The Rebirth of the Internet Celebrity Godfather

Chapter 433: Xinling, the king of the follow-up challenge, becomes popular

Back at school, Cheng Yi was dealing with the company's affairs on the one hand, and preparing for the final exam on the other.

Three days after the video of "Cengfan Challenge" was uploaded to Station

"Zhou Zhujue", "Wang Xinling" and other keywords are related.

If you just say this, you may not have a real sense of it, but you can understand it by analogy.

At the beginning of 2018, a game called "Traveling Frog" suddenly became popular all over the world.

"Travel Frog" accounted for an astonishing 95% of the global sales of more than 10 million in China. For a time, almost everyone had a "son" in their circle of friends, and various public accounts were on or

We produce more or less content related to "Traveling Frog", ranging from official media to marketing accounts.

Compared with the popularity of the "Traveling Frog", the popularity of "Rice Challenge" is almost on par with that of "Traveling Frog", or even slightly better!

In the face of the two major traffic overlords, almost no one paid attention to the Spring Festival Gala list released by CCTV. Even though it used some young talents and traffic stars as gimmicks, it still did not help.

As for why the "Cake Rice Challenge" has attracted so much attention across the Internet, the reason is because the video "Cake Rice Challenge" has collected too many BUFFs.

First of all, Cheng Yi's reputation is not low. He has been regarded as the number one Internet celebrity of the new generation. His popularity has far surpassed that of PAPE Jiang, the previous number one Internet celebrity. Cheng Yi has even escaped from the Internet celebrity category.

The shackles of this identity, with the blessing of "singer", "MCN organization CEO", "opinion leader", "philanthropy ambassador" and other identities, have entered the public eye.

Secondly, the quality of the video for "Rice Rice Challenge" is very high. There are constant laughter throughout the whole process. It is neither deliberate nor scripted. This kind of naturally occurring, "coincidence" type of laughter is the most direct thing to poke people's lungs.

.

Once again, this issue of Cengfan Challenge is the first short video of the week!

Zhou Dingdu has a traffic of over 100 million, and everyone on the Internet pays attention to what he does. Back then, "Zhou Dingdu fell in love with eating bayberry" was on the hot search for illegal blogs, not to mention this time he cooperated with the first Internet celebrity.

I took a short video!

Moreover, he also disclosed his social circle for the first time in the short video, talking to Wang Zuxian, talking to Ouyang Nana, going to Wang Xinling's house, etc. It's so topical!

Not only in the mainland, but also in Hong Kong, Macao and Taiwan, there have been many discussions about this video.

Those serious media outlets are okay. Although their headlines are exaggerated a lot, they are all based on facts and retain a little bit of integrity.

But those tidbits and unscrupulous media have gone too far! As long as they can attract attention, they dare to use any obscene headlines, such as:

"The King of Heaven is this kind of person! Zhou Junjun was so hungry that he called Wang Zuxian in his boudoir. Wang Zuxian was furious: No date!"

"Zhou Tianwang made an appointment with a male friend to go to Wang Xinling's house. The two men and one woman made a short video for 20 minutes. After the end, Zhou Tianwang was disliked by Wang Xinling: You are not strong enough!"

The headlines created by these unscrupulous media have reached the point where one can vomit three liters of blood after reading them.

Finally, a large part of the popularity of the "Rice Rice Challenge" video also comes from "Wang Xinling".

This video made the public pay attention to this sweetheart leader who has been in the industry for more than 20 years and has become outdated again.

Many of Wang Xinling's old fans have become active again. A middle-aged man in his 40s on Station X uploaded a video of dancing to "Love You" and it quickly made it to the daily list of Station X.

He said he danced quite well.

After his video became popular, a group of old fans of Wang Xinling appeared one after another, and all of them danced to "Love You" to support Wang Xinling.

It can be seen from their proficiency in dancing that they are not just looking for popularity, but real fans of Wang Xinling. Some even showed off records they have collected for more than ten years, signed photos of Wang Xinling, etc.

In fact, it’s very easy to tell whether it’s because of the popularity. For those groups that haven’t posted on Moments all year round and have been ignored by the media, suddenly become active. It must not be because of the popularity, but because of feelings.

Like "When the LPL won the championship, you were an e-sports girl. When Zhou Jun released a new song, you were a JAY fan. When you shed tears for Iron Man, you were a Marvel girl. When the World Cup opened, you were a Neymar fan." The kind that is pure

Children with cerebral palsy are experiencing heat.

Damn it, the opening of the World Cup has nothing to do with you who haven't watched football for hundreds of years. The crematorium is also very popular, why don't you go and enjoy it? It makes people want to watch it!

As a result, there have been more and more discussions about Wang Xinling, even overshadowing Cheng Yi and Zhou's conclusion.

You must know that a hotspot event is not isolated. Many times, one hotspot of an event can give birth to another hotspot, and then the other hotspot feeds back and nourishes the previous hotspot, causing the popularity of the entire event to rise steadily.

Just like this "Wang Xinling incident", the first hot topic that exploded was "Cheng Yi and Zhou Dingdu went to Wang Xinling's house to have dinner", followed by "Wang Xinling's status has not changed for more than 20 years, her sweetheart is still the same", and again "

Wang Xinling’s boys’ fancy support”.

Finally, it was Cheng Yi's words on Weibo that "Sister Wang's fans are just old, not dead", which completely pushed Wang Xinling's popularity to the highest peak.

There are even several related topics on Zhihu:

[Is Wang Xinling’s rise to fame really due to too many sleeping fans, or is it the popularity promoted by Chengyi’s marketing?]

[Why is Wang Xinling so popular among middle-aged men?]

[Why did Cheng Yi use a video to regain the popularity of Wang Xinling, who had been dormant for 20 years?]

The last question is not only puzzled by Zhihu netizens, but also by many entertainment companies.

Many brokerage companies are analyzing this case, trying to analyze the underlying logic behind Wang Xinling's explosion.

Dijing, Yixin Entertainment Film and Television Agency.

"Why is it that all the illegal blog posts are about Wang Xinling! Is she famous?" A chubby woman surnamed Yang asked, "Has Wang Xinling participated in any variety shows recently?"

Her assistant carefully stood beside her and said, "Sister Tianzhen, Wang Xinling has not participated in variety shows recently."

"Then it's a TV series? A movie?"

"nor."

"Interview show?"

"Even less so."

The woman surnamed Yang glanced at her assistant and hissed:

"Are you kidding me? It's not a variety show or a movie or TV show, so why did she become famous? Just by air? There must be a trace to follow!"

"It's really not a joke, Sister Tianzhen, Wang Xinling recently appeared in Cheng Yi's short video, that's why she became famous."

"Wait a minute, you mean Cheng Yi's short video?"

The woman surnamed Wang was astonished. Apparently she had heard the name "Cheng Yi" and knew that the other person was a well-known internet celebrity.

But a short video can turn a has-been female star into a celebrity? This is too far-fetched!

"Impossible, absolutely impossible!" said the woman surnamed Wang. "How many resources does our company have to accumulate in order to make a star popular in a year? How many relationships? How many marketing campaigns? How many fights? How many people are stepped on? How much profit?

exchange?

Not to mention, if you pile up resources, you can make a person popular, but no matter how incompetent you are, you can't make him popular no matter how much resources you pile up.

Now if you tell me that a short video of dozens of minutes can make a person famous to this extent, I will not believe it even to death!"

The woman named Yang's Taoist heart was broken at this time, which was comparable to the collapse of her faith.

To make a simple metaphor, if making a star famous is a college entrance examination, the woman surnamed Yang believes in elite education, investing all kinds of resources, using the best schools, the best tutoring materials, the most beautiful study companions, and the most beautiful students.

Excellent teacher.

But even so, she sometimes failed the exam, but she did not complain, because she knew that hard work did not necessarily pay off, and sometimes it depended on fate.

But now she suddenly saw a person who came from a poor background, whom she looked down upon, who went to the worst school, used the worst textbooks, and spent the least on food and clothing, actually became the top scholar.

Do you think her heart will be broken and her faith will not collapse?

"Sister Tianzhen, this is true!" The assistant called up Cheng Yi's challenge to show the woman surnamed Yang, "You will know after watching this video."

After watching the meal challenge, the woman surnamed Yang suddenly thought:

Sir, times have changed!

Yes, times have really changed!

In the past, she looked down on and looked down upon, thinking that the short videos that lower-level people in the entertainment industry put in the pool have become popular. Not only are they well-produced and edited, the program effects are very good, and they even invited Zhou Judi to participate.

You know, how many domestic variety shows want to hire Zhou Junjue, but they can’t!

Wait, the woman named Yang suddenly realized something, looked at her assistant, and asked suspiciously:

"Xiaoye, aren't you a fan of Cheng Yi? I see you still follow him?"

The assistant was a young girl who had just graduated from college. When she heard this, she nodded shyly and said, "I really like him, he is very kind."

The woman surnamed Yang was a little speechless. She didn't believe in "kindness" or "kindness". She started her career in marketing, so she couldn't believe this. However, she did admit that Cheng Yi had some skills and was a person who could be friends with.

After thinking for a moment, a few thoughts flashed through her mind, and she said, "Go and find out Cheng Yi's phone number."

The assistant asked: "Sister Tianzhen, do you want to contact Cheng Yi?"

"It's not a bad idea to make friends with this kind of character. He can be considered a half-comer. Moreover, "Run" will start filming the second season this year. I can contact the show team. If Cheng Yi is interested, I can recommend him. It can be regarded as a

The meeting gift is here, okay, don’t be in a daze, go quickly!”

"Okay, thank you, Sister Tianzhen!", the assistant thanked her sincerely. She was even more excited when she thought that her Chengzi could be on Running Man!

(End of chapter)