The Pioneer of the Rebirth Era

What Bao Xiaomei discussed with Yang Dongxu was how to establish the positioning of the Huaxiu brand. Building his own brand is the goal he set when Huaxiu was first established.

Before, because the market and the environment were not very mature, I didn't have much reputation. So I can only let it go temporarily, and now the foundry is basically smooth. Therefore, the development of Huaxiu can change from a 100% OEM to a self-owned brand.

And want to do brand positioning is very important, this positioning includes target customers and clothing prices and so on. After all, when you say famous brands, people’s first reaction is that they are so expensive, but you only sell a set of clothes for 100 yuan. Even if someone buys them, people will not feel that wearing such famous brands will bring glory to themselves.

Therefore, positioning customers is very important, price positioning is also very important, and quality also needs to be controlled. At present, Huaxiu intends to be a famous brand, but not a luxury product. Therefore, it is not to say that the clothing produced is durable, but it cannot be finished after wearing it a few times.

After these are done, it is the style of clothing. According to Yang Dongxu's attention, it must focus on the Chinese style. This Chinese style is not that some later generations print some patterns related to China on the clothes, or put a dragon on the clothes to count as Chinese style.

What he wants is a real Chinese style, but this currently has very few audiences in the market, and it is a bit famous only for cheongsam, Hanfu and so on, unless they watch martial arts TV, no one usually wears it.

"You mean that the clothing positioning is divided into two parts, one follows the west, and the other specializes in Chinese style?" Yang Dongxu looked at Bao Xiaomei with some surprise: "But the Chinese style audience is a problem that can't be solved? Even if it is a cheongsam. Only a few people wear it."

"I understand this." Bao Xiaomei nodded, a gleam of wisdom flashed in her eyes: "When you said that you want to build China's own clothing brand, I was thinking about this issue.

After all, we started late, and it is really not easy to build a Chinese-style brand. There is even no market in China, let alone abroad. Therefore, at present, brand building can only be done according to the western operation and business philosophy.

But the Chinese style is indeed a good way, so I plan to take it out and do it alone. For example, we don't sell Chinese trench coats in the market, but launch a customized model like luxury goods. "

"Customization?" Yang Dongxu frowned, feeling that this was even more unreliable. You said that there is no market for Chinese-style clothing at present, and even if there is no market, who will customize it? But just as he was about to say something, a flash of light flashed in his mind: "You mean the wedding dress?"

"Have you thought about this too?" Bao Xiaomei, who was originally calm and confident, had a look of surprise on her face.

This attention, she has been thinking hard for days and nights, and even looked at all the cases of brand development, and finally came up with the only channel that can promote Chinese style based on the current domestic environment. She didn't expect that she just clicked here. Yang Dongxu immediately thought of it.

"No, it came to me suddenly, tell me why you want to do this?" Yang Dongxu looked at Bao Xiaomei with bright eyes.

Thinking of the "wedding dress" that had troubled him on how to promote Chinese clothing, the mist disappeared in an instant. The more he thought about it, the more he felt that this method was very good. It has a great auxiliary effect, and at the worst, it can let foreigners know that besides cheongsam, there are other amazing costumes in China.

"I think so." Bao Xiaomei put away the surprise on her face: "Whether it is cheongsam or the Chinese style you want, or even more bluntly speaking, Hanfu, it is not as easy to promote in the West.

Not to mention just wearing Hanfu, there are many people who don't know how to wear it. And it is inconvenient to wear on the body whether it is life or work, let alone wearing it to a banquet or something, it is simply nondescript.

Therefore, if we want to promote Chinese clothing, the first thing we need to do is to operate the market belonging to Chinese clothing. When Hanfu appears in a place like a banquet, it does not appear to be nondescript, but it is considered a beautiful landscape.

Such a wedding dress or a wedding dress that belongs to China itself is a good way to break through. First of all, wedding dresses are only worn during weddings, and the more luxurious and grand the better, this is in line with the national conditions in China.

In this way, we can express the magnificence and nobility of Hanfu as fully as possible, without worrying about whether it is too complicated to wear or whether it is convenient to wear on the body. "

"Very good, you continue." Yang Dongxu nodded in agreement.

No matter how popular Western-style weddings are in later generations, how do Chinese girls like wedding dresses, even those who feel that the moon in foreign countries is rounder than domestic ones, when they see Fengguan Xiapei. No one felt that she was rustic, unfashionable, or too backward. Everyone who sees it feels elegant, elegant, and beautiful at first.

So using this to create a breakthrough point belonging to Chinese clothing, he thinks this positioning is really great. As long as the publicity is in place and a few wealthy people are willing to go through the process of Chinese weddings, they will instantly occupy a part of the market just like the more and more popular Western weddings.

"Furthermore, it is streamlined. The more grand and luxurious the wedding dress, the better. In short, whether it is embroidery or inlaid jewelry, you will never need to use the best ones. You can use 100 pearls and definitely not 99.

But except for the wedding dress, other clothing needs to be streamlined. For example, according to the Chinese wedding process, after the wedding ceremony, the couple needs to toast the guests. At this time, it is very inconvenient to wear a grand and cumbersome wedding dress, and they need to change to a duplex. "

As Bao Xiaomei said, she opened the folder prepared next to her, and there were many designs of Chinese wedding dresses in it: "Look at this style, it's called Xiuhe clothes, it's still luxurious but more convenient than wedding dresses , it is very suitable to wear on the body to toast at the wedding. There is also this dragon and phoenix gown”

There are many styles of Chinese dresses in the folder. Even Yang Dongxu, who has experienced the baptism of the Internet explosion in later generations, looked at it with amazement, and sighed in his heart that there are so many styles of dresses in ancient rituals. He was dazzled.

"I think we need to start a wedding photography business."

"Huh?" Yang Dongxu, who looked at the pictures of various dresses in ancient times, was stunned for a moment, obviously a little confused by Bao Xiaomei's sudden jumping topic.

"The customization I'm talking about includes not only wedding dresses and dresses, but also photography, weddings, banquets, etc., which includes the entire wedding from beginning to end. For example, we can provide wedding etiquette.

Isn't Italian wedding dress, French romantic wedding or something popular now? There are so many dynasties in ancient China. Although the ritual system has similarities, there are also differences.

So we can launch the wedding in ancient Qin Dynasty. When the couple gets married, whether it is the wedding dress, the wedding banquet and the process, all follow the ancient Qin etiquette system. In addition to the ancient Qin Dynasty, there are weddings in the prosperous Tang Dynasty, ritual weddings in the Ming Dynasty, and Kangxi and Qianlong weddings in the Qing Dynasty." Bao Xiaomei became more and more excited when she talked about it, and Yang Dongxu became more excited when she heard it.

This is not OK, this is simply too OK. It is often said on the Internet in later generations that every man has a dream of a prince, hoping to kiss his own Snow White. And every girl has a princess dream, or Cinderella's dream of marrying a prince.

And this dream is transformed, as a Chinese man, everyone has a dream of an emperor, and what every woman wants to do is not a princess dream, but a queen dream. Is it impossible to give you a queen dream like Wu Zetian, so it is too suitable for what you want.

"Yes, we must open a wedding photography company. It's not wedding photography, it's a wedding celebration, a one-stop service wedding celebration. How to come here, how to do it, how to do it." Yang Dongxu waved his hand very boldly.

"That's it, please just book it like this. I will make preparations first. At the same time, we need to consult experts and professors who specialize in etiquette in our country. At the same time, we must also recruit embroiderers.

Pure handmade is already synonymous with luxury goods in the world. Therefore, the wedding dress we launched must also be handmade. It's just that the cost is a big problem. "Bao Xiaomei said with a slight frown.

There is another saying on the Internet of later generations, not that there are no luxury goods in China, but that not many people can afford luxury goods in China. Among them, the price of purely hand-embroidered Hanfu is as low as those so-called foreign luxury goods.

What is a Western-style wedding dress? Very expensive Western-style wedding dresses are at most just inlaid with diamonds to increase the value, but Chinese wedding dresses are different, silk, gold and silver thread, embroidery, gemstones, and phoenix crowns. Just take it out and put it bluntly. Not on a level at all. Therefore, ordinary people can wear Western-style wedding dresses, but not many people can afford to wear authentic Fengguan Xiapei.

"It's okay, the emperor's daughter doesn't have to worry about marrying, as long as the publicity is in place, and then a few acquaintances with good family backgrounds are invited to have a few actual battles, creating a sensational effect, I'm not afraid that rich people will not come to order.

Now let's make preparations first, whether it's the dress or the ancient ceremony, it must be made clear so that nothing can go wrong. If there is a historical controversy, we will simply omit it and become someone's nitpicker. "

Bao Xiaomei was worried about the high cost of custom weddings, but in Yang Dongxu's view, it was not a problem at all. No one knows better than him the spending power of later generations of Chinese people on luxury goods.

As long as the brand is established, the girls who see such a Chinese-style wedding will be envious and jealous, and they are not afraid that no business will come to their door. What's more, for things like marriage, China is very willing to spend money, whether it is a man and a woman who are going to get married or the parents of both parties.

"It's not just the dress and the wedding process, we can also add some other elements. For example, things like ritual music, lion dance, and opera singing can be added to it. This is like buying a few bottles of champagne abroad and opening a party-like buffet The wedding has more grades." With the introduction, Yang Dongxu's thinking also began to diverge.

According to China's national conditions, for a 60th or 80th birthday, you can find a troupe to hold a temple fair or something. The ostentation of the wedding can be done according to this scale.