The Point Guard is Here

In the mid-1990s, with the emergence of the Jordan series, an upsurge of basketball shoe culture was initially formed around the world.

The last wave was the wave of canvas shoes brought by Converse.

It can be said that since 1917, Converse has been the king of this segment. In the 1980s, it was recognized that the two superstars who ruled the NBA, black and white duo, Larry Bird and Magic Johnson were the spokespersons of Converse.

In the 1970s, Adidas' SuperStar series was popular for a while, but it was quickly copied by the larger Converse and then digested.

In the 1980s, Nike launched a blockbuster product, the Air Force One. With the name of the first pair of basketball shoes with built-in air cushions, it caused great waves, and even invited 6 heavyweight stars at the time to endorse (Moses Malone, Michael Cooper, Jamal Wilkes, Bobby Jones, M. Chell Thompson, Calvin Knight), representing grandeur, durability, transcendence, boldness, coherence and purity.

Immediately, Nike chose Jordan with open eyes, and rebelliously introduced the "black and red" color scheme, which attracted great attention with the gimmick of forbidden wearing.

Then, with the strong rise of Michael Jordan in the past ten years, Nike has also become the leader in the basketball shoe market, throwing off other brands by a large margin.

The irreversible decline of Converse, a veteran sneaker manufacturer, still has a lot of appeal, but it is difficult to reverse the declining situation.

Adidas, a brand from Europe. They are the overlords in Europe. In recent years, they have actively entered the basketball shoe market, because basketball shoes have more application scenarios than football shoes, and they are very willing to spend money.

Reebok is also a company from Europe. They started from running shoes. In recent years, they have also been ambitious to get a share of the basketball shoe market. They are known for their excellent quotations.

Fila brand, an Italian brand. They signed Grant Hill with a very tempting price, in order to promote business.

In addition, there is the street brand And1. They value Fan Xie's fancy ball control and his unique way of playing in the NBA, hoping that Fan Xie can become a member of the brand.

Before the start of the meeting, Fan Xi looked down at the quotations of several brands and their introductions.

To be frank, each offer was an amount that Fan Xie could not have imagined before.

Nike has offered a five-year, $7 million endorsement contract.

Although And1 is not as rich as other brands,

However, they are willing to take equity.

This is something that makes Da Congming very happy.

Adidas's quotation is similar to that of Nike, but the price he gives is after tax. This is very sincere.

There are also Fila and Reebok, their prices are actually almost the same as Adidas.

Sam Powell, however, wasn't happy with either.

Fan Xi had no urgent thoughts about money at this time, and his strength had been improving, so he let Sam Powell handle it.

really.

Powell's showmanship annoyed these negotiators who came here on a special trip.

When Nike's marketing manager saw the executives of other brands run away, he clapped and roared, expressing in an extremely arrogant tone that Sam Powell was playing with fire and provoking Nike.

Powell was calm.

He pointed at the door very forcefully: "You are out."

This made Humphrey, a senior manager of Nike, laugh back angrily: "Do you really think that Jack Fan is Michael Jordan? Jordan was not so arrogant back then."

Sam Powell was quite calm. He said: That's because he picked an agent who had no vision.

good! good! good!

Humphrey was trembling with anger, snorted coldly, and left with his assistant.

Before leaving, he said cruel words: "Sooner or later, you will regret this arrogant move one day."

Powell's voice chased out: "Sooner or later, Nike will fire you for your performance today."

The two confront each other.

Then, the negotiators of other brands took their seats looking at each other.

Powell provided each of them with a copy of Fansee's details.

"The first page is Jack's physical test report when he first entered the league, and the second page is Jack's physical test report before the All-Star Game. You are all experts in the field of sports, and you should know what such an astonishing increase means in just half a year."

"Jack is only 17 years old and his body is still developing rapidly."

"And he is already the MVP of the All-Star Game and the holder of the single-game assist record for a rookie. He has amazing popularity on and off the court. In New York, more than one-sixth of the season ticket holders are his die-hard fans. . This is his first season."

"Also, don't forget. Jack is Chinese. His country has the only development potential in the world, just like Jack. This is an immeasurable market, and I believe you should be prepared for it."

"By the way, the fifth page is the report I made recently in Tokyo, Seoul and other places. Jack is becoming a basketball star comparable to Michael Jordan. His influence in Asia is even more amazing than you can imagine."

"Don't limit your eyes to the court, don't focus Jack's influence on the basketball circle. He is the only yellow man who plays in the NBA. Don't tell me that you don't want to do this unique business."

"..."

Sam Powell speaks eloquently.

This surprised Fan Xi who was sitting behind the screen, he didn't expect that Da Congming would actually be smart one day.

However, his statement clearly did not convince every sponsor.

After whispering for a while, the representatives of Converse stood up and said that they had done research in this area. They think that the Chinese market is not as big as Sam Powell said, and it is difficult for them to afford a pair of sneakers.

With that said, they left the meeting site.

Powell wasn't worried at all.

He even congratulated the brand owner who was born: "Congratulations, you have one less competitor."

Powell then introduced the content of other pages.

He defines Fanxie as a fashionable person, and he believes that another core competitiveness of Fanxie is his urban style, which is his attractiveness to women.

This made the three major sponsors very interested, only And1 was in the dark, and they had no intention of targeting the female market.

At this time, Adidas told Powell: "Your information does allow us to dig out more Jack's value, but we can increase the offer. Now we want to know what your appeal is."

"No less than the contract between Michael Jordan and Nike." Sam Powell's answer is very simple.

"There is no such possibility."

Adi made his attitude clear at the time.

Then, he wanted to explain his reasons, saying that Fanhee was far from Jordan... Powell didn't let him continue, but simply told him to go out and turn right.

Adi also left angrily, and before he left, he said harshly, saying that sooner or later Little Jack would be harmed by your stupid and arrogant manager.

This sentence made Fan Xi frown behind the screen.

To be honest, at this moment, he also felt that Powell's asking price was a bit too much. Higher than the contract between Jordan and Nike...is it too ruthless? Normal people would not agree.

At this time, and1 also got up silently and left.

Only two brands remain, Reebok and Fila.

One British brand, one Italian brand.

The British have always been known as shit-stirring sticks. Similarly, the British have a very keen sense of smell. Historically, they have always succeeded in standing in line. For example, the Reebok brand does not agree with the previous judgment of Converse. They believe that China has great market prospects.

So, at this point they asked a question: "Is Jack Chinese? Not American?"

"I can tell you with certainty that he is of Chinese nationality."

Powell's tone was very positive.

Then the Brit got up and he started calling back to report.

But it can be seen that they can't give Jordan the same treatment. They are born chicken thieves, and they want to squeeze after Fila leaves and take advantage of it.

However, Italians are romantic.

It is full of gambling, and even a bit 'stupid'.

When the British guy pretended to call to ask for instructions, their vice president said simply: "Mr. Powell, I can hear that you are very optimistic about Jack. So, can you accept the gambling agreement?"

"We can set up a sub-brand for Jack, and we can also separate his sneakers. However, our fixed endorsement fee will not be very high. However, he can enjoy sales profit sharing. Moreover, the higher his honor in the NBA, The higher the proportion of his share..."

Before the vice president finished speaking, Powell said with certainty: "Your speech is very constructive, and I appreciate it. However, there is one thing that must be emphasized. We need more than dividends. We also need equity. And...you have to allow us to buy back equity in the parent company."

Sam Powell's conspiracy is big.

However, the vice president of Fila did not explicitly refuse. For a small-scale sneaker brand, this is a big gamble.

But they can afford to gamble.

Unlike the Brits, the Italians were quick to discuss specifics with Sam Powell after a quick phone call.

At this time, Fan Xi was also invited out.

Fan Xi hesitated a little at this moment.

Because this is really going to be a big gamble.

Within the framework proposed by Fila, he can only get a fixed income of hundreds of thousands of dollars a year from Fila, and a 5% dividend.

but.

If Fan Xi can become an All-Star for three consecutive years, his dividend will reach 10%.

If Fan Xi can win the assists title, the dividend will also increase in the current season.

The more honors you get in a single season, the higher the percentage increase.

Details are still under discussion.

In the end, Sam Powell dropped a shock bomb: If Jack becomes the Finals MVP, Jack's profit share should not be less than 20% in any year thereafter.

If Jack wins the MVP of the three consecutive finals and is comparable to Jordan, then Jack's dividend will exceed 55%, and he will also own the equity of the subsidiary and the parent company...

This is an impossible task.

But Powell was very assertive.

He firmly believed that Fan Xi would definitely surpass Jordan, and he never doubted this matter.

Fan Xi didn't know where his confidence came from, and even his own confidence was not that strong, after all...three consecutive MVPs. It needs the right time, place and people, which is too difficult.

However, Vanhee accepted the challenge.

When Fanxie and the brand owner have reached a general agreement, the detailed rules will enter into a lengthy negotiation.

Both parties will also invite the best lawyers to formulate the terms, which is destined to be a long-term tug-of-war.

At this time, the representatives of Reebok finally returned from the phone call. They were very pleasantly surprised to see Fan Xi.

But before they came to lower the price, Sam Powell said that he had reached a preliminary agreement with Fila.

If there is no new change, there will be no contact with other brands next.

Reebok suddenly panicked.

They cared about Fan Xi very much, but after this phone call, everything changed.

Fila was very happy.

They think that this contract is very beneficial to them, because it doesn't cost much, even if Fan Xi really gets the company's equity and takes more than half of the dividends. But at that time, he was already the MVP of three consecutive championships, just like Jordan today, how brilliant the whole brand will be!

Fila believes that this wave is definitely not a loss.

They like the gamble.

Most importantly, they now have two hot stars in the basketball circle, Grant Hill and Jack Fan.

If everything really goes in the direction they imagined, it is not impossible for Fila to become the number one brand in the basketball field.

After all, Grant Hill is Jordan's successor.

Fan Xi's goal is to win three consecutive MVPs!

This is the real crouching dragon and phoenix chick!

…

Fan Xi saw news reports about the negotiation on the news the next day. Brands such as Nike and Adidas humiliated Fan Xi's management team condescendingly, accusing Fan Xi of being too arrogant and wanting to eat swan meat.

This made Ewing and others come to ask about Fan Xi's situation, and Fan Xi gave some general information about the situation.

When they learned that Fan Xi rejected the endorsement of the brand with an annual salary of one million, they were all dumbfounded and called Fan Xi crazy.

In their view, this is already a sky-high contract, comparable to the price of a first-line superstar. Even many first-line superstars don't have this kind of price yet.

"Why do you refuse?"

No one can figure it out.

Ewing even suggested that Fan Xi fired Sam Powell, because David Falk told him: Powell is an idiot.

In fact, Ewing has dealt with Powell before: he is a buttery player on the court, and he can't even catch the ball. Jordan hated this buttery hand the most.

Fan Xi didn't know what to say.

Then, silently put on the Fila sneakers.

Pat Riley also took a deep breath after learning that Fan Xi rejected the sponsorship of millions of dollars.

But at the same time, a thought came to his mind that made him gasp even more.

Jack this kid...is not crazy. Does he have the confidence to become a superstar? Now, everyone underestimated him? Isn't his goal to become the king of assists, the master of tactics, the king of role players?

The thought made Pat Riley shudder.

He suddenly felt a kind of joy of nurturing, the current kitten really wants to become the big tiger in the future?

But. Is it really possible?

Can Jack's physical fitness continue to skyrocket?

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