The Rebirth of the Internet Celebrity Godfather

In the afternoon, Cheng Yi was sitting in front of the floor-to-ceiling window in the hotel. There was a notebook placed on the small round table. He frowned and typed carefully:

"...Personal development must take into account not only personal abilities, but also the trend of the times. The change in positioning from "food blogger" to "inheriter of intangible cultural heritage" coincides with the current promotion of national culture.

Self-media is not limited to China, it is also a window for exporting culture to other countries, including beautiful rural scenery, distinctive Chinese food, customs, habits and culture..."

Zhang Hanran sat aside, looked at Cheng Yi's serious profile, and couldn't help but ask:

"Do you value that Li Ziqi so much? You even wrote a career plan specifically for her."

Cheng Yi asked: "Have you seen her video?"

“Teach you step by step how to make authentic Lanzhou beef noodles?”

"right."

"Looked at it."

Cheng Yi turned around, looked at Zhang Hanran, and said:

"Then tell me, what's so good about this video? Why did it reach 30 million views on the Internet in just one month, and it also got likes from celebrity Liu Huohua."

Zhang Hanran also sat up straight. She could see that Cheng Yi was testing her. She thought about the words and finally said:

"In my opinion there are three points.

First, the style is unified, whether it is editing, soundtrack, clothes, makeup, they are all antique and pastoral.

Second, the video is well produced.

Third, the selection of ingredients, Lanzhou Ramen is very good, familiar, and has its own traffic."

Hearing this, Cheng Yi nodded. After working in self-media for so long, Zhang Hanran has also grown, but it is not enough. Cheng Yi said:

"Your analysis is correct, but it is relatively simple and does not analyze the core.

What is the core? The core is why the audience likes to watch your video, what kind of needs and desires your video meets the audience, and what value it provides to the audience."

Zhang Hanran nodded thoughtfully.

Cheng Yi continued: "For example, viewers like to watch my videos because I bring them happiness. They like to watch your videos because you are good-looking and give them material to dream about.

And where is Li Ziqi?"

"I think her videos are in line with the desire of people in the reinforced concrete society for pastoral songs, poetry and distance. The beauty and tranquility shown in her videos provide a haven for the soul and allow modern people to

There is a place for healing and rest for people’s impetuous souls.”

The more Zhang Hanran thought about it, the more she felt that this was the case, and she added: "Then how did she show this core?"

Cheng Yi said: "This is her cleverness, that is, the unity of style you mentioned, but it is far from as simple as unity of style.

The unity of style not only shapes the character, but also determines her choice of subject matter.

Speaking of character, her videos portray the daily life of an ancient beauty who does not mess with the dust, restoring a character that everyone dreams of.

Let’s talk about the choice of subject matter. The delicacies in her videos are all traditional Chinese delicacies. Moreover, making the delicacies successfully is far from the point, but the traditional customs and culture she reveals in the process of making them.

It’s already a pleasure to watch her do it.”

Zhang Hanran asked again: "Then you don't need to pay so much attention. Even if she is the only one in the entire network, she may not be very popular in the future."

It's nothing more than Zhang Hanran's question. Now Li Ziqi has just made a name for himself with a video about Lanzhou Ramen.

There are dozens, if not hundreds, of anchors like her on the entire network.

As for Zhang Hanran, his popularity on the whole network is higher than that of Li Ziqi, so I don’t know where he is.

However, you can’t just look at the present moment.

Cheng Yi clicked on the two paragraphs on the laptop screen, "Coinciding with the current national cultural promotion" and "Export to the outside world."

In his previous life, Li Ziqi was really busy in these two areas.

Officials have come out to support her many times, including but not limited to "People's Daily", Xinhua News Agency, Central Committee of the Communist Youth League, CCTV, "China News Weekly"...

In 2019, she was also selected as one of the "Top Ten Female Figures of 2019" by "China Women's News".

As for "external output", it's even more awesome.

At the time when Cheng Yi traveled through time in his previous life, Li Ziqi's YouTube fan base had reached 20 million, making it the Chinese channel with the most subscriptions. It is not an exaggeration to say that he contributed to "cultural export".

At that time, Pape Jiang, one of the most popular Internet celebrities in China, only had 500,000 YouTube subscriptions, a gap of 40 times.

"Even though she is still very small now, as long as she catches a ride with these two cars, she can take off quickly. You also know that she is the only one in the entire network. This is why I came to western Sichuan in person."

…

The next day, with Hou Shufen driving and accompanied by Zhang Hanran and Qin Nan, Cheng Yi took a complete planning book and embarked on a journey to find Li Ziqi.

The car started from high-rise buildings and steel jungles, drove over bridges, met rivers, bypassed mountains, and arrived at a lush village surrounded by mountains and forests.

At the end of the village, a graceful woman was standing, surrounded by several children.

Cheng Yi immediately asked Hou Shufen to stop the car. He got out of the car, approached, and stretched out his right hand:

"Hello, I'm Cheng Yi."

The woman also stretched out her hand. Her hands were not as fair and tender as those of modern women, but looked a bit rough and unsophisticated.

She said softly and gently:

"Hello, my name is Li Jiajia, and my online name is Li Ziqi."

"I have long admired my great name."

Zhang Hanran also got out of the car, met Li Ziqi and shook hands.

"My name is Zhang Hanran, nice to meet you."

"Thank you, nice to meet you too."

Cheng Yi is not an uninvited guest, Li Ziqi started uploading videos to the x station in June this year.

It’s not too easy to get Li Ziqi’s contact information through x station.

Originally, Li Ziqi wanted to go to JZ City to meet Cheng Yi, but Cheng Yi insisted and did not want to trouble her. The main reason was that he also wanted to see the location where Li Ziqi shot.

On the way to Li Ziqi's house, the villagers looked at these people dressed as students curiously.

"Qiwazi, have guests arrived home?"

"Both the boy and the girl are so handsome~"

"Qiwazi, please take some of the radishes you just pulled out of the ground."

Along the way, people greeted me from time to time. This kind of healthy and harmonious relationship between people is difficult to see in the city.

After walking through several country roads, under the cover of trees, I came to a courtyard. When I opened the door, I saw a kind old woman sitting in the courtyard and basking in the sun.

"Grandma, I'm back."

Cheng Yi and others also went up to greet her and called her grandma.

The old man was busy making tea and was very enthusiastic. Cheng Yi couldn't stop him, mainly because he had thin arms and legs and he really didn't dare to stop him.

In desperation, I had no choice but to let the old man go.

Finally, Cheng Yi and the other four each held a cup of tea, adding two or three pieces of rock sugar to each cup, which tasted sweet in their mouths.

"Son, eat the biscuit, this is delicious."

The old man took out some biscuits for Cheng Yi to eat.

Cheng Yi: "Hey, thank you grandma. Grandma, please rest and don't worry about us."

Li Ziqi also said: "Grandma, let's talk about something, you can bask in the sun for a while, Ang~"

After Li Ziqi's persuasion, the old man agreed.

Li Ziqi found five stools, and the five of them sat in the yard and chatted.

Li Ziqi: "Mr. Cheng, if you want to sign a contract with me, you may be disappointed."