The Pioneer of the Rebirth Era

When Yang Dongxu was thinking about how to make his own game industry chain more benign, other game companies were not idle.

Half a month after Legendary's accident, the in-game equipment and gold coin market finally bottomed out. Changhao began to recycle a large amount of excess gold coins and equipment in the game, directly stabilizing the in-game economy that was about to collapse.

Facing Rising Sun Technology's own sale of repurchased equipment and game currency, other game companies have nothing to do. After all, the game is not theirs, and they cannot hack into the legendary background system to farm gold coins and equipment.

Coupled with the relatively healthy explosion rate originally established by the legend, these equipment and gold coins are recovered as little as possible, and the equipment and gold coins flooding the market are greatly reduced. In addition, after some of them had a good time in the private server, the result was that some private servers could not be found after playing for two or three days.

After having a good time, many players returned to the original legendary game cursing, so the demand for equipment and gold coins began to increase, while the market was shrinking.

In this way, the ratio of legendary equipment to gold coins began to gradually pick up and rise, so that Rising Sun Technology put on armor on the key points exposed by the legend, which made many games very unwilling.

However, when they took advantage of the loss of legendary players, their own game launched a lot of activities and novice gift packs, allowing many new players to adapt to the game faster, and it is good to retain some players.

So after seeing that there was no opportunity for Legendary to take advantage of, in addition to secretly participating in making some private servers, not only cut the meat from Rising Sun Technology, but also added to the obstacles of Rising Sun Technology. Lin Wei from Ninetowns took the lead in making new moves.

Today's game market is "Legend", "King of Kings" and Ninetowns' "Stone Age". Legend had taken the lead in the past and was the absolute boss. Because of this incident, he fell hard, so the latter two drew closer to him and saw the hope of surpassing him.

In order to give herself more strength, Lin Wei took out the three-part bonus rights of "Stone Age" and handed it over to Parkson Technology. The two parties reached a cooperation.

Seriously, don’t look at Fetion’s CC and Parkson’s MM dominating the chat software market. Basically, each of them has more than 5 million player registrations, and the number of users is likely to exceed 10 million tomorrow.

But behind the seemingly strong compared with occupying a huge market, there is weak profitability. Both CC and MM currently have a huge user base but cannot be converted into banknotes, so they are now operating at a loss.

Now Parkson and Ninetowns are cooperating to divert players to "Stone Age".

Then Parkson is very likely to join the game market war, and use its huge user base to divert traffic to the games it represents to earn huge profits.

"Have you started cuddling so soon?" After getting the news, Yang Dongxu rubbed his chin and became serious.

Regardless of whether it is Lianzhong or Parkson, the games represented by them are very popular now, but he didn't pay attention to them before. Because the two game companies have their own limitations, let's not talk about the game's self-creation ability. It is not 100% guaranteed to make money just by acting as an agent game.

Seeing that the game market is booming and entering the industry in the past two years, the capital entering this industry is increasing day by day, but how many have really risen? So the proxy game is a double-edged sword.

Game agency is a bit similar to gambling. If you get it right, it will be a popular game and the game company will make huge profits. If you get it wrong, you will lose all your money because the agency fee will not be refunded.

These game companies are not capable of independent research and development, and even if they have independent research and development capabilities, it is estimated that they cannot be sure that the games they develop will be popular. So it's not Yang Dongxu who doesn't know that the game can be popular, that game can hit the street.

In addition, there are far more games that hit the street than popular games, so such competitors can't put pressure on him at all, but it's different if MM participates.

MM chat software with a large number of users has various opportunities to try. For example, if you develop a game by yourself and directly divert players to it, you will earn huge profits if you succeed. If the game is unsuccessful, these users will still be MM users. Will run away, and then he can make another game and try again.

If it doesn’t work, these chat software with a huge user base are very likely to follow the old path of Tencent, seeing that a foreign game is popular as an agent for that game, and if you don’t give it an agent, you will copy it yourself.

In short, in this era where traffic is king, they have a huge number of Internet users to squander, and as long as they catch one out of ten, they will make money.

"Authorized login, it seems that the general manager of Ninetowns is very powerful." Open the client of "Stone Age", and it is easy to see two login modes.

One is the registration and login mode that existed before "Stone Age", and the other is the MM account authorization login mode. That is to say, MM does not need to register and click to log in directly, and then tick and agree under the player terms, and then you can directly enter the game.

Rather than the current mainstream, it is similar to pop-up promotion when MM users log in, but there are also pop-up promotions. Then cooperate with this authorized login user conversion rate to be a bit scary.

At the same time, Qian Jincai, the person in charge of Parkson Technology, also fell into deep thought when he saw the data fed back on the first day. The current MM is empty. There is a golden mountain and I don’t know where to start digging, so I can only collect the golden mountain and beg for food.

And this cooperation with The9 not only found a way to make money in the game, but his eyes shone brightly as he stared at the news that popped up from the software icon in front of him. This is undoubtedly a way-advertising push.

This was originally the main source of income for the portal, but now it can undoubtedly be transformed into a source of income for MM. After all, it is more direct to push advertisements on MM than to log in to the portal website to read news. The user has logged in to MM and can push it accurately to each user.

At present, the number of registered users of MM has reached 8 million. Of course, this is just a false report announced to the outside world. In addition, a user may register two or more accounts. At present, MM has nearly 5 million users, which is a relatively reliable figure.

An advertisement can be seen by 5 million people, and the ratings are estimated to be no worse than some provincial satellite TVs, so this is undoubtedly a great way to make money, especially now that the number of Huaxia netizens is skyrocketing.

The number of MM users expected to exceed 10 million next year is definitely not a false number. By then, 10 million users will be able to accurately place advertisements, and Qian Jincai's eyes will become brighter and brighter, and they will even hear the sound of their own heart beating wildly.

"Notify the company's management for a meeting." Qian Jincai pressed the phone in front of him and said to the secretary outside.

He feels that the opportunity for MM's explosion has come, and he feels that MM's market value will at least double next year and begin to enter a period of rapid development by seizing this opportunity.

But after being excited, he frowned again, because MM can do this, and Feixun CC can do the same. As the two giants in the domestic chat software market, CC is also facing the dilemma that MM's huge user base cannot be converted into profits. So he has already moved on his side, and the other side will definitely follow.

And according to the news we have found out now, Lianzhong intends to cooperate with Feixun to take out a part of the profits of "King of Kings" and let CC import players into the game of "King of Kings".

When Qian Jincai, the general manager of Parkson, finally saw the opportunity for his company to make a profit, Lin Wei of Ninetowns was also looking at the background data of "Stone Age" in front of the computer.

In one hour, just one hour of push, the number of players of "Stone Age" has increased by nearly 100,000, which is definitely a very astonishing statistic.

For this cooperation, Lin Wei can be said to try her best to make the details as good as possible, for example, don't underestimate the authorized login. When many advertisements are converted into users, many users who originally clicked in are stuck on the registration.

For example, an MM user clicks an advertisement in an Internet cafe, and the Internet cafe has downloaded the game Stone Age, and then the login window of "Stone Age" pops up directly. If you need to register to play, there must be many MM users. I turned it off, and then went to chat with my friends in MM.

But when the "Stone Age" login window popped up, the MM user unexpectedly found that it marked the option that MM users can log in directly, so he clicked on the login and ticked the agreement, and he entered "Stone Age" in an instant.

And now that I have come in, maybe I will take a look at the game content and play a little bit. As long as I play, I am likely to become a real player of the Stone Age. Therefore, in order to successfully divert MM users, Lin Wei can be said to have done enough details this time. full.

"If the chat software market is operated properly, it might become a giant." Looking at the background data, Lin Wei also fell into deep thought.

In the past, everyone looked down on the chat software market. One is that MM and CC are rising too fast, and they are standing behind their thighs, which undoubtedly increases the barriers to entry.

The second is naturally to see that although these two technology companies have dominated the chat software market and harvested almost all Internet users, they have never had any profit points. Naturally, no one will invest in high-investment profits that cannot be seen.

But it is different now. This cooperation has undoubtedly opened up a profit model for chat software with a huge user base, and this channel can be copied.

For example, they can authorize "Stone Age" today, "King of Kings" tomorrow, and "Legend" the day after tomorrow. In short, the three major game companies stand in the front and fight, while Parkson and Feixun can stand behind and count the money.

But the good thing is that before the game authorization, she was smarter and signed the uniqueness of the game authorization, that is, in the next year, the MM authorized game can only be "Stone Age" and cannot be authorized to other game companies with a similar login mode. Of course, for this reason She also offered the other party an enviable high price.

But the high price that had to be insisted on against all opinions before, now seems to be worth it. If the number of new players continues, even if the conversion rate is only one-fifth, then MM can bring one million players to the Stone Age.

And even if only half of the million players stay, the number of players in the Stone Age will surge by 500,000, so the given share is a good deal compared to the surge in the number of players.