The Pioneer of the Rebirth Era

I had a meeting in the morning to read documents, took an extra ten minutes to eat at noon, and then listened to Huang Ying report on the current financial situation of the company alone. In the afternoon, Yang Dongxu drove to BMW Motor Company.

The share transfer agreement has already been signed in Yanjing, so today is the first shareholder meeting of BMW, and he, the major shareholder, will definitely be present, not only him but also Wu Aibing.

When holding a shareholder meeting, clarify the development plan of the automobile company, listen to the opinions of the new shareholders of Lai Tianqing, and at the same time take these new shareholders to have a look at the company's automobile production line, and learn about the research and development of new cars, etc.

The shareholders' meeting is actually just a formality. The company's planning has been done long ago and there have been no problems. Naturally, Lai Tianqing's newly joined shareholders will not criticize, at least not now, and wait for a while to find out whether they have their own opinions. That's another story.

The main purpose of these people coming to Shanghai is to take a look at the production line of their own car company, although they don't know much about technology. But take a look at the very advanced production line and see how a car is turned into a car from individual screws and components.

Then I saw what the car looks like on the production line, how it looks after being sprayed to make the interior, and then saw the rows of new cars that rolled off the assembly line after being tested, and then they were pulled on trucks and shipped to all parts of the country. Seriously. Great sense of accomplishment.

"The newly developed models have the same market positioning as the previous ones, basically aiming at the mid-to-high-end market. Government vehicles mainly reflect the grandeur, which BMW A4 does very well.

Therefore, the new generation of cars is going to be upgraded on the A4, and the general framework remains unchanged. However, the development of a new generation of A6 has already begun, but the A6 is a comprehensive upgrade and innovation, so it will take a little more time.

The mid-end market mainly focuses on the Mercedes-Benz series of business vehicles. The stylish appearance is known as the boss car. There are two new models, one is a mid-priced model with a mid-range price of about 500,000, and the other is a high-end hundred 10,000-level luxury cars, followed by Maserati series sports cars in the high-end market.”

Outside the R\u0026D room, Yang Dongxu pointed to some concept drawings on display, as well as the models that had already been fixed and ready for production, and introduced them to Lai Tianqing and others.

"I like this luxury business car. Can I give you an internal price when I buy it as a shareholder of the company?" Zhu Hengyi looked at the fixed-spec Mercedes-Benz luxury model and asked with a smile.

"If you order 10 such models, you don't need to take the initiative to say that the sales department will take the initiative to reduce the price for you." Yang Dongxu shrugged with a smile.

BMW is different from other car companies in terms of management. In other car companies, a general manager is basically in charge of two major departments, production and sales.

Not so with BMW, where production and sales are separate. To be precise, company management and sales are also separated. The current general manager of BMW is a foreigner transferred from Italy.

To find a foreigner as the general manager, Yang Dongxu's main purpose is to absorb the advanced management experience of foreign countries in the company. However, he, the general manager, is in charge of the company's employees and the employees on the production line, but he doesn't care about sales.

Sales is an independent department of BMW Motor Company. They are directly linked to after-sales and are only responsible for car sales and after-sales services. Except for finance, the management part is not included in the company's overall management and operation scope.

The person in charge of the sales department is the professional manager that Yang Dongxu found in China. Without some bluffing names and high education, in fact, it is more suitable for Chinese people to do sales in China. Foreigners can't play with the domestic human relations. set.

"I like this sports car." Qian Liang pointed to the silver-gray Maserati sports car and said.

3200GT Maserati's main new sports car this year, the Maserati series sports car has always been the main line of low-key luxury, it looks ordinary and not as exaggerated as other sports cars, but it always feels so slightly noble when parked with other sports cars.

GT series sports cars are the perfect combination of sports elements and royal demeanor, after combining excellent car performance. Yang Dongxu is full of expectations for this new sports car.

"It does look good." Lai Tianqing couldn't help but nodded.

In fact, generally speaking, the main positioning of sports cars is still young people. Of course, this is based on the habits of mainlanders. The rich generation in the mainland are not as ostentatious as foreigners, and they like to drive around in sports cars.

Therefore, in order to do business, luxury Mercedes-Benz commercial vehicles are the favorite of the wealthy generation. The grand and stable appearance, luxurious and restrained design are in line with the aesthetics of successful people.

The rich second generation naturally like sports cars. In terms of publicity and visual impact, to be honest, Yang Dongxu really has no good way to do Porsche and Ferrari. There is no way that Maserati is the queen of sports cars. Isn't the king?

With the same historical background, the same advanced car design concepts and technical reserves, they are better than you from the beginning. If you follow the trend and imitate, you will definitely be played to death.

So Yang Dongxu has always insisted on following the style of Maserati's noble queen. Although it doesn't look so ostentatious, it will definitely lose some young users with ostentatious personalities, but it can definitely lock the hearts of girls. Fashion girls like it, but the king's domineering is not so good. , and the queen is definitely every girl's dream.

Therefore, the main target of this model is the somewhat introverted male rich second generation, as well as all young women who like luxury sports cars. In China, don't underestimate a woman's spending power, and a woman's ability to make a man pay.

"Silver gray is for men. The target customers of red and royal blue are women. In fact, the blue one is also good for men to drive. The red one is a bit burnt, but if you want to drive it, you can actually drive it."

"If you say the red sports car is burnt, what is your Yanjing car?" Bai Feng insisted.

Yang Dongxu smiled and didn't answer, this girl doesn't know why something is wrong recently and always gives him a feeling of wanting to find fault.

"Government vehicles are provided according to our previous cooperation, but the commission will definitely not be in accordance with the previous standard, but if you get enough orders, I guarantee that the dividends and due commission at the end of the year will definitely satisfy you.

In terms of business vehicles, my suggestion is to give one to each of my bosses and bosses present. It would be even better if you replace the public vehicles above the manager level or business reception vehicles in your own company with luxury Mercedes-Benz. .

As for the sports car, if you have the means, please help. If you have no means, let the sales department formulate a sales plan. The main products are government vehicles and commercial vehicles. "Yang Dongxu clapped his hands to attract everyone's attention and said.

Naturally, the person present had no objection to what he said. As shareholders of the car company, these things are indeed what they should do, but there is some doubt about using this luxury version of Baifeng for a public car.

"Isn't it too conspicuous to use this?"

"For public use, such a luxurious car will definitely be stained, but didn't you just say that you can become a reception car, right? For example, telecommunications companies have not been active in technical cooperation with foreign telecommunications companies recently, and with these international companies It must be a bit of a card for ushering in cooperation, isn't it?" Yang Dongxu smiled and blinked.

Lai Tianqing laughed and scolded a trick, as long as the car is bought into the company, whether it is completely used for business reception, or the boss drives it himself, this can obviously be used flexibly. After all, the car is bought back, and you can’t Let him idle and waste, right?

And with big bosses like them who have status and capital taking the lead, the cars of domestic companies will definitely be upgraded to a higher level.

No way, it is very important for China to make a good face. If you want to do business, you must support your appearance. Can you drive a big car to negotiate a contract and start a bicycle?

As long as this model starts to appear on the market, and it appears in the reception news that can be published in the newspaper several times. Don't come to Tianqing and others to make connections, there will be a lot of bosses coming to buy cars, who can't afford the luxury version, and will buy a mid-range car to save face.

After visiting the automobile company, it was already five o'clock in the afternoon. Yang Dongxu had a dinner in the evening, so he didn't invite Tianqing and the others to dinner. All acquaintances also have their own work arrangements. Come to the automobile company to have a look. After the meeting, rest assured. , Everyone also started to do their own things, and several people left the magic city that night.

Naturally, dinner at night will not be at the conspicuous Oriental Pearl TV Tower, but at the Yang Family Banquet. This has become a habit of Yang Dongxu. As long as there is a Yang Family Banquet in his place when he has business dealings, he will definitely choose the Yang Family Banquet instead of other places for dinner. .

Now that there is a relationship, Yang Dongxu must manage this relationship with the greatest respect and the greatest goodwill.

"I heard that your automobile company is going to build a branch in Shenzhen. Why isn't the investment environment in Shanghai not good enough?" After sitting down, Qian Liangcai asked directly after eating a few mouthfuls of food.

"It doesn't matter whether the investment environment is favorable or not. The investment environments of Shanghai and Shenzhen have their own advantages and disadvantages. It is hard to say which one is good and which one is bad. The successful development of the two cities also proves that you are both on the right track.

The investment and establishment of a branch factory in Shenzhen is entirely due to the transportation needs of automobile production and sales. At present, domestic land transportation is a big problem. Although sea shipments are loaded and unloaded, although they have not gone abroad, there are still a lot of security checks.

It would be more convenient to build a branch factory there. In this way, the cars produced by the factory on this side of Shanghai will be transported to the north to radiate, and the radiation range there will be handed over to Shenzhen to save a lot of trouble. "

"Land transportation is indeed a problem, and the cost remains high, but the country has already improved the fund. And your market division has made Shanghai a bit disadvantaged. Everyone knows that the consumption power in the south is stronger than that in the north." Qian Liang Said only half-jokingly.

"Haha, that's not necessarily the case. The south is certainly richer, but the northerners' spending power on high-end cars is not ambiguous at all."