The Pioneer of the Rebirth Era

As the CEO of Huaxia BMW Automobile Company, Han Jun naturally knew that Rising Sun Technology was actually a company owned by the big boss.

It stands to reason that with the current boom in technology, there is already a tendency for a business empire to take shape. It's no problem for Huaxia BMW to be the sponsor of certain activities for the anniversary of Rising Sun Technology Company.

But as a sponsor of the Qifan platform, this level always feels a little bit worse.

It is true that this game is very popular. From the perspective of the domestic ecology of the game, it still belongs to the kind of industry that makes money, but is not very popular when it is scolded.

So let Huaxia BMW, a high-end and high-end car brand, be a sponsor for the other party. There is always a feeling of being pulled down by the other party.

Especially Huaxia BMW and Maserati, Ferrari and other extremely top sports car brands.

Using a luxury brand as a sponsor for the game has a sense of sight of using a bear's paw as a meat sandwich. This feels very loud, and the image of its own brand has been lowered.

But this is the company of his own big boss, so Han Jun was a little embarrassed when he had a meeting with several senior executives.

"Tell me your opinion, or what do other people think of this advertisement invitation during your meeting?" Yang Dongxu asked calmly.

"This." Han Jun hesitated, and then said honestly, "I feel that if we cooperate with Rising Sun Technology, this will be no problem. A leading technology company and a powerful car brand complement each other.

But just sponsoring a Rising Sun Technology game, I feel that the game is not worthy of our car brand. Even if it is a sponsor for YY, it feels like it has lowered the grade of our car brand.

Domestic consumers have different needs and views on brand advertising than foreign consumers. Chinese people's requirement for a brand is that the car should be driven with style and face, and face is very important.

For foreign brand advertisements, the most important thing is popularity, let the public know about the famous brand, and then use sports stars and Hollywood superstars to attract consumers to consume.

Let Huaxia BMW be the sponsor of the game. Many parents in China are very controversial about the existence of the game. So this sponsorship is not a win-win situation, but a feeling of taking the brand of Huaxia BMW and giving the other party a sense of worth and class. "

"Since it is clear, then refuse. You don't need to ask me about such things in the future." Yang Dongxu said.

"this."

"Okay, let's go to the meeting. In the future, we will encounter such a thing, whether it is Sunrise Technology or Hurricane Construction.

In short, you are the boss of Huaxia BMW, so you only need to consider issues from the standpoint of Huaxia BMW.

If you support Huaxia BMW, I will definitely support it too. Harmful to Huaxia BMW, even if you refuse the hurricane building, I will refuse, understand? "

"Understood." Han Jun nodded immediately.

"Okay, let's get ready for a meeting." Yang Dongxu also stood up, and the two of them walked together like a meeting room.

He personally agrees with the cooperation between the companies under him. After all, resources can be optimized, so why waste them?

However, he is firmly opposed to the practice of making up for another company's loss at the expense of one company under him, and it is impossible for him to agree to it.

For example, using the Huaxia BMW car brand to force the game, which seriously affected the image of the Huaxia BMW brand, how could he agree?

I just don't know which one from Rising Sun Technology proposed this advertisement invitation.

Han Jun, who was walking out, seemed to see the doubts in his boss's heart.

So he said, "The call from Sun Yang said that if Huaxia BMW is willing to agree, they can advertise Huaxia BMW for free, or they can give money."

Not only does the advertising bidding not collect money, but it also pays the sponsors, which is quite unusual.

But note that if Sun Yang came up with and endorsed a game, this would not be surprising. Because as long as you are not blind, you know whether Huaxia BMW is a game sponsor. It is a loss or a profit. It is strange that Huaxia BMW agrees to it without paying money.

Seeing that his big boss didn't speak, Han Jun continued to say, "This plan is the root cause of the issue, except that Sun Yang spent money to invite Huaxia BMW to be a sponsor.

There is also the reason why Huaxia BMW's brand impression of the younger generation has been solidified in advance. It is true that many young people cannot afford a Huaxia BMW now, but when they do, they will have money in society.

With this early brand effect, when they choose a car, they will definitely choose Huaxia BMW. "

"You are all right." Yang Dongxu nodded.

That's right, including the fact that Sun Yang wanted to spend money to ask Huaxia BMW to upgrade its own game. Both sides did nothing wrong from their own perspectives.

"However, while you are preparing to plant seeds in the hearts of consumers in advance, you must also consider the current popularity and brand value of the Huaxia brand. Is it worth the popularity of young people who pay attention to games in exchange for lowering your profile to endorse games? worth?"

Han Jun froze for a moment, frowned and pondered for a moment, "It doesn't seem worth it. Sun Yang called to talk about this matter, otherwise we wouldn't even consider other people."

Yes, if it wasn't for Sun Yang's call, Han Jun wouldn't even consider this matter, and he wouldn't call a meeting of several executives and turn it into a topic to ask his boss for instructions.

Because it is Sun Yang, Rising Sun Technology is its own big boss. So Han Jun's first reaction was that this matter should be done, and then he considered the gain and loss on the basis of what should be done. In fact, it was right for Sun Yang to call and directly reject this matter.

Huaxia BMW is now the No. 1 domestic car. It has even made itself famous in the world. Maserati and Ferrari sports cars are luxury cars that many foreigners dream of.

Therefore, if Rising Sun Technology has a game that has such appeal in China in foreign countries, then this advertising cooperation is a win-win situation.

But this game is in China, domestic consumers' perception of the brand, the first thing they look at is the style, which is a matter of face. Not like foreigners, the sponsor of this game I like to play is Ferrari, so cool, I want to buy a Ferrari too.

The first reaction of domestic consumers seeing Huaxia BMW's endorsement game is that luxury cars are also starting to eat bad money?

In my heart, because of the high style accumulated by luxury brands, I instantly feel that I have been lowered to a higher level.

"The attitude towards e-sports is still unclear. Although the Internet laws are gradually improving, there is no clear statement on the issue of electronic games after consultations and consultations. Sun Yang probably wants to boost the momentum of Huaxia BMW." .”

Yang Dongxu thought for a while, and basically figured out why Sun Yang made such a call to Han Jun.

Now when it comes to game endorsements, you don’t even accept celebrities with a lot of money, which shows everyone’s attitude towards games.

So once Huaxia BMW took over the job as a sponsor, Sun Yang could tell the outside world that even luxury car brands are optimistic about the game market as a sponsor in the future.

Then there is naturally room for other manipulations.