The Pioneer of the Rebirth Era

The time came to the end of December in 2007, and it was almost the Gregorian year, and the land of China has gradually begun to have the atmosphere of the New Year.

The noisy candidates for next year's Olympic performance events have also been completely settled, and the restless entertainment circle suddenly quieted down.

Even if many stars did not participate in the Olympic performances, they began to enter the holiday. Because from the beginning of next year until the end of the Olympics, it is foreseeable that all topics will definitely be detonated by the Olympics.

So many entertainment companies have pushed their big movies and projects to the second half of the year. The first half of the year was the kind of small project that made a surprise, and it didn't matter if it didn't make a profit. Aren't the big-name stars just on vacation.

When the star is free, Yang Dongxu is extremely busy, unlike the past when he runs various companies at the end of each year. At the end of this year, although Yang Dongxu also ran to various companies for meetings.

However, this year's company has added Dafeng Logistics, which was not paid much attention to in previous years.

This made Miao Shan a little flattered, wondering if something happened, and the big boss was worried about him.

"It has nothing to do with your small thoughts. It's just that this year we will make a big difference in the logistics system of Dafeng Logistics, and we are also preparing for some emergency measures drills.

The main reason is that we are one of the cargo operators for the Olympic Games next year, so we must prepare in advance. The other is that the end of the year is approaching, so I don’t need to remind you about the pressure of the New Year’s goods.

Another one is that next year will be the period of e-commerce explosion. In the logistics industry, except for the boss Post, other logistics companies are ready to bite their teeth and spend money to seize the market.

We are not afraid of burning money, they want to burn money with them. But while burning money, the infrastructure, which is a key factor related to its own strength, must be consolidated, otherwise it will be false to grab a lot of markets, and the bubble will burst if you are not careful. "

Looking at Miao Shan who was fidgeting in front of him, Yang Dongxu explained with a smile.

It's just that in Miao Shan's invisible eyes, there is a solemnity that cannot be melted away.

Although the reasons he said were real and flawless, only he knew in his heart that these reasons were actually excuses.

So at the end of the year, Dafeng Logistics will be checked, and the basic transportation will be constantly emphasized, and even the management of Dafeng Logistics will be strengthened next year. It looks like there are very legitimate reasons for securing the position of the logistics boss besides the postal service.

But in fact, these are all appearances, and they are only done because of the catastrophe next year.

No one expected that the year when they fulfilled their Olympic dream in Huaxia would be such a year full of disasters. There was a big earthquake in the first half of the year and a big snowstorm in the second half.

The people of this year, the sadness of the spiritual earthquake, the excitement of the Olympics, and the difficulty of the snowstorm, have been riding a roller coaster for a whole year.

"Then why do you mainly attack logistics in mountainous areas?" Hearing Yang Dongxu's words, Miao Shan, who was completely relieved, raised his own question.

"In terms of transportation, we have almost built the logistics in the area, which means that we have enough troops on the main battlefield, and there is limited investment in improvement.

Mountainous areas are different, except that it is too difficult for herdsmen to deliver mobile express delivery like NMG, and the importance can only be ranked at the end.

Now, except for the plains and large urban areas with well-developed traffic, areas with underdeveloped traffic, especially mountainous areas, have become the second battlefield for express companies to capture.

So now that we have completed the layout of the first battlefield, it is natural to take advantage of the initiative of the second battlefield while other express companies are still laying out the first battlefield.

Although our logistics extension in the secondary market has reached towns and villages before, the logistics points are too small and there are too few vehicles. Due to the outbreak of online shopping in the second half of this year, the transportation of personnel and vehicles to these places has begun to be stretched. "

"That's true. I didn't expect such a strong purchasing power to explode in remote mountainous areas." Miao Shan couldn't help but nodded.

Although express delivery in remote mountainous areas cannot be delivered to your doorstep like in cities, it is usually delivered to logistics points in towns and towns, and online shoppers can pick it up by themselves.

However, in the second half of the year, the personnel at the logistics point and the vehicles delivering express to mountainous towns and towns from the outside are indeed quite tense, and they need to expand to solve the problem.

"The main reason is the popularity of smart phones. For some third- and fourth-tier cities, and even rural residents, many families may need to think carefully about buying a computer that costs several thousand yuan and a network cable that costs more than one hundred yuan a month. .

They can buy a smartphone worth more than 1,000 yuan and use a monthly package of tens of dollars, which reduces their burden by more than half.

Basically, every family now has a smart phone, and the development of online shopping has become more and more popular in recent years. Whether it is Ali or Jingdong.

Both have broken the public's distrust of virtual online shopping, and cultivated the trust of the market. Naturally, the purchase volume began to skyrocket. "

"Yes, the popularity of smart phones has indeed accelerated the development of the online shopping market. Now I find it troublesome to turn on the computer when I want to buy something at night. It is so convenient to turn on the phone and click to buy.

Especially with the development of logistics, it took more than a week to receive goods in remote villages and towns. It is only four or five days now, which has increased customers' desire to shop online. "Miao Shan said with some emotion.

A few years ago, who would have thought that a small mobile phone could bring so much convenience to people, and who would have thought that computers and broadband were the basic terminals that originally thought to promote the development of the Internet of Things.

As a result, mobile phones and mobile communications have sprung up, directly occupying half of the terminal market.

"So let's continue to speed up the primary market, distinguishing the service and speed from those logistics companies that are ready to burn money. The secondary market will be expanded as soon as possible or not. Let's take the high ground of the secondary market as soon as possible. Let's see How to plan for the tertiary market." Yang Dongxu said.

Miao Shan nodded yes.

But after agreeing, he still had his own doubts, "Is it too extravagant to use air transportation for the secondary market, and the cost is too high?"

"If it is possible to use cheaper land transportation, I would like to use even the cheapest water transportation. But isn't there no such condition?

Although the construction of national expressways is speeding up, when expressways spread all over the country, I don't know how many years later.

The water in the mountainous area is on the mountain, and you cannot sail a boat. So after much deliberation, instead of letting the driver of a large truck drive a fully loaded truck around the narrow winding mountain road, the risk factor is extremely high.

Air transportation has become the best choice. We have logistics parks in big cities like Chongqing and Chengdu, and the road from the airport to the logistics park is smooth.

In this way, the goods outside the mountain are directly flown to the airport in the mountain by plane, and then the airport is transported to the logistics park by large truck, and the logistics park is diverted by small truck to the small towns below.

In this way, the cost of air transportation will indeed be higher, but it is more convenient and efficient. And don't you think that if the cost is higher, the threshold will be higher? "

"That's true." Miao Shan couldn't help agreeing.

It is true that the cost of transporting by air will be high, but it is also profitable.

Of course, the premise of making a profit is that you have enough goods, so that the high cost is spread to each piece of goods, and this high cost is not unacceptable.

Now Dafeng Logistics is the leader of the domestic logistics company. It undertakes the main online shopping goods transportation business of Dibao and Jingdong, and also has its own bulk cargo transportation orders.

All in all, Dafeng Logistics does not lack enough transportation orders, and there are enough goods to dilute the high cost of air transportation. Other logistics companies do not have this advantage.

Although Dafeng Logistics uses air transportation to increase operating costs, it can still make money.

If other logistics companies use air transportation to increase transportation costs, they are really burning money.

This in and out is a double gap, which is definitely enough for these logistics companies to drink a pot.

As for you don't need air transportation.

The goods transported by Dafeng logistics will arrive within four or five days even in the mountainous areas. The goods purchased online by other logistics companies without air transport will arrive in a week or even ten days.

If you are a customer, which logistics company will you choose to transport your goods when you shop online?

At the same time, whether it is Dibao or Jingdong, the payment method is to wait for the customer to get the goods without objection, and the merchant can only receive the money after the payment is confirmed.

Merchants want to pay back quickly, which logistics company do you think they will choose?

So once the competition starts, air transport is not a question of whether you need to consider the cost of transport, but you must use it. Otherwise, you will not be able to enter the first echelon competition.

"Jingdong seems to be planning to build its own logistics system." After discussing his company's affairs, Miao Shan brought the topic to Jingdong.

Because among the companies that are about to burn money and start to enter the logistics industry, Jing Dong's body shape can definitely be ranked in the top three. More importantly, the major shareholder of this company is still his own big boss, two companies and one boss. , A serious waste of resources.

"Da Qiangzi's plan is indeed this way. This is the development route he planned for Jingdong. I agree with it. The financing funds are also in place one after another."

"But if he wants to do logistics, Dafeng Logistics." Miao Shan didn't know what to say for a while.

"It's different, purely doing e-commerce is not the main purpose of Jingdong. Logistics integration is the core of Jingdong. Otherwise, he is the second Ali, not the exclusive Jingdong.

Therefore, the logistics system Jingdong must be developed. Jingdong without the logistics system is not Jingdong. Da Qiangzi sees this very clearly.

As for the problem that you feel that I am the boss of the two companies, it is a waste of resources. Because Jingdong's logistics only transports its own things.

And Dafeng logistics is oriented to the whole industry, so the logistics and transportation of online shopping will be very popular in the future. But if Dafeng Logistics wants to develop further.

In addition to online shopping logistics, you also need to speed up your exploration of physical businesses. For example, the transportation of goods for the beverage factory and the transportation of goods for the machinery factory are large and stable contract orders. "

"These have already been expanded, and I also plan to buy some heavy-duty high-end trucks to transport precision instruments and medical equipment.

Dafeng is responsible for the shipment of Honor mobile phones. In addition, I have also won logistics and transportation orders for three other best-selling smartphones. "

"Look, this is very good. So even if Jingdong Logistics is very strong in the future, their main body is to serve themselves, and there will be no conflict with Dafeng in a short period of time. Focus on the same attributes as Dafeng Logistics The logistics company is the key point."

"Understood."