The Pioneer of the Rebirth Era

Since Apple's release of Love Crazy 4, although it did not cause a tsunami in the smartphone industry as it did in the previous life, it still made some Westerners or foreign players cheer.

Domestic smartphones were suddenly quiet at first, like the calm before the storm, and then several smartphone manufacturers popped up in May.

What kind of concave planing, Vivo, Bird, Huaxia, Great Wall, and even Lenovo, which assembles computers, all stepped in. In short, seven or eight smart phone brands popped up all at once.

And as soon as they come up one by one, the offline physical stores seem to be free of money. At the same time, China Mobile, China Unicom, China Telecom, and Huaxia Telecom, which originally only provide mobile phone communication services and broadband services, also have business offices.

Now each of their cooperative brands has begun to sell mobile phones, but their model of selling mobile phones is different from that of specialized mobile phone physical stores.

These telecom operators sell mobile phones, which are separated from the ontology business and the mobile phone business. Just like selling insurance with bank cards, this is outsourced and has nothing to do with the bank itself.

It's just that after people bought a mobile phone, they applied for a mobile phone card in the store on the spot.

Carriers are not directly responsible for these mobile phone businesses, so no matter what quality problems or after-sales disputes arise. That is a dispute between consumers and mobile phone brands, and has nothing to do with them.

It's just that people mistakenly think that the mobile phones purchased at the mobile phone booths in the business halls of these carriers are sold by these mobile phone carriers.

But no matter what the relationship is, the shops of the four major communication operators can be said to be spread all over the country, and the number of shops is unmatched by Internet cafes.

After all, there is only one Internet cafe on a street, or even several streets, and these communication operators can see a store within a few steps. .

Therefore, these newly listed smartphone brands seem to have popped up overnight. Consumers just sleep and want to wake up the next day. Originally choosing between Honor or Apple, the result is seven or eight more choose.

But it's not over yet. Although Lei Jun doesn't have Xiaomi in Glory, Meizu, Hammer, and Huawei are all on their way.

It is foreseeable that the domestic smartphone market will begin to enter the Spring and Autumn and Warring States era in the future. Even this kind of war will spread to the world.

The smart phone market in the world is undoubtedly more lively. In addition to Apple and Samsung, Ericsson, Nokia, and Motorola, the old mobile phone powerhouses, are also rectifying their traditional mobile phone business at this time, and they are also rushing to applaud. on the way.

So the original strange, full of sense of technology, subverting the traditional mobile phone industry, and even some smartphones that feel like changing the world, just less than a year ago, instantly felt like a bad street.

And many smart phone brands are listed almost at the same time, the degree of competition is self-evident. I don't know which company first lifted the sharp knife of the price butcher. The price of smart phones that originally surpassed traditional mobile phones by a lot, began to be cut in half in an instant.

In less than half a month, smartphones below 1,000 filled the entire market. There are even more excessive mobile phone brands that directly cooperate with communication companies, and come to a campaign of recharging 1,000 yuan for phone calls and giving away mobile phones.

Although the quality of such smartphones is worrying, after all, smartphones have only been out for a year, and WeChat has not yet been released. Now the only chat software that everyone uses on their phones is YY.

Not to mention online games such as Glory of Kings and Eat Chicken. There are no short video platforms like Kuaishou and Dou M. Even people are not used to using Taobao and JD.com online.

When shopping online, I still turn on my computer habitually.

So for such a cheap smart phone, as long as the traditional mobile phone function is smooth, and you can open YY video, these two most basic functions are fine.

For the rest, try to ensure that the mobile phone's calculations are not stuck, and that's the end of the matter. Anyway, if the service life of this thing can last for three years, the manufacturer has a conscience.

Of course, if this advantage is seen by future generations of users, it will still be bitter.

Because the various functions of smart phones in later generations are called flying, and the usable life is also pitifully short. Originally, if a mobile phone is not considered damaged, it is not a big problem to use it for five or six years.

After that, the all-in-one machine basically needs to be replaced every two years.

The function is much more powerful, and playing games is indeed smooth, which is the service life.

But this is all something to say later, in short, the major mobile phone brand companies that have sprung up like mushrooms are trying their best to use various means to plunder the market share.

However, under the attack of such price wars and routines, the sales of Apple's iCrazy 4 mobile phones, which mainly target domestic foreign customers, fell directly.

After all, although these foreign blowers want to support Apple, but with similar functions, the price of other brands of mobile phones is only a fraction of that of Apple.

When you think of buying an Apple mobile phone, you can buy several other mobile phones, and you can use one to throw away the other, constantly changing new mobile phones.

More importantly, as the pioneer of smartphones, smartphones are the absolute leader at present. In the eyes of Yang Chuan, even if he doesn't want to admit it, he knows very well in his heart that it is indeed more face-saving to hold Honor mobile phones than Apple.

Therefore, Apple's sales in China directly encountered Waterloo.

At this time, Honor mobile phone directly announced that the new mobile phone Honor RS series will be launched on June 1st. From the published data, the new model RS mobile phone is better than other smartphones on the market, including Samsung and Apple. advanced.

At the same time, compared to the size of all mobile phones on the market today, they all imitate the shape of a Honor mobile phone, that is, the 3.5-inch screen of the iCrazy 4, which is known as the most suitable mobile phone shape for human palms.

The screen of the Honor RS1 mobile phone is 4.0, which obviously looks bigger than all the smartphones on the market, instantly opening up the visual gap with these coquettish bastards.

Not to mention that Honor mobile phones are still leading in various aspects in terms of system and various software.

The new mobile phone was released, priced at 7999 yuan, and the price of the Honor mobile phone released just last year began to drop to 4999 yuan. All of a sudden, it faces the smartphone market where all the heroes are vying for hegemony.

A new model of Honor mobile phone, while continuing to maintain its absolute position in the high-end market, it also shifted its focus to the mid-range market and gained a lot of votes.

This has made countless mobile phone manufacturers envious and jealous, but there is nothing they can do.

At the same time, the shape and style of the Honor RS mobile phone was imitated by major smartphone manufacturers in an instant, and they also launched a series of mobile phones with larger screens.

However, the Honor mobile phone once again leads the trend of smartphones, and its brand influence, which is deeply rooted in the hearts of the people, is undoubtedly something that these people cannot imitate.

"Don't pay attention to them, don't worry about appearance patents or anything like that, at this time, filing such a lawsuit with them is simply attracting attention for them and helping to increase their popularity.

As long as the other party doesn't mess around with the LOGO of our mobile phone company brand, let them do the rest. Even if they have a mobile phone with a 4.0-inch screen.

It's just to make the screen bigger, the kernel and software can't keep up. Such a mobile phone will be scolded by consumers soon, so we don't need to sell it.

The real news of their mobile phone garbage will be put on the top of the Internet for a few days at that time, and it will be fine if the news is not blocked. If any consumer feels cheated and sues them hard, they will definitely collapse by then.

That is to say, imitating the shape of our new mobile phones to earn a wave of quick money is not enough to make up for the loss of their brand image. So don't worry about this, and put all your energy on research and development.

I originally thought that these smartphone brands would have little impact on Honor phones even if they were launched, but I didn't expect the competition to be so fierce. I have to launch the new model in advance to sink the center of gravity to feel at ease. "

"There is no way, who made us promote the smartphones in the sky and the earth. And many consumers simply can't afford Honor phones.

Therefore, when such a cheap smartphone comes out, naturally everyone can't wait to get one. It's like we opened the way in front and let the other party get a wave of bonuses in the back.

But the biggest loss is not us, traditional mobile phone giants like Nokia and Motorola. I originally felt that my business could still struggle for a while.

As a result, these low-priced smartphones were directly swept away, except for the elderly. In terms of mobile phones in the future, there will be no market for traditional mobile phones at all. "

"That's right, maybe this matter can affect their capital chain and further slow down their research and development of smartphones." Yang Dongxu said with a smile.

Facing these world's mobile phone giants that are already in the past tense, although Yang Dongxu clearly knows that they have no room for turning around in the mobile phone market.

But in this day and age, it seems like only yesterday that I personally experienced the glory of these giants. In the face of such big bosses, it is impossible to say that there is no psychological pressure.

So at this time, it is easy for everyone to completely sweep the opponent out.

It is estimated that Samsung and Apple are also paying attention to this, so in terms of mobile phone prices, facing the pre-emptive occupation of Honor mobile phones, they directly push the price in the middle range, further oppressing the local market.

"I went to a symposium a few days ago, and several mobile phone manufacturers responded to the above, hoping that we can let go of Honor's Pangu system." Lei Jun said.

"I think they want to eat farts, don't talk to me." Yang Dongxu curled his lips in disdain.

If there is no Android system, in order to ensure Huaxia's advantage in the smartphone industry, perhaps the upper management will act as a lobbyist to let him let go of the Pangu system.

There is no door now, and the leaders above are probably too embarrassed to come to the door to talk about this matter.

After all, Honor has let go of many smartphone patents before, and it has suffered a lot and set an example.

Asking him to let go of the independent system is inevitably too bullying. Do you really think that Young Master Yang is a bully?

And the reason why these mobile phone brands put forward such obviously unreasonable demands is that they are actually repairing the plank road secretly.

Since you don't disclose the system, should you let go of some smartphone patents?

You refuse the first request, and you refuse the second request. Isn't this a bit too blunt?

Compared with the time-consuming and labor-intensive research and development of new smartphone technology, it is undoubtedly more fragrant to directly use the technology of the Honor mobile phone.

At that time, you can still use the same patented technology of the Honor mobile phone to catch the heat, and now some people are shameless to do so.

Although everyone knows that it is fundamental to develop their own core technology by themselves, but they can't bear to use the technology of Honor mobile phones to make money quickly.

Compared with the money earned from mobile phone sales, the patent technology fee is nothing.

As the representative of China's mobile phones, the Honor mobile phone is a world-class leader. Can he still set the prices of these patented technologies at sky-high prices in the face of domestic brands?

It's right to be shameless and hard. Anyway, if you win, you will make a lot of money, and if you don't win, you won't lose much.