The Rebirth of Wealth
Chapter 1069: Lose face and win
On August 17, at more than 10 pm, major e-commerce websites ushered in the last peak period.
At 0 o'clock, the one-month big promotion officially came to an end.
After 0:00, time goes to 18.
...
In the same society.
As soon as time passed, the message flashed continuously.
Zhang Jindong, who had just joined the group, took the lead in saying: "Suning.com's monthly sales volume is 1.4 billion, a record high, and it is fun with the sky!"
The Suning online store was renamed Suning Tesco not long ago, nearly a year ahead of its predecessor.
At this time, Suning Tesco has a small audience.
With a monthly revenue of 1.4 billion, it is not an exaggeration to say that miracles are created.
To put it simply, in the statistics of the online shopping market in the past few years, the data analysis in the B2C market, even Red Kids, Maiwang, and Beidou are on the list.
Even if their share is very small, at least they can be arranged separately.
What about Suning?
Suning has always used the word "other" in the B2C market.
This shows how bad Suning's online store performance is.
If according to the trajectory of the previous life, Suning Online Mall still cannot be ranked at this moment.
However, since the remote mall became popular, Suning has also increased its investment in e-commerce and carried out large-scale promotion. This has achieved a performance of 1.4 billion, and the monthly performance has exceeded the total transaction volume since its establishment.
Zhang Jindong's joy comes from the heart.
But he was a little too happy to be happy. After being excited here, he was immediately swept away by other people's news.
For a long while, someone thought of him. Ma Huateng made several sweaty expressions and quipped: "I patted the transaction volume of 1.8 billion this month. I didn't dare to speak. Where did Lao Zhang's confidence come out and bubble? "
Zhang Jindong retorted: "Paipai is C2C, Suning is B2C, different."
Just after refuting here, Feng Lunite and Li Dongdao said: "This one is also B2C-based, the establishment time is later than you, how much performance is coming?"
At this time, Li Dong was also playing with his mobile phone, and replied: "Not much, not much, only 24.7 billion, but fortunately it didn't reach 250."
"This face hit!"
"Good job!"
"Old Zhang's face is thick, it doesn't matter."
"Let you be arrogant, haven't you even watched us seniors say nothing."
"..."
Everyone ridiculed Zhang Jindong one after another, and Zhang Jindong was full of enthusiasm during this time.
At the beginning of the year, large and medium-sized electrical appliances were taken by Suning, Suning has a tendency to overtake Gome, and is more likely to top the retail list.
Zhang Jindong was unsatisfied, and then he started reforming and launched Suning Tesco in advance.
This is not all. During this time, he was ready to start making big moves again, and he started Laox's idea to enter the international market.
In addition, Suning is also negotiating M & A business with Laser.
Laser is not well-known in the interior, but it is also a well-known chain electrical appliance store in Xiangjiang, which is as famous as Bainaohui and Fengze Electric.
In addition to these, Suning also threatened to add 300 physical outlets, which is not a trivial matter.
Zhang Jindong's great ambition is evident.
Although only competing in the Asian market, everyone has no doubt that this guy will sooner or later target the international market.
In addition, he joined the class meeting afterwards. Recently, he was more active in the group. Everyone likes to tease him when he is okay.
Being attacked by the crowd, Zhang Jindong didn't care, and immediately replied: "Dongzi, what do you compare with me, do the old horses! Didn't you have a gamble, won or lost?"
This is considered to be a question, everyone is an industry person, and they still don't know the data.
Li Dong has not reached 25 billion here, Taobao has already exceeded 15 billion. According to the gambling agreement, Li Dong naturally lost.
As soon as his news was sent out, Ma Yun said with his head: "After the Yangtze, the waves will be pushed forward, and the bet will be returned to the bet, but this time Taobao did lose."
The loss he said was not a gamble, but an overall.
In today's online shopping market, C2C still occupies the mainstream position.
Taobao is the largest C2C platform, and before the establishment of Faraway Mall, Taobao was an e-commerce giant.
As a result, this month, Taobao lost all resistance.
18.1 billion, this is Taobao's monthly revenue.
It is 6.6 billion behind the distant mall, which is not a fluke.
Although the gambling contract won, Taobao did lose.
Although Ma Yun wanted to laugh at Li Dong a few words, the interest was not high at this time.
The revenue of 18.1 billion is not high.
In 2007, Taobao's total revenue was less than 50 billion.
This month's performance exceeded one-third of last year. In the past, Lao Ma certainly has a sense of accomplishment, but at this time it was not a bad injury.
When betting with Li Dong, he said that the distance could not surpass Taobao 10 billion.
In fact, what he thought at that time was that if Taobao had surpassed the distance, then it would be called face slap, and it would be called eyebrow exhalation.
But the results of the first day of trading came out, Lao Ma was quite hit.
I bet now that I won, but there is really no sense of accomplishment.
Bet with a later established e-commerce website more than 10 billion, which is quite boring, this is to put yourself in the position of the weak.
Ma Yun never felt that he was weak, but now it seems that maybe this will become a reality.
After Ma Yun finished his speech, Li Dong replied: "Lao Ma, no more fighting spirit?"
"fart!"
Ma Yun scolded, and then said: "Sooner or later it will make you look good! Don't be complacent first, our supplier meeting will end this month, and your advantage will be gone.
If Dongsheng still treats them differently, I will kick them out! "
Taobao lost this time for many reasons.
But the main point is that during the Promotion Month, major suppliers and distant places cooperated for the first time on a large scale, and they offered special discounts.
Taobao also has concessions here, but they are all scattered.
In addition, C2C shops are not easy to manage in a unified manner, and Li Dong has reported many times. In short, Taobao is not a smooth promotion month.
So this caused Taobao to be suppressed, and there was no excuse for refuting.
You can't justify the failure of an e-commerce platform based on C2C business to an e-commerce platform based on B2C.
Lao Ma is now too lazy to make excuses, saying that kicking these people out of Li Dongsheng is half-truth.
If these home appliance suppliers are still discriminating, Ma Yun will be 100% kicked.
Don't look at the big guy's relationship seems to be good, drinking and eating meat on a table, but it involves interests, no deep friendship is useless.
In recent years, channel distributors have an advantage, and suppliers have to look at their faces.
If Tmall is not as big as a distant mall, Ma Yun will only be stronger than he is now.
After he finished speaking, Li Dongsheng immediately said haha: "Old horse, don't stare at me alone. How much will we supply to a distant place, let's talk about the first cooperation, give me a face anyway."
"That's right, old horse, we're not easy, the fairy fights don't hurt the pond fish."
"..."
There are many manufacturers and enterprises in Qunli, most of them have cooperation with Li Dong this time.
Of course, while cooperating with Li Dong, most people also cooperate with Ma Yun.
This time, everyone is really not very authentic, and the supply cost to Taobao is slightly higher.
But they can't help it anymore. The large shipments from distant malls, coupled with the counterfeit goods issue on Taobao, are annoying.
In the past two years, the most orders they received after sales were not their own products, but fakes.
This alone can make the major manufacturers criticized.
Before, everyone recognized it by pinching their noses. After all, Taobao was the only one at that time, and the online market relied almost exclusively on Taobao.
But now, the rapid rise of the distance is amazing, and everyone is naturally not used to him.
Everyone said a few words, and Zhang Jindong, who was quiet for a while, bubbled again: "Suning will increase investment in the e-commerce market next, and the online and offline channels will expand.
Dear bosses, don't forget Suning to cooperate next. "
"Yo, Lao Zhang seems unwilling to be lonely."
"OK, Suning is going to challenge the status of the distant place."
"Li Dong, what do you think?"
"..."
As soon as the news of Zhang Jindong came out, all the businessmen in the group couldn't understand what he meant.
The expansion and integration of online and offline channels is also the way far away.
Suning Tesco is still dominated by home appliances, but everyone can see that Zhang Jindong ’s goal is more than that.
Suning is not only negotiating with home appliance chain companies such as Tesco and Laser, but is also negotiating with home appliances websites such as Red Kids.
And their business scope can be more than home appliances, which is a harbinger of expansion into the field of department stores.
Both Suning and Yuanfang are retail giants, but one used to focus on home appliances and one on department stores.
But now, both sides have a tendency to expand their business scope.
In other words, it is no longer the trend. The home appliance business in the distance is getting bigger and bigger. Except for Beijing and Tianjin, it is almost independently operated.
And Suning is also increasing investment in the department store sector.
The two seem to have no collision at present, but if they continue this way, it will happen sooner or later.
They are all the best in the retail industry, and this year's first battle in retail has fallen on these two heads.
Don't look at everyone's good cooperation before. In fact, the two have become the biggest competitors.
Everyone cheered, Zhang Jindong couldn't help but say: "How can we challenge the distance? Don't forget that last year Suning retail ranked third, and there are still a few places in the distance."
In 2007, Gome ranked first, Bailian ranked second, and Suning ranked third.
From afar, barely entering the top ten, the gap with Suning is not small.
However, this year is different. The great movements in the distance have continued, especially with the acquisition of Carrefour.
This is not yet the size of the e-commerce market. It really counts. Suning is certainly not an opponent.
Of course, the current official statistics do not include e-commerce.
The e-commerce sector is more complicated. Similar to Taobao, a C2C-based mall, how to calculate revenue?
Third-party shops do not represent Taobao's industry. Their real revenue may be poor.
In other words, Tmall supermarket can be regarded as self-operated business, but in fact, Tmall supermarket has not appeared, only Tmall mall.
So although the trading volume of Ali in the later generations turned against the sky, it wasn't until Li Dong was reborn in 16 years that Ali didn't make it to the top 500 in the world.
JD.com, on the other hand, is one of the top 500 in the world before Ali. This is also a different platform and a different way of calculating revenue.
Whether it is the top 500 in the world or the top 500 in China, the company's independent revenue is the standard.
Looking at revenue alone does not necessarily represent the strength of the enterprise, but this is also an old tradition. After all, the rise of e-commerce is too short, and it is not currently the main force.
Another point is that the retail classification list is not counted as an e-commerce now.
However, companies that generally have e-commerce companies do not care about this single list. Everyone looks more at the whole.
E-commerce revenue will naturally be counted in the overall revenue.
In this year's retail classification list, the distance may not exceed Suning, but in the overall ranking of enterprises, it is a matter of course that the distance exceeds Suning.
Zhang Jindong was not convinced, and everyone ignored him.
The topic quickly shifted to the contract between Ma Yun and Li Dong. Last time, Li Dong said that he lost to Taobao for a month of advertising.
Now everyone is hiding their expectations and asking him when he will start to honour his promise.
Li Dong is also unambiguous, and immediately said: "Start tomorrow morning!"
"Good thing, a man!"
"Dongzi, losers don't lose, you will bet with Laoma again next year!"
"..."
The crowd clamored and chatted for a while before everyone gradually disappeared.
...
Li Dong put down his phone and exhaled slightly.
Don't look at the lively chats in the group just now, but in fact there are dozens of people, it is also divided into groups.
Li Dong and Ma Yun's gambling agreement seems to be a joke, but in general, these people are divided into two big pieces.
Some people have a closer relationship with Li Dong ~ www.wuxiaspot.com ~ These people are mainly Yangtze River Phase II students.
Those who are in the first period will get closer to Ma Yun.
Of course, there are some neutral ones that are purely lively.
Li Dong shook his head without thinking.
These people's attitudes can't really decide anything, and his competition with Ma Yun is not a vicious competition.
The normal business competition is nothing more than normal.
It was Zhang Jindong's fellow, and Li Dong was slightly alert.
As the news of Lao Huang's luck is spreading, Zhang Jindong has recently moved frequently.
It seems that Gome's threat in his eyes is getting smaller and smaller, this guy is probably going to open up a new battlefield.
The business community is so volatile, thinking that at the beginning, the two also joined forces to enter the Beijing-Tianjin market.
It may take a long time to become a competitor soon.
Li Dong couldn't help but think of China Resources. Last time he talked to Hongji about cooperation, Hongji couldn't decide on the spot, went back to discuss for a while, and recently started to contact Chen Lang.
Perhaps, before long, China Resources and the distant place will cooperate.
These two retail overlords in East China have been hostile for some time.
Last year, the distance and Suguo brain squad were all played out, and in a blink of an eye, there was a tendency to join forces.
Divided and combined, the layman's eyes are dazzled, but insiders are used to it.
To make a comparison, the domestic retail market is really similar to the warlord separatist system in the Republican period.
Today you hit me, tomorrow I hit you, and when we look back, we cooperate to fight a third party. As for who the enemy is, it is actually unknown.
It is not that simple to complete unification.
With these emotions and expectations, Li Dong slowly went to sleep.
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