The Pioneer of the Rebirth Era

"Is the eldest sister here?"

When he got home and saw Zhou Ya and Chang Xi sorting out some cured ham and bacon, Yang Dongxu couldn't help asking.

"I didn't come, I went back to my hometown two days ago. I brought a lot of these things and shared some with relatives in my hometown. I asked the courier to send some to us."

"Brother-in-law said that his farm is going to expand, how is it doing now?" Yang Dongxu couldn't help asking.

Men and men seldom make phone calls to communicate with each other. Basically, if they are close, they will directly invite them to barbecue and play together at KTV.

It's different from woman to woman, especially now with smartphones and video. Most of the time, Zhou Ya and the eldest sister are doing housework and chatting on video at the same time.

So Zhou Ya, the sister-in-law, is much clearer about the situation with the elder sister than Yang Dongxu, the younger brother.

"No more." Zhou Ya said.

"What's wrong? The policy can't be approved, or is there a problem with funding?"

"There is no problem with the policy and the funds, but there is a problem with the wasteland and forests over there. The wasteland that no one wanted before has made money with my brother-in-law's farming in recent years.

Not to mention those who have turned over and gone up, there are still many people who originally signed the contract, and they have made a lot of trouble in the past few years. Let the eldest sister's family return the land to them, and the eldest sister cried several times because of this. "

"Brother-in-law can't think of anything to do?" Hearing that his elder sister was crying in anger, Yang Dongxu frowned completely.

Don't think that farmers are simple, as if there are good people and bad people in this world. Some rural people are indeed simple, while others are weak-minded.

For example, these people who are making troubles in the important land now are obviously jealous after seeing the eldest sister's family making money in the past few years, and want to go back and get the land for themselves.

Or make a fuss and ask the brother-in-law's family to raise the land rent for them.

Now that you see people making money and you want to increase land prices, what if they fail to make a loss? Can you not pay for the land rent?

At the beginning, you chose the rent that guarantees income during drought and flood, but in the end, you can just get a share depending on how much money people make. Where in the world are there so many good things?

"Why can't I think of a way, so I called the police and detained a few who took the lead. Later, the leaders of the city went to inspect and the matter calmed down. Although there are still some gossips, basically no one finds fault."

"That's good." Yang Dongxu couldn't help but nodded.

It's fine as long as the eldest sister doesn't suffer a loss. He was actually concerned about it just now and made chaos. Now that my brother-in-law's family is a big local farming family, and has even been featured on CCTV's agricultural wealth news, it is impossible to suffer at the hands of such troublesome people.

After all, although my brother-in-law doesn't like making connections very much, but where is his identity? In addition, after so many years of farming, the leaders of the county and the city also know a few of them, so it is naturally impossible to suffer.

As for the matter that the eldest sister cried several times.

Hongying's eyelids have been soft since she was a child, and she tends to cry when encountering things that don't go her way. So since Zhou Ya didn't say anything was wrong, basically nothing major happened.

"By the way, you were contacted by Wu Zhou when you were abroad, but you couldn't get in touch, so you called me."

"What's the matter?"

"It is said that the patent applications for functional drinks and herbal teas have been filed. How did you choose the ones here? Did you develop them yourself or sell the formula to others."

Zhou Yaheli and Changxi hang the bacon on the balcony behind the villa. The meat does not need to be stored in the refrigerator, but can be stored for a long time without going bad if it is hung directly in a cool and ventilated place.

"I'll ask Boss Xiazong if he wants it. If he wants it, then cooperate with him. If he doesn't want it, let's see if we can do it ourselves."

Functional drinks are the by-products of some medicines. They are some health-preserving pharmaceutical products made by some researchers when they diverged their thinking and combined some big tonic soups with the current scientific refining basis.

It is too troublesome for such products to go through medical approval, but it is much simpler to go through functional beverage approval, and the speed of patent application is also fast.

Herbal tea is a combination of some scented tea recipes from regions that like to drink scented tea, and a few old Chinese medicine practitioners have studied it in depth and synthesized it.

It is certain that these two products will make money, but it is obviously not worth building a beverage factory for these two products alone.

So finding a partner is the best option, they provide the formula. Beverage factories are responsible for production and sales, and a reasonable division of labor saves everyone trouble.

"Then hurry up, Wu Zhou said that he did a simple market survey and found that the market for functional drinks and herbal teas is very hot now. If we don't speed up the process here, the formula patents in our hands will be worthless. "

"I need to hurry up." Yang Dongxu couldn't help but nodded.

The beverage market can be said to be a competition for the throne.

Let’s not talk about Red Bull’s dominance in functional drinks. Other drinks can be said to be contentious. Today you make iced green tea, tomorrow I will make iced black tea.

You say that your Wanglaoji is authentic, but I say that Jiaduobao is the exclusive secret recipe. Then when the two fought, they killed the third child and Qizheng before they could decide the winner.

Then there is this water, that water, in short, they are spending money to seize the market, the advertisement is called a cow, and there are at least six advertisements on TV, all of which are buying various waters, various juices, and various milk teas , There are also a variety of tea products, the variety is dazzling.

"Boss Zong seems to be having a dispute with the parent company." Zhou Ya said.

After receiving Wu Zhou's call, she obviously did some research on the domestic beverage market. Among them, I focused on getting to know Boss Zong, who has a good relationship with my husband Yang Dongxu.

Because she also felt that these formulas in her hand were not the trouble to open a beverage factory, but also to get a production line and find workers. It's not as convenient as finding a big beverage company to cooperate with.

"The result is almost coming out soon." Yang Dongxu said.

"Who do you think will win?"

"There is no one who wins and who loses, only each has what he needs." Yang Dongxu said.

The dispute between Boss Zong and Wahaha's foreign headquarters has not lasted for a day or two, but has lasted for many years. It's just that it has become more intense in recent years.

Because Wahaha's domestic market share is getting bigger and bigger, and its annual income is billions of dollars, Wahaha's headquarters are eager to see such a big cake.

But how could Boss Zong see that the big cake he made so hard was just taken away by others, so the two sides couldn't hold on.

However, after earning for so long, the result is coming soon. After all, it will not benefit both parties if they continue to fight like this.

At the same time, the competition in the beverage market is so fierce now, it is impossible for Boss Zong to devote all his energy to dealing with the vampires in the headquarters.

So it won't be long before a result comes out. And the most likely result of this result is that Wahaha's headquarters got a part of the monetary compensation. Boss Zong has more autonomy in company operations.

"Not only beverages, but also food and supermarkets. Foreign capital seems to be very active in the past two years," Zhou Ya said.

Forget about stage capital like Uni-President and Kang Shuaifu, these are still their own businessmen. However, major foreign food companies have been increasing their acquisitions of domestic food brands in recent years, so this has to be let go.

In terms of supermarkets, whether it is Carrefour or Wal-Mart, they are all aggressive.

"In terms of food, foreign capital has indeed been too active in recent years." Yang Dongxu couldn't help but nodded.

Over the past few years, the speed at which foreign capital has acquired food brands in China can be said to be multifaceted, except for the acquisition of daily consumption brands such as various beverages, instant noodles, and ham sausages.

In terms of agricultural products, such as various synthetic oils and edible oils, the opponent is also attacking hard. At present, almost 70% of various beverage brands and food brands in China have records of foreign investment.

"It's an old routine. When you find a market that can be invested, you can directly use the capital advantage to acquire local companies. Not only in food, but also in other products, such as shampoo, body wash, and so on.

Produce locally, sell locally, earn money from local consumers, and make local consumers think it is a domestic brand. Low-key and unobtrusive, the use of holdings to transfer profits away. "

"Baisy also said that several foreign capitals contacted him to acquire Dabao, but he didn't agree. It seems that several brands have secretly suppressed Dabao during this time." Zhou Ya said.

"If you can't buy it, you will be suppressed, and then you will either go bankrupt, or you will not be able to buy it again. All capital plays this hand very well.

Some people wanted to acquire YY before. During this period, YY’s overseas operation rights were packaged and won by Google, and those foreign capitals were considered to have stopped. "

"So you're going to invest in basic farming?"

"Yeah." Yang Dongxu nodded.

He wants to get more land not only to grow herbs, but also to grow food.

And it's not just about growing food. In the past two years, he has also been trying to acquire shares in some large international agricultural product companies. Especially companies that hold basic agricultural and food import and export rights.

At the same time, he does not plan to do this alone, but also plans to recruit several like-minded partners.

And before that, he had already informed his superiors, who also gave him good policy support for his plan.

For example, benefits such as import and export tax relief can benefit him a lot in one year.

There are too many people in Huaxia, and the output of Huaxia's land alone is far from enough to eat. If you want to eat more and better agricultural products, imported food is a must.

It is equivalent to buying grain from other people. If you have a large grain grower or a large international grain merchant, it will undoubtedly make the basic grain guarantee a little more stable.

"Development in deep processing?"

After saying this, Zhou Ya went to the sink next to her and washed her hands. After sorting out so many hams and bacon, the wounds were a lot dusty and a little greasy.

"I don't have that plan. I just deal with grain trading. I ship good-quality grain from abroad to China, and hand over the deep processing to domestic enterprises. It's too much trouble for both farms and deep processing of agricultural products." Yang Dongxu shook his head.

He casually handed the towel beside him to Zhou Ya.