The Pioneer of the Rebirth Era

When Elton John, born in the suburbs of London, England, the creator of the theme song of "The Lion King" in 1994, is a world-renowned music artist.

The famous Canadian singer is Celine Dion, who became popular all over the world with the theme song of "Titanic" in 1997, and is still popular this year.

The godfather of American soul music, the founder of rap, hip-hop and disco, James Brown and Madonna. After joining together with Li Zongsheng from China's Haina as the judges of this talent show, the already popular talent show instantly set off a new climax.

"Aren't you holding onto the grill?" Li Zongsheng, who hastily arranged work in the Mainland and rushed to the United States, saw Yang Dongxu complaining for a while.

Although he has just entered his forties in the Chinese music scene, he is definitely a leader, not to mention the first. But compared with the judges from other record companies, he was a head shorter in terms of overseas influence, not to mention.

"How is this a fire frame? Isn't this a world-class stage?" Yang Dongxu said with a serious face: "I admit that English music is the mainstream of pop music at present, occupying an unshakable dominant position.

But don't underestimate the number of Chinese, okay? How to say Chinese is also the second largest language in the world. I discussed this draft with Chaoting TV. Although it is the anchor of the United States, they will also be the anchor. In addition to the broadcasts in Canada, Japan, South Korea and Europe, it has almost covered Chinese people all over the world. With such a large audience base, what are you afraid of? "

"That's what I said, but after all, English songs are the mainstream. I'm an expert in Chinese music, and I always feel a little bit unconfident to be a judge and mentor of a talent show that mainly focuses on English songs."

"Really lack confidence? Or do you see that the other judge is too strong and soft?" Yang Dongxu squinted at Li Zongsheng.

"Get out, you? Although there are many seniors here, I need to learn with humility. But I also have my own strengths, okay?" Li Zongsheng pushed Yang Dongxu, humbly but also with his own arrogance.

After all, as Haina became the largest record company in Asia, as the chief music director of the company, how could he secure this position if he didn't have two talents?

Leaving aside those divisions of mainstream or non-mainstream, let’s just talk about music literacy. Because he is young, he does need to learn a lot, but he always has two shoulders and one head and admits to being cowardly. How is that possible.

After all the personnel arrived, the audition work began immediately, and he was no stranger to auditions for major record companies. It's just that in the previous drafts, art students were tested in schools.

The teams of each record company are directly stationed in the school to let the students perform on stage one by one and directly select candidates. Or some campus competitions of superstars or something.

It is undoubtedly the first time to face the world audition like this, and it is also the biggest gimmick. Children from ordinary families are as good at singing as any art school, and they can even beat these art students to win the championship.

This is undoubtedly the focus of attention in any country. After all, there is no country that does not like grassroots counterattacks.

Because most people are ordinary people, they are ordinary and do not have the superior life enjoyed by the rich and noble. So they are jealous of the rich, but they don't want to become rich all the time. Such a drama of grassroots counterattacks is very in line with their own inner desire to counterattack the rich, so it is easy to reach a spiritual climax with a strong sense of substitution.

Another point is that in most people's hearts, most of them think that students from art schools should be able to sing well. After all, that's what you learned. Everyone thinks this guy is great.

Coupled with the plot of the psychological bad boy, the talent show has already attracted widespread attention during the audition. It meant to become a phenomenon-level show before the main match even started.

In this way, the live broadcast and rebroadcast that were originally negotiated with major TV stations were a bit difficult to negotiate at the beginning because the TV stations kept the price very low. But once this happened, it was no longer Haina looking for the TV station, but the people from the TV station directly blocked the door of the draft's temporary office, and the price changed from the original low price to the current asking price.

"People are mean-tempered." This is what Yang Dongxu uttered after learning about the situation.

You don't want all kinds of profit concessions before, just like the old man doesn't want to talk to you. Now I am begging to come to the door and kneel and lick for a high price to beg for live broadcast and rebroadcast.

In the meeting room of the draft team's temporary office, Yang Dongxu sat at the main seat. Seated below were EMI's US general manager Joss, Sony's US general manager John Davis, Warner's US general manager Joseph Garcia, and Universal's Ethan Williams.

Seeing that whether it is Sony or Universal, which belongs to the French Vivendi consortium, the chief executives in the United States are all Americans, Yang Dongxu's idea of ​​finding an American chief executive for Haina is even stronger.

"The live broadcast and rebroadcast are all settled. If you have no objections, let's talk about the advertising agency." Yang Dongxu said with a soft voice.

This made the bosses here look a little complicated when they saw this young guy in front of them. Originally, Yang Dongxu took the bulk of all the expenses in the draft, but they still saw it clearly in their hearts without saying it. After all, Haina is the one asking for help, so they can naturally put on an air of superiority.

But with the follow-up of the audition and various promotions, this talent show became popular before it was broadcast, and it is getting more and more popular. They should be happy, but now they are not happy.

Because Yang Dongxu takes the bulk of all the expenses, he naturally also takes the bulk of all the income. This is the income division ratio stated in the contract.

Who would have thought that according to the past practice, there would be a talent show where finding sponsors for a campus singer contest would be a headache. After such a hype, the promotion results directly live. The live broadcast rights and broadcast rights not only sold for a sky-high price.

Even the advertising sponsorship that they originally wanted to ask for, but now one by one has come to the door, and the offer is almost doubtful, thinking that they are all joking.

And even if the average price of this quotation is charged, plus the live broadcast and broadcast rights of the TV station, this draft has already paid back before the start, and even has a slight surplus. And when the show is broadcast, if it really creates a phenomenon-level popularity, then Yang Dongxu will make a lot of money.

This is undoubtedly the result of their love and hate. The love must be due to the popularity of the show. Whether it is a newcomer who has signed a ranking, or a newcomer who is secretly favored, he will have a very good start.

Naturally, what I hate is that someone is sitting next to me eating meat, and I can only watch helplessly. Although the copyright of "Happy Boy" is jointly owned by the five companies, Yang Dongxu pays the most of the proceeds this time and he takes the lion's share. If they want to share the proceeds, they can only wait until the next season, which is undoubtedly very painful.

"Don't look at me so resentfully, I didn't expect the situation to be so good at the beginning. I paid more money because Haina was the weakest, and you don't agree with not paying more?" Seeing the four people's eyes are obedient Yang Dongxu said that he didn't want to do this either.

Such words and expressions made the four of them even more bored in an instant. If it weren't for the fact that the other party was tall and young, the four of them would have wanted to attack in groups.

"Okay, don't be depressed. Now that we have a good start, let's think about how to make this show more popular. After the first success, don't we have to make the second and third seasons?

If the first season is hotter than expected. So whether it is the live broadcast and broadcast rights, advertising expenses, and other income in the second and third seasons, it is enough to make everyone smile. "After disgusting a few people, Yang Dongxu stopped provoking them and comforted them.

The greasy expressions on the four people's faces eased a lot, although they still felt uncomfortable if they couldn't eat meat this time. But I have to say that the future pancake painted by Yang Dongxu is very attractive, so several people put away their grudges and discussed this matter seriously.

"What are your plans for program advertisements?" It was Ethan from Universal who was talking about the income of the popular talent show before it was broadcast. Let no one here dare to underestimate the young man in front of him.

They were able to thrive in ancient China, and made Haina the leader. It's not just because there is an art desert where it's easy to do, it's because they have real skills.

"It is not necessary to accept only one advertisement delivery, we can accept advertisements from many advertisements at once. For example, we will give the name of the general title to the one that pays the most, and besides the logo of the program, the logo of this advertising company is the largest, Or the products that need to be promoted are always on the camera and placed in a conspicuous position.

The next level can get a friendship sponsorship broadcast or something. For example, when the program introduces advertisers, the boss will always name the advertisers first, and then talk about the friendly sponsorship of a certain company, a certain food, and so on.

When the host broadcasts these advertisers, we can display the LOGO or products of the other company on the screen, and in some secondary positions on the show site, we can divide the position and the number of times they appear in front of the program camera according to their advertising fees. "

Yang Dongxu's voice fell into silence in the conference room. The four people looked at him as if they were looking at a monster. While stunned, he sighed seriously, or was speechless, and looked at a shameless person with complicated eyes.

As businessmen, they know that businessmen are all profit-seeking, but at the same time, they have to pinch so many advertising companies into one program, and they say it so grandly and naturally, this is the first time for them meet.

"If you don't have an opinion, basically follow this general framework, and let the people below tell the advertisers when they are polishing. Now they will talk about the pricing of advertisements.

Now there are two options, that is to buy out at a fixed price according to the different advertising positions. The second plan is based on ratings, for example, we set a 5% basis. If it is lower than 5%, we only charge half of the original advertising price. If it is higher than 5%, the advertising fee will increase by 10% for every percentage point higher, and so on. "

"Which one do you prefer?" Joss asked.

"Of course it's the second one. There's no reason not to take a gamble if the situation is so good at the beginning." Yang Dongxu said without hesitation.