The Rebirth of the Internet Celebrity Godfather

Chapter 493: Li Zi Qi Luosi is a popular fan (Happy New Year's Day)

At 0:57, Bai Wei finished the last product.

Looking at the darkened live broadcast room, Bai Wei collapsed on the chair and let out a sigh of relief.

The five hours and twenty-seven minutes of high-intensity live broadcast left her exhausted.

During the live broadcast for more than five hours, she had to maintain an excited state, respond to the barrages in the live broadcast room from time to time, insert product copy, and always have a string in her heart: pay attention to what should be said and what should not be said.

explain.

Fortunately, today's May 1st live broadcast was very successful.

All 50 items were sold out, with sales reaching 40 million.

There was warm applause.

The assistant clapped her hands and said excitedly: "Sister Bai, the number of viewers in our live broadcast room today has always been higher than that of Li Jiaqi! You are great!"

Bai Wei nodded and said with a smile: "It should be the result of the seventh sister's help."

In today's live broadcast, Li Ziqi appeared for a total of fifteen minutes. After finishing the snail fans, she followed suit, but some of the viewers who came to her remained.

Li Ziqi's current popularity is no less than that of some second- and third-tier stars. She still has a lot of fans, and their publicity is in place, and the live broadcast effect is also good.

Bai Wei clapped her hands and said to the staff on site:

"Thank you for your hard work. It's getting late. Everyone, please go back and rest. If there are any late night snacks, you can form your own team and go. I'll treat you. Just come back and hand me the invoice!"

The scene suddenly burst into cheers.

"Sister Bai is awesome!

"Sister Bai, I love you, you are so beautiful!"

"Sister Bai, can we go together?"

"Yes, Sister Bai, what a happy day today is!"

"No, no." Bai Wei waved her hand, "I'm tired, you go ahead, let's talk about it first, you should eat and drink as you should, don't drink too much. If you drink too much, it will delay tomorrow's work.

I'll go to bed and lift you up!"

"No, no, no, sister Bai, don't worry!"

"Hahaha, I'm keeping an eye on them!"

"Let's go!"

"Let's go have a late-night snack, I propose a barbecue!"

"What's the barbecue? Just go and clean it!"

After the scene was cleared and everyone left, Bai Wei was left alone. After thinking about it, she called Cheng Yi.

Although Li Ziqi had probably told Cheng Yi the good news by this time, she still wanted to repeat it herself.

"It's one o'clock in the morning, the boss won't be asleep, right?" Bai Wei thought to herself.

At this moment, Cheng Yi got through.

"Sister Bai? Has the broadcast been stopped?"

Cheng Yi's gentle voice came from the other side, which made Bai Wei feel warm: "It's off, boss, are you still awake?"

"No, I had a premonition that you would call me, so I waited a little longer and the live broadcast reached this point. Thank you for your hard work, Sister Bai."

Bai Wei shook her head: "It's not hard, it only takes more than five hours."

Cheng Yi said: "Seventh sister has already told me that you have sold out all 500,000 single snail noodles, and you have contracted the factory's first batch of goods and the production of these three days. Well done! This time you

He is the biggest contributor.”

Cheng Yi's voice was also quite exciting. The great success of tonight's snail rice noodle sale also meant that the business model he had envisioned was finally coming true.

This business model is: creation of super internet celebrity IP + production of peripheral/food/virtual products + live streaming.

From the creation of fame to production to sales, many intermediate links are eliminated, such as brand promotion, product sales, word-of-mouth fermentation, market development, etc.

Every step skipped will save countless profits.

In the brand promotion process, Internet celebrities themselves have their own popularity and exposure, and there is no need to hire spokespersons; for product sales, live streaming eliminates the need for profit sharing at the agent and dealer levels, and also reduces channel development costs.

The purchase price of raw materials for a bag of plum and seven snail rice noodles is 3.5. Then the cost of employee wages, transportation, storage, cost of production materials, electricity and water charges, etc. are evenly distributed to each bag, which is about 1.25, that is

Say the total cost of a bag is $4.75.

If we follow the official selling price, the net profit of one bag is 9.03 yuan.

Today in Bai Wei's live broadcast room, some people bought two bags and some bought four bags. If all the 500,000 orders were calculated as four bags, the total net profit would be 2 million. If all the 500,000 orders were calculated as two bags, the total net profit would be

2.62 million.

In other words, Cheng Yi earned between 2 million and 2.62 million from one live broadcast today.

Of course, this is just a special situation. It is impossible to attend Bai Wei's live broadcast room every day, and even if it is available every day, it is impossible to have such high sales. However, Cheng Yi has plans for the follow-up. The sales channels must be diversified, and it is impossible to rely solely on

A kind of live delivery.

For example, Taobao stores, JD.com stores, Pinduoduo stores, etc., as well as directly selling goods to supermarkets. Cheng Yi has said that he will not send salesmen to run channels and markets, but it does not mean that he does not want to go to supermarket shelves.

When the popularity of Li Zi Qi Luo Noodles increases, the purchasing departments of major supermarkets will naturally come to him. At that time, the bargaining power will be in his hands.

It is conservatively estimated that the sales volume of Li Zi Qi Snail Noodles will initially stabilize next year.

By then, the product of Li Zi Qi Snail Rice Noodles alone will bring over 100 million yuan in revenue to Cheng Yi.

When the market for the product "Li Zi Qi Snail Rice Noodles" matures, we will launch products such as "Li Zi Qi Hot and Sour Rice Noodles" and "Li Zi Qi Beef Sauce" in a step-by-step and steady manner.

In addition, Lao Fan Gu’s kitchen utensils, kitchen supplies, cooking bags, and cotton sheep cuisine peripherals are also on the agenda.

Relying on industry to monetize traffic, or relying on the Internet to empower industry, this is the business empire Cheng Yi has built!

Emmm, it seems a bit inappropriate to say empire, no matter the system or scale. In short, that’s what it means anyway.

From then on, Cheng Yi was not only the CEO of an Internet company, but also an industrialist who opened a factory and engaged in production. He was very proud to speak out!

"Mr. Cheng, are you in Taipei now?" Bai Wei asked.

Cheng Yi replied: "Yes, I live with Jay Chou now and will film the second phase of the rice challenge with him tomorrow."

"Wow, then I'm looking forward to it! I've been waiting for the second issue for a long time." Bai Wei said.

"Hahaha, I updated the message and sent you a message. Also, when I return to Liancheng, I will have a meal with you alone."

"Okay, boss, I'll wait for you to come back."

Early the next morning, large trucks loaded with goods drove out of the factory, broke through the mist, and lined up on the highway.

Cao Jiade stood in front of the floor-to-ceiling windows on the seventh floor of the factory office building, looking at this scene with passion in his heart.

To this day, he still can't believe that all 500,000 bags were sold overnight!

What a feat!!!

You know, before this, there were several snail noodle factories in Liuzhou, but these factories combined couldn't sell that much in a week!

This gap is simply a difference between clouds and mud!

Cao Jiade feels that he will not only witness the rise of his own business, but also the rise of the snail noodle industry in Liuzhou.

This is a great cause that benefits the local people, and it will be realized by a young man!

No, maybe it’s already happened!

In the next few days, Li Zi Qi Snail Rice Noodles became popular all over the Internet.

The source of the popularity is several clips of "Bai Wei and Li Ziqi"'s live broadcast that circulated on the Internet.

As these clips leaked out, more and more netizens began to act like tap water and commented in the comment area how delicious the Plum Seven Snail Rice Noodles were.

In addition, many short video bloggers have begun to advertise Li Zi Qi Luo Noodles, including but not limited to: Crazy Little Yang Ge, Wu Wang, Bai Bai Xuexue Cooking and other well-known Internet celebrities.

There are also several review accounts that have also spontaneously started reviews of Li Zi Qi Snail Noodles.

Among them, the most famous one is the egg yolk pie that records life.

The title of his video is "Evaluation of the most popular Plum Seven Snail Noodles on the Internet, and what is the difference between it and other ordinary snail noodles".

He selected Plum Seven Snail Noodles and compared them with the other four kinds of snail noodles. He conducted a professional evaluation that year in terms of taste, portion size, ingredients, cost-effectiveness, etc.

In the end, he concluded that Li Zi Qi Snail Rice Noodles was the winner!

Cheng Yi swore that he was definitely not looking for egg yolk pie to make soft bread. The Plum Seven Snail Rice Noodles in this life were indeed delicious, much more delicious than the Plum Seven Snail Rice Noodles in the previous life. Moreover, Cheng Yi also increased the portion size and lowered the price.

That's why it received rave reviews across the internet.

The main thing is to have high-quality food at a low price, delicious food and not expensive!

This video of Egg Yolk Pie reached two million views and exceeded 100,000 likes in just one day after it was uploaded. This also illustrates the popularity of Li Zi Qi Luo Noodles in a short period of time.

In the past few days, the experience of many netizens is:

Li Zi Qi snail noodles? I’ve never heard of it, but why is it Li Zi Qi snail noodles? Is it the snail noodles produced by Li Zi Qi? Forget it, it’s none of my business. I don’t want to search on Baidu. I’m tired!

Why is it the Plum Rice Noodles again? You can see them everywhere you go! I’m convinced! Do you want to click in and take a look? Forget it, I’m too lazy to order!

Damn it, my favorite up owner also updated the video about Li Zi Qi Luo Noodles, check it out!

(After reading) Is it really so delicious? Is it fake? Why don’t you place an order? Damn! I can’t buy it!

Huh? Someone is posting plum and seven snail rice noodles in WeChat Moments? I can’t bear this, buy, buy, buy! You must buy it, don’t lag behind others! I also want to post it in WeChat Moments!

(After buying it, cooking it, taking a photo and uploading it to Moments, I became a fan) Wow, it’s so delicious!

(End of chapter)