The Rebirth of the Internet Celebrity Godfather

Chapter 666: Baixiao comes to an end, praised by the media

Author: Ling Wusheng

The seven-day live broadcast has ended, and Bai Xiao has come to a successful conclusion.

Cheng Yi held a celebration banquet and also hosted a separate banquet for the celebrities who came to support this time.

In order to invite them this time, Cheng Yi paid a lot of money. Some stars owed favors, some agreed to film appointments, and some agreed to participate in their programs, such as "Running Man", "Quick"

"Book", "Longing for Life", "Flowers and All Things", etc.

There are also people who are very close to Cheng Yi, such as Zhou Zhudu, Ouyang Na Na, Wang Xinling, Wang Baoqiang, Chen Sicheng, etc. Needless to say, they all come for free, and they are all prostitutes.

On the Internet, countless netizens are hotly discussing this Baixiao. Articles from marketing accounts are flying all over the place, and major media have published numerous reports, making it an overwhelmingly hot event.

Even the entertainment pages of print media contain hundreds of small news items.

"The Carnival of Three Thousand UP Hosts and Thirty Stars - Cheng Yi's Hundred Little Nights"

"Cheng Yi points his sword at station X and single-handedly conquers the entire platform"

"Young man, full of energy, Cheng Yi's desperate counterattack!"

"Cheng Yi - The Growth Path of an Internet Celebrity Godfather"

"Individuals and platforms are competing against each other, who is stronger? A hundred big ones and a hundred small ones are totally different!"

"Thirty big names come on stage together, and Zhou Jun shows up to sing a nocturne! A glorious night for hundreds of small children!"

"The revenue from a live broadcast exceeds 10 million, and the miracle child Cheng Yi breaks the record again!"

"A powerful slap in the face against the top management of Station X. Do you regret being married?"

One report said:

"Baixiao VS Baida, a happy feud that shocked the self-media industry!"

Source: 21st Century Business Herald

Reporter | Zhu Ping

Editor丨Li Qing

[Talking about martial arts is inseparable from Jin Gu. In Jin Gu's martial arts world, the world of rivers and lakes is rough. If you disagree, you will draw your sword to chop. If you want to express grudges, you will decide life and death!

This kind of freedom and ease that "can form its own rules outside of all rules, and there is no place in the world where you can't go, no place where you can't die" makes countless people who like martial arts yearn for it!

However, wherever there are people, there are rivers and lakes, and modern society is also a river and lake!

It's just that today's world is no longer about cutting with a sword, but has evolved into methods that are more in line with the trend of the times.

A young man, when he had just turned 20, completed his grudge.

This young man is Cheng Yi, and the target he is aiming at is a well-known short video platform in China, and it is also his old club - Chali Chali!

As a media person, I have never concealed my admiration for Cheng Yi. He is talented and has a bottom line. In just two and a half years since his debut, he has transformed from a penniless rural boy to a man with billions of assets and in charge of digital services.

Young CEO of a company.

He once said something that is still fresh in my mind: “Every matter that appears in the public domain, how the officials handle it, how the media people speak out, and how influential public figures evaluate it all guide to a certain extent.

Changes in public opinion”.

If I didn't have a lot of passion in my chest, and if I didn't have a deep understanding of the current Internet era, I would never be able to say these words.

I cannot praise this young man enough!

The turmoil between Cheng Yi and Station

In one hundred hours, Cheng Yi completed such a hearty revenge, which made me, an outsider, feel excited and make the hairs on my body stand on end!

Just yesterday, Baixiao's seven-day live broadcast ended. Cheng Yi accounted for half of the news, including Douyu, Weibo, WeChat, Toutiao, and Baidu, and once dominated the top search lists.

As the other protagonist of the incident, Station X occupies the other half.

Large companies that used to have a good reputation were put on the fire and were ridiculed, criticized and scolded by countless netizens.

Why does Station X have such a bad reputation, and why has Station X reached its current state?

Here, I found the three sins of Station X:

one,

Decent words - high-quality creators are the strongest moat of the platform. Protecting the interests of creators and protecting their creative space is the foundation of X station!

Vulgar vernacular - find out who your parents are!

Station X is a content platform, and the content producer of Station X is of course the UP owner!

The master of UP is your food, clothing and parent!

If you want to develop, of course you have to serve the UP owners well and make the UP owners feel comfortable. If you don’t serve the UP owners well, you will serve foreign Internet celebrities who are not in line with the content of the platform. Such a weird business strategy is really

Unbelievable.

So the first thing station X needs to review is, what kind of aircraft did the people who formulated the strategy build?

Second, decent words - clarify the chain of responsibility!

Vulgar language - fire the responsible person!

The reason why the matter has become such a big deal is the arrogance of the management, who did not admit their mistakes at the beginning, which caused the misunderstanding to become deeper and deeper, and the estrangement to grow wider. If they had admitted their mistakes at the beginning, would there still be the current turmoil?

In any case, the responsibility lies with the management of station X! If the management is fired and the relevant person in charge is punished to the end, then this can be considered a review!

3. Decent words - marketing to target groups

Vulgar vernacular - you need to know what your users like!

Netizens' perception of changes in the community's creative ecology is real. The impact of short videos on medium and long videos is obvious to all. Find out why people play your X site, and don't get confused in the impact of short videos. Consistency is what your X site should do!

In summary, mistakes are not the original sin, but arrogance is!

I hope this incident can sound a wake-up call for Station X! The unique creative ecology and community atmosphere created by many outstanding UP owners like Cheng Yi is still one of the biggest competitiveness of Station X that distinguishes it from other video platforms.

It is not only about allowing creators to make money, but also about keeping good content.

Only by exploring sustainable commercial monetization methods can creators have a solid guarantee while "generating electricity for love". "Love can generate electricity" and the platform can survive in a more dignified manner!

The young man Cheng Yi's grudges in this incident not only showed his youthful spirit, but also showed his courage to fight against authority and his courage to speak out for the industry.

This incident seems to be Cheng Yi's way of fighting X for his own selfish desires, but in fact it is him fighting for the rights and interests of the entire up owner, and even the entire self-media practitioners!

Those who work for everyone should not be allowed to freeze to death in the snow!

I hope all the young people in China will get rid of the air-conditioning and just move up, without having to listen to the words of those who give up on themselves. Those who can do things will do things and those who can make a sound. If there is a bit of heat and a bit of light, it will be like a firefly, and it can also shine a little in the dark.

, no need to wait for the torch. If there is no torch from now on: I am the only light.

In our China, there are still too few young people like Cheng Yi! Too few!

We call for more young people like Cheng Yi!

Here, I pay tribute to Cheng Yi!]