The Rebirth of the Internet Celebrity Godfather

Chapter 341 Earning one billion a year is just around the corner!

The marketing strategy originally formulated by Cheng Yi and Teng Xun was divided into four steps.

The first two steps are to find foreign media reports and promote it domestically.

At present, these two steps have been completed smoothly and steadily.

However, the most critical step is the third step:

Spend money to buy public accounts to promote hype, and buy trolls to set the pace, stir up the public's sensitive nerves, and lead everyone to discuss.

Only by guiding the whole people to come to an end can Li Ziqi's exposure and public awareness be completely improved.

The article "Please allow me to be a sober spoiler of the atmosphere: Li Ziqi's video is damaging China's image!" is a rhythmic introduction.

The starting point of this introduction is wonderful, starting from the discussion of "whether Li Ziqi is a positive cultural transmission".

Elevating this matter to a national level, it is no longer a matter of a video or an Internet celebrity, but is closely related to the national image and everyone's interests.

Everyone has simple patriotic feelings. If your video of Li Ziqi really makes foreigners prejudice against China and makes foreigners think that China is nothing more than a larger "countryside", then it will not only damage Guo Jia's image

, every individual who makes up this Guo Jia also has a dull face.

No one wants to be mistaken for thinking that their ancestors are old and poor.

Under this grand topic, everyone has a say, and it has also triggered a big discussion about "what is cultural transmission".

"What Li Ziqi thinks is smearing China's image is actually a kind of inferiority complex, or a strong rebound after inferiority complex. He hopes to show the most developed places in China to others. As everyone knows, developed cities are all the same, and others may not like to see them.

, but no one will refuse a fairyland-like life. This is the silent cultural propaganda that moisturizes things."

"Everything is inferiority, it is the moon from abroad. What is cultural export? Cultural export is the dissemination of popular or well-known domestic culture to the world.

What kind of culture does Li Ziqi’s video show? It’s an exquisite pastoral life. Is this culture popular in China? Is it well-known in the country? How many people live this kind of exquisite pastoral life? This culture is essentially false and unreal

. It would be fine if she lived in the countryside all day long and lived the kind of life shown in her videos. Why export culture if she can’t do it herself? Does it make foreigners think that our country’s rural areas are so developed?

Are all our farmers so rich?"

"You are really a piece of steel. The Ultraman exported by Xiaobaga's culture really exists? Can you see Naruto in Xiaobaga every day? Does Mai own the Avengers? Transformers? The cultural output of foreigners can be fictional, but the Chinese one can

It has to be real, right?”

"The western cowboy culture of Mai Country no longer exists? But when it comes to cowboys, everyone knows that it is Mai Country. When mentioning Li Ziqi and pastoral songs, China comes to mind. Isn't it a kind of cultural export?

Moreover, why should cultural export be regarded as something high-end? Isn’t Xiaobaga’s Yachudie still a kind of cultural export? It still doesn’t affect other people’s migrant comics, Japanese dramas, and Shinkai Makoto!”

"Is Li Ziqi Company so slutty now?"

"Personally, it seems that her team wants to bind her to cultural output. The next step is to not support her and not support the Chinese people? Or just deal with it as hj?"

Seeing this comment, Cheng Yi was shocked. It seems that there are smart people on the Internet who can actually see through the facts of marketing in the chaotic Internet messages, and can also guess that he wants to tie Li Ziqi to cultural output.

Set it up.

However, he was surprised, and Cheng Yi was not too surprised. As the saying goes, "Every time you walk, there will be traces." As long as there is a deliberate marketing move, there will definitely be clues left behind for people to see.

Don’t talk about others, let’s talk about Cheng Yi. He is “forever young, always full of tears, never long-term memory, always used as a gunman.” After so many times, no matter how stupid he is, no matter how long-term memory, he is still somewhat sensitive to marketing events.

Once the media and certain platforms raise their butts, he will know what they are going to do.

It doesn't hurt if one or two smart people see through it. As long as the majority of netizens don't reach a consensus, it won't have any impact at all.

It can only be said that they are not the target audience at all!

As soon as this article came out, it did as Cheng Yi hoped, triggering a great discussion among the people. The battlefield ranged from Bibo to Zhihu, and from Tieba to Chopstick Hands, Station X!

After the matter continued to ferment for three days, a benchmarking article stood out from the many discussions.

"Why is Li Ziqi not a cultural export?"

This article discusses Li Ziqi's influence abroad in aspects such as the number of fans, the number of views of each video, the comments of foreigners in the comment area, etc.

Among them, there is such a discussion:

"Why does exporting agricultural life not count as cultural export? How is the feasting and feasting of big cities superior to pastoral pastoral scenes?

Some people say that the life of rural Chinese people is not so beautiful. She is beautifying rural life, which is very mean.

I think this is harmless and is the key to her popularity.

Art comes from life but is higher than life. Pastoral songs do not necessarily have to be covered in mud.

The life of Naruto and the real Baga ninja are thousands of miles apart, but it does not prevent everyone from becoming fascinated by Baga culture after watching Naruto, and it does not prevent some children from starting to imitate the Kakashi seal.

The same goes for Li Ziqi. Although what she specifically shows is not the hardship and triviality of farming life, the core of her video is the great creation and perseverance of the Chinese nation's self-sufficiency in utilizing existing natural resources.

It made many foreigners yearn for it after seeing it, and they exclaimed, "Her garden is simply the Garden of Eden" and "China is so beautiful." How can this not be a cultural export?"

This article gave Li Ziqi’s supporters a shot in the arm.

After nearly a week of fermentation, the discussion about "Li Ziqi" and "cultural export" finally came to an end with the official media.

Xinhua News published two illegal gambling articles one after another, setting the tone for this matter.

Article 1:

[cp] [Xinshi Comment: Understand "Li Ziqi", there is a true meaning in it] Why is Li Ziqi so popular? Her videos exude pyrotechnics and pastoral atmosphere, the temperament is classical, and the presentation method is modern.

Every object, every delicacy, and every scene seems to be telling the ups and downs of life, and inadvertently makes people feel that the concepts of hard work, bravery, friendship, self-improvement, and caring for nature run deep.

This is the poetry of life and the call of human nature, which expresses people’s pursuit and love for a better life. It is precisely because of this that people of different skin colors and speaking different languages ​​can empathize with the Chinese stories told by Li Ziqi.

.The power that directly touches the heart is an eternal bridge.

Article 2: Xinhua News Agency specially sent a reporter to interview Li Ziqi.

[cp] [Exclusive! Li Ziqi talks to a reporter from Xinhua News Agency: "I think I have done something quite meaningful"]

How do you view your own popularity? How do you respond to the controversy you face? In an exclusive interview with a reporter from Xinhua News Agency, Li Ziqi said, "When my videos can be seen by more people, even foreigners, I can convey some useful information to everyone."

Information, I think I have done something quite meaningful. Now I will look at these controversies more calmly. Cultural communication is a big thing that requires the efforts of countless people, and I just did a small thing that I love. (Reporter

Wang Sibei, Zhou Lin)[/cp]

With the publication of these two violations, the matter was completely determined. Although there were still people who opposed Li Ziqi who insisted on their opinions, they could no longer change the outcome of the matter.

Lin Haifeng from Tengxun was amazed by Cheng Yi's marketing methods. The four-step marketing strategy initially set was so perfect that every step was perfectly matched, as if he had foreseen it.

The most incredible thing is that he not only predicted the reaction of netizens, but also the official reaction. This kind of political wisdom appears in an 18-year-old boy, which is simply unbelievable!

At the beginning, Cheng Yi proposed the development plan of Li Ziqi within three to five years. The most important step was this marketing event, which determined Li Ziqi's status in the world, tied it to cultural export, and attracted officials to give Li Ziqi a platform.

After this most important step is completed, you can then stride into the fast lane of development!

Open an online store, set up a factory, and earn one billion a year is just around the corner!

(End of chapter)