The Pioneer of the Rebirth Era

Back at the office, looking at the familiar office Lin Wei in front of her, she was a little dazed.

With the continuous development of Ninetowns over the years, the entire company is no longer a small company that became popular thanks to "Evil World". Although the star-level enterprises in the domestic Internet industry are always suppressed by the superstar Sunrise Technology.

But Ninetowns is now a large company with more than 100 billion yuan, and has its own office building headquarters. It is no longer the small company that squeezed into a few small offices and stared at the background data of the game nervously every day.

Lin Wei clearly remembered how warmly the chairman and shareholders of Ninetowns welcomed her when she was introduced to Ninetowns by a headhunter, and how high-spirited she was.

Nearly ten years have passed in the blink of an eye, and she has also stayed in this spacious and bright office for more than three years, but compared to the spacious, bright, and stylish modern office in front of her, she always feels that the previous one Crowded small one-room offices seem warmer.

Perhaps this is also related to her current situation. The company is getting bigger and more assets, but her status and power as CEO in the company is getting smaller and smaller.

I vaguely remember the moment when I first came to the company, even some of her proposals, all the plans for the company's future development were a bit blunt, and even a little flawed.

Whether it is the chairman or the shareholders, they will patiently listen to her opinions and hold meetings to brainstorm to improve, and then collectively encourage her to let go and do it boldly. No matter what difficulties and obstacles there are, the company is her solid backing.

But now, the suggestion she made was so correct, and the plan was so perfect that there was nothing wrong with it, but those people on the board of directors looked at her with impatient expressions.

Lin Wei actually knew the reason for all of this. The company wanted to go public!

That's right, Ninetowns is now planning to go public in Paomei, and then go to Xiangjiang to go public again to engage in a wave of show operations. In the past, Ninetowns made great efforts to surpass Rising Sun Technology, and even the leader of Rising Sun Technology was not listed. If you go public, all kinds of spitting stars can drown you.

This is also the reason why many game companies hate Rising Sun Technology. Some Internet companies that are old and have to go public early are fine, but cities like Ninetowns are late and have been overwhelmed by Rising Sun Technology. And stockholders have suppressed the market value severely.

But now, whether it is Ninetowns or other domestic game companies, there is already a kind of despair that cannot read the mountain of Rising Sun Technology.

Since the goal cannot be achieved, and it is impossible to surpass Rising Sun Technology in a lifetime, then going public and making more money has become the best choice for these companies.

Therefore, Ninetowns has become unrealistic. It is not that the shareholders of Ninetowns are all fools who destroy the Great Wall, but that they want to seek listing, and want to make their worth more than ten times that of listing, from a billionaire to a millionaire. Tens of billions, or even tens of billions of local tyrants.

They need to cooperate with Xinlang to improve their traffic data, and they need to invest in video websites to create new projects and new concepts, so as to draw a big picture for investors, to increase their market value in the eyes of stockholders, and to realize their dream of becoming a local tyrant .

Lin Wei understands these reasons, and also understands that if she is not so stubborn, she will become a billionaire after the company goes public.

But if she wasn't so stubborn, she wouldn't be Lin Wei, she wouldn't be that well-known CEO in the Internet industry in China who combines IQ, ability and beauty.

She couldn't bear to build this kind of illusory castle in the air, and take these paper tiger-like things to the market to collect money.

What she wants is a foundation for the company's development, a core that can go on in the long run and even go global, a company with real materials that can withstand the risk test and has enough muscle and combat power.

Rather than the current situation where after a wave of money is collected, the company's bubble will burst, and then the company's market value will shrink suddenly, and the shareholders will make a lot of money and leave a lot of chicken feathers.

Standing in the windows of a building with dozens of floors and looking down, Lin Wei's eyes showed a tiredness that had never been seen before.

In the past, no matter how the board of directors refused to listen to advice or how her power in the company was squeezed, she never thought of leaving.

After all, she is one of the witnesses of Ninetowns from scratch. She has put in too much effort in this company. At her age, she has never even had a good relationship, let alone married.

She put all her energy and time into the development of Ninetowns, but she is just a CEO holding a little option shares, not the founder of the company, nor did she get the original shares of the company. A role model of professionalism.

But at this time, this role model has been heartbroken.

Seeing the company that she had put in so much energy and painstaking effort to develop was being changed day by day, and the feeling of knowing that it was wrong but powerless made her feel a deep sense of frustration.

This feeling was something she had never had before, because no matter how difficult obstacles and powerful opponents she faced in the past, she rushed forward with perseverance, even if she couldn't run, she still had to walk forward against the snowstorm.

but now.

"It's time to leave!" Looking at the scenery outside the window, Lin Wei took a deep breath and let it out slowly, turned around and sat back on the work chair, and began to bury her head in processing the documents in her hand.

Even if you leave the job, you must handle the work that should be handled well. This is the minimum professionalism.

Of course, after finishing the work at hand today, she will write a resignation letter and hand it over to the chairman's office before leaving work. Presumably, those who are getting more and more tired of herself, even hope to take back the shares in her hand, and sell these shares after the listing. Shareholders who have made a lot of money in the stock market must be very happy to see this resignation letter.

Lin Wei started to deal with work and typed out the letter of resignation. Yang Dongxu, who was sitting in the office, looked at the current case of Millennium Supermarket and the latest report on the Internet peers in his hand, and shook his head with a tsk-tsk sound.

"I didn't pay attention to the point at all!"

Forget about the Millennium Supermarket case, after all, it is really difficult for people to guess before his purpose is announced.

However, Internet companies began to follow the trend of the 361 film and television layout. He did not expect this, and he did not expect that these colleagues would not only follow, but also be so passionate and active.

Because in his opinion, the various live broadcast technologies on the Internet are like the technologies of smartphones. As long as the window paper is broken, this technology will soon be popularized.

For example, the major domestic smartphone brands that used to rely on others still need to rely on Rising Sun Technology for their core technology. After all, smartphone systems can’t be easily created. But some common technologies can already be mastered by themselves, and each has made its own characteristics of mobile phones.

And live video streaming technology is not a core technology, and the real core of a video website should not be the content.

Because in addition to earning traffic, the main monetization method for video websites is content. Live broadcasting is a thing that spends a lot of money to get exclusive sports live broadcast rights. It can indeed attract a lot of traffic, but it is not the most cost-effective means of profit.

After all, as a popular sports event, people will not know how much their products are worth?

Selling you the exclusive live broadcast rights, it must be that they make a lot of money and you get a small profit.

The core profit model of video websites should be to produce various high-quality online dramas, TV dramas and movies, allowing netizens to become members to watch videos, earning some traffic and making money at the same time is the direct and long-term way to monetize.

Because as long as netizens open a membership to watch a certain TV series or movie, the membership money is yours, and you don't have to share it with others.

Therefore, it is completely unnecessary for these peers to engage in real-time live broadcast technology with great fanfare. With this money, it is better to invest in the core content of the video website.

As long as the content is the best and attractive enough. With the current speed of online media, if you find a few big Vs at random, or find some places where traffic gathers and buy a few top advertisements, the traffic of this drama will become popular in an instant.

There is no need to spend a lot of money to develop technology, and then spend a lot of money to buy popular sports live broadcasts for traffic.

It is not uncommon for a good drama to attract hundreds of thousands, or even hundreds of thousands of membership promotions at once.

Then wait until the show is over, and then connect to the next good show. This will attract new members to recharge, and at the same time, old members will also pay. Such constant reciprocation is the way for video websites to survive.

Even now that novels are becoming popular, it is more cost-effective to use a few IPs to hype and make a TV series than to invest in the development of live broadcast technology and spend money on popular programs to attract traffic. Nowadays, novel IPs are cheap!