The Pioneer of the Rebirth Era

The State Planning Commission is the National Development and Reform Commission after the restructuring in 1998. Although the name has not changed, the small State Council has begun to expand.

If you want to take down the textile mills that have been included in the reform and rectification and are about to file for bankruptcy, this department cannot get around anyway. And despite the reform and opening up, some enterprises are still in the era of planned economy. Therefore, while taking down the textile mills and textile workers, the country's quotas for textile raw materials are absolutely the key to the survival of textile factories.

However, with the gradual liberalization of the reform and opening up market, there will be a lot of freedom. Raw materials can be negotiated by themselves, or imported. However, it is better to win these quotas now. Anyway, the supply of quotas exceeds demand, and many unprofitable textile factories feel that these quotas are a burden. It is much easier for him to reach out and win them at this time.

I ran to the Development and Reform Commission for two days in a row, and used my private relationship to invite several leaders to dinner. In the end, although something was gained, Yang Dongxu was not very satisfied with the result.

But no matter whether he is satisfied or not, he can't stay in Yanjing anymore, Yu Feihong has already kept the people who should be kept in Shanghai, and Yang Dongxu must rush back to deal with it.

"Not going well?" The morning plane arrived in Shanghai in the morning, and Yu Feihong came to pick it up in person, and said when he saw Yang Dongxu's expression was not right.

"It's not a big problem at the top, but mainly at the bottom. It's true that some of these textile factories have to go bankrupt and liquidate because they can't keep going. You should know what's going on." Yang Dongxu rubbed his forehead and said.

"Why don't you try it on a small scale first? These days, I also learned about the output of a large textile factory. To be honest, the current scale and output of domestic textile factories are really beyond the limit, and the excess is not even a little bit. There is Some are definitely going to be eliminated.”

"It's too high for the domestic market, but aren't we talking about export?" Yang Dongxu sighed.

If he can eat all the textiles according to his own vision, it will be no problem even if he helps the country resist the explosives of the textile factory, and it can also double the total amount of textile exports in a short period of time.

It's a pity that he is willing to carry it, and many people are unwilling to let him carry it. The ones that can be received are basically those whose machinery and equipment are aging, and whose products cannot keep up with market changes, and are really going to go bankrupt and liquidated. Except for those skilled workers, those factories are at a disadvantage no matter how you look at it. Unless the factory's industrial land can be turned into commercial land, Yang Dongxu will have another batch of land in his hands in advance.

"Then what do you mean?"

"There is no turning back when we start work. Of course, we will continue to do it. First contact the bosses of domestic textile factories to see how many orders they can take. Then contact those foreign businessmen to see what extra we can get. OEM and production together. Do it." Now that he has decided to do this, Yang Dongxu naturally has no reason to give up.

Besides, now that the reform of the national textile mill dispute has begun, those who don't want him to be a thunderbolt just want to eat meat, and they don't even want to leave it hot. As for what will happen to the pot in the end, they will not ask.

So although the result of the negotiations at the beginning could not meet Yang Dongxu's expectations, it was also an opportunity to expand his own textile factory. The big deal is to invest more in some new machinery and equipment. With so many skilled workers, the future is still bright after the past few years.

"How did you inquire about the silk matter?"

"Ask some familiar people. The annual output is indeed not much. The number of silkworm farmers is declining year after year, and the output of silk can be imagined. So it is not a big problem to eat all of them, but it takes time to make arrangements. Is it too urgent? excellent."

"Then let's take a look at it first, um. First, we will scan the silk circulating in the market, and then we will go to the counties and cities that used to make a living from sericulture to promote sericulture, so that we can catch up with the earliest spring silkworms next year. Sericulture used to be difficult. To make money, silkworm farmers can only be forced to change their careers, and now that they have made money, they are definitely willing to do their old jobs that they are familiar with.”

"It's best to get some support funds from the Ministry of Agriculture. Even if there is no fund, we just need to pay for a project. Otherwise, local officials definitely don't want to talk about it. There are many people who want to do things now, and I'm afraid officials who are too lazy to take responsibility Quite a few."

"You don't need to worry about this. At that time, we can form a joint venture silkworm farm management company with the local government. If you can make money and make political achievements, and there are names on it, the promotion will be accelerated a lot."

"Okay, I'll do this. But you really want to eat most of the domestic textile production, do you know how much it is?" Yu Feihong still asked a little worried.

"I should know how many materials I have read. But these are really not many. At first glance, domestic textiles account for 13.2% of the world, which is quite a lot. After all, there are so many countries in the world.

But this is far from reaching the limit of international demand for textiles. Even if it reaches the limit, we can still use high-quality and cheap methods to continue to squeeze the market share of other companies. "

"Then how much market share do you think is the right point?"

"Let's set a small goal of one-third first."

"You are dreaming, you have more than doubled your foreign exchange and you are running for hundreds of billions." Yu Feihong looked stunned.

"According to the current price, it has doubled more than 100 billion, but if you can really occupy one-third of the market share in a few years, you can multiply 100 billion by 3." Yang Dongxu Open your mouth and say.

"The more you say it, the more outrageous it is. The total account number of all textiles and clothing this year is not so much." Yu Feihong feels that the more Yang Dongxu says, the more unreliable he is.

"Let's wait and see how it will be. In the evening, I will arrange for the bosses of the domestic textile factories to talk to them first." Yang Dongxu smiled and did not talk about this issue.

300 billion US dollars is only one-third of the total textile and clothing exports. Is this an exaggeration? It seems exaggerated now, but with the continuous development of the economy, the textile and clothing export market will definitely be a trillion-dollar market, and Yang Dongxu is extremely confident about this.

In a coffee shop in Lujiazui, which already has the shadow of the prosperous CBD in later generations, the sound of the elegant piano keeps echoing in my ears. As foreign capital not only enters China, some living habits favored by foreigners have gradually been introduced into the country.

And coffee is a very high-end leisure and entertainment activity nowadays. This kind of leisure can only be enjoyed by some petty bourgeoisie in first-tier cities, and ordinary families can only take a look at it enviously at the door. Therefore, people who can enter the coffee shop now are said to be successful elites in society, and there are not many people who object to it.

Opposite Yang Dongxu, William was quietly sipping coffee with a warm expression on his face. Yang Dongxu had been in Shanghai for five days. At the beginning, he led the negotiating team to deal with the bosses of domestic textile factories, and finally got two-thirds of the domestic textile production in the next three years. It took him three days.

At the same time, negotiations with foreign clothing brand OEMs were also interspersed. Compared with the domestic large-scale wins, the OEM side did not meet expectations, and there were only a few relatively conservative orders.

"Can't we really discuss it?" After a while, William spoke first.

Although at this time whoever speaks first will be at a disadvantage, he has no choice but to speak. Because the young man in front of him, who surprised him, did something that drove him crazy these days.

He actually showed the advice given to him before, and he thought that the person in charge of several clothing brands showed it aside. Although because of the lack of attention to the Chinese market, these responsible persons are a little bit hesitant to prepare to report to the headquarters first and then wait for the results.

You can think about it with your butt, and he also knows that as long as the boss of this clothing brand doesn't have shit in his head, he will definitely press this proposal. Think about how several big brands have tried to kill Nike's entry into the clothing industry, and the time left for him is really true. Not much more, he really had to speak first.

"The OEM belongs to the OEM, and silk must cooperate instead of only selling raw materials. There is no room for negotiation on this point." Yang Dongxu did not intend to let go.

Foundry is an industry he must promote, so it doesn't matter if he gives way in this regard. But silk is his trump card, and it is obviously not his style to only provide raw materials to earn some money.

So he proposed a share, only relying on a raw material, and still do not know whether the raw material will be successful, and asked a big brand for a share of product sales. When William first heard the request, he thought Yang Dongxu was crazy.

Every industry, no matter how big or small, is a pyramid-shaped market. Although the middle market share is the largest, it is the top few markets that reflect the brand value, and this market may only account for a thousandth of this market share. One of them, but the profit is more than 20%. This top product is a luxury product.

It is true that Nike is an international brand, but there is still a long way to go for luxury goods, because they do not have their own luxury products, but from the silk, he saw that Nike has become a hit in the clothing market, and some products have entered the market. The opportunity to rank among luxury goods, so even if he faced a lunatic, he had no choice but to continue the conversation.

"You are a lion." William couldn't keep calm anymore.

The young man in front of him, whom he admired so much, made him hate it no matter how he looked at it. There is a sense of powerlessness in the face of the old fox in the business negotiation.

"No, no, I'm helping Nike increase its brand value. Believe me, as long as the silk-based luxury clothing can be recognized by rich people, Nike's brand value will definitely increase by a quarter, and at the same time, your stock will naturally increase. .So it’s a mutual benefit, and you’re bullying by insisting on only raw materials.”

"Not negotiable?"

"The news of several other brands will come tomorrow at most, and you'd better make a decision tonight. And let me tell you a piece of news, I have won all the finished silk products in the silk market this year, as well as the acquisition agreement for the next five years .If you want to obtain silk materials from other sources, you can only talk about it after five years."

"Did anyone tell you that you look disgusting when you smile?" William looked at Yang Dongxu angrily.

"As an elder, you should learn to be magnanimous." Yang Dongxu stood up and stretched out his hand with a smile: "It's a happy cooperation."

"But I'm not very happy now." William looked at Yang Dongxu who didn't reach out his hand, and Yang Dongxu smiled and saw that he didn't intend to take his hand back. But a few seconds later, William stood up helplessly: "You won this time, but it must be specified in the contract that this product must help Nike win a certain share of the luxury market, otherwise the share will be negotiable."

"This is natural." The smile on Yang Dongxu's face became brighter, and then a wicked smile appeared on the corner of his mouth: "Now that the cooperation has been reached, let me tell you a secret. In fact, I am also a shareholder of Nike, so it is up to me to make him stronger. expected."