The Rebirth of the Internet Celebrity Godfather

"Mr. Cheng, see you again when you have the chance."

"There must be a chance. Pay attention to safety."

After dinner, Cheng Yi watched Fan Tian leave.

At this time, Fan Tian had already been added as a friend on his WeChat account.

Cheng Yi originally thought that it would take a few days for this interview to be published in the newspaper, but he did not expect that the interview would be published in the newspaper the next day.

Good guy!

It is indeed the pen of Hunan Times. It turns out that the writing is not only good, but also fast and good.

This kind of professional article can be coded out in one night and submitted after review. The skill is not something that ordinary people can achieve.

Writers at certain points call themselves experts after reading it.

Cheng Yi directly bought out that day's newspaper from the newsstand "Xiang Province Times".

After returning to the dormitory, he took out one and read:

Today, with the rapid development of the Internet, from a communication perspective, the advantages of old media continue to fade, and the focus of the audience is also shifting.

Therefore, many new media have emerged in recent years. Young consumer groups tend to choose new media when obtaining information. Moreover, many of them can produce certain benefits, which is a major prerequisite for attracting more and more self-media people.

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The author was fortunate enough to interview a self-media practitioner, a 16-year freshman at Xiangnan University of Science and Technology.

Cheng Yi, a seventeen-year-old boy, is quite legendary. In just two months of working in the self-media industry, he has already attracted 2.18 million fans across the Internet and earned no less than three million.

In two months, 2.18 million fans and 3 million in revenue are simply a fantasy to most people.

But in the eyes of this 17-year-old boy, it seemed like it was just the beginning of his career.

He told the author that part of the revenue of 3 million comes from the contract fee with the short video platform, part comes from advertising fees, and part comes from live streaming rewards.

Does the self-media industry really have such a terrifying ability to attract money? During the interview, the author discovered the secret of Cheng Yi’s success, which is excellent works.

His first work, "The King of Poems: The Spring Breeze of Reform Blows the Ground", according to statistics, has been viewed more than 100 million times across the entire network.

This is a new art form called "Guiwu". Before this, Guiwu was just a niche subculture on the

, making more netizens aware of this novel video.

Its brainwashing melody, coupled with Uncle Motoyama's magical lines, has won Cheng Yi countless fans.

Friends who like short videos should often see cross-dressing videos. Let me explain to those who don’t know, cross-dressing videos refer to... (n words are omitted here), but you may not know, cross-dressing videos

It was also created unintentionally by Cheng Yi during his military training. Six of his instructors' cross-dressing videos were ranked second among the most searched illegal blogs, with nearly 10 million views on the entire network.

Tricky videos are also a major category of Chengyi videos.

When many people see "trick", they think of words such as "malicious joke", "no limit", "hateful", etc. Even in some variety shows in Neon Country, "tricks" are used to use maliciousness and curiosity to break through the three views of human beings.

"Tricky" is used to gain attention and ratings, and its programs also make people unable to watch them directly.

In Stephen Chow's movie "The King of Tricks", tricking becomes a means of "fighting". Those who are tricked are often made to doubt their lives and suffer unspeakably.

But in Cheng Yi's prank video, he adheres to one principle: prank in a way that does not hurt others.

The author has indeed seen this kind of persistence in his videos.

Whether it's his roommates, freshmen from the same school, or passers-by, he always shoots videos in a relaxed, happy and funny way.

Moreover, he pays great attention to the privacy rights of the people being pranked, and every video is marked with the following: The video material has been authorized by me.

In addition, Cheng Yi's video editing technology is also a major secret to his success. The video has smooth rhythm, dense laughter, excellent picture quality, and exquisite deconstruction. It makes the viewer immersed in his rhythm from beginning to end.

It's so intoxicating.

According to the author's statistics, Cheng Yi has uploaded ten videos in the two months since he started working as a self-media, with nearly 150 million views across the platform.

In front of such a terrifying number of views, Cheng Yi's 2.18 million fans and 3 million in revenue seem very reasonable.

In summary, Cheng Yi's success is inseparable from two things: talent and technology.

Or, you can add one more thing, that is his personal charm.

In the video, he is always a sunny boy who brings happiness to people. There is no shortage of positive content in the video... (n words are omitted here).

Cheng Yi also showed strong confidence in the future of the self-media and short video industry. He gave forward-looking views. He predicted that short videos will become people's main form of entertainment in the next few years.

When I first heard about this bold prediction, the author was skeptical, but Cheng Yi gave his arguments... (the n word is omitted here)

Cheng Yi also mentioned that the self-media era will be the biggest opportunity for ordinary people to rise.

As long as there is talent, everyone can become a self-media and complete the transformation from grassroots to "star".

However, the author has observed that this will also bring chaos.

Since last year, there have been an endless stream of internet celebrities.

Many unemployed "little gangsters" with no education or job quickly became popular online through some eye-catching videos.

These "Internet celebrities" are uneducated and have no skills to begin with, and their popularity on the Internet has ruined the entire social atmosphere. The impact is so bad that people can't even imagine it.

Cheng Yi believes that this is the adverse impact brought about by the self-media era and the pain of the times.

In response to this problem, Cheng Yi gave his solution.

First, he believes that Internet celebrities, as public figures, must exercise self-restraint and play a positive guiding role, instead of using low-level and ignorant means to sensationalize and deceive the public.

When giving an example, he used stars to compare. Among the stars, there are young people who earn money from their fans and rely on their reputation to make a living. There are also veteran actors who are powerful and highly respected.

The biggest difference is that the latter has a "sense of shame" and "artistic ethics", and the same is true for Internet celebrities. They must demand themselves with a "sense of shame" and "artistic ethics".

Second, he believes that the country should pay attention to this issue as soon as possible and strengthen supervision...

Third, all live broadcast platforms and short video platforms cannot rely solely on traffic volume, but must assume social responsibilities...

Fourth, as an individual, we must also improve our aesthetics and spontaneously resist bad anchors.

Only by joint efforts from the four aspects of Internet celebrities, the country, the platform, and individuals can we put an end to the increasingly chaotic "Internet celebrity chaos."

The author deeply believes that the advent of the self-media era is inevitable, and the popularity of short videos is also unstoppable. The emergence of Internet celebrities not only conforms to the trend of the times, but also meets people's entertainment needs.

We cannot be "fearful" of Internet celebrities, shouting and killing them when we see them, nor can we be "superstitious" about Internet celebrities and imitate their words and deeds.

We must embrace positive energy and clean-blooded Internet celebrities like Cheng Yi, but we must also resist vulgar and sensational Internet clowns.

Finally, Cheng Yi entrusted the author with a call to everyone at the end of the article:

As long as you are talented, have ideas, and are professional enough, create an account and upload your own works! Let’s create a healthy and harmonious self-media era together.

(Editor: Fan Tian)