The Rebirth of the Internet Celebrity Godfather

"No matter how many Internet celebrities and traffic stars we produce, they are still inferior to just one person" - Guanchazhe.com.

"Xie Hongmeng was on the hot search, named by CCTV, and had a conversation with Xiaomi President Lei Jun, this time because..." - Shonan Times

"The mobile prediction that broke the internet, Xie Hongmeng, your video is popular!" - Dianping News

"Being hired as Xiaomi's lifelong consultant, how valuable is Xie Hongmeng's video?" - Pengbai News

"Is the full-screen era really coming? Let's listen to what professionals say" - Ban Yue Tan

"Xie Hongmeng", "full screen" and "Xiaomi mix" have become the three hottest keywords nowadays. Suddenly, both Xiaomi and Xie Hongmeng were pushed to the forefront, and major domestic print and television media rushed to report on it.

Xie Hongmeng was even named by CCTV because this mobile phone prediction video was very consistent with the main theme, and the official secretly wanted to make him a role model for the younger generation.

Cheng Yi was not idle after Xie Hongmeng became popular. He asked Xie Hongmeng to immediately register a YouTube account, synchronize the video to YouTube, and start producing an English version to facilitate overseas dissemination.

Xie Hongmeng, as the first blogger under Cheng Yi to "go overseas", is the most important move for Cheng Yi to expand overseas. The company must not be stuck by the major domestic short video platforms, but must expand its market abroad.

If he had enough influence overseas, would he still be afraid of standing at the x station, shaking his chopstick hands, and fainting?

Cheng Yi was the first to push Xie Hongmeng out after careful consideration.

Originally, Li Ziqi should be the first one, but the matter of Li Ziqi's trademark infringement has not been resolved. Due to the domestic public opinion environment, even if Liu Tongming reported to major platforms and requested that Li Ziqi's account be banned, the major platforms would not pay attention to him. Of course,

In fact, he also did this, but the oil pipeline is different. With the trademark in hand, Liu Tongming would be sure to report it, so he could only wait until he won the lawsuit before arranging the oil pipeline.

Cheng Yi, Zhang Hanran, Maotou Loli and others, the cultural attributes of the videos are too strong and more in line with Chinese aesthetics, so there is no rush to establish overseas accounts for the time being.

But Xie Hongmeng is different. Technology knows no borders. Mobile phone predicts that this video will still be popular on the Internet.

Xie Zhenhua asked: "Mr. Cheng, do you want to revise the copy?"

Cheng Yi categorically said: “I won’t change it, not a word of it!”

"But Chengzong, there is a lot of patriotic content in it, and foreign netizens may not necessarily buy it. We upload the video to the external network. In order to gain foreign traffic, shouldn't it be more international? And there is also content to blackmail Samsung, so

I’m afraid if I post it, I’ll offend the netizens in Bangzi Country!”

"Young man, your thoughts are too dangerous!" Cheng Yi explained patiently, trying to make Xie Zhenhua understand the spirit of his words, "You have to understand that our basic base is in the country, and the country is the top priority. We cannot do it for

Cater to the overseas market and abandon the patriotic stance. Once the modified copy is published on the Internet and fans find it, you will easily be considered a two-faced person. The so-called patriotism is just your marketing and your business. Under the fermentation of public opinion, the consequences will be

It’s unimaginable, so we must have a unified approach, and what we publish domestically will be distributed abroad.”

Cheng Yi continued: "Moreover, Guo Jia currently lacks a weighty and influential self-media on the Internet. As long as we stand firm, express our attitude, and always stand with Guo Jia and the people, we will be Guo Jia's external mouthpiece.

Publicity mouth, do you think the benefits are great? As for Hei Xiao Xiba, Hei is right, Xiao Baga will be very happy. What you lose with Xiao Xiba, you will get back with Xiao Baga."

At the beginning, Xie Zhenhua only focused on how to please the audience and accumulate fans on YouTube, but he did not realize the risks involved, let alone the huge opportunities contained in it from a macro perspective.

Being analyzed like this by Cheng Yi, Xie Zhenhuacai was like a enlightenment. He was awakened by the words in his dream. He couldn't help but feel admiration in his heart. This young boss who was three levels younger than himself had a far-sighted vision.

Xie Zhenhua said respectfully: "I understand Mr. Cheng, I will register an account now and make an English version immediately."

"Okay, if you have any translation problems, you can ask Zhang Hanran for help. After production is completed, it will be sent to Cheng Guanxi for review."

"receive!"

After chatting with Xie Zhenhua, Cheng Yi received another call from Married. After going around in circles, Married finally revealed his purpose:

"Xiao Cheng, I heard that Hongmeng Technology is owned by you?"

"Yes, Xie Hongmeng is one of my seniors and a signed blogger of my company."

After receiving the affirmative answer, a huge wave of emotions arose in the heart of the married couple. Xie Hongmeng has become the most popular short video blogger at the moment, and even caused a earthquake in the mobile phone industry. I didn't expect that such a character was actually created by Cheng Yi!

Married joked: "Nowadays, good people on the Internet still compare Xie Hongmeng to you, and some even try to bully you. If they knew that Xie Hongmeng was actually your employee, I don't know what they would think!"

Cheng Yi didn't know this. During this period, he had been writing copywriting and editing videos, and didn't pay much attention to the news on the Internet. "Are netizens so free?"

"Who says it's not?" Married asked tentatively, "Xiaocheng, what are your plans for the development of the Hongmeng Technology account."

The implication is to ask which platform Hongmeng Technology plans to sign a contract with.

Cheng Yi kicked the ball back: "Uncle, what suggestions do you have?"

The married man mused: "Accounts like Hongmeng Technology focus on long videos, which belong to both digital technology and social science knowledge.

Among the major domestic platforms, Weibo, Douyun, and Chopsticks Hand all have their own focus on video types. Douyun is a youth culture represented by "trendy", while Chopstickshand mostly focuses on eye-catching videos and earthy funny videos.

Not to mention illegal gambling, it is not suitable for accounts like Hongmeng Technology at all. Only site x, with a wide user base, diverse video content, and technology partitions, is suitable for the development of Hongmeng Technology."

"Uncle, it's not like I haven't thought about signing a contract with station x, but..."

"Just what?"

"I plan to build Xie Hongmeng into a global technology and digital blogger, not only domestically, but also overseas. Now that Xie Hongmeng has registered a YouTube account, all videos will be synchronized. Therefore, if he signs a contract domestically, either

Sign a non-exclusive contract, or don’t sign it at all and develop on multiple platforms.”

"Non-exclusive contract?", the married man has been silent for a long time. This was the way Cheng Yi signed the contract with x station, and the facts have been proved.

I can't control him anymore. If we sign a non-exclusive contract with Hongmeng Technology, there will be no problem in the short term and it will bring huge benefits to station x, but in the long run, it will create very big hidden dangers.

But when I thought about the listing of station x, I made up my mind to get married.

Will signing Xie Hongmeng help go public? That’s for sure!

Isn’t that enough?

Regardless of the floods in the future, everything must make way for listing now!

He replied on the phone: "Xiaocheng, you can sign a non-exclusive contract. Please make a price."

"Uncle, at least 0.1 small target, right?"