"Mr. Ren is right, but I have never done such a big business before. I am sorry to make you laugh at the loss for the first time I do business."
"No, it is my duty to help the younger generation."
"I also know that it is not easy for you, Xiao Yue. Since you bought this restaurant for 30,000 yuan, how about I invest 10,000 yuan and take up a fourth-level share?"
"This..."
It turns out that this is the purpose of Ren Fa's visit. Boss Zhou sold this restaurant to him for 30,000 yuan, but he refused to accept it.
Yue Zhenshan had talked with Boss Zhou about this matter, so he knew everything clearly.
Boss Zhou went to Foshan to open a factory and was in a hurry to use the money. He packed all the useful items in the restaurant and sold them to him for 30,000 yuan.
Thinking that Boss Zhou was a daring and hardworking person, Yue Zhenshan took over the restaurant without bargaining for 30,000 yuan, which was also a favor to Boss Zhou. More friends mean more ways, and maybe others can help him in the future.
What Yue Zhenshan didn't expect was that Ren Fa came to pick peaches now.
But this matter, you can't disagree.
In Renjia Town, if you want to do a decent business, you can't get around Ren Fa. This guy is still a frivolous person. Even the tomb where his father was buried was obtained by trickery and robbery.
After figuring out the key here, Yue Zhenshan said to Ren Fa: "Since Master Ren is willing to help the younger generation, it couldn't be better."
"Linjiang Building is open today, and some seniors are resting on the third floor!!"
"Master Ren, why don't we talk about business."
"Then let's talk!!"
Take Ren Fa to the third floor and get acquainted with the gentry and merchants in Renjia Town.
Since Ren Fa has become a shareholder, it's just right to borrow the flag of the Ren family, at least to block some malicious peeping.
Chapter 7 New Business Opportunities
Twilight enveloped the earth, and the lights came on.
The dock of Renjia Town began to become lively, with shouts everywhere, and even nightingales were still singing.
The workers returning from the mines brought a lot of popularity, so there were naturally more people eating, and restaurants of all sizes were full. There were people eating everywhere, and the strong aroma of food mixed with the crowd injected infinite vitality into this place, which immediately became fresh.
Selling dried fruits, mending leather boots, and carrying loads, the mobile vendors shouted loudly to welcome the boiling and noisy night.
The newly opened Linjianglou was booming with businessmen coming and going, and more people were on their way, a busy scene.
According to Yue Zhenshan's plan, the opening event was originally planned to last for seven days.
During the event, all consumption was 50% off, but on the third day, the business became popular. Yue Zhenshan canceled the event, but the business was still as hot as before.
There are two reasons for this. One is that Linjianglou is not cheap. Almost all the people who can eat here are businessmen who have no shortage of money for eating. Ordinary workers, even if they are half-off, they still won't come to Linjianglou for dinner.
The second is that the food in Linjianglou tastes good. In just three days, almost half of them are repeat customers. With these customers spreading the word, Linjianglou's reputation has been established.
Yue Zhenshan came to the restaurant and saw the waiter at the counter collecting money, and he was delighted.
This business was stable, and he had completely established himself at the dock.
According to his careful observation, he found that there was a blank market demand in Renjia Town that needed to be occupied.
The miners working in Renjia Mine almost all had a big meal in the morning, and could only fool around at noon, and dinner was the most important thing of the day.
The mine recorded wages according to the amount of mining. In order to make more money, the miners almost never returned to the town for lunch.
In addition, the mine was very desolate, and the working environment was harsh and difficult, especially requiring a hardworking spirit.
In this environment, it was a pipe dream for the mine to solve the lunch problem of hundreds or thousands of miners.
In this regard, Yue Zhenshan thought of a wonderful solution.
He customized 1,000 steel lunch boxes in advance, divided into upper and lower layers, and the bulk customization price was 0.15 yuan.
Then he built a heat preservation meal delivery vehicle by himself. The vehicle consists of three parts: a coal stove for heating, a heat circulation system for boiling water, and a main body for storing food boxes.
When the miners take a break at noon, Mei...Linjianglou personally delivers meals.
Miners can get hot food directly at the gate of the mine. This method is fast and simple, and they can eat a hot meal. Delivering meals to the mine is a business that Lian Mei and E have never done!
On the 7th day, 1,000 steel food boxes arrived.
Linjianglou posted a notice of use in a conspicuous red poster:
Great news is coming! ! !
In order to solve the lunch problem of the majority of miners in the mine, Linjianglou specially launched a steel food box rental and preferential meal distribution activity.
Activity rules:
Anyone who rents a steel lunch box (deposit 0.3 yuan, refundable at that time) and uses it for 0.1 yuan per month will be deemed to have obtained the qualification for the lunch meal discount. At noon, the waiter of Linjianglou will deliver a hot lunch to the mine for everyone.
Every morning, Linjianglou provides up to 14 kinds of meals, including beef, mutton, pork and vegetarian stir-fry, with new styles and richness.
One meat and two vegetables plus staple food, 0.1 yuan.
Large steak plus one meat and two vegetables, plus staple food, 0.15 yuan.
Large steak plus two meats and three vegetables, plus staple food, 0.2 yuan.
Large steak plus large chicken legs, plus three meats and four vegetables, 0.3 yuan. This set meal does not have staple food, you can take it as you like, because the portion of the dishes is enough, you will be full just by eating the vegetables.
……
On the combined eight-immortal tables at the entrance of Linjiang Building, there were piles of steel lunch boxes.
The shiny silver quickly attracted everyone's attention. A large number of miners gathered around to ask questions. Bi Zhongyu and others were so thirsty from explaining that the preferential packages launched by the restaurant aroused the strong interest of the miners, and some people couldn't help but try it.
On the second day of opening, 112 steel lunch boxes were rented out. The results were not too good, but not too bad.
The real explosion was on the fourth day. The miners who took the lead in renting steel lunch boxes would have a breakfast at the breakfast shop next to Linjiang Building before going to work every morning. During the lunch break, Linjiang Building delivered steaming hot and delicious meals.
In the wild grass-growing wilderness, the hot lunch boxes were filled with tempting food aromas, which made people unbearable and drooled for more than a foot. Compared with the two, this is much better than holding two steamed buns in your arms and drinking some cold water every day.
People will die if they compare themselves with others, and goods will be thrown away if they compare them with others.
In fact, these miners don’t know that the restaurant where they eat in the morning is also opened by Yue Zhenshan.
The kitchenware used in this restaurant is also for ulterior motives. The attributes of the kitchenware are delicious 3, physical strength 4, and digestion 5.
Every morning, I eat in the store, and I work hard every day.
As a result, I feel very hungry at noon. In addition, the demonstration effect makes people jealous and excited, which is simply the best advertisement. After accumulating for the fifth day, the reputation finally exploded.
A large group of miners swarmed in, scrambling to rent steel lunch boxes, and more than 700 were rented out on this day alone.
On the 6th day, 1,000 steel lunch boxes were rented out. Many late miners sighed and were even willing to pay a higher price for rent. Unfortunately, the next batch must wait for a week.
These lunch boxes are all made by machines. Renjia Town cannot make them, so they can only be purchased from other places.
The purchasing power of miners is unquestionable, and the wages offered by the mine are still good.
Due to their frugal habits, they just don't want to squander money, not because they don't have money. Having a hot and delicious meal at noon is almost a hard-core need for every miner.
Linjianglou urgently ordered 2,000 steel lunch boxes to try its best to meet the needs of customers.
Yue Zhenshan smiled as the lunch boxes were rented out. Just these 1,000 steel lunch boxes, with a monthly rental fee of 0.1 yuan, can bring him a net income of 100 yuan.
There are nearly 3,000 miners in Renjia Town, all of whom are potential customers.
The deposit of 0.3 yuan for each lunch box may not seem much, but it has accumulated 300 yuan, which is a great fortune, meaning that his career has made a good start and the future prospects are bright.
Every damaged lunch box is equivalent to selling a lunch box, which can make a profit of 0.15 yuan.
The most important thing is that Linjianglou already has 1,000 stable customers, and it will generate a steady stream of profits every day.
In Renjia Town, a mining-based city, prices are not cheap. According to the general profit margin of more than half of restaurants, the accumulation of small amounts is quite considerable.
In mid-July, the second batch of 2,000 steel lunch boxes arrived and sold out in just one week.
It was not until this time that other restaurants near the dock realized it, but it was too late.
Linjianglou has a large number of customers, who deliver purchasing power and stable profits on time every day.
ps: The pricing of lunch boxes and set meal pricing is as follows,
"The Account Book of the Middle Class in the Republic of China" records that Dong Shiyuan's daily expenses in the 25th year of the Republic of China cost 1 yuan to buy books, 1 yuan to buy cigarette boxes, handkerchiefs, toothpaste, and toothbrushes, and a dollar to buy gray cloth shoes. If lunch boxes are equivalent to toothbrushes, lunch boxes ≈ 0.25 yuan.
"Life History in the Silver Dollar Era" Reference:
A breakfast of two eggs and a fried cake in Shanghai costs four copper coins.
The restaurant ordered a plate of scallion-fried pork ribs, a few vegetarian dishes, and two bowls of rice. A good meal for two people would cost eight yuan. In Beijing, one silver dollar could buy a mutton hotpot for two people.
Conversion: 1 silver dollar = 100 copper dollars, breakfast 4 copper dollars, lunch is estimated to be 10 copper dollars = 0.1 yuan.
Chapter 8 Development and Growth
In the early morning, when the sky was just getting light.
Renjia Town was still sleeping and had not woken up yet. The Linjiang Building on the dock was already brightly lit, steam was steaming, and a large number of customers came and went. These were all miners who got up early to work.
As the Linjiang Building's business was booming, the number of cooks and errand boys recruited swelled like a balloon, reaching a total of more than 80 people.
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