The Rebirth of the Internet Celebrity Godfather

Lin Haifeng walked onto the stage, and his resume appeared on the big screen behind him.

Most of the bosses present knew him, and even if they didn't, they were instantly in awe when they saw the words "Tengxun Investment and M&A Department."

This person is the one who can decide the flow of hundreds of billions of dollars of money with just one word.

In the past seven years, since he joined Tencent, a number of investments led by him have created wealth myths one after another.

It is quite a shock for such a heavyweight to appear at Chengyi Auction.

"Hello everyone, my name is Lin Haifeng, and I am a professional who strives to bring happiness to everyone.

Kuai is the pleasure of a fast horse. Joy is the joy of being happy and beautiful.

What does it mean? It means working hard to accomplish everyone's good things and happiness.

I am an investor, and what I love most is seeing investors realize their dreams.

Cheng Yi is a very young guy and I admire him very much.

He made full use of his wisdom and talent and created some works that are loved by young people. He is the most representative young person in content entrepreneurship, cultural entrepreneurship, knowledge economy, and talent performance.

He joined Station

of popular works.

The light of the short video also illuminates this young man’s bright future.

What Cheng Yi never expected was that his influence would expand so much and attract the attention of all parties..."

[Good guy, is this a manuscript written by Chengzi himself? 】

[laughing to death, great reading scene]

[If you are kidnapped, just blink]

"...After becoming famous, how do you coordinate your personal mission and social responsibility? I will talk about my own life experience, hoping to give some inspiration to the 18-year-old Cheng Yi.

I was born in... returned to China... In 10 years, I joined Tengxun... In 14 years, I invested in Meituan..."

[Okay, it seems that Cheng Yi really didn’t write the manuscript.]

[Why do these big guys talk about their own experiences?]

[Nonsense, if I want to be so successful, I will say it every day]

[If I were there, I would go up and slap you, it would be a waste of time]

[Laughing to death, when your boss asks you to work overtime, if you dare to say no, I will obey you]

"...Now, different opportunities and challenges, but the same responsibility and mission, fall on Cheng Yi and his team.

How can they continue to bring laughter and enlightenment to the audience, bring light and hope to society, and bring confidence and strength to people while expressing their creative concepts, showing various aspects of life, and mocking negative phenomena.

It has indeed become the core pursuit that Cheng Yi and his team have always adhered to.

The greater the social impact, the greater the social responsibility we must bear.”

[Achievement achieved: Listen to the corporate culture conference at station x]

【What the hell, I'm numb】

【I endured it for Cheng Yi】

【Can you go down quickly?】

[If you listen to this, you won’t be such a failure at all. Listen more to the words of successful people]

[The farts of successful people also smell good?]

[Understand, this is what it means to be brainwashed by Success School]

"...Thank you for your support and love for Cheng Yi, but Cheng Yi also needs everyone's encouragement and supervision...

I wish today’s advertising bidding meeting a complete success, thank you all!”

Married: "Okay, thank you Mr. Lin. I have known Mr. Lin for so many years. This is the first time I have seen Mr. Lin make such an impassioned speech. I will ask for another copy of Mr. Lin's draft later. I feel that every sentence

, all represent a deep meaning.

As for the next person, he is also amazing and has a brilliant resume. I believe everyone present knows him.

Back then she was probably the dream lover of most of the people present, Li Jing!

I invited her to the scene today, please."

The agenda of today's auction is as follows. Married is the host and Cheng Yi is the protagonist of the auction.

Lin Haifeng, as the boss, came out and shocked the audience by blowing a rainbow fart.

Li Jingze came to Cheng Yi’s business analysis.

After she took the stage, a screenshot of Cheng Yi's video appeared on the big screen behind her, along with the text:

How much is a Cheng Yi broadcast worth?

"Okay, let's analyze how much Cheng Yi's communication is worth."

"This is the data played on all of Cheng Yi's video platforms before today's auction."

As soon as she pressed the remote control, a form appeared on the screen.

The table presents the playback volume of Cheng Yi's videos on various major platforms, the total playback volume, and the average video playback volume per issue.

"We can see that Cheng Yi received a total of 308.46 million views on station

The total number of views is 567.9 million, nearly 600 million!

The average number of video views per issue is 18.93 million times!

Okay, this is just a comment playback volume. How high is his highest video playback volume? 110 million!"

[You are talking about the spring breeze of reform blowing everywhere, right? 】

【The king of poetry reciting shows up!】

[The number of views on station x has reached 80 million, truly the number one ghost beast]

Next, Li Jing introduced Cheng Yi’s number of fans on the Internet:

"Before the auction, Cheng Yi's number of fans online had reached 7.5 million.

Let’s take a look at this picture again, this picture can be tested, the public Baidu Index.”

"This is the Baidu index that appeared when Cheng Yi uploaded the first video." Li Jing pointed to a small curved peak on the screen, "Then where is the next peak? He signed a contract with station x, and he received 2 million from station x.

investment."

"Next, there was another peak that was several times higher than the previous two. It was when he released the song "Youth"."

"Looking at this year, the height has almost exceeded the screen. He released the video "Talk about the Dilemma of Ordinary People". Zhang Xinghou became synonymous with a group, triggering a huge amount of discussion in society."

"So, how many viewers did Cheng Yi's video affect after it was released? I don't have any verifiable third-party data that can be released to everyone, but I have calculated the numbers from various internal official mathematical models.

, very amazing!

Far more than his so-called more than seven million fans, a number like this.

So, this verifies one thing, a famous internet celebrity has huge influence!

From a communication perspective, you not only have to look at how many people this incident affects instantly, but also whether it has a long-lasting impact."

"Then let's look at another table. This is CCTV's top bidders since 1994. If you think about it, over the years, there will be a bidder every year. Besides them, who else do you remember?

Who do you remember? Can anyone tell me some brands?"

[Laughing like crazy, I can’t even remember King Biao, why should I remember anything else? 】

【I know, love must be supported】

【I love you sister, everything is a lovely offering, right?】

To be honest, Li Jing's paragraph is a bit far-fetched, but this is the routine of organizing events and marketing conferences, all kinds of exaggerating data, all kinds of raising prices, anyway, it is just to heighten the atmosphere and fool the people at the scene.

Li Jing's Tongue Can Lotus took the Confucian Banquet Wine as an example and compared its sales before and after he won the Biaowang, to highlight the real benefits that can be obtained by winning the Biaowang.

"Although these brands that have won the top awards have declined, as a landmark event at that time, they must still remain in the hearts of the post-80s and post-70s generations. This is the long-term influence. So the question is, this time it has become

Is Yi’s auction a landmark event?”

"This is a question that needs to be answered... Barabara, I think this is a landmark event! We also know that a content creator also held a similar auction before."

"But one year has passed, the Internet environment has changed, and the creators and content that audiences love have also changed. Let's look at the following set of data."

"Cheng Yi started making short videos in September 2016. By April this year, in a total of 6 months, calculated as 180 days, the entire network gained an average of 40,000 followers every day. This rate of increase is unmatched.

The foreseeable future, half a year, or even a year from now.

The one with the fastest increase in followers will become the first in the number of followers!"

In front of the mobile phone, both Pape Jiang and Boss Luo looked ugly. They were stepping on us to get the upper hand, right?

But this is an irrefutable fact.

I can only be helpless and furious.

"Then, become the fastest rising and most promising dark horse in the short video field.

Obtaining his first advertising rights is a long-lasting, sustainable and influential event!

And as he has more and more fans and more plays, his influence will continue to expand!

Balabala (omitting a thousand words here), thank you all!"

As she finished speaking, the auctioneer finally came on stage and started the formal auction session.