The Rebirth of the Internet Celebrity Godfather

"First of all, the company can help you build your own studio. Make titles, make packaging, buy lights, hire cameramen, assistants, including video editors. The company also has professional editors to serve you. You can devote yourself wholeheartedly to it.

The road to becoming a full-time foodie.”

"Secondly, support in terms of traffic and advertising. The company has cooperated with major short video platforms, X Station, Weibo, Dousun, and Chopsticks Hands. You don't need to worry about video promotion. We will provide enough traffic and exposure.

Quantity. The company will also help you contact advertising vendors to find suitable advertisers to protect your source of income."

"Finally, the most important point is the creation of market positioning and video style. Currently, the best food bloggers on the market, such as Rishi Diary and Manshi Slow Talk, have already made a name for themselves, and new food bloggers have just poured in.

The boss is like a crucian carp crossing the river, the competition is very fierce. The company can help you establish your core competitiveness."

Seeing that Mianyang Cuisine seemed a little puzzled, Cheng Yi continued: "What is the core competitiveness? That is, what others don't have, I have, and what others have, I am good at. Putting it in the field of short videos, it is the personality of the up owner, and the video

Content, video style, video quality.”

Mian Yang Cuisine looked thoughtful.

This "core competitiveness" point of view is very novel. Her starting point for making videos is just to consider what kind of content the audience will like, but she has never analyzed the entire food blogger field from a macro perspective.

Cheng Yi pointed out these four points and discussed them one by one with Mianyang Cuisine:

"First of all, the personality. Personality is very important in the short video field. Up owners are between celebrities and amateurs. Compared with celebrities, up owners are closer to ordinary people and full of intimacy.

Compared with amateurs, uploaders have an aura and can entrust fans' various fantasies. Personality is very important. Even if the video has no content or a keyboard that cannot be used, fans will still buy it. But you are behind the scenes.

He doesn’t show his face, so there’s no way to talk about his character.”

"As for video content, as mentioned before, the threshold for food bloggers is not high and the competition is very fierce. Since you are just a food lover and not a professional chef, there is no advantage in making food tutorials."

"Video style is the identity card of the up owner in the short video field. Its importance is self-evident. Looking at your videos, the style is far from mature."

"Only for video quality, you are the best. After all, you are from a TV station. The scenery, filters, color correction, subtitles, etc. of the picture are harmonious and beautiful, but there is still room for improvement."

Mianyang Cuisine asked: "Can you help me create a character, video content, and video style? How to do it?"

"The creation of a character starts with showing one's face. In the future, a large number of up-makers behind the scenes will definitely come to the front. This is the choice of the times.

Video content, what you do is too conventional, anyone can do it, you have to transform, stop making tutorials, you have to make gourmet food that others can’t make, such as replicating Michelin gourmet food, with an exaggerated title, gorgeous

With the cover and increased traffic, wouldn’t it start to rise?

The style of the video is the same. The video is not a video version of a graphic tutorial, it should be treated as a story, a movie, and a work."

"What does it mean?"

"It means that the shooting technique must be rhythmic and continuous, rather than smooth and smooth."

“Do food videos need to be shot this way?”

"As for food videos, the first thing is the video, and the second thing is the food."

"If I cook some difficult dishes and replicate Michelin cuisine, does that still have the meaning of a tutorial? Ordinary viewers can't learn it either!"

"So don't try to educate the audience."

"ah?"

...

Questions and answers, time flies by.

When Mianyang Cuisine noticed the time, she found that more than an hour had passed, but she didn't notice it at all. She just felt that she still had more to say. Chatting with Cheng Yi was not only enjoyable, but she also learned a lot about short videos.

She was even more impressed by Cheng Yi's behavior of giving everything to him: "Thank you, Mr. Cheng, but I can't agree to it yet. I need to discuss it with my fiancé first."

"Oh?" Cheng Yi was surprised, "Sister Mianyang, are you already engaged?"

"Yes." Mianyang Cuisine showed a happy smile and said, "I will get married next year."

"Congratulations! Then you should discuss it with your fiancé. However, since you have decided to consider signing with my company, I have a written entry test for you to answer."

Cheng Yi was worried that after discussing with her fiancé and deciding to sign the contract, she ended up failing the interview questions, which would have made the fun worse. Not only did she fool her, but she also wasted her time.

It is better to take the written test first. If you fail, there is no need for Mian Yang Cuisine to discuss it with her fiancé, and she can just pass.

Seeing that Mian Yang Cuisine had finished the written test questions and scored more than 70 points, Cheng Yi breathed a sigh of relief and said, "Sister Mian Yang, I'll leave this contract for you to take a look at. I'll leave first and wait for your news."

Mianyang Cuisine collected the contract and sent Cheng Yi out.

After coming out of Mianyang's room, Cheng Yi did not continue to the room of Lion and Xu Daxia. Needless to say, Lion entered station

CP got a lot of fans, but something happened.

Cheng Yi looks down on this kind of person.

As for Xu Daxia, now is not the time.

Cheng Yi has adopted all the popular living area themes in his previous life as his own. Whether Xu Da Xia will be popular in this life is still unknown.

Let’s talk about it after it gets popular.

Back in the room, Cheng Yi thought about it. He hoped to sign the contract for Mian Yang Cuisine. If he couldn't sign the contract, he would have to settle for the next best thing and create a new version of Mian Yang Cuisine.

When the time comes, Sheep Cuisine has nowhere to go, and she will cry endlessly.

Therefore, when Cheng Yi went to sign a contract with someone else, it seemed like he was given multiple-choice questions, but in fact he was given a single-choice question. Either you sign with me, and I will make you the leader of the entire network, and we will win-win.

Either I find someone else to replace you, follow your path, imitate your personality, take your top 100, and make your money.

...

The next day, Mianyang Cuisine found Cheng Yi. She discussed it with her fiancé, and her fiancé agreed that she should sign a contract with Cheng Yi's company.

Cheng Yi shook hands with her and formally welcomed her to join the company.

On the same day, Cheng Yi signed contracts with Mian Yang Cuisine and Xin Xiaomeng respectively.

The contract conditions are the same.

Because the two of them are not amateurs and have developed a certain style and have a certain number of fans, Cheng Yi offered a signing fee of 500,000 yuan over ten years; the income from advertising, live broadcasts, video incentives, etc. will be split 50-50.

At the same time, Cheng Yi also offered a monthly salary of 5,000 yuan a month, which will be reviewed every year to decide whether to raise the salary.

The monthly salary is to prevent other companies from offering exorbitant signing fees to poach people after they become big.

As long as you are of sufficient value to the company, I can offer you a monthly salary of 50,000, 100,000, or 500,000. Is it enough to cover the sky-high signing fees of other platforms?

The premise is that you must be valuable to the company and be able to make money for the company!

Can't make money and want to break the contract and switch to other companies?

Violate! Violate at will!

Just pay me the liquidated damages.

Cheng Yi looked at Xin Xiaomeng.

"What's wrong, boss?", she also started calling him.

"Now that you've signed a contract, I'm thinking about how to help you create your style and shoot your first video."

Cheng. Color Photographer. Yi, please come online!