The Pioneer of the Rebirth Era

Recalling the various variety shows that he had watched online before, Yang Dongxu shook his head and instantly felt that American variety shows were really just like that. Aside from the fact that it was produced in the United States, and aside from what everyone thinks are some American draft-like competition shows, they are all fair and just and not as tricky as domestic drafts. In fact, these shows are just like that.

Take the popular talk shows as an example. Perhaps because of cultural differences, domestic people don’t find it so funny to watch foreign talk shows. But you have to say that although talk shows started to become popular in the United States, their development in the United States has been lacklustre.

When the talk show entered the country, although it was a form of imitating the United States in the early stage, when the "Tucao Conference" appeared later, you have to say that it is an innovation of the talk show.

Thinking of American variety shows, Yang Dongxu can’t help but think of domestic variety shows. With the improvement of domestic living standards, although popular TV series can satisfy ordinary people’s time appointments when they are bored at night, the happiness they can give is undoubtedly becoming less and less.

Therefore, variety shows are ready to come out, which is the demand of the market, but at present, only the "Variety Show" of the official satellite TV in the whole country is the only one to carry the banner, and this leader has also entered the weak period of the program, and the effect of several improvements has been minimal. The ratings are getting worse day by day.

On September 26, the "Happy Boy" finals. After the track sung by Yiting Technology's "Happy Boy" has millions of downloads a day. The audience rating of the live broadcast of the finals reached an astonishing 33.6%, and the average audience rating from the top 16 was as high as 26.3%.

For this reason, because of the previous gambling contract, there is only one item of advertising revenue. In just three months, Haina Technology surged 110 million U.S. dollars, and the total advertising revenue was as high as 180 million U.S. dollars, which made everyone dumbfounded.

also caused extensive discussion. Because in Hollywood movies, movies that can make hundreds of millions of dollars are quite good results.

The Hollywood movie "Prison in the Air" with good performance last year had a total box office of 224 million US dollars, but the investment was as high as 53 million. This is just the cost of filming. If the promotion cost is also included, the total cost will be at least 100 million yuan.

What about "Happy Boys"? From the previous auditions, to the rental of the hall, to the stage layout, and the promotional expenses in the whole process, it was only 30 million yuan.

But what about the total benefit? If the TV broadcast rights, the brand value of the brand's instant popularity, and the sales of songs driven by it are included, the profits that may be created after the newcomers are promoted are not counted. A conservative estimate is about 250 million, which is more powerful than most Hollywood movies.

As long as a new industry that can attract money is successful, capital will flock to it like sharks smelling blood. It has not been a few days since the live broadcast of the finals, Haina has received a lot of applications to buy copyrights and participate in this variety show in his own country, not only from Haina, but also from the four major record companies After receiving such an application, the price is very attractive.

But there is a request, that is, I hope that the talent show organizer can send some management personnel to help build a team so that the talent show that can be broadcast in the country can guarantee the quality. There are even those who want to rent live sound equipment and filming equipment at a high price.

Such an attractive application was placed on the desk in front of the materials, and the four major record companies couldn't help feeling a little bit annoyed for a while. Although the copyright is jointly held by the five companies, as long as the money earned by the authorization is no longer Yang Dongxu's big money, but the five of them share it equally.

But it is still Yang Dongxu who has made the most profit from this matter, because apart from the authorization. People also need management talents for the program group, such as assistant directors, photographers, and audio equipment.

And these are all Heiner's, and have nothing to do with them. At the beginning, they watched Yang Dongxu work hard, both the front desk and the backstage were exhausted like a dog.

There is also a bit of ridicule that the other party is like a coolie in order to make money, and he doesn't want to let Cypriots enter the program group for training. Because the copyright is shared by the five companies, if they want to shoot the next episode, they can't shoot the second season if they don't agree with Heiner. Since Yang Dongxu is willing to pay and have someone take care of the hard work, they are also happy to be at ease.

But looking back now, they are simply a big fool. Now even half of the filming crew that was originally transferred to the filming team have become members of Heiner. Even if they have not become a member of Heiner, their positions are replaced by many people who have been interns in the program team before.

That is to say, after the talent show, Haina has cultivated a professional variety show team for himself. Except for the little money and a few newcomers who are popular, the four of them seem to be beautiful on the surface, but they are strong on the outside and capable on the inside.

Even if Yang Dongxu said no to the copyright of "Happy Boy", they didn't dare to pat their chests. I must be able to rule out talent shows of the same level as the first season of "Happy Boys". Only at this time did the four companies gradually recover and understand the importance of talent.

Sitting together for a meeting again, the representatives of the four record companies looked at Yang Dongxu with resentment in their eyes. During this period of time, although the company's profits and hot newcomers had a double harvest, and the influence of the record company was further enhanced.

After these three months of continuous hype, the shares of Yiting Technology that he got had at least tripled. But they still couldn't be happy. Haina, who was obviously the weakest before, unknowingly gained more than the sum of the four of them. They always have a feeling that their IQ has been ridiculed.

Even now, Heiner is still unable to affect their status in the record industry, but Yiting Technology has become the undisputed leader of music websites in the United States and even in the world.

And with such a thick thigh that suddenly became popular, Haina, who had been hindered in various developments and had no improvement, finally gained a firm foothold in the United States and had a promotion channel of her own. The market can be steadily and slowly expanded.

"Don't be so unhappy. Whether it's the investment in Yiting Technology or the investment in this talent show, you have made a lot of money. Almost all of the 20 newcomers who can launch instant hits with a little training in their professional knowledge have been rejected. The four of you have been divided up, and Haina got two. They are all cash cows now, and you have made a lot of money."

Yang Dongxu, who was sitting in the main seat of the office, was able to sit in this position because he contributed the most and was the chief planner and director of the entire talent show. But today he is still sitting here undoubtedly well-deserved. The division bosses of the four major record companies sitting below, even though their faces are unswerving, have undoubtedly recognized his status in their hearts.

"Next, how do we sell the copyright?" Joss first cleared up his mood. Although the Asian kid in front of him played such a trick under his nose, he felt that his IQ was insulted. But as a district general manager who is still active in the front line in his 50s, he still has the heart to recognize the excellence of others.

"It must be licensed, and there is no reason not to make money. But only license one country or some regions, and absolutely do not sell international licenses. That is to say, if they want to get such a draft, they can do it in their own country. They still don't get involved in things."

After Yang Dongxu said this, the four of them became even more sure that the one in front of them must be a little fox. But there was no unanimous vote for this proposal.

The four major record companies are not without competitors, after all, there are not only four international record companies. Licensing is for making money, and they are disgusting enough with Heiner. You don't want your competitors to use the cash cows you have cultivated to enhance your own strength.

"When will the second season start filming?"

"The second season will be next year. When "Happy Boys" is held, won't many feminists say that we discriminate against women? Then let's do the first season of "Happy Girls".

Anyway, the whole process of the program is to replace the male contestants with female contestants, and there is not much difference in the rest. At the same time, it can also pass the audience's fatigue period after being excited about "Happy Boy".

If "Happy Girl" can also maintain the popularity of "Happy Boy". Then we have two ace programs in our hands. We will shoot the second season of "Happy Boys" in the first half of next year and the second season of "Happy Girls" in the second half of the year.

There will be three to five months left in the middle to allow the audience to spend the period of aesthetic fatigue, and at the same time cultivate the enthusiasm of the audience. Not much else to say about these two programs, it is basically no problem to shoot three or four seasons. "

It’s not just that the country likes to join in the popularity and continue to release sequels, even today you filmed “Big Brother” which became popular, followed by “Second Brother”, “Third Brother” and “Thirteen Brothers”.

The same is true here in the United States. They will never let go of a hot movie series, variety show series, in short, all kinds of hot and profitable projects to the last drop of value. Even if the second one is worse than the first one, the third one is worse than the second one. As long as this IP is still valuable, they will continue to shoot.

"How will the crew arrange this time?" Ethan asked.

"Heiner has half of the program crew here. Anyone of you who wants to come in and study together can join together as an assistant. But this time the salary of the crew members can't be calculated according to the previous one. I think the crew of 3 million US dollars The salary is in line with the current Hollywood price tag."

"It fits your testicles." These were the words that the bosses of the four divisions re-worked shared in their hearts.

Now a first-line NBA star is this price, okay? Looking at the behind-the-scenes staff in Hollywood, except for those big directors who have already become famous and invested in making movies by countless people, have you ever seen a crew with a total salary of more than 1 million?

But in this respect, they are better than others. If the positions of the two sides are switched, even if they feel upset, they can only admit it. This time, they must send elite soldiers to study in the group. After I also have a mature program group, let's see how proud you are.

Yang Dongxu was naturally aware of these people's inner thoughts, but he didn't care. Anyway, even if he disagrees with this matter, there is no way. After all, it is impossible for the four major novel companies that have been fooled once to be fooled a second time.

So instead of doing a fearless rebellion, it's better to put money in your pocket. Before, half of the crew members joined the "Happy Girl" crew, and the remaining half was leased to other parties who authorized "Happy Boy" to lead the crew, and he could train a large number of behind-the-scenes talents. No matter what, he made money.