The Pioneer of the Rebirth Era

In a small bar in Sanlitun, where there are many legends, but most people cannot enter, Yang Dongxu ordered a glass of wine at the bar, and three beautiful girls sat beside him.

The sweet Selina Ren, the quiet Hebe Tian and the cool Ella who is a bit tomboy. Sitting in the bar among the three girls is a bit reserved, even though the bar is very lively, people can't help but want to go to the dance floor to swing.

Li Zongsheng sat beside Yang Dongxu, watching the involuntary rhythm of his body on the dance floor with more interest. Looking at him with a scholarly face, outsiders' first impression may be that kind of quiet leisure bar with light music is his favorite. No matter how bad it is, it is a cafe sitting in front of the floor-to-ceiling windows, enjoying the sunset and watching the hurried pedestrians writing stories.

But in fact, Li Zongsheng is a very lively person in front of acquaintances, and he is also a frequent visitor to this small bar. Shangxin's love songs don't necessarily have to be in a quiet and lonely environment. When inspiration comes, it's always so unreasonable and unreasonable.

"I have already written the new song, and the main body of the MV shooting scene will be in a bar. I will have people renovate it in the next few days. I brought you here today to let you feel the atmosphere first, so you'd better let go as soon as possible. .

The new song will be in the style of rock, so there must be a strong emotional catharsis when the time comes, you have to think about it yourself. "Yang Dongxu said, taking a sip of the wine in his glass.

In fact, he could also see that the reason for the three girls to let go was because he was the big boss, and the three of them who were famous before him couldn't help but feel a little nervous.

After all, although the three are already popular now, they are just three girls after all. The oldest Selina and Ella are both in 1981, and they just turned 20 this year. And Hehe is only eighteen years old this year.

And the main market of the three before is in Hong Kong and Taiwan, after all, they started from Taiwan. Leaving the familiar environment in Taiwan and coming to Yanjing, I felt a little timid in the south.

But this undoubtedly needs to be overcome as soon as possible. After all, Yang Dongxu originally only talked about writing the title song, but Li Zongsheng insisted that he also take over the MV of the title song, and planned to use it as a promotional video for the album.

So the opportunity is in front of the three of them, if it's because they can't let go, or the performance is not fun, it will be smashed. Yang Dongxu obviously didn't have extra time to spend on it.

"We will adapt as soon as possible." It was Ella Chen Jiahua who spoke, and the coolest of the three seemed to be the boss.

But in fact, the cool tomboy appearance is just a deliberate expression of the different positions of the three people. Chen Jiahua may have this cool factor now. But in reality she's just a girl with an open personality, not an actual androgynous tomboy.

But because of such a personality, it is true that she is the captain of this girl group for the time being. But because there are only three people in the group, no matter singing or dancing together, one shot can fit in one shot, so there is no special emphasis on the C position.

"Get used to it on the dance floor. The theme shot of the MV is basically you singing on stage while a group of people below are cheering, so now feel the noisy atmosphere first, and then imagine the feeling of being watched by thousands of people. "The smile on Yang Dongxu's face was very warm and he waved to the three girls.

In fact, even if Li Zongsheng didn't discover these three potential girls early, if Yang Dongxu heard any news, he would recruit the three of them.

After all, in the era when the record has gradually begun to step into strangers, there are not many singers who can go against the current to reshape the glory of the record's heyday, let alone this is just a combination.

I don't know if it's because outsiders often say that one Chinese is a dragon and three are adult worms. There are quite a few male and female groups, or mixed groups in China, that are popular, but they always give people a feeling that they will not last long.

Even though the band had only one lead singer, they eventually parted ways due to various discords. Compared to achievement SEH is definitely not the highest one among all combinations. But in terms of popularity, this is definitely the sky group in the first echelon, and it is also the most popular sky group in Asia. Even if you spend a lot of money, you have to dig this combination.

Therefore, Li Zongsheng's appreciation of his old family's early action can be said to be right in his arms. At this time, SEH can only be regarded as a new debut, and most of his popularity comes from the accumulation during the draft.

Although the record that really belongs to me has already been produced, the results are not bad, but it is still a long way from the number one girl group in Asia. At this time, digging people is equivalent to digging back three golden beans, and then growing up for a few years to become three. A diamond, and an extra-large one at that.

"Happy Girls is about to decide the champion in one month, and there are a few good seedlings in it." Li Zongsheng turned around and leaned on the bar counter with his wine glass in his hand, looking very relaxed.

"On the dance floor?" Yang Dongxu raised his chin towards the dance floor half-jokingly.

"How is it possible?" Li Zongsheng gave him a supercilious look.

"If you are optimistic, sign it. Although the road of record is getting harder and harder, after all, this industry has a wide audience. The decline is only the reduction of profits in the old way, not that this industry is really dead. "Yang Dongxu said with a smile.

"I think so too." Li Zongsheng raised his hand and was gestured to Yang Dongxu: "It's like the old records were replaced by tapes, and the tapes were hit by CDs.

The music industry has always been thriving. It's just that everyone feels that this industry is in a downturn, and it's just because I feel that the money I earn is getting less and less, and it's getting more and more difficult.

In fact, this industry has never stagnated in development, and it is far from reaching its peak and began to decline. It's just that it has grown too fast and has not found new ways to profit from it. "

"So you signed this combination and are going to give it a try and see if you can find a breakthrough?"

"That's what I mean, but it's more about seeing that they have the potential for a high growth limit. But the music I make basically follows the line of affectionate life perception, which is a bit unsuitable for these three little girls, so this time it is very I want to pull you in." Li Zongsheng smiled helplessly.

"I can see it, but I still want to thank you. After all, you are also doing this for the company. So don't feel troublesome. The company is mine and you make me, a big boss, feel very uncomfortable." Yang Dongxu also laughed.

"You're just too lazy." Li Zongsheng glanced at him angrily, and then looked at the three girls who wanted to let go of themselves on the dance floor, but seemed a bit out of place, "What growth path are you going to make for them?"

"Youth is non-mainstream but not rebellious. Let them try their best to show their youthful vigor and be positive at the same time. Domestically, it is not like abroad. Playing rebellious abroad will resonate with many young people. It is not the same in China. After all, the proportion of parents' influence on children is still the same. It’s quite big, and it’s useless to be banned by the parents.” Yang Dongxu said.

He has obviously considered the problem of combination style and route, or as the first Asian group in the future, SHE is very deep in his impression and can be copied directly, some flaws are slightly polished, and there is no need to add too many uncertainties to others. idea.

"But rebellion is more in line with the tastes of young people, isn't it?" Li Zongsheng said.

As a music producer, he undoubtedly has a good grasp of the audience for each music and singer's style.

If it was the 1970s and 1980s, it would be a good way to take a youthful, beautiful and positive route. However, with the development of society, especially the development of science and technology, people accept more and more things, and their spiritual needs are constantly changing.

In short, you used to play a good girl, pure and sweet, and a lot of people bought it. But after going through a lot of numbness about such things, playing like this is not as slippery as before.

On the contrary, rebellion is actually a very good way. After all, even adults have their own little darkness in their hearts, let alone young people.

Good boy, study hard, be a kind person, and be polite. In short, too many positive demands and moral education overwhelm young people. Such rebellion will more easily resonate with young people.

But this road can go smoothly in foreign countries, but it doesn't work in China. The biggest reason is that the composition and ideology of Chinese families are different from those of foreign countries.

What foreign countries pay attention to is to show their individuality, and parents are happy to see their children express their inner thoughts. In China, parents want their children to be other people's school bullies, other people's good girls, and other people's smart and sensible children. If you dare to teach their children to rebel, complaint letters and report calls every minute will make you doubt life.

"So this point needs to be carefully grasped. For example, Chen Jiahua's personality in the group is very characteristic, a bit of a tomboy, which is actually a representative of rebellion and non-mainstream.

But we can only let her show this kind of rebellion in terms of styling and expression, but the lyrics cannot have such a tendency. In other words, we want people who like them to find resonance in them, but the songs need to be positive. "

"It's easy to say, but no one likes songs that are positive and uplifting." Li Zongsheng raised his eyebrows.

"So it depends on how to teach. The whole story must be greatly reduced. These teachers and parents talk too much. If we talk about it, it will definitely cause boredom, so what the song needs to express is from the perspective of young people. Think about some issues, but it won't be felt by parents that they are teaching their children badly."

"If this is the case, there are a lot of points to be taken." Li Zongsheng nodded thoughtfully, "But there are too many frames in this way."

"It's a bit of a handicap if you can't touch many things, but there is still a lot of room to choose. So it's not a big problem to choose them, and it's just a good time to use them to set an example to warm up our trainee department."