The Pioneer of the Rebirth Era

The Fat Donglai model of Millennium Supermarket started to be promoted. At the beginning, everyone felt nothing. After all, the short video platform is not very developed. It is difficult to feel the improvement of the service quality of a supermarket without experiencing it yourself. .

However, although the short video platform has not become popular and cannot be intuitively felt, but now YY Space and YY Group are very popular. Some photos of Millennium Supermarket's service details began to go viral on the Internet.

For example, if you don’t mention the water in the plastic bag when buying seafood, the working principle of the Millennium Supermarket will also tear a corner of the bag containing the seafood to let the water inside flow out.

This is in stark contrast to the current seafood shop owner who sells half a catty of seafood in the market and wants to have a catty of water in it, and sells you half a catty of hairy crabs and wants to be tied with three catties of binding rope.

In addition, you can calibrate the weighing scale of the Millennium Supermarket at will, whether you put a bottle of standard mineral water on it. I still bought something and went home to weigh it. As long as the scale is not accurate, I can find an explanation at any time.

This is undoubtedly in stark contrast to the unscrupulous merchants who sell you ten catties of things in the market, but the result is less than five catties.

In addition, all products in the Millennium Supermarket indicate the cost price and pre-sale price of the production batch quality grade. In short everything is very transparent.

Cheap things let you know where the cheap is, and expensive things let you know where the expensive is. Such a clear price and transparent operation detonated the market in an instant.

Even if some items are more expensive to buy, they are very popular with consumers, because if you have to carefully distinguish the batches of items of the same brand that feel expensive, even if the products of this brand and this series are more expensive in Millennium Supermarket, Also more expensive than other stores.

What's more important is that Millennium Supermarket sells absolutely authentic products. In addition to establishing the gold-lettered signboard of going to national enterprises in recent years, Millennium Supermarket has established itself as a national enterprise.

Another golden signboard has also been established, that is, the quality of all products is strictly controlled. Whether it is the production date or the production quality of the product, you can choose whatever you want, and there is nothing that does not meet the national standards.

For some customers who prefer foreign brand products, Millennium Supermarket has also opened a separate sales area for imported products. As long as the imported products purchased at Millennium Supermarket are found to be shoddy, they can get ten times the compensation.

In this way, the brand value of Millennium Supermarket is reflected. Many people would rather come to Millennium Supermarket to buy products or imported products than go to specialty stores for these products.

Because specialty stores are also deceiving people these days, for example, car 4S stores are now called 4 son stores. It is not uncommon for the products in various specialty stores to be shoddy, or simply sold on OEM.

Therefore, when similar products in the market appear in other stores and compared with those in Millennium Supermarket, customers will choose to buy in Millennium Supermarket even if it is slightly more expensive. This is the establishment of the brand The value of trust.

In this way, with the exposure on the Internet and the word of mouth among the stores, the reform of the Millennium Supermarket has highlighted the effectiveness. All retail companies suddenly discovered that the Millennium supermarkets in every city were beginning to be overcrowded.

Overnight, high-end customers and loyal customers were all wiped out by Millennium Supermarket, and they wanted to continue to eat in this market. In addition to going to the rotten food area where the price war is competitive, and catching the fact that consumers like to take advantage of it, other markets simply cannot compete with Millennium Supermarket.

So many bigwigs in the retail industry yelled: "Wolf is coming!"

This name is undoubtedly inaccurate, because Millennium Supermarket is not a wolf but a dragon, or a local dragon. If he expands the market to foreign countries, it will be more accurate for those foreign retailers to shout "wolf is coming".

But no matter what, Millennium Supermarket began to triumph all the way, once again rubbing Carrefour and Wal-Mart on the ground. Other second-rate supermarket brands and merchants also entered the cold winter with the first two.

So the retail companies that hadn’t posted it these days collectively protested to the relevant departments, saying that Millennium Supermarket’s actions are disrupting the market, and they must be severely punished by the law if they want to engage in monopoly.

Faced with these groundless accusations, Hu Dashan first said with snot and tears that he didn't want to do this either. He was forced to do so, who made the previous smuggling incident even though Millennium Supermarket won the lawsuit, but the yellow mud falling in the crotch was either shit or shit, and the reputation of this famous brand was greatly hit.

In order to continue to stick to the position of the famous family enterprise, in order to benefit the general public, so that compatriots can buy safe products and eat safe vegetables, such reforms had to be carried out.

And countered that businessmen should have a sense of social responsibility, make money and cheat all kinds of insatiable greed, just earn what you should earn, and others should benefit the people.

As soon as this statement is put forward, it is in line with the theme that the country gets rich first and then rich, and entrepreneurs should shoulder social responsibility.

In addition, Hu Dashan made a list of the widows of various martyrs recruited by the Millennium Supermarket every year, and donated money every year. And all kinds of tax details are exactly the same in front of the relevant departments.

Those colleagues who were clamoring for a moth stopped talking for a moment, let alone the first two kinds of social responsibility, every penny they spent was as uncomfortable as killing them.

That last tax breakdown alone is enough to shut them up. Continue to clamor for the high probability that the entrepreneur will become a prisoner after checking the accounts.

Therefore, these people knew that they would die if the model of Millennium Supermarket was fully implemented, but they could only hold back and dare not make trouble anymore. Otherwise, do you really think that Hu Dashan, as a representative of a national enterprise, has no one behind you to check your accounts?

Especially in an internal meeting, an official boss directly lost his temper, saying that some people don't work by themselves and don't want others to do it. When others have done a good job and are jealous, they insist on ruining the person who did the work.

In this way, the so-called group that united against the Millennium Supermarket disappeared instantly. Those who have connections are ready to change careers. Because the mountain of Millennium Supermarket is built here, the sky of this industry can no longer be seen.

There are smart people who feel that they can stick to one side, and if they can't resist, then learn. Although earning less, at least you can earn peace of mind and start to move closer to the millennium supermarket model.

Some have no connections and are not smart enough, and are ready to fight a price war. Since you can't eat good food, then eat bad money.

The smarter ones are targeting the more remote small markets in China. Anyway, with the scale of Millennium Supermarkets, they can only be opened in cities.

In some small counties, and even in some small towns in rural areas, due to local and customer flow reasons, Millennium Supermarket cannot be opened at all. Although these places are not as profitable as those in cities, they are still a piece of cake.

In short, the joint lawsuit was useless, and almost went to jail directly after being checked for taxes. After the Millennium Supermarket could not be contained, the retailer colleagues began to seek a way of survival one by one.

That's how people are, you don't even know you're so smart until you force yourself.