The Pioneer of the Rebirth Era

In the evening, the film festival awards ceremony began. As a brand designer, Zhuo Qing'er could bring her team into the awards ceremony, and Chen Hong followed to join in the fun.

Although I feel that there is no need to walk on the red carpet, I am full of curiosity about such an international film festival, and I also want to see the difference between the live broadcast and the live TV broadcast.

Yang Dongxu obviously didn't have much curiosity about such an occasion, so he didn't go with the two women. And came directly to Maserati Automobile Company.

Carlo Rossi looked at the big boss sitting in front of him who was too young, although he had been working in Maserati for so many years.

Every time he sees his big boss, he always has an unreal feeling that he is too young to control a large company with a market value of tens of billions, which is unimaginable.

"Is there no way to lower the price?" Yang Dongxu asked after closing the document in his hand.

"Probably not, they are very fancy about this brand. Although the company has encountered some difficulties temporarily in its operation, it can apply for a government loan. Given the size of Yafei, although the loan is large, it will definitely be approved.

After all, the higher-ups don't want to see so many people unemployed at the same time, and Mr. President can't bear such a responsibility. " Carlo said with some helplessness.

Yang Dongxu rubbed his chin.

This time, he came here not to hang out with Chen Hong, but to do business, a big deal.

Huaxia BMW's car sales have continued to rise in the past few years. After all, whether it is the halo blessing of official vehicles or the fashion sense of those commercial vehicles.

Huaxia BMW is in control of the top three positions of Huaxia luxury brands, Mercedes-Benz, BMW, and Volkswagen's Audi are evenly matched.

But in the field of sports cars, a Maserati is a bit weak. Maserati still has a place in the mid-to-high-end sports cars, but the real top sports cars have never had anything to do with Huaxia BMW.

That is the world of Ferrari, Porsche and other brands.

Yang Dongxu's goal in Italy this time is Ferrari. In fact, it stands to reason that such an awesome brand, as long as Fiat's management has no brains, it will definitely not trade.

But now that there is a problem with the operation of Fiat, Yang Dongxu is given such a moderate opportunity.

The auto industry alliance led by Fiat in 2000 was dissolved this year.

In addition, the Italian economic market has been sluggish for the past few years, and Fiat's operations have also encountered some problems, so they have the idea of ​​​​cutting down some of the company's less important businesses to reduce the burden.

Of course, high-quality industries such as Ferrari are definitely not within the scope of reduction, but cutting other sluggish industries is just to reduce the burden, and there is no way to help Fiat tide over the difficulties.

Selling Ferrari would make Fiat rich in an instant, so after Yang Dongxu asked Carlo to try the offer, the other party resolutely refused at first, but later when the purchase price reached 6.3 billion US dollars, they had to hesitate.

After all, they only spent hundreds of millions of dollars when they won Ferrari. At the same time, although the auto industry is booming, its competitiveness is also increasing.

Porsche, a subsidiary of German Volkswagen, has been keeping pace with Ferrari. In the past few years, another Lamborghini has been produced to attack Ferrari on both sides.

Fiat does not have the energy and money to develop other sports car brands, and they have always paid more attention to their own auto industry.

Ferrari is an independently operated subsidiary. Although this subsidiary has been striving to help make money in the past few years, it is undoubtedly just an illegitimate child.

Therefore, the senior executives of Fiat, who did not sell the Ferrari business, couldn't help being moved after they received Kahlo's offer of 6.3 billion US dollars, which was much higher than the current market value of Ferrari.

Coupled with the fact that the government relief loan they applied for at this time was delayed, the voice of selling Ferrari in exchange for a large amount of money to tide over the difficulties gradually became louder among the company's senior management.

In fact, everyone knows that it is only a matter of time before the bailout loan comes down, and Fiat cannot go bankrupt. Because none of those politicians can bear the blame for the unemployment of more than 200,000 employees once Fiat goes bankrupt.

But the loan and the money obtained from the sale of Ferrari are undoubtedly two concepts. After all, the loan is a bailout loan, so it must only be used for company operations, and there is no way to stuff it into one's own pocket.

But thinking about the money earned from the sale of Ferrari is really exciting. Fiat’s business has been sluggish in the past few years, and the Auto Industry Alliance, which was finally formed with great difficulty, took a breather, and it was disbanded in less than five years.

Now that there is a mess left to clean up, how long has it been since shareholders have paid a large dividend?

If Ferrari is sold, the shareholders will have more money in their pockets than the sum of dividends in the past, which makes them uneasy.

"What do you think their final price will be?"

"7 billion US dollars, this price is really too high, in fact, the current price" Carlo didn't finish his sentence.

But Yang Dongxu already understood what he meant, let alone 7 billion US dollars, even the current asking price of 6.3 billion US dollars is a bit outrageous.

After all, the sales in the China market are so good. After opening the European and American markets through Daier, the sales of China BMW, which is also good, now have a total market value of only 10.3 billion US dollars.

And the Maserati sports car brand that has become independent has a market value of only 1.8 billion US dollars. A Ferrari is worth three and a half Maseratis?

As the head of Masati's sports car subsidiary, Carlo felt that this acquisition made him very aggrieved.

Didn't see the situation with Fiat's business, and the other car companies that had also asked about the price, after hearing Maserati's 6.3 billion offer, all pouted and left like a fool?

"I know this price is inflated, but people won't sell it if it's not high? After all, as long as those Fiat shareholders are not greedy and wait for the government's relief money, they can easily survive.

So now is our best chance to win Ferrari. In terms of commercial vehicles or fashion vehicles, we now have a certain say even in the European and American markets.

But this sports car." Yang Dongxu didn't finish his sentence.

Carlo obviously understood what his big boss meant. Although he was still a little unconvinced, he couldn't say anything to refute.

After all, occupying such a rapidly growing market in China, the sales of Maserati sports cars are still far behind by Ferrari and Porsche.

Even in terms of brand building, it is clear that Ferrari is the king and Maserati is the queen, but they were successfully overtaken by Porsche, a coquettish little bastard, and sports cars of other car brands have also begun to emerge in the past two years, squeezing the market that was originally not enough. The Maserati sports car business is a pain in the ass.

"Official vehicles, business vehicles, SUVs, plus the Maserati coupe business that is currently under development, we have capable fighters in each model.

But only the shortcoming of sports cars, you have seen how the Chinese market has prospered in recent years. Volkswagen's Audi is also an official vehicle in China, and Porsche first entered Hong Kong and then entered the mainland with very good results.

With our strong local advantages, although we have also boosted the sales of Maserati sports cars in China. But this market is obviously very unstable.

Now many people are beginning to notice the cake of sports cars. Even with Porsche, Volkswagen still spent a lot of money to win sports car brands such as Lamborghini and Bugatti in 1998.

After these years of brewing, these two sports car brands are already very famous, and they are sharpening their knives to enter the Chinese market.

Regardless of other sports car brands, just one German Volkswagen and three sports car brands, do you think Maserati alone can stand up to it? "

"This." Carlo's shoulders began to sag and he lost his confidence.

German Volkswagen has always been the strongest competitor of China BMW in the Chinese market. Carlo, who is in charge, knows very well that China BMW has official vehicles, and Volkswagen's Audi has become an official vehicle earlier.

Huaxia BMW has developed Mercedes-Benz high-end business vehicles, Volkswagen has the top Bentley, SUV Huaxia BMW has sprung up, and Volkswagen Audi Q series SUV has always been a big hit in the market.

Not to mention comparing sports cars with Porsche, Maserati is also compared with Bugatti and Lamborghini, which have just been acquired and have been brewing for five or six years. But it's just a comparison now, in a few years

"So the top sports car segment must come up with a brand that can compete, and we can no longer dawdle like in the past few years.

Otherwise, the Huaxia BMW brand will always make people feel that it is inferior to these car brand companies such as Volkswagen and Mercedes-Benz. Not to mention that the price cannot be sold, sales will also be affected.

You don't want to be pointed at the nose and say that Masati is not as good as Audi, such as Mercedes-Benz, or BMW, right?

At the same time, in the low-end market, Volkswagen also has FAW-Volkswagen, SAIC-Volkswagen and other companies. These low-end market players and Japanese companies have back and forth.

So now we have no room for decline in the mid-to-high-end market. If we cannot win some shares in the top-end market, our brand effect will be extremely embarrassing in the future. "

"I understand." Carlo took a deep breath and nodded.

Although he is only in charge of the sports car business, he is also in charge of the European market, not the Chinese market. But Huaxia BMW is the parent company of Maserati, and he knows the truth that all prosperity and all losses.

"Get it as soon as possible. The purchase amount can reach 6.5 billion. This is the final price. If not, forget it. And when you negotiate with the high-level executives of the other party, you can hint it, as long as the deal is reached.

Maserati can make a connection here and let them go to Huaxia to invest in a parts foundry. And willing to help them get the relief fund loan smoothly. "

"you mean?"

It's nothing to get a lead to invest in a foundry in Huaxia, and now some powerful companies all over the world are doing this. My big boss is very powerful in China, so this promise is normal.

But this helps to apply for the relief fund

If Ferrari is packaged and bought, Fiat obviously does not need a rescue fund.

"As for the rescue fund, there must be interest-free, low-interest, and various welfare terms. The purchase of Ferrari can be signed first, and then announced after the loan is obtained. And as long as the contract is completed, we can pay half of the purchase price first, and the rest It will be settled within three years."

"This." Carlo's eyes flickered.

I understand what my big boss means. The rescue fund is for helping companies, and the money from selling Ferrari can be stuffed into my own pocket. The two seem to be in conflict!