The Rebirth of the Internet Celebrity Godfather

After the video "Talk about the Dilemma of Ordinary People" was released, it took over Xie Zhenhua's "Mobile Phone" ten-year series and occupied the first place on the daily list of x station.

In one day, it received 3 million views, 600,000 likes, 710,000 coins, and 70,000 comments.

Cheng Yi's new account "Cheng Yi Shuo Business Special Account" also gained 540,000 fans. It gained 540,000 fans in one day. This may seem exaggerated, but in fact, most of them were transferred from Cheng Yi's account, which is probably only more than 100,000.

The fans are new because of this video.

This is the first video in the short video era to focus on "small town youth" and "rural youth".

It uses real writing to take 27 young people from small towns as an example. By describing each of their family portraits and current situation, it reveals the real current situation of young people in small towns, reflecting their journey from birth, to school, to employment, to marriage.

Giving birth and facing various difficulties.

These 27 people are just a condensed example. Behind them are more than 200 million young people in small towns, which is an extremely large group.

Before this, most of the youth comedies on the market were about love between men and women in big cities, about bars, nightclubs, parties, luxury cars, and about students in school uniforms, young and beautiful, with all kinds of things.

Talent, pursuing various dreams, picking up and dropping off students in their parents’ cars when going to and from school.

These images are too far away from small-town youth. Compared with urban youth, small-town youth have an absolute advantage in numbers, but they are in a state of aphasia. There are no film and television works based on their youth, or they are just in a state of aphasia.

Superficial talk.

Young people in small towns have been given various titles such as "Shamate", "Spiritual Boy", "Wisp Boy", "Phoenix Man", "New Farmer", and "Second Generation Farmer".

However, these "titles" and "labels" are condescending, derogatory, and disdainful. They are applied by cultural elites with a sense of superiority. They do not have a deep understanding of the living conditions of young people in small towns and only judge by results.

, and put various labels on them.

In this video, Cheng Yi showed the deep-seated reasons. Their family is poor, their parents are uneducated and have no vision. Everyone is crowded on the track of "learning". When this track of learning fails, the teenager

The mentality of having people's hearts as high as the sky seems to have no place in the ruthless reality, and it is naturally distorted into "killing Matt", "spiritual boy", and "will-o'-the-wisp boy".

They have made mistakes, but it is not just their fault, it is caused by society, family, school, and themselves.

Cheng Yi's video not only makes society re-examine the group of "small town youth".

It also resonated with the young people in the small town, the "will-o'-the-wisp boys", and the "factory girls and factory boys". Cheng Yi's video told them that the mistakes that led to their bad lives cannot be entirely blamed on themselves.

It's not "worthless" or "a bad learner" as their parents say, it's not "not studying hard" as the teacher says, or "not making progress or working hard" as the society says. If they had the chance, their lives would be very different.

.

Isn't this a kind of redemption?

This is why Cheng Yi's video became popular. This video is real and brave. It reflects social injustice, but it is rarely reported by major official media.

On February 8, an interview clip of Xie Zhenhua’s father leaked.

The interview introduced Xie Zhenhua's family situation in detail. His father entered Hunan University in 1987 and was assigned to work within the system after graduating from graduate school. His mother worked in the education system.

Xie Zhenhua’s father said in the interview that the couple had always supported his son in the self-media industry. (Xie Zhenhua shook his head after reading this)

So a topic became a hot topic on illegal blogs: Xie Hongmeng’s success is inseparable from an enlightened family education.

At the same time, the discussion about Cheng Yi’s video is also on the hot search: Cheng Yi, the plight of ordinary people.

The two hot searches seem to be two extremes. One is Xie Hongmeng, who predicted the full-screen era. He has excellent vision, a superior family, enlightened parents, and no worries about food and clothing.

One is Zhang Xinghou in Cheng Yi's video. He was obviously admitted to college, but because his mother was ill, he gave up studying. In order to raise medical expenses for his mother, he chose to work on a construction site and broke his leg.

The comparison between the two confirms the point in Cheng Yi's video: the gap between rich and poor between generations.

Discussions on this phenomenon also appeared on Zhihu: Zhang Xinghou and Xie Hongmeng appeared in the illegal blog hot search at the same time. Which one do you think can better reflect our real world?

One respondent replied: "Our era does not lack Zhang Xinghou, nor does it lack Xie Hongmeng.

Zhang Xinghou is a representative of young people in small towns. He works hard and exerts his talents to the limit. However, he is restricted by his family environment. If he had not met Cheng Yi, or Cheng Yi had not taken this video, he would have been 'dead'

It has become the sorrow of the times.

Xie Hongmeng is a representative of urban youth. He is good enough, and he is inspired by his parents. He makes full use of his family's resources and follows the path of class advancement in Chinese tradition. Generation after generation, he continues to lift up his children and wait for a day.

Let the genius appear and lead the whole family to a higher level.

The two people have similarities and differences. The similarities are reflected in the fact that they are both good enough. The differences exactly reflect the division between the upper and lower levels of our Guo Jia..."

Due to the fermentation of public opinion, the popularity of Cheng Yi's video continues to increase. Although there is no support from the official media, it has become a phenomenon-level work due to the continuous discussion of the public.

In Moments, QQ groups, and WeChat groups, everyone is talking about Zhang Xinghou, "Zhang Xinghou" and "Xie Zhenhua", like the "Second Uncle" and "Zhou Jie" in later generations, have become a symbol of the Internet era and a type of people.

representative.

It's just that "Zhang Xinghou" and "Xie Zhenhua" are both complimentary.

Cheng Yi's video also caused a series of aftermath. First, the local government, in conjunction with the Red Cross, had contacted Zhang Xinghou and fully funded the treatment of Zhang Xinghou and his mother. Jingcha also launched an investigation process to find the person who escaped.

Contractor and let him assume corresponding responsibilities.

The second is a certain Ou. A large number of people are extremely dissatisfied with a certain Ou. They hate his overwhelming marketing and his pretentiousness on public platforms. As soon as Cheng Yi's video came out, a certain Ou immediately received a backlash.

Netizens commented on his illegal blog one after another:

"Tell me a joke, ordinary family."

"I've always hated him. He calls himself 'brother' on illegal blogs every day. Whose brother are you?"

"You obviously rely on your family. You openly admit that no one will criticize you, but you insist on saying that it's all up to you. Marketing an excellent and hard-working persona is not as real as tearing up Brother Cong."

"His parents seem to be officials, right? They are from an ordinary family."

"I accidentally picked up gossip about him before. I think he was with Zhang dada? He was also ridiculed by the bosses at one time?"

"He's just a drama queen. He sells fake goods and gets a lot of money."

"In order to save the company that was on the verge of bankruptcy, he decided to debut as an idol!"

A certain European also reacted very quickly. He published an illegal blog on the same day, claiming that his success did not depend on his family. As a result, he was ridiculed by netizens again.

When Cheng Yi's video caused an uproar on the Internet, Cheng Yi had already helped Li Ziqi edit the video.

On the same day, he returned to HKUST in a low-key manner.

Meow Talk Cafe.

Ding bell~

The wind chimes rang.

The cat-headed lolita turned her head to look at the door, and saw a man wrapped in the cold wind, pushing open the door and entering.

There was a smile on his lips and he opened his arms.

The cat-headed lolita's heart was filled with excitement, and she pounced forward, making a charming sound from her mouth, like a moan:

"Boss~"