The Rebirth of the Internet Celebrity Godfather

Chapter 326 I say count 1 billion each!

After the filming of Carroll's video was completed, Cheng Yi returned to China first, while Cheng Guanxi stayed behind to accompany Carroll.

On the one hand, Carroll wants to see the effect of the first video and see if it can be popular. If it is popular, it will prove that Cheng Yi is really capable of making her famous and making a lot of money with her. Only then will she be willing to go to China.

Only then can you have confidence.

On the second aspect, she also had to discuss with her family and prepare a visa. Cheng Yi also had to submit materials to relevant departments and help Carol apply for a temporary residence permit.

After returning to China, Cheng Yi did not go back to school directly, but went to western Sichuan first.

In March, he decided to invest in Sichuan Xizi Qi Culture Company with Tengxun and Mr. Shen of Fuyuan Technology. Cheng Yi promised to give 5% of the shares to Mr. Shen of Fuyuan Technology and 15% to Tengxun.

At that time, the three parties did not stipulate the price per share, but left it until half a year later, that is, now, to make a final price through a comprehensive assessment of Li Ziqi's commercial value, finalize investment matters, and complete the signing of the contract.

Sign and pledge, make payment and transfer.

"Mr. Lin, Mr. Shen! Long time no see! You two look even better than before!"

Lin Haifeng held Cheng Yi's hand together. He looked at Cheng Yi with a half-smile but said, "Mr. Xiao Cheng, I have been paying attention to you in the past six months, and I know that you have done a lot of big things!"

"Oh? Mr. Lin still pays attention to me even though he is busy with everything? I wonder what important things I have done that caught Director Lin's attention?"

"Liu Tongming from Yuhang counts as one, and Wang Qi from Beijing counts as one. The former has canceled his company and left the industry sadly, while the latter is just hanging on and is a dog with a broken spine. Mr. Xiaocheng is really good at it!"

Cheng Yi smiled and said: "Director Lin is really well-informed, but my little tricks are still a trick in front of Director Lin."

Lin Haifeng smiled and said nothing. Teng Xun had gained momentum in his early years and had risen step by step in the turbulent business world. Compared with Teng Xun's thunderous methods, Cheng Yi was indeed not good enough.

But for an eighteen-year-old boy to be able to do this is already extraordinary, and he may not be able to gain a huge reputation in the shopping mall in the future.

Lin Haifeng is optimistic about him.

Mr. Shen followed behind Lin Haifeng, keeping a very low profile and completely respecting Lin Haifeng. He waited for Lin Haifeng to finish speaking before he spoke: "Mr. Xiao Cheng! You are all well."

"It's all right!"

"Is this Li Ziqi? Hello, Miss Li!" Lin Haifeng looked at Li Ziqi behind Cheng Yi.

Li Ziqi pulled up her hair, wore a cheongsam, and had graceful curves. She stood quietly behind Cheng Yi, not impatient or impatient, and the years were peaceful.

"Hello, Director Lin, hello, Mr. Shen."

Mr. Shen was a little nervous in front of beautiful women, especially in front of such a beautiful woman with extraordinary temperament. He felt ashamed. He nodded quickly and responded: "Hey, hello, hello!"

Lin Haifeng always had an extraordinary bearing and said: "Then let's go in!"

"Mr. Lin, Mr. Shen, please!" Cheng Yi opened the office door and welcomed everyone in.

This was a small report meeting. All the participants were just the four of them. Cheng Yi analyzed Li Ziqi's current business value and its business plan for the next three to five years.

To put it bluntly, before financing, the purpose is to tell stories to investors and draw up the pie.

It's just different from ordinary storytelling, which determines whether someone is attracted by the story, whether they invest, and how much they invest.

At this report meeting, the investment matters have been decided, and the share has also been decided. What is decided is how much Tengxun and Mr. Shen are willing to spend for each share, that is, in the eyes of Lin Haifeng and Mr. Shen, Sichuan Xizi Seven Culture

What is its market value?

After everyone took their seats, Cheng Yi turned on the projector. He took the remote control, looked at each other with each of the three people present, and said:

"Director Lin, President Shen, Seventh Sister, I'll start."

Lin Haifeng said: "Mr. Xiao Cheng, let's get started!"

Mr. Shen nodded.

Li Ziqi glanced at Cheng Yi encouragingly, his eyes full of trust.

"Before analyzing the commercial value of Li Ziqi, I first have to talk about two points. One is the general environment, and the other is also the general environment."

“The first general environment is the domestic general environment. For Internet celebrities, what is the general environment?

As the penetration rate of affordable smartphones continues to increase, there are more and more Internet users in China, so the Internet celebrity economy will naturally continue to increase, accommodate more and more Internet celebrities, and the number of fans of top Internet celebrities will also increase.

The bigger.

Let’s look at a picture like this. Compared with last year, the number of Internet celebrities on the entire Internet has increased by 70%. At the same time, in 2016, there were only 57 million-level Internet celebrities and only 5 million-level Internet celebrities. But this year, the number of million-level Internet celebrities

The number of top-level Internet celebrities has reached 213, and the number of tens of millions of Internet celebrities has reached 18.

This shows that the Internet celebrity economy is an effective economic model, but this economic model has one core thing that needs to be solved. If it cannot be solved, tens of millions of Internet celebrities will be nothing more than ordinary people. But if this is solved, thousands of fans will be nothing more than ordinary people.

Small Internet celebrities can also become cash cows.

The core thing is the ability to monetize. Here I have obtained the internal data of Bibo. At the same time, various video platforms such as Douyu, Bibo, and Station X have begun to issue advertising promotion policies. You can receive advertisements from within the platform. In addition

In addition, there are other ways to monetize, such as "

"The above is the domestic environment. The number of netizens, Internet celebrities, and monetization methods have all developed on a large scale. The following is the overseas environment."

"Let's first think about why Li Ziqi's account became so popular on YouTube, why she is unique, and why she will be able to maintain a long-term advantage in the future and continue to lead, eventually becoming the most popular internet celebrity in the country.

The absolute head of the competition?

One is her video style. Language, text, and paragraph videos have strong cultural attributes, and this strong cultural attribute also brings about a threshold for understanding.

For example, in an American drama, a British drama, or a foreign talk show, there are some jokes that are difficult for us from different cultural backgrounds to get, and therefore we have doubts: What is funny about this, what is interesting about this?

The same goes for text-based short videos. Those who don’t understand them will think there’s something funny about them.

For example, I am as good as Li Ziqi in China, but I am not used to it when I go to YouTube and I only have 500,000 followers.

But Li Ziqi’s videos are different. Her videos have strong cultural attributes, and at the same time there is no threshold for understanding. That is, no matter what skin color, what belief, what country, what language, you can enjoy Li Ziqi’s videos.

Her audience pool is YouTube users all over the world. The audience pool determines her ceiling. This can be seen from her rate of increase in followers in the past six months. However, I will leave the analysis of her rate of increase in followers later.

Let’s stop talking and talk about it later.

Okay, we have said that Li Ziqi’s videos have strong cultural attributes, but there is no threshold for understanding. The threshold of understanding corresponds to the issue of audience pool. The strong cultural attributes correspond to the issues of cultural dissemination and cultural output.

Li Ziqi is one of the most popular Chinese bloggers on YouTube. He has more fans than China’s official account.

She increased her fans that the official could not increase, and she did what the official could not do.

Of course, the officials can also see that in this position, she naturally has to undertake the historical mission of external publicity. This is a good external publicity outlet, and the responsibility of this publicity outlet coincides with the content of Li Ziqi's video.

And together.

This is the screenshot of the official reposted video of Li Ziqi, and it is not difficult to see some kind of signal from it."

Lin Haifeng nodded, and Mr. Shen also nodded. Anyone who does business knows a little bit about it and goes with the flow.

If you follow Guo Jia, you will have meat to eat, and if Guo Jia stands behind you, you will not only have meat to eat, but you will also be unfavorable.

Cheng Yi continued: "Okay, after talking about the two general circumstances, let me talk about the commercial value of Li Ziqi in detail.

She currently has 21.78 million domestic fans, including 9 million from Weibo, 800,000 from Dousun, 2.08 million from Station X, and a total of 9.9 million from Meipai, Youku, Chopsticks and other platforms.

The age distribution of fans is: 20% from 0 to 18 years old, 60% from 18 to 50 years old, 20% from 50 and up, 41% of men, and 59% of women. Among them, the age group with financial ability and the strongest spending power is 10

-50 years old, accounting for the largest proportion, as high as 60%.

Women have stronger spending power than men and account for more.

There are 3.2 million foreign fans, of which 45% are Chinese netizens and those from Hong Kong, Macao and Taiwan who have circumvented the firewall, and 55% are foreign netizens. Of these 55%, East Asian cultural circles such as Baga, Xiba, Cambodia, and Laos account for 30%

, Europe and America 15%.

From November last year to August this year, in less than a year, her fan base increased by 1,000%, with an average of 3 million domestic fans per month and 500,000 overseas fans per month. Now her fan base has increased at a rate of

Slowing down, if there is no human intervention, relying solely on natural fan growth, it is predicted that in three years, domestic fans will exceed 50 million, and overseas fans will exceed 10 million.

At present, because we want to ensure the purity of the Li Ziqi account, we have not advertised once, and all revenue comes from creative incentives.

But the economic benefits that can be generated by monetizing her fan base can be compared with Internet celebrities of the same level. This is Zhang Hanran’s income statement from January to July this year. This is Xie Zhenhua’s, as well as Maotou Loli’s, Wu Wang

of.

And me, last year before I had more than 10 million followers, I auctioned off a 37 million advertisement, which was taken by Mr. Shen. I believe Mr. Shen has felt the effect in the past six months, right?"

Lin Haifeng looked at Mr. Shen, and Shen Guofu nodded. As of today, Cheng Yi's "Don't Challenge Series" has released five or six issues, with each issue having more than 20 million views. The popularity of his company's brand

And the sales volume has also increased, and the advertising cost is indeed worth it.

He had to admit, he smelled really good.

"Although my auction is a miracle that is difficult to replicate, these three words Li Ziqi are also a miracle that is difficult to replicate.

The commercial value of Li Ziqi, if he accepts advertisements while ensuring his character design, he will make at least 20 million yuan a year. By next year, this amount will double, and by the year after that, it will be at least 100 million yuan. Plus the expectations for the future, I

I think the commercial value of her account will not be less than one billion."

Lin Haifeng and Shen Guofu looked at each other, and their eyes revealed one meaning: This young man really dares to shout.

One billion, has he ever seen one billion?

Cheng Yi added: "I see that Director Lin and Mr. Shen seem to be dissatisfied with this number. It doesn't matter. This is just an initial price. Next, I will talk about Lizi's plan for seven to five years. Maybe after listening to it, Director Lin and Mr. Shen will

Not only do you think the price is not high, but you also take the initiative to raise the price for me?"

Lin Haifeng glanced at Cheng Yi, as if to say: "Do you think I am such a fool?"

Shen Guofu also complained: This young man Cheng Yi is becoming more and more shameless and acting like a boss.

"First of all, Li Ziqi currently lacks a hot event to establish her status in the world!

She is very famous in China and quite well-known abroad, but the two are not combined together. But what I want is the effect of one plus one greater than two, so the first thing I did was to plan a marketing event, which I called:

Export to domestic sales.”

"The first step is to find a foreign newspaper and pay her to report on Li Ziqi. The title is, 'The beautiful woman from the East became famous on YouTube'.

The second step is to report Li Ziqi’s incident domestically and abroad.

The third step is to spend money to buy public accounts and trolls to hype up the matter. It is not about positive praise, but both pros and cons, stirring up the public's sensitive nerves and making everyone discuss Li Ziqi.

The fourth step is to wait until the popularity is enough, then invite the media, or wait for the official outcome to be determined, and rectify Li Ziqi's name.

With these four steps, Li Ziqi is completely established and has established a position in the world that no one can shake."

"As soon as this marketing incident is over, Li Ziqi will officially start to embark on the road to commercial realization.

There are three steps. The first is the simplest, which is to open a Taobao store. The second is to cooperate with local governments to promote local delicacies and build joint venture factories, such as Liuzhou snail noodles, Nanjing duck blood vermicelli soup, Henan spicy soup, and Henan authentic AH

Beef Pan Noodles, etc., use Li Ziqi’s internet celebrity effect to drive brand promotion. The third step is to look overseas.”

"A well-done Taobao store can have annual sales of hundreds of millions. A good fast-moving consumer goods food factory can make tens of billions of profits a year if it is well-done. Looking overseas, it is even more of a blue ocean. Director Lin

Mr. Shen, after all I have said, do you still think one billion is high?"

Shen Guofu did not speak rashly, but waited for Lin Haifeng's judgment.

Lin Haifeng has been attracted to some extent by the vision described by Cheng Yi. He has been raping shopping malls for many years. Although he doesn’t know much about Internet celebrities or the short video industry, he knows everything and has basic judgment ability. Cheng Yi said

That being said, there is a lot to be done.

However, Lin Haifeng felt it was inappropriate to be easily quoted a price of 1 billion by Cheng Yi.

The price is too high, so give it a try.

Lin Haifeng said: "Xiao Chengzong, the vision is the vision, how many are actually implemented? I have met countless young entrepreneurs this year, and they told me one dream after another, but there is a gap between dreams and reality.

The gap is very far. As an investor, I am willing to invest in your future, but I am only willing to pay for your present."

"Director Lin, I am different from them. I have a successful past, a foundation for success, and more confidence in success. The vision I depict is not a castle in the air, but the blueprints have been drawn and the foundation has been laid. What is missing now

It’s just a few experienced architects working together to build a commercial building.”

"Mr. Xiao Cheng." Lin Haifeng shook his head, "I think we need to talk again."

"Director Lin." Cheng Yi insisted, "We really need to have a good talk."

(End of chapter)