The Richest Man: I Really Don’T Want To Make Money.

I didn't have this ability before. When I saw something like this, I could only show a trace of sympathy, but I couldn't do anything at all.

But now we have a system in place, and we also have charitable funds available.

If I could do something for these people, I would feel better.

He plans to collect more information in the past few days and then determine a target location.

Then make time to check it out. After all, the system stipulates that when you want to start a new charity project, you must go and check it out in person.

...........

Several days passed in a flash,

South and coffee.

Several coffee shop clerks sat bored on their seats, looking eagerly at the passers-by outside, but no one came in to drink coffee.

Song Xia and Sudan were sitting in the corner of the coffee shop.

"Teacher Su, what should I do? It's been ten days, and I haven't even had a turnover of one thousand a day."

Song Xia looked sad.

In these ten days, the peak performance of the coffee shop turned out to be the opening day.

In the next few days, only a dozen people came to drink coffee every day.

The Sudan fell into silence after hearing Song Xia's words.

She has calculated the cost of the coffee shop in the past two days. The monthly salary of the employees alone is about 200,000.

Take into account utility bills and some purchasing expenses.

In this case,

If you want to make a profit, you need an income of at least 10,000 yuan a day.

And that’s not counting the rent and decoration of the store, the rent of the office space and the cost of purchasing coffee machines and other machines.

If these are taken into account, the coffee shop wants to get its money back.

With the current state of the coffee shop, there is simply no hope.

Why!

Sighed.

"Hello, Mr. Chen!"

at this time,

The clerk's voice came from the door.

I looked up and saw that Mr. Chen had already entered the coffee shop and was walking this way.

The two stood up quickly.

"Mr. Chen."

"Everyone, sit down."

Chen Mo nodded slightly and sat across from the two of them.

"How was the coffee shop these two days?"

When the two heard Mr. Chen's inquiry, they all lowered their heads in shame.

Now that the coffee shop is so bleak, they don't know how to face Mr. Chen.

Chen Mo looked at the appearance of the two of them and couldn't help but laugh. He had been paying attention to the coffee shop during this period, and he already knew what the coffee shop was like.

I came here today mainly to implement the second step of the money-losing plan, to open branches and increase the cost of losing money.

Song Xia took a deep breath and spoke slowly.

"The business of the coffee shop has been very bleak these days. The daily turnover has not even reached 1,000."

"Mr. Chen, why don't we do some publicity and do some special offers to attract some customers."

"Otherwise, if this continues, the coffee shop will suffer more and more losses!"

Chen Mo felt happy listening to Song Xia's words. Isn't this exactly what he wanted?

Losing money,

Lose money severely to me.

I still want to promote and hold activities, how is this possible?

"You are still too impatient. Since you have chosen to do the premium route, this result in the early stage can be expected."

"I want to take a long-term view and not care about the immediate gains and losses."

"You have to keep your composure, you know?"

"But if we do some discount activities and publicity, can we also improve the reputation of coffee?"

Song Xia murmured, but her tone was a little weaker.

"It's different. The fame gained through discount promotion is just a castle in the air. It's too illusory."

"As the saying goes, it's not the business that gets the upper hand. The customers you attract with discounts, what do they want? What they want is cheapness, the price!"

"What our specialty coffee shops sell is taste, service, and a comfortable and quiet environment."

"So discounts are absolutely not allowed. It completely goes against our original intention and philosophy of opening a specialty coffee shop."

"..."

"As the saying goes, the aroma of wine is not afraid of the depth of the alley. One day our Nanhe Coffee will surpass Starbucks and become the largest domestic coffee in the country."

Chen Mo kept talking, and by the end, even he wanted to believe it.

But looking at the yearning looks on the faces of the two people across from them, I knew that I was not fooling them in vain.

These two people were much easier to fool than Wu Yu, the rebellious guy. When he thought of Wu Yu, he felt itchy with hatred, saying that the agency fee was high and it was difficult to find an agent.

An agent was hired within two days.

Fortunately, we only hired one agent, so it didn’t affect the overall situation.

Sudan looked thoughtful. Everything Mr. Chen just said made sense in theory.

But the most important point is, if the coffee shop does not promote it, how can it improve its reputation?

Is it just based on the taste of coffee and the environment?

But nowadays, there are only a few people coming in to drink coffee in the coffee shop every day. With only a few customers, how long will it take for it to become famous?

Sudan looked distressed and looked up at Chen Mo.

"Mr. Chen, if you don't do publicity, it will be difficult to make the coffee shop famous."

Chen Mo shook his head slightly when he heard Sultan's words.

"No, fame doesn't necessarily require publicity."

"Then..."

Sudan was really confused.

"Then do you know why Starbucks is so famous?"

Chen Mo looked at Sudan.

Sudan thought for a while: "Starbucks entered our domestic market relatively early. At that time, the domestic coffee market had not yet opened up. With the banner of specialty coffee, Starbucks instantly attracted many consumers and became a choice to highlight their living standards. "

Back then, many people went to Starbucks not to drink coffee, but to post on Moments.

Chen Mo's expression froze slightly when he heard Sultan's answer.

He didn't expect Sultan to speak so professionally, but he quickly recovered.

"What you say makes sense, but there is another most critical issue, which is that Starbucks has many stores."

"The reason why it is so popular is because they have their own stores all over the country. Think about it, if you go shopping anywhere and you can see a Starbucks, how can it not be popular?"

"So if we want to make Nanhe Coffee Shop famous, we must follow his example and open a branch."

"But our coffee shop has just opened and has not yet achieved profitability. Isn't it a bit early to open a branch now?"

Sudan was slightly shocked when she heard this. She heard that Mr. Chen's words meant that she was preparing to open a branch.

This is very risky!

Chen Mo smiled slightly after listening to Sultan's words.

I chose to open a branch only if there was no profit. If it was profitable, what branch would I open?