but a very hot topic. So the effect on the brand is positive.

If the advertisement of Dabao's new product is only placed on the Internet, and there is no physical media, or the advertising period is still at the beginning and end of some small dramas, the first impression is that this is a third-rate product.

Therefore, if you want to package Dabao's new products at a higher level, you must spend money to find big stars, and then win some satellite TV, or even CCTV's golden stage advertisements. "

Bai Qian nodded thoughtfully, and Ran Feifei also nodded in a very reasonable way.

Although online news and advertisements seem to be faster and more effective, it is necessary to distinguish what kind of product the advertisement is.

If you just want to create a wave of popularity, then online advertisements are definitely the first choice. A few recommendations are made to spark a post, which instantly arouses heated discussions among netizens.

If it is possible to build a brand, traditional media is still the first choice, and the audience's recognition of traditional media cannot be replaced by the current online media.

Even after more than ten years, the Internet is super developed and everyone self-media, in terms of advertising authority, traditional media still occupy a certain position.

Of course, those small TV stations that sell counterfeit medicines and 998 advertisements are not counted, and those third-rate markets that are originally the lowest end have nothing to do with authority.

"I'll have a meeting with the higher-ups when I go back. From now on, the Yang Family Banquet's advertisement will go online, and the traditional media will add it." Ran Feifei said after thinking for a while.

Yang Dongxu gave her a thumbs up, this understanding ability is super strong.

Yang Family Banquet is an old-fashioned catering giant. It has eight major cuisines, state banquet dishes, and imperial cuisine, which are tall at first glance, and have a high reputation among the people.

There is no need to advertise aggressively on the traditional media. It is what the Yang Family Banquet needs right now that it is constantly making gimmicks on the Internet media to increase national attention and let more people know about the existence of the Yang Family Banquet.

The situation of Baiqian's Dabao is different from this. Although Dabao is a skin care product recognized by ordinary people. But the high-end market does not recognize it, so Baiqian wants to occupy a place in the high-end market and make people feel that Dabao is a high-end luxury product of a big brand.

That can only use traditional media to throw money, a lot of money.

People who say that high-end product money is only its most vulgar expression, and that taste is its true connotation, are actually farting people. If you don't have money to spend on advertising, the public doesn't know you are a big brand, and you still have a lot of shit.

Drink the northwest wind, you!

Or you only sell content, but the price is very close to the people, only 9.98 to try?

Money is the most direct expression, and everything else is nonsense.