The Rebirth of the Internet Celebrity Godfather
Chapter 300 A Video Makes Treadmills Explosive
Chapter 300 A video makes treadmills popular
【I am so filial to you】
[Mom: Thank you, son]
[Focus of the painting: 12 o’clock in the morning! Shente Meow’s new concept morning]
【Repay × Revenge√】
[Somewhat personal grudges are involved]
["Telling to get up" and "Supervised learning"]
[Cheng Yi can always do good things that make people’s eyes darken]
"AC treadmill, bearing weight up to 280 pounds...Personal training courses, customized plans.
Yes, this is a cute video, if you love your parents, buy it for your parents too!"
[Don’t dare to buy, don’t dare to buy]
[laughing to death, it turned out to be a casual video]
【Reverse propaganda】
[Party A goes against the grain]
[Party A’s eyes darken]
[It’s hard not to doubt the manufacturer’s mental state]
"Okay, that's it for this video. See you in the next video!"
[If I dare to buy a treadmill for my dad to exercise, he can ask my boss for a month's leave and take me to his construction site to experience what exercise is.]
[Cheng Yi is a young expert]
"Hahahahahahaha, I can't stop [laughing and crying]"
"Low EQ: you have a crazy brain. High EQ: you are a budding expert!"
[Honestly, after doing farm work and housework, I’m exhausted. I just want to sit down and take a rest. What’s the point of buying a treadmill? Running? It’s even better to buy something delicious.]
"Capture an honest man!"
"Is there a possibility that Cheng Yi is filming a funny video and has a meal by the way?"
"Brother, I doubt your mental state more than Cheng Yi and Party A."
“Increase the dose!”
"I'm curious, if you've seen Cheng Yi's video, how did you ask such a question? If you haven't seen Cheng Yi's video, how did you manage to be a level five?"
“When fishing, just fish hard!”
[How to describe you more appropriately]
"You describe him as "defying heaven", I use "he" to describe "defying heaven"!
"Cheng Yi is made for this industry!"
“I’ve watched a lot of funny videos, but I still feel like I can’t keep up with the times.”
"It's not your problem, it's that he transcended the times."
[Brothers, let's go back to play and make trouble. To be honest, Cheng Yi's video really opened up a new pattern of Qiafan videos. You can say that the entire issue is an advertisement, or you can say that the entire issue is not an advertisement.
.AC gained promotion, Cheng Yi tried new themes, we gained joy and joy, and the pattern opened up.]
"Hahahaha, yes, I really laughed like a pig. Putting aside the jokes, I have to admit that this is the best quality video I have ever seen. The implantation is very smooth."
"I'm willing to put money into a video like this"
"So what we hate is not the video of cheating, but the video of cheating!"
There is also an account for a shampoo brand in the comment area, also joining in the popularity: [Suddenly I have the urge to invite Cheng Yiqia to dinner, but I don’t dare to do so.]
"Hurry up, hurry up, I can't afford a treadmill, why can't I afford shampoo?"
"Don't be afraid, don't be afraid, the worst thing is that you will be treated as a joke [dog head]"
"Don't think about it. When this video comes out, everyone looking for Cheng Yiqia to eat will have to queue up."
"You'd better really mean it."
…
"Brother, how is the effect? I just say it will work!"
On the other end of the phone, Party A’s brother was smiling from ear to ear. He was so strong! He was so strong!
Twenty-four hours after the video was released, Taobao’s internal data came out.
In Taobao's 24-hour search terms, AC treadmill ranks first among all treadmills.
This little-known treadmill brand has suddenly become the most well-known treadmill brand nowadays.
Sales have also seen a huge increase. One hundred units were sold in the online store in a single day, which was more than the sales volume in the past week.
"Brother Cheng, you are really my lucky star. Fortunately, you insist on your idea. Otherwise, my idea may not have such a good effect."
Speaking of this, he couldn't help but sigh:
Alas, I am really old and cannot keep up with the trend of the times.
He originally approached Cheng Yi with the attitude of giving it a try, but he didn't expect the effect to be so good. One video directly made his product sell out, far exceeding his previous investment on all platforms.
The effects of advertising.
He also realized for the first time the influence of self-media, and furthermore, the influence of Cheng Yi.
Cheng Yi replied with a smile: "Brother, if you have any promotion plans in the future, you can continue to contact me. I also have many bloggers under my banner, such as Half a Candy, Cat Head Lolita, Xie Zhenhua, etc..."
Party A's brother said: "Okay, brother Cheng Yi, don't say much, I will definitely come back to you!"
"OK, happy cooperation!"
For Party A, cooperation is not only a pleasure, it is simply a pleasure!
On the first day, more than 100 treadmills were sold. On the second and third days, sales were almost the same as the first day, with a slight increase. However, on the fourth day, sales suddenly surged again.
The reason is that the three-day time limit for first release on Station
Cheng Yi's video only lasts for more than 50 seconds, which is very suitable for ultra-short video platforms such as Chopstick Hand Shake, and has received a very high number of views.
Some marketing accounts also got involved and reposted Cheng Yi's video with the beginning and end removed, with the title "A young man bought a treadmill to express his gratitude to his mother, hoping that his mother could exercise after finishing her farm work."
.
Many netizens who didn't know the truth and didn't know what was going on thought it was true after seeing it, and their heads were full of questions, which caused a lot of criticism.
Some people say that Cheng Yi is very smart, some people say that Cheng Yi has two strokes, and some people say that Cheng Yi's writings were read into the belly of dogs.
Cheng Yi's fans are not happy. Our oranges are just a joke for us. Who the hell are you?
hateful!
They communicated with each other, explained after explaining, and reported after reporting. Soon, all marketing accounts were blocked.
After the incident, Cheng Yi posted a message on Moments:
“AC treadmill sales exceeded 300 in a single day! Sales exceeded 1,000 in a single week!
This is an unprecedented marketing case of cooperation between merchants and self-media. Thanks to the trust of Mr. Cheng of AC Treadmill, we have a successful start.
There are bosses on the list who want to promote, please feel free to V me, there are countless bloggers for you to choose from!
You give me trust, and I will repay you with sales.”
After posting this post on Moments, five bosses immediately approached Cheng Yi, all wanting to promote it.
After all, there is AC treadmill in front of them, and they also want to realize the marketing myth of AC treadmill.
Cheng Yi made it clear to them that his own account only receives one advertisement a month. He either waits in line or arranges for other bloggers to promote, and they are all top-notch. Moreover, it is Cheng Yi who comes up with the plan, and the effect is just as good as Cheng Yi's.
There isn't much difference in Yi's own photos.
Even though Cheng Yi said this, three bosses still insisted on waiting for Cheng Yi.
After the communication was over, Cheng Yi was thinking about how to make next month’s promotional video, and at the same time he was considering whether to set up a public relations department? It would specifically connect Party A and bloggers to serve as a link between the past and the following:
Go up, discuss cooperation with each Party A, and give each blogger a promotion price.
Next, distribute the corresponding advertisements to each blogger.
Fortunately, there are not that many bloggers in the company, and Cheng Yi wears many hats and can talk on his own, but when the company becomes bigger, the public relations department will indeed be indispensable.
With this in mind, Cheng Yi put the establishment of a public relations department on the agenda.
(End of chapter)
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