The Pioneer of the Rebirth Era

In the morning in the restaurant of the big courtyard, Yang Dongxu bowed his head and drank soup from a crock pot, and Zhuo Qing'er was sitting opposite him. I don't know what went wrong in the past few days. He likes mixing powder and crock pot stew.

To be precise, I inexplicably miss mixing powder and crock pot stew. In his last life, he spent several years on the construction site in Nanchang, Jiangxi, so he ate mixed noodles and stewed soup in crock pots for several years.

After leaving Nanchang, he went to work in other places. Although he also sold mixed noodles and stewed soup in crock pots, he always felt that something was missing. Perhaps this is feelings, and in layman's terms it is hypocrisy.

As for why he has become hypocritical recently, he can't explain clearly. Maybe it's because Zhou Ya's relationship with his family is a bit emotional, let him have a relationship with his family in his last life.

Poor and lowly couples mourn all kinds of things, and to be precise, the same is true for poor and lowly families. The relaxation of the relationship between parents and grandparents in this life is not without the role of economic prosperity.

It is said that the richer people are, the more stingy they are. This stinginess is actually relative to the wealth of the rich. For example, when a multi-millionaire buys vegetables for a few cents a catty, he will be considered stingy if he talks to Caifan about the price points and discounts.

In fact, sometimes the poor become more stingy as they get poorer. Rural people are simple, but there are also those who yell at the street because of the loss of one of the chickens they raise, and some even fight because others rubbed the edge of their fields. In short, the generosity of the poor is a kind of poverty and generosity, and after being poor and generous once, it will cause constant wrangling between mother-in-law and daughter-in-law before husband and wife, which will cause family conflicts.

So Yang Dongxu has been thinking about a question recently, saying that money can't buy feelings, but the rich self in this life has affected his family, and then Yang's mother and grandparents who quarreled in the previous life lived peacefully and even had the warmth of a family.

The uncle who made trouble and was a bachelor all his life also has his own family. Although occasionally doing things is a bit irrational, but compared to the previous life, it is definitely a heaven and an earth. All of this is due to the wealth of the Yang family, so is it true that money can't buy feelings?

"What are you thinking about?" Zhuo Qing'er stretched out her hand and shook in front of Yang Dongxu, whose eyes were out of focus and dazed while eating.

She has never been in Nanchang, so she is not used to the mixed noodles with chopped peppers. However, the stewed soup in the crockpot tastes very good, although it is the first time to drink it, and the feeling of novelty is a little better than the usual porridge tree, so he ate steamed buns and fried dough sticks and drank the stewed soup early.

"Nothing? How's the brand building?" Yang Dongxu put the meatloaf in the soup into his mouth, and then huh-lah-la-la-lah the mixed noodles in the bowl.

Although I know that the nutrition of the crock pot stew soup is in the soup, as a rich person, I should only drink the soup and not eat those meat pies, ribs, or cuttlefish segments.

But Yang Dongxu likes to eat this, and when he subconsciously wants Cui Ma to simmer the soup, put more ingredients in a crock pot. But thinking about adding more main ingredients seems to destroy the soul of simmering soup, so I refrained from it.

This feeling of wanting to eat but not being able to satisfy all the requirements according to one's own wishes, it seems to have a taste of life after careful taste, and there is also the truth of adhering to one's strengths. Well, he started to be hypocritical again.

With his current wealth, let alone drinking meatloaf crock soup, there are two meatloaf in it, and ribs, and there are many ribs in stewed soup. Even if he put meatloaf and ribs in the crock pot, he could afford to eat every meal for several lifetimes.

"Wedding photography is making good progress. Although most people choose Western-style weddings now. But some wealthy people and celebrities are beginning to like the grandeur and traditional beauty of Chinese-style weddings.

Part of this is the influence of traditional thinking, but more of it should be that people with conditions want to have a different wedding and distinguish them from ordinary people. "Zhuo Qing'er said.

Something, if not an authentic Chinese with a certain amount of wisdom. You will feel inexplicable about some Chinese thinking.

For example, in the beginning, Western-style things were pursued by rich people, because foreign products seem to be synonymous with high-end, luxury, and advanced. If you don’t sell them, it seems that the money in your pocket is not money but waste paper.

But when some people in the middle class of domestic economic development start to consume foreign tea, the rich start to enjoy luxury goods. When some Chinese people who have become rich also play with luxury goods and want to experience the feeling of local tyrants.

Some of the top wealthy people in China have begun to return to tradition, so ten years ago in China, if you could have some advanced and large electronic products or home appliances, as well as cars, you would be a rich man.

Five years ago, those who could afford well-known foreign brands and get the latest styles were also rich people. Now the top group of people are starting to play with antique calligraphy and paintings, and even the prices of courtyard houses in Yanjing have started to increase over and over again.

At this time, if you show off those luxury goods in front of these people, they will probably only smile a little, because in their eyes, there is not a piece of porcelain that you call branded bags, rings, or clothes. attraction.

In short, it is the rich who pursue it first, and after a while the poor flock to it, as if they feel that they are also rich. But when they really could afford these things, they suddenly found that those rich people still looked at them with disdain. The rotten wood that was not needed in my old house in the past has become the treasure in the eyes of these rich people.

"What about the clothing brand?" Yang Dongxu continued to ask.

"Ordinary grades with foreign brands are very easy to sell, and they have already gained a certain reputation. We have invited a few domestic stars to endorse them, and we are negotiating with a few well-known Hollywood stars internationally, but I have discovered a phenomenon. "

"What phenomenon?" Yang Dongxu looked at Zhuo Qing'er curiously.

"Some foreign guests seem to be very interested in traditional domestic beauty, such as silk, cheongsam, simplified and modified Hanfu, Tang suit, etc. are very popular among them.

Some complex embroidery, but also some families with historical background, even princes and nobles are potential customers. For example, when I was on a business trip to Italy last time, a royal princess was fascinated by Su embroidery.

These people may have a certain demand for those big brand clothing, but they never buy it, and more often they choose to order.

And this situation is just the opposite in China. Except for a few people who insist on ancient culture, most people prefer these big brands, and even want to have an English mark on their foreheads. "

"I have been humble for a long time, and I want others to admit that I am now a person, so I put on other people's clothes, speak other people's language, and even name them, in this way I want to get the other's recognition. A group of poor people with low self-esteem It’s just a bug.” Yang Dongxu shrugged.

Although Zhuo Qing'er was surprised by this phenomenon, he was no longer surprised by it. Not to mention that the national economy is just about to enter the fast track of rapid recovery.

Even if many domestic technical products are no worse than foreign ones, or even number one in the world, Chinese people still feel that foreign things are of higher grade, and domestic products always look so rustic.

Of course, this is also related to the fact that many domestic companies have not established a reputation and reputation for their products after their brutal development. As soon as you see the domestic products, everyone's first reaction is: Is this product qualified? Wouldn't it be that the price is 1000, and the materials are only 1 yuan? It's too dirty, let's buy Nike.

"Then we"

"The reason why you switch from abroad to export to domestic sales is because you insist on being responsible for your own profits and losses, and you don't want to lose too much money in the early stage. Since this is the trend of this era and you want to do this, then this is the way.

However, apart from the brand that is exported to domestic sales and then soaked in foreigners' bath water abroad and then shipped back to the domestic market, you need to create a brand that is completely Chinese.

This brand takes the high-end luxury route, in short, it focuses on Chinese ancient style. Regardless of whether someone sells it, the price will not be lowered, and the price will even be raised.

Celebrities first invite big names in Hong Kong to speak for them, such as the Four Heavenly Kings. Although the Hong Kong film and television industry is going downhill again, the influence of Hong Kong stars is still not comparable to that of mainland stars.

Then we also invite big names to endorse internationally. In short, it doesn’t matter if the brand makes money or not. Whoever endorses is popular and invites whoever is popular. Advertisements are only bought during the prime time period, and you can directly spend money on the king of the brand. The flagship store is as luxurious as it is. , How expensive the clothes are. "

"Why do I feel that you are tricking me?" Zhuo Qing'er looked at Yang Dongxu suspiciously.

Although the Huaxiu brand has a certain reputation now, especially exporting to domestic sales is very profitable. But according to Yang Dongxu's request, even if he throws in a big money ring, it will probably be heard. This plan is simply a bottomless pit, and it is the kind of bottomless pit that was imagined by the brain.

"In the first two years, you will definitely lose money, but after you persist for two or three years, as long as there are no quality problems, the brand will be established, and at the same time it will have the possibility to compete with big foreign clothing brands." Yang Dongxu finished pulling the powder and took it. Picked up a bun and took a bite.

"Really?" Zhuo Qing'er frowned, still full of suspicion and felt that his idea was very nonsensical.

"There is a saying that when the soil reaches the extreme, it is the tide. The century-old shame has made the Chinese people very inferior. Even when the news media reports something, whenever some foreign celebrities or politicians say something good about China, they all get excited. It's like Chinese New Year.

In fact, maybe people just talk about it casually, there is no "reading comprehension" like deduction in the report, but what can be done if Chinese people like this tune?

For the same reason, Chinese people feel that local clothing brands are not up to the mark. One reason is indeed that there is a gap between domestic design concepts and international design concepts, which prevents the clothes designed by our designers from catching up with the trend.

But this is only a secondary reason. The most fundamental reason is that everyone feels that wearing foreign brands has face, while wearing domestic brands is shameful.

So at this time, if you want to establish a clothing brand completely belonging to China, the only thing you need to do is to let these people who like to wear face on their bodies realize the value of your brand clothing.

Or let the general public know that the clothes of this brand are expensive, and expensive. When a customer gritted his teeth and bought a set of Huaxiu brand clothes and walked on the street to make others envious.

Even a friend came to say that you posted it recently? Huaxiu clothes are affordable. Your brand is basically a success. The next thing to do is how to further tap the potential of this brand and maintain the brand's popularity and credibility. "

Zhuo Qing'er stared blankly at Yang Dongxu, she really felt that the method Yang Dongxu said was a scam. But after listening to the explanation, you have to say that this plan of throwing money like an upstart, although it is a waste of money, is really useful, and it is simple and rude to the point.

When a customer buys Huaxiu clothes and is really envied by others, feeling that he is so rich that he can even afford Huaxiu clothes, it is indeed the time when the brand is successful.

Even Zhuo Qing'er can imagine that the pride of those customers who wear Huaxiu brand clothes and the envy of others, and then a seed is planted in the hearts of people who can't afford Huaxiu clothes, and then these people will become as if pursuing International brands are also frugal to pursue Huaxiu.

"In addition to clothes, you can also make perfume and cosmetics. Chinese incense and some traditional Chinese medicine maintenance are actually more reliable and useful than those foreign high-tech chemical products. There is also a big market for them." Yang Dongxu expanded his thinking and reminded Zhuo Qinger who was a little dazed.