The Rebirth of the Male God Starts From Playing Games

  Chapter 346 343. This is going to force Nokia to death!

  Up to now, it is actually a few big giants in the mobile phone industry that have been forced into desperation.

  Samsung has been on the sidelines since the Bomi smartphone came out. It was not until their Hongmeng system was open sourced that the senior management was ready to hold an emergency meeting to make strategic adjustments.

  At this moment, the meeting had not had time to start, and Google directly released a blockbuster over there, so the high-level strategy meeting was delayed for a day——

  Because everyone is busy studying what Google’s Android is.

  Bomi’s Hongmeng system is easy to understand. You will probably understand it by comparing it with a Bomi smartphone. However, you have to organize the content of the framework provided by Android here from the beginning according to the document.

  Google does not make mobile phones, but Google provides Android for smart phones. This matter itself reveals a bit of weirdness.

  But after studying Google's Android system, everyone fell into a bit of confusion.

  Dilemma.

  For Samsung, there are several biggest problems before us:

  First, do you want to transform, do you want to make a smart phone?

  This issue was discussed in the strategy meeting for more than an hour, and it was quickly decided-

  Bomi smart phones sold so well, indicating that the future market prospects of smart phones are very impressive. If they do not transform and enter the market early, they may face elimination.

  So Samsung executives quickly made a decision--

  To transform, but also to be fast, early to enter the smart phone market to be successful sooner.

  Bomi’s smart phone gave everyone a shot. The market performance showed that this road is completely feasible, and even if it goes slow, there is a risk of destruction.

  Samsung’s executives live by their keen market sense. They deeply understand how much impact Bomi’s smartphone has brought to the entire mobile phone field this time.

  As long as there is a technological revolution in history, and basically the old forces are still complacent, they can only face the risk of being eliminated.

  Second, if you are a smart phone, what operating system should you choose?

Is    Android?

   or Bomi’s Hongmeng system?

  Or-develop your own?

If Samsung develops itself, the human, material and financial resources to be invested are unimaginable, and now there are two open source products on the market, Android and Hongmeng system, Apple also has its own IOS, you want to use these three It's harder to break through the cracks in the operating system than to reach the sky. This means that even if you use the Linux core, it is almost impossible to bypass Android and Hongmeng.

  It is estimated that Microsoft can only have the possibility of losing it.

  Samsung is not a company that specializes in software, especially operating systems. This is not their strong point.

  Then the rest is to choose one of the two.

  Samsung should choose Android or Hongmeng system?

  In the meeting, everyone had a heated argument, and they had been arguing for more than 5 hours.

  Take out Android and Hongmeng systems for a comprehensive comparison.

  The core architecture of these two products is similar. After all, they are developed based on Linux.

  In terms of functional support, the Hongmeng system is currently more comprehensive. Especially for the processing of graphics and user interaction, the Hongmeng system is relatively excellent.

  In terms of technology and performance, perhaps Android, a big technology company, will do better.

  On the service framework, Google has more restrictions, because once you use Google’s Android framework, you must use their service framework...

Bomi is relatively less restrictive. Among Bomi’s service frameworks, only one is that you have to install the Bomi App Store in your mobile phone. Installation is one thing. With Bomi App Store, third-party software will be available in the future. Other store applications can also be provided.

  The constraints in this respect are not so strong.

  After arguing for a long time, Samsung’s executives finally reached an agreement——

  I still use Google’s Android framework, and carry out its own transformation and research and development on the basis of Android.

  The reason why they finally reached an agreement is also very simple-

  Because LG chose 【Hongmeng System】

  ……

  In fact, just when Samsung began to transform into smart phones, another giant company in the cold country, LG, was already developing its own mobile phone products.

  One step faster than Samsung.

  After all, LG is a partner of Bomi. Many smartphone patents are still in LG's hands, and LG is also receiving orders from Apple, so they have a certain reserve in the development of smartphones.

  Previously, LG suffered from the inability to obtain Bomi’s operating system and related chip design.

Originally, LG was planning to spend more than 100 billion won internally and began to develop its own operating system. It did not seek to surpass Bomi in the field of mobile phones, but only to not lag behind. Being the second in the field of mobile phones, you can already earn pots. It's full.

  Now, Bomi has directly open sourced the Hongmeng system, and LG's senior executives have to wake up from dreams.

  Hongmeng system helped them save 100 billion of capital investment, and the rest is the chip design. According to LG's current research and development level, it is expected that it will only take one or two years for smartphones to be developed and sold.

For Android, LG is definitely a partner who is more willing to support itself, and they are more familiar with Bomi smartphones. LG knows the advantages and disadvantages of this phone better than other companies, so they choose the Hongmeng system. With more certainty, the cost and development cycle will be lower.

  That is, after this meeting, the two giants of the cold country——

  Samsung and LG have embarked on different development paths.

  Samsung finally chose Android, while LG chose Bomi’s Hongmeng system.

  ……

  After some struggle, Motorola also made the same choice as Samsung——

  They choose the Android system, at least in the mobile phone market, it can be distinguished from the upcoming Apple and the Bomi smartphones that have already been sold.

  And in the perception of Motorola’s senior executives, they are more willing to believe in Google’s R&D level than a Chinese company’s achievements in the field of operating systems.

  After all, before Bomi’s [Hongmeng System] was born, there was no company in China that could do a good job of operating systems. If you want to convince others, you have to have a solid foundation.

  The launch of Bomi smartphones is still short, far from reaching the market’s inspection cycle. Maybe there are still many hidden unknown issues that have not been exposed.

  So Motorola prefers to trust Google, and it is better to use Android for new mobile phone research and development than to trust Bomi.

  ……

   Judging from the current situation, the future is bound to be a three-legged situation.

Apple is a group of its own. They never participate or share any operating system-related technology. They are Apple. Apple’s operating system is very closed, but it is precisely because of the closedness that it leads to the security and ease of use of the operating system. The processing fluency is very high.

  On the other hand, Hongmeng system has its own inherent market-that is, Bomi smartphones.

  Own-developed operating system. Your own mobile phone is too funny if you don’t use it.

Bomi smartphones have now opened up on the market and firmly hold the sales champion in Asia. That is to say, as far as the current situation is concerned, because Bomi entered the market relatively early, they have established a strong position. Small first mover advantage.

  Unless the performance of Android causes a huge crush on the Hongmeng operating system, it will be more difficult to break into the market in the future and form a dichotomy with the Hongmeng operating system.

  So for a long time in the future, there will definitely be many Android phones on the market, but the market share they can occupy is much less.

  Three pillars, perhaps Bomi’s Hongmeng system occupies the largest section.

  ……

  In the field of operating systems, there has always been a big brother, it is impossible to be ignored——

  That is Microsoft.

  When Bill Gates saw so many companies, Apple, Bomi, and Google are all entering the mobile phone market, he instinctively smelled something wrong.

  If the success of Bomi’s smart phone is an accident, perhaps the Hongmeng system is not so perfect.

   But the follow-up of Apple and Google made Bill Gates feel deep fear.

No one knows what kind of company Apple is better than Bill Gates. After all, everyone has fought for so many years in the field of notebook and operation. Bill Gates still agrees with Apple’s strategy. Technology, vision and control of the future market have to make Bill Gates vigilant.

  What's more, even Google has participated in it.

  What does this indicate?

  It shows that the future mobile phone market, or the future smart phone market, will have a huge impact on the world’s Internet hardware landscape.

  If Microsoft falls behind at this time, the consequences are really unimaginable.

   So just the day after Google announced Android open source, Microsoft executives also held an emergency strategy meeting.

  At the meeting, everyone carefully studied and explained the Hongmeng system and the Android system, and then made an analysis of the future smart phone market.

  In fact, in this part of the analysis, Bomi and Apple have already given the answer-

  There are more than 1 billion mobile phone users in the world, and this number is still rising at a rapid rate. It is expected that by the end of 2007 and early 2008, it will increase to 1.3 to 1.5 billion users.

  The next ten years will be a period of rapid growth of mobile phone users.

  Especially young people now, the growth of post-90s and post-95s will become the main consumers of smart phones in the future. These people have a high degree of acceptance and recognition of mobile phones.

  In other words, the future is likely to develop into an era of universal mobile phones.

  So Cao Yang, the boss of Bomi, said that they have created a trillion-dollar market, which is really not a joke.

  In the face of such a market, facing Apple’s IOS, Google’s Android, and Bomi’s Hongmeng system, Microsoft must respond at this moment.

  If you do not respond in time, you may lose your right to speak in the field of mobile operating systems.

  Microsoft has always been eating the dividends of the operating system. It is precisely because billions of people around the world are using Microsoft's operating system, so they can make a series of peripheral products around the operating system.

  For this reason, Microsoft has also suffered a lot of lawsuits. The most famous is that Microsoft used the operating system to kill a number of excellent browser manufacturers and was fined several billion US dollars. It was almost split by the United States.

  Now that Bill Gates has converged and succeeded in getting Google to do it, it is not because he does not want to attack Google, but because he is afraid of being sued to court after the attack, and then splitting Microsoft. It is too much for the loss.

  However, since there have been so many shopping malls in the mobile phone field, Microsoft naturally does not want to lag behind.

  So after several hours of meeting and discussion, Microsoft decided to develop a new mobile phone operating system.

  For this operating system, Bill Gates is still very confident:

  Microsoft has windows on the pc, and if there is a windows on the mobile device, it can take into account the pc application, so that third-party users only need to develop software on the pc and can be directly applied to the mobile phone, and there will be no incompatibility problems.

  For Microsoft, it is very wise and strategic to explore the mobile phone market from the PC and form a large encirclement network.

  This plan was quickly approved by the senior management.

  So on the second day after the meeting, Microsoft announced the establishment of a mobile operating system research and development department, and high-profile announced that it would develop this new operating system within 24 months.

  ……

  As soon as Microsoft's words were released, the whole world was boiling.

  ……

  "Fuck, are these big guys directly playing cards now? Apple just finished the press conference, and Google just threw Android out. Just after Android's front foot came out, Microsoft's back foot was about to develop a mobile operating system.

  Aren’t everyone keeping secrets?

  How does this make other companies live? "

  "What's going on in this world? A Chinese game company wants to make a mobile phone, a U.S. computer company wants to make a mobile phone, and a search engine company wants to make a mobile phone operating system. Even Microsoft has to participate.

  What kind of monster is the smart phone that can attract countless giants? "

   "What do you think? Watching Bomi earn a lot of money through smartphones, you know how big this market is?

  Nokia is still able to sell 250 million mobile phones every year. Think about it. If all the mobile phones in the future are smart phones, how terrible is the market size? "

"Yeah, no wonder Microsoft is also coming to participate. I think they just took the position first and tell you that this piece of cake has a share. Although we don’t have an operating system now, there will be one in the future, so Brothers, you can save me some.

  I will be back in two years. "

  "Hahahaha, indeed, it is very Microsoft's style. Microsoft itself is an old operating system manufacturer. Windows is now used by the most people in the world, right?

  If there is no windows in the mobile phone market, it is really uncomfortable.

  And I listened to Bill Gates’ introduction that the operating system on the mobile phone is perfectly compatible with computer applications, so by then we should be able to get great convenience through Microsoft’s windows.

  For example, a game that can be played on a computer is transplanted to a mobile phone in minutes.

  Seriously, I am looking forward to that day. "

   "Well, now all companies are not hiding and tucked away, and Bomi is a smart phone. After all, they are the first to develop this field.

   Then Apple will also be a smart phone, Samsung will also be a smart phone, LG will also be a smart phone, Motorola will also be a smart phone... Now it’s only Nokia?

   "Yes, what about Nokia? What did they say?"

  ……

  On Nokia's side, they are deeply caught in the quagmire of transformation.

  First of all, Nokia has its own operating system, which is called Symbian.

  The Symbian system is currently the largest mobile operating system on the market.

  Nokia mobile phones are also the best in the market, with annual sales of up to 250 million worldwide.

  So for Nokia, they have to ask the first question:

  Should we transform?

  Nokia itself is still developing and designing new mobile phone products in the future following the current keyboard palm computer model.

  Can I go in this direction?

  This is a difficult problem facing Nokia.

  After all, even if Nokia is now hit by Bomi smartphones, it still firmly occupies the position of the market leader and is still the leader in the mobile phone industry.

World number one.

  It is very difficult to make a transition at the peak of the sky, and it also requires determination and courage.

  What's more, Nokia has a very good Symbian system. They are not the same as other companies. Unlike a soulless enterprise like Samsung, they can follow Android or follow Hongmeng system at any time and become their little brother.

  Nokia is the big brother in the industry. Just because the sales of Bomi smartphones are good, it will step down from the championship and be called the big brother. In fact, it is very shameful and unwilling to do things.

  ……

  Nokia’s middle-level staff believe that the trend of smartphones is not necessarily dominated by Apple, Hongmeng and Android, and Symbian is also likely to succeed.

  First of all, when the trend of technological change hits, a company often has two ways to respond:

  One kind is to be cautious and be a good one, so that you can do it every day;

  One kind is risky investment, let it go.

  The former may continue to survive, or it may be the frogs boiled in warm water, which may be marginalized unknowingly; the latter may die very quickly and may successfully transform. In fact, no one can accurately predict.

  Perhaps, in a traditional industry that has been slow to change, the first way to deal with it is correct. For example, fast-moving consumer goods, or luxury goods, the cycle of change is several decades, and companies have enough time to adjust their strategies and adapt to changes.

  In the technology industry, the cycle of change is very fast, one generation every ten years. The earlier PHS, Ericsson mobile phones, Siemens mobile phones, and Alcatel mobile phones were buried one after another because they could not keep up with the times.

   Perfecting oneself can guarantee an advantage? This is simply a big joke.

  What big risky mistakes these companies have made, but the transformation is a little slower, and they are stuck in the quagmire of losses and never turn back.

  The losers are vivid, and Nokia’s board of directors naturally has a strong understanding of the sense of crisis, and is more aware of the value of active change.

  So now Nokia is actually not monolithic, and the differentiation is very serious.

Nokia’s middle-level personnel and some high-level personnel actually do not have a comprehensive understanding of Nokia itself. They think that the Symbian system is very impressive, and Nokia is very powerful. Follow this direction to improve the Symbian system and launch new ones. The Symbian system in the era of smartphones can also win, allowing Nokia to remain invincible in the future market.

  And most senior executives, like Samsung, have a keen market intuition, and at the same time have a very strong sense of the coming crisis. They agree with change.

  But how to change, there are three directions:

  1, cooperate with Intel to develop the meego system, which is the strategy proposed by the current Nokia CEO Ollila.

  But the bad news is that Ollila’s contract will expire in June of this year, and whether Ollila can stay or not will be an issue at that time.

  Even if he can stay, how likely is the success of the meego system developed by Nokia and Intel?

Nobody knows.

  The IOS system of the Apple mobile phone has been developed for two and a half years, the Bomi Hongmeng system has been developed for three years, and the Android system has been developed for two and a half years, almost three years...

   What’s more terrifying is that Android and Hongmeng systems have joined forces to strangle, forming a very strong operating system barrier in the Linux field. It is not easy to break through.

  The challenger has been polished for 3 years, the hurricane has formed, and Nokia’s hastily projected system is obviously difficult to catch up in the short term, and time is already running out.

  2, join the trend of Android.

  The Android system has been developed since 2004, and it has been polished for longer than the Apple system. Although it is not perfect, its open concept is undoubtedly more in line with the trend of the times and can be more supported by third-party manufacturers.

  3. Join Bomi’s Hongmeng system trend.

  Similarly, Bomi’s Hongmeng system has been polished for 3 years. It is the longest development time among these smart phone systems, and it is also the most complete and outstanding open source system so far.

  Compared with Android, at least Bomi’s Hongmeng system has been verified in actual combat——

  Bomi’s smart phones have performed well so far, which is enough to prove how good the Hongmeng system is.

  Joining the Hongmeng system can also get the support of third-party manufacturers. Their supply chain is also relatively complete. The road to replicating Bomi smartphones is relatively the easiest.

  4, choose Microsoft system.

  In fact, from the very beginning, Nokia recognized the inherent flaws of the Symbian system and excluded it as an option, otherwise it would not cooperate with Intel to develop meego.

  However, unfortunately, everyone does not know when meego will produce results. If all hopes are placed on meego, if there is any accident, Nokia can directly withdraw from the competition in the mobile phone market.

  Whether to choose Android that has a certain degree of maturity or the market-proven Hongmeng system, or choose the Microsoft intelligent system that is under development?

  For industry followers, this issue is almost unnecessary to consider, but as an industry leader, this issue is more entangled.

  Nokia considers this way——

  If you choose Android, Nokia will lose sight of everyone. First, it will be difficult to form a brand distinction with competitors such as Samsung and motorcycles, resulting in a decline in profits. Second, it will also lose control of the industry chain.

  Especially the latter, this is something that Nokia, as the industry leader, cannot tolerate.

  If you cooperate with Microsoft, Nokia, as the industry leader, will firstly gain huge bargaining power and dominate the value chain of Microsoft’s smartphones; secondly, it will become Nokia’s unique brand symbol and gain additional profits. As for the technical level of Microsoft and Android, Nokia believes that the difference is not big. With the channel advantage of its industry leader, this slight disadvantage can be smoothed out.

As for Bomi’s Hongmeng system, it is not within Nokia’s consideration for the time being. The reason is similar to Motorola. A Chinese company has relatively weak accumulation in this area. I dare not rush to believe it. It is better to believe in Google. At least Google is doing in the field of software technology. The achievements made are obvious to all around the world.

  Neither Microsoft nor Intel’s meego is in line with Nokia’s consistent interests. Only after evaluation, Nokia believes that Microsoft's technology is more mature than Intel.

In other words, after a comprehensive calculation of benefits, Nokia’s board of directors is confident and does not think it is taking a risk. From Symbian to Intel, from Intel to Microsoft, in their eyes, it is already a progressively better one. solution.

  It happens that in June this year, Nokia’s CEO Ollila is about to leave the headquarters, and they will also make a new choice for their future strategy——

  In the next month, Nokia's executives frequently contacted many candidates, and finally selected Microsoft's Elop as Nokia's new CEO.

  As for the choice of Elop, the board of directors made the decision after the transformation decision in cooperation with Microsoft.

  In other words, it was Nokia who chose Elop, and they needed a suitable task performer.

  You must know that as a Finnish company, Nokia has never made a U.S. citizen the CEO for more than 100 years, and this CEO is still a Microsoft executive.

  Everything is not a coincidence.

  ……

  When Cao Yang saw this news, his stomach hurts with laughter.

  This world is really amazing and funny.

  In the previous life, Nokia’s appointment of Elop as the company’s CEO caused a complete defeat in the mobile phone field, losing to Apple and all Android devices.

  Who is Elop?

  Steven Elop made a lot of [wrong decisions] during his time at Nokia:

   Give up Symbian system, give up meego, give up Android, and finally choose to cooperate with Microsoft and use Microsoft's mobile smart operating system.

  But because the transformation was too slow and the wrong guidance was made, Nokia's mobile phone market share plummeted, and finally it became a mess.

  After that, Elop sold Nokia's mobile phone department back to Microsoft and resigned from Nokia's CEO position.

The results of it--

  Elop returned to Microsoft and became a vice president.

  The position is getting higher and higher, starting from Microsoft, and then back to Microsoft, and also brought the Nokia mobile phone department to Microsoft.

  So many netizens in previous lives ridiculed Elop on the Internet as a modern Trojan horse, a senior personnel sent by Microsoft to Nokia to perform anti-espionage tasks.

   But since Elop brought Nokia back to Microsoft, Microsoft’s business has also begun to decline, so some people couldn’t understand it later-

  Who knows whose spy Elop is?

  And now Nokia actually repeats the same mistakes again and embarks on the path of the previous life.

  After a long time, the butterfly effect that I caused can't save you.

I can only say--

  Heaven is going to kill you, Nokia.

But think about it carefully, Cao Yang is still able to approve the decision of Nokia's board of directors. As the industry leader, they always need something to continue their championship status. Joining Android or joining Hongmeng will lose their status, so they can only choose in the end. Cooperate with Microsoft.

  After all, Microsoft’s strength in the field of operating systems has always been obvious to all. In addition to Apple is Microsoft, Nokia’s board of directors also has reason to believe that Microsoft can definitely develop an operating system that will surprise the world on mobile phones.

  So it is reasonable to let a Microsoft executive come to Nokia as CEO.

  In fact, Nokia’s failures due to its position as the leader of the industry and blind self-confidence are everywhere in the history of the company.

  Such as Changhong.

  Changhong was originally the leader of the domestic TV industry. When the trend of the entire industry's transformation to flat panels has formed, there are two options: 1. LCD, 2. Plasma. Most companies have chosen LCD, such as TCL, Skyworth, Hisense, Konka, etc., only Changhong chose to bet on plasma. This project invested 8 billion yuan, which directly pushed Changhong into desperation.

  Changhong’s investment decision was made in 2007, and the decision maker was Zhao Yong, Ni Runfeng’s proud disciple. Unlike Mr. Ni’s style of advocating marketing, Zhao Yong, as his successor, has always been known in the industry for his emphasis on technology. It is this technological preference and confidence in its own industry status that pushed Changhong into the pit.

  Yes, compared to LCD, plasma has a higher technical threshold, and the price can be sold more expensive, which is a huge temptation.

  However, remember that in fact, as early as 2005, Japanese big names such as Sony and Toshiba had already withdrawn from the plasma camp. When Changhong entered the market, only the technology advocate Panasonic was still insisting. The development trend of technology is already very clear, and all outsiders can see clearly, but Changhong still jumped into the pit without hesitation.

  The poison in Changhong is exactly the same as Nokia. He believes that with his position in the industry, he can reverse the trend and achieve a higher brand premium and industry chain monopoly.

  However, this did not happen.

  Every technological change is a test of life and death.

  Under normal circumstances, the second and third children will chase the easiest technical route in a group, get through the crisis smoothly, and even overtake in a curve.

  The boss is more likely to make mistakes. In order to maintain their superiority, they should be conservative in dealing with gains and losses until they are eliminated by the times; or in order to achieve higher profit margins, they risk the development of a "unique route" with a higher threshold.

The former is to wait for death, the latter is to die, especially the latter, which is considered by outsiders to be an unbelievable crazy move. The risk of failure is very high, but the bosses are still happy because they tend to have high abilities on their own estimate.

  This is "the boss's curse".

  ……

Cao Yang thought of this and laughed silently.

   But he suddenly realized something, and suddenly shuddered with his arms in his arms——

  This Nima...

  Now Bomi is faintly showing signs of industry leader.

  If 21 years later, the whole world has developed to a point where Cao Yang cannot control, can he still make the right decision?

  Or will it be affected by [the boss’s curse] and become a self-defeating company or a company that has jumped into the wrong place?

  Cao Yang dare not imagine.

   Seeing the boss's sinister smile, Zhuang Yurou shuddered inexplicably.

  "Boss, would you like to see what netizens say and compliment you?"

  Zhuang Yurou came over with her notebook.

   "Huh? What's the comment?"

  Cao Yang glanced curiously:

  According to the ridicule of netizens on the Internet——

“Now Bomi has brought a wave of smartphone craze. I can only say that Boss Cao and Bomi are really great. It’s really great to be able to make China lead the world and let countless bigwigs chase behind. amazing."

   "Boss Cao is really a **** and man. With this advanced design concept, coupled with the large pattern of open source Hongmeng system, no one in the world can catch up with him."

   "If Cao Yang passes away at this time, he will become one of the ten most influential people in Internet history."

   "Gan!" Cao Yang felt very uncomfortable, "Do you think I am Van Gogh?! I don't want to die!"

  ……

  (End of this chapter)