The Rebirth of the Male God Starts From Playing Games

  Chapter 350 347. What restricts us? !

  Now it is not the audience's problem that restricts the box office of "Wandering Earth".

   is the problem of the cinema line, there are not enough theaters, the cinema actually wants to make money.

  Think about it, it’s hard for China to explode such a 3D masterpiece, and it can make money and earn reputation. Who doesn't want to broadcast it?

  The problem is that there are so many theaters in major cinemas. In the end, Wandering Earth is not lost to the work, nor to the audience, but only to time.

  The market in 2007 determined the final box office ceiling of this movie.

Therefore, after more than a month of release, Wandering Earth can almost keep the venue full. This is already a miracle. It lasted until March. Many movie theaters also specially extended the release time of "Wandering Earth" by one more time. In about two weeks, the final box office revenue of "Wandering Earth" in China is:

  763 million.

  This is already a miracle for the entire film industry. The ability to create such a result in the 2007 Spring Festival file has made countless filmmakers envy and hate, but it also deserves its name, because the quality of the film is so good.

   "The Wandering Earth" directly hits the ceiling of the film industry. If it is not because the ceiling is too low, "The Wandering Earth" can directly penetrate several ceilings.

  ...

  Relatively speaking, "Wandering Earth" has achieved good results in other markets, especially in the Toshima film market, "Wandering Earth" won 5.64 billion yen in movie box office results.

   is equivalent to 364 million soft sister coins.

Mainly because "The Wandering Earth" invited Hirosue Ryoko to act as the heroine, which has a high reputation in the hearts of the people of Higashishima. In addition, the quality of "Wandering Earth" itself is very good, and the works can be played, so the island country cinema line There are a lot of films for "The Wandering Earth".

The island country has a relatively small population, and the box office performance that can contribute 364 million soft sister coins has been quite strong. On the one hand, it is because of the popularity of "Wandering Earth" and the large number of movie viewers. On the other hand, it is also thanks to "Wandering Earth". A 3D sci-fi movie, so the ticket price is more expensive.

   is almost twice the fare of the mainland, and IMAX will be more expensive.

  The box office of Dongdao movies this year can be described as an explosion. There have been many [demon films], which directly refreshed the entire box office record, and there will be no newcomers to break through for a long time in the future.

The movie version of Heroes of Law Heroes, which was just released in 2007, starring Takuya Kimura, Takako Matsuko, and Hiroshi Abe. The cast is extremely strong. In the first week, it scored 1.9 billion yen. At the same time, the box office score was the last European. Fixed at 8.15 billion yen.

  "Eternal Sunset 3chome 2" also achieved a good result of 5.02 billion yen.

  Even the bad film "Journey to the West" made by the island country can have 4.37 billion.

  So the high-quality 3D science fiction movie of "Wandering Earth" is very prominent among the East Island movies. If it weren't for this is a Chinese-made movie, it is estimated that the results will have to be upgraded to a higher level.

  ...

  As for Cao Yang, the Omi market is full of confidence and feels that it will surely be an instant success...

  The box office performance of "Wandering Earth" can only be described as unsatisfactory.

First of all, the number of films in the Omi area is quite small, 2/3 less than normal movies. There are only 64 theaters in the whole meter showing "The Wandering Earth". If some Chinese want to see the Wandering Earth, they have to drive 500 kilometers. .

  On the other hand, most of the people who go to Omi Cinemas to watch "Wandering Earth" are basically Chinese, people of Chinese origin, or some ethnic Chinese and some Omi lovers of Chinese culture.

  The number of films in "Wandering Earth" is getting less and less, and it was directly offline from the theater in less than a month.

  Omi’s total box office totaled only 26.89 million yuan.

   Boss Cao is already crying in the toilet.

  26.89 million yuan, equivalent to 220 million yuan in soft sister currency.

  It looks like a lot, but you have to know that the Omi area is the most popular area for movies, and movies that contribute hundreds of millions of dollars in the box office are everywhere.

  Previous life, "Transformers", which was also released in 2007, had a global box office revenue of US$709 million.

  The Omi region contributed more than 600 million.

  ...

   Damn it!

Cao Yang felt the malice and injustice in this world.

  Lao Tzu is a Chinese. Is it possible to be discriminated against when making films?

  For this reason, Cao Yang also specially hired people to conduct investigations in the U.S. area.

  He found that discrimination is one aspect, but there are also several reasons why the number of films is low, and the movie box office is sluggish:

  1. No classification

  2. No dubbing

  3. There is no publicity or the way of publicity is wrong

  Of these three, the most terrible are the first two.

  The film classification system in the United States is really deeply rooted in the hearts of the people, and the classification determines the choice of a considerable number of people.

  For the wandering earth, it is basically certain, and the classification is PG-13.

  A considerable number of sci-fi disaster films are graded like this, such as "The Day After Acquired", "The Mist", "The Day the Earth Stood Still"...

  Although it is a voluntary rating system, the vast majority of filmmakers will submit their films to the rating committee.

  "Wandering Earth" eliminates the step of submitting for review, which seems to shorten the process, but it also means that it cannot be released on a large scale.

  It can be said that “unclassified” is almost the biggest surface factor that the wandering earth cannot be released on a large scale in the United States.

  Secondly, there is no dubbing, which directly leads to a small amount of movie viewing.

  The movie-watching habits of Americans do not include watching subtitles. It is difficult for them to imagine us watching the original English sound + Chinese subtitles, and we can still enjoy the scenes.

  This almost stubborn habit killed most foreign language films in the U.S. market.

  The Wandering Earth is a hugely informative movie. For Americans who are not accustomed to watching subtitles, the viewing experience is not so bad.

Third, mispropaganda. The publicity investment of "Wandering Earth" in the US is not enough. There is no US company involved in the production of the film. Only Hans Zimmer's original soundtrack is a good gimmick, which can cause a part of it. Americans are concerned, but in the film promotion, "The Wandering Earth" did not make a corresponding publicity strategy for the habits of Americans. This also led to not knowing "The Wandering Earth" or even knowing "The Wandering Earth" but the movie itself It is difficult for people who are not interested to walk into the cinema.

  Fourth, Omi’s stereotype of China has led to a low expectation of watching movies.

  Before the appearance of "Wandering Earth", Americans watched Chinese movies—

  "Crouching Tiger, Hidden Dragon", "Hero", "The Last Emperor"... movies like this.

  These films portray Chinese culture as something ancient, mysterious, and unpredictable to Western audiences.

  When it comes to fashion and technology, it has nothing to do with China. Therefore, if foreigners learn about us through these works, it will only make everyone more and more distant from China.

  What the United States showed to the world were American blockbusters, LadyGaga, and consumerism.

  East Island has a history of more than a thousand years. But their main output is animation, games, and house.

Therefore, among the stereotypes of many Omi people, they think that the Chinese cannot make sci-fi movies, or they are not interested in the sci-fi movies made by the Chinese. They prefer to watch Chinese kung fu movies. Han is a cool thing.

  ...

  To sum up, the overall reason led to the loss of "Wandering Earth" in Omi's box office.

  Omi should have been the largest ticket holder for 3D science fiction movies, but I didn’t expect it to be such a result.

  When he saw the report sent by the professional investigation team, Cao Yang himself was silent.

  The [cultural differences] and [cultural identity] that Cao Yang himself thinks are not a problem in the U.S. people’s experience of watching movies.

  Many Americans, as long as they have seen the wandering earth, have a high evaluation of the wandering earth, they also agree with the feelings of family and country inside, and will be moved by the sacrifices people made in the face of the catastrophe.

  Failure is not terrible. The terrible thing is that the failure you think is not the cause of your failure.

  In his previous life, Cao Yang had relatively little understanding of the Omi market. This time he was re-learning, so it’s normal to have a big deal.

  ...

  Thinking about this, Cao Yang called Ai Xiaomi over from Bomi Pictures for a meeting in the afternoon.

  Now Ai Xiaomi is very idle and has nothing to do.

  It's just that I'm not in a good mood.

  "Boss, you can scold me."

  Ai Xiaomi was ready to be scolded as soon as she entered the door.

  The results haven’t come out a few days ago, and I can still struggle a little bit. Now that March, the movies have been released. Only a few theaters are still broadcasting "Wandering Earth", and the number of films that can be arranged is negligible.

  So "The Wandering Earth" is dead and upright, and it's impossible to get back.

  So far, the global box office of "Wandering Earth" is 1.552 billion soft sister coins. Excluding the revenue from the sub-account, Bomi's revenue is about 490 million.

  The total investment of Bomi is 560 million, which is a loss of 70 million.

  "Why am I scolding you?" Cao Yang pulled out the chair and let her sit down, "You did a pretty good job this time. Didn't you read the evaluation on the Internet?

  You opened the door of Chinese science fiction movies, and let "Wandering Earth" become the starting point of Chinese science fiction movies. What a great thing. "

  Cao Yang said while pouring tea to Ai Xiaomi, and sat down opposite her calmly.

Ai Xiaomi was trembling with fright, "Boss, don’t do this, I don’t know if you’re saying the wrong thing. Maybe it’s because I’m doing so badly and I have lost a lot of money to the company. Cut Bomi Pictures, right?

   Is it going to cut me off? "

   Ai Xiaomi's heart is tight, as if this possibility is greater.

"Uh…"

  I am not a yin and yang person.

"What I said is true." Cao Yang sat in a chair, looking in a very good mood, and said to Ai Xiaomi with a smile, "Not only will I not cut you, but I am also going to shoot a 3D science fiction blockbuster. "

   "Puff...g cough cough cough..."

   Ai Xiaomi directly sprayed out, choked by the tea.

  She coughed and looked at Boss Cao in disbelief.

   "Still shooting?!"

Are you sick?

  Boss, are you sick?

   "With such a bleak result, I lost so much money this time, so I still want to shoot?"

  Now Ai Xiaomi feels that she can make a lot of money when she goes back and shoot her literary film. No matter what, she won’t lose so much.

  But—if the boss is either crazy or stupid, or else he is both crazy and stupid, or a movie loses more than 70 million yuan, who can stand it?

  Ai Xiaomi can't stand this no matter how big a heart is.

  Since she took over Bomi Pictures, no work has been successful, which is a psychological blow to a director.

  The kind of experience that I dream of losing money every night when I dream—

   Ai Xiaomi doesn’t want to do it again.

   "You don't understand..." Cao Yang said calmly, "The market needs to be nurtured. Now we start production. By 2009, the market environment at that time was completely different."

"Uh…"

   Ai Xiaomi said in her heart, I believe you are a ghost.

  The market in 2007 is so big, we can earn 700 million is already the ceiling.

  Could it be that the film market in 2009 could have several billions?

  Is this a joke?

   Cao Yang took a sip of tea in silence, and said, “The strong will stand up even if they get stabbed and get down.

  The weak will find excuses. "

  "Boss, can I admit that I am a weak person?" Ai Xiaomi said timidly, shrinking her face to the back, squeezing out her double chin.

   "No!" Boss Cao said sternly, "We have all experienced so many failures, are you willing to stop here? We will definitely succeed, trust me!"

"Uh…"

   Ai Xiaomi said in her heart, I believe you are a ghost.

  Although I am not willing to stop here, the key is—

  Boss, every time you make a decision in film and television, it feels unreliable.

  The same was true for the live-action TV series of "Glory of the King" before, and the same was true for "The Wandering Earth" later, and there is a tendency to lose more and more.

  But the boss is willing to burn money, and she has no choice.

  The entire film industry department should be a long-term loss under the Bomi Group. There is no company that makes money, right?

  This is also a very remarkable record.

  Seeing Ai Xiaomi’s look a little scared, Cao Yang calmly said: "

  I have already analyzed it. This time, the performance of "Wandering Earth" in China must be very impressive. The problem is that the foreign box office results are not as high as we thought.

  The growth rate of the film market in our country is actually very fast. According to my judgment, by 2009, the market size will be at least twice as large as it is now. "

  This should be a necessity, because this time "Wandering Earth" directly reached the ceiling.

  In order to make money, those movie theaters will find ways to expand for a long time in the future.

  China has a population of 1.4 billion, and people’s consumption concepts are also being transformed step by step.

   is now at a turning point in history, in the process of qualitative change, there is definitely no reason to give up.

The arrival of   Bomi and the arrival of Cao Yang have accelerated the changes in consumption concepts of many Chinese people. Before the Aier game platform came out, how many players could pay for a single machine in China?

  Now that both online games and stand-alone games are blooming, people's consumption concepts have changed. Paying for entertainment and spiritual products has become a major trend in the future.

  Especially this year, driven by "Wandering Earth" and "Love Call Transfer", the Spring Festival file has become an explosive file, and it has also cultivated a large number of people's movie-watching habits.

  In the future, watching movies will no longer be a luxury. It will become an important channel for people to relax and socialize outside of work and life.

  This market is being promoted to grow rapidly, so Cao Yang has no reason to give up.

  2009 must be an extraordinary era.

  Cao Yang patiently explained to Ai Xiaomi the feedback received today on the future market and the Omi region for "Wandering Earth" and related analysis.

  Seeing a large amount of professional data and the questionnaire conducted by the survey team with more than 200 Omi audiences, Ai Xiaomi believed what Cao Yang said.

  She has a whole new look, her face is bright, and she is eager to try.

  "Boss, tell me, what do you want me to do?! I am mentally prepared, let us do another big vote and create brilliant together!"

  Mom!

  At this time, Ai Xiaomi was completely different when he followed the door.

  At this moment, Cao Yang was overwhelmed—

  That Ai Xiaomi is back!

   "I have already thought about it, next time we will definitely make a 3D science fiction movie.

  But this time, we must invite a professional team to do English dubbing. Compromise with foreign audiences is also a step out. When our cultural output is strong enough in the future, let foreigners adapt to our original soundtrack. "

  To make this decision, Cao Yang also made a lot of determination, because if you are self-defeating, you will be scolded by the Chinese people, thinking that you are admiring foreigners and flattering Omi.

But Cao Yang also thinks very well that we must pass the test of cultural output and language barriers. Even if we are playing games, we also provide the English version, and we need to use a way that other countries can understand and accept to let us. The cultural connotation of the country spreads more widely.

  Just like many Americans in China use Chinese to spread American culture in Chinese.

  Language is just a carrier.

  When China is truly strong in the future, Chinese can become the world's number one language, and the whole world can learn Chinese. At that time, even if you are the original Chinese soundtrack, foreign audiences will be able to accept it.

   "Yeah." Ai Xiaomi nodded with a burning gaze, "Yes, it's really awkward not to use Omi's dubbing this time, or we don't know enough about the Omi market."

  “Then don’t worry about it next time. We must go to review first and get the rating. The rating of our movies will definitely have a wider audience.”

  The lack of classification this time is also due to Cao Yang’s ignorance of the Omi film market, and the lack of familiar Omi personnel in the team.

  So Cao Yang will never make the same mistake again.

  "The most correct thing we did this time was to respect the original work and find an actor from Dongdao to join the film production," said Cao Yang. "Otherwise, Dongdao market would not have such a good box office performance."

   "Hmm." Ai Xiaomi put her hands on her knees and nodded seriously.

   "So what are we going to do this time?"

   "Huh?" Cao Yang was stunned for a moment, "Does this still need to be asked? Of course, continue to do Wandering Earth 2!"

"what?!"

  Ai Xiaomi has a mouthful of blood.

   "Also, do you still wander the earth?"

  "Isn't this nonsense?" Cao Yang said with a chuckle, "We do the wandering earth, the technology we have accumulated, and the art materials... These are all very precious treasures, and it would be a pity if we don't continue to use them.

  And the story of "The Wandering Earth" is far from over.

  We have only talked about the first part of it, and there will be half of it in the future.

   Taking advantage of the popularity of "Wandering Earth", we will continue to film the second part before considering others. "

  Yes, now "The Wandering Earth" only tells about 15 years after human beings left the earth, using Jupiter's gravity as one of the explosive points.

  But the time in Liu's book lasts for a long time. Although it is a macro narrative, there are still many things that can be done later.

  Up to now, Cao Yang has a deep memory of the group of [Earth Schools] in the book who used death as the last cry. He wanted to show the humanity in the book, the vastness of the universe, and the beliefs of mankind... these things.

  It will be a higher level thing, it is the feeling of God looking down through the perspective of the characters in the play.

   "So the story of "Wandering Earth" is not over yet. We need to give a more complete explanation in Wandering Earth 2." Cao Yang said.

   "Okay." Ai Xiaomi nodded.

  Cao Yang is also right. How can anyone succeed in doing things forever?

What's more, Bomi is the first to make a domestic 3D science fiction movie. It is inevitable to step on the pit in the middle, but it also accumulates a lot of experience for the team, whether it is in production, distribution, publicity, and different As far as the national strategy is concerned, Bomi has done well and has done poorly. These are very valuable experiences, which other companies can't achieve.

  You already have so much experience, wouldn’t it be a waste if you don’t turn them into success?

  So after Cao Yang's encouragement, Ai Xiaomi is full of confidence in the next movie.

  At least she has experience now, knows how to control costs, knows where to spend money, and where to spend less, the next work will definitely be better.

  ...

  In the boss meeting room, two people discussed the related script structure and some main designs of "Wandering Earth 2". It took about two hours, and Ai Xiaomi had no doubts.

   "Okay, I know, there is no problem with this movie, boss, leave it to me!" Ai Xiaomi clenched her fist to cheer herself and her boss.

   "Hmm, come on!"

  Cao Yang said, holding her shoulder.

  ...

  After Ai Xiaomi left the boss’s office, Cao Yang sat in a chair and combed quietly.

   is mainly to sort out this piece of content about Bomi Pictures.

  Now Bomi Pictures can produce its own movies or invest in it. Cao Yang doesn’t care about making money or not. It’s okay to lose 100 million, which is nothing compared to Bomi’s mobile phone sales.

  Being a wandering earth is regarded as accumulating for the future 3D industry, and the experience gained is more valuable than money.

  If the blood needs to be recovered, Cao Yang thinks that the company can consider investing in some movies that will make a profit without losing money.

  For example, this year's "Love Call Transfer" by Xu Zheng is a small-cost film that makes a lot of money. If Cao Yang wants to bet, he can bet it until 21 years.

  So Cao Yang is not at all worried about the income of Bomi Pictures.

  The domestic 3D movie industry has made a good start. I hope the wandering earth can drive the development of domestic science fiction movies.

  In the future, when many 3D sci-fi blockbusters from the United States enter the domestic market, at that time, at least the Chinese people will remember—

Oh!

  We still have the wandering earth.

  ...

  (End of this chapter)