The Richest Man Starts From Falling In Love

Chapter 374 Starmaking and Brainwashing (Part 1)

Three o'clock in the afternoon.

In the office of Luming Building, Chu Yao is in a meeting.

A summary and development planning conference on the first issue of "Star Entrepreneur".

Participants included Jiang Lingyun, Cheng Ye's team, the three star entrepreneur teams shortlisted for this competition, and Xu Yan who was an observer.

From pre-preparation, project approval, to the first broadcast, review, and follow-up work, it is a complete process.

Strictly speaking, this project is where Chu Yao spends the most time.

Others, I can't do it either.

This moment.

On the big screen, as the chief producer of the show, Cheng Ye was giving a speech.

"Let me report to you, from the first recording of the program to the present, the development of our program and candidates."

One by one PPT began to appear.

"As of 9 o'clock last night, the program has been online for seven days. The three major platforms have played 93 million times on the entire network, and the popularity of Weibo topics has exceeded 530 million. Other media channels on the entire network have derived secondary creations, articles, and short videos. Twenty thousand."

"Three entrepreneurs..."

"Shi Jian, the total number of followers on the entire network has increased by 420W."

"Li Jiajia, 680W, what is surprising is that within seven days, the number of orders generated by new fans reached 3,200 orders, and the per capita payment amount was 998, and the business income skyrocketed."

"Wu Hua, the growth rate of fans is 2 million, and the conversion rate is extremely high. The number of app downloads and registered members exceeds 150W, and more than 60% of them are retained within seven days."

"Even those candidates who have been eliminated have expanded their business scale to varying degrees. Recently, people have been asking me whether I can still participate in the second round if I am not selected in the first round."

Speaking of this, Cheng Ye's tone was inevitably a little excited.

In all fairness, such a result is already considered as good as it could be, almost a commercial miracle.

He guessed that this model is very novel and will be very eye-catching, but he did not expect that the conversion rate would be so high.

I have been reviewing this matter this week, summing up experience, but I have also summed up some experience.

There are three reasons.

First, the format and content of the program are very new, the first in China, and a blank market field.

Second, the stories of the three entrepreneurs are indeed eye-catching.

Attracting attention, naturally possesses the gene of spreading.

Third, use the form of variety shows to do "fan marketing" and "corporate marketing". The content of the program is advertisements, which produces a very strong advertising effect. To be higher by one or even several dimensions can be called a dimensionality reduction blow.

When other companies advertise, they first have programs and then marketing.

And these three companies are equivalent to tailor-made, the content itself is marketing.

...

The data report is very intuitive, Chu Yao nodded, looking at the chart on the big screen expressionlessly.

All eyes in the meeting room were focused on his face.

Poker face?

Not happy at all?

It really makes people a little... not sure, and feeling anxious.

"It's not hot enough."

After being silent for at least a minute, Chu Yao spoke slowly, and said, "Considering the cold start, the company spent more than 15 million in marketing expenses on Weibo alone. Calculated from the superficial economic account, it is still a loss. Yes. Of course, I don’t care about throwing money at it, but the effect should be better.”

"Let me make some suggestions."

"First, you have to tear it up. Cheng Ye, you have to artificially create a tense atmosphere where you choose one of the three, so that fans are anxious. You three, the personality is the master, and you have to attack and compete with each other. Have you watched the talent show? Pass?"

"Second, you have to be open-minded and find more exposure. I can give you blood transfusions, and you have to find a way to make blood yourself. Let me introduce, Mr. Xu, the owner of an organization, and I am also a shareholder. After the meeting, you can Get in touch with Mr. Xu, choose the right signing internet celebrity, and form a one-stop service."

"Thirdly, Cheng Ye, on your side, you need to be equipped with a dedicated investment expert who is proficient in business. Mr. Jiang, go find someone."

"fourth……"

Chu Yao chattered a lot.

I feel that I am getting closer and closer to my ideal blueprint.

This is a solid trinity structure.

Capital, product, marketing.

With "start-ups" and "entrepreneurs" as products, driven by capital, and marketing packaging, like an assembly line, new "explosive models" are constantly being produced.

In essence, it is no different from venture capital institutions.

But in terms of form, it is much better than venture capital institutions.

Venture capital is equivalent to buying a child, regardless of whether it is bought or raised, and even one investment is a track, companies with similar attributes, invest together, and raise Gu plans.

As for myself, if I buy, raise, and cooperate with raising, the cost will be high, but the corresponding right to speak will also be greater, and the rate of return after hatching will naturally be high.

"By the way, there is still the selection of the second round of candidates, speed up the progress, and your team has to expand, right?"

"Next, we will follow the three of them all the way."

"The account still needs to continue to operate."

...

Chu Yao's one-word speech was simple and rude, full of the pleasure of power.

Everyone took their own notes, looked up at people, obeyed, and bowed their heads to write quickly.

Now everyone is very convinced of this young and rich boss, even a little worshiped.

without it.

Because following him, I have indeed tasted sweetness, and I have also seen the hope of long-term development.

After speaking for more than half an hour, almost finishing what he thought of, Chu Yao coughed twice, cleared his throat, and took a sip from the water glass.

"I'm done talking, is there any question?"

Look around.

"Yes, I have a question and I want to ask my senior."

Li Jiajia, who works in the entertainment industry, raised her hands and stood up, looked at Chu Yao, and took the lead in asking questions.

Chu Yao glanced at her, and reminded lightly: "Don't call me senior, just call me by my name."

Li Jiajia blushed slightly, and apologized hastily: "I'm sorry, Mr. Chu, I mainly encountered some troubles, and I want you to give me some advice."

"Say it."

"Well... I was raped by the Internet. Many black people scolded me in the comment area. A girl did this. It's not like I haven't experienced such a thing before, but now it's popular and the pressure is getting bigger and bigger."

"I know I should persevere, do my own thing, and just ignore them, but I still can't help but think, so I want to draw some motivation from you."

Li Jiajia said softly.

There is an energy field between people.

Generally speaking, the higher the status and wealth, the stronger the energy field.

People with weak energy fields often need to drink chicken soup and get blood.

"You have to have feelings in running a business. Now you feel a lot of pressure in your heart. You feel that you are doing business, making money, and selling things that have nothing to do with pornography. This is not decent."

"You have to change your thinking. You have to think about how many single people are there in our country? You are helping them solve their basic physical needs. At the same time, you are helping society reduce the crime rate. If your product can make a single young woman , to avoid being raped, then you have already made great merit. As for the economic benefits, it is just that you collect the reward you deserve in this matter."

"Secondly, you must have a vision and plan for the future. In film and television dramas, and even some companies now have launched perfect robot boyfriends and girlfriends. Although limited by cost and production capacity, it is still not inclusive, but you can use this as your The direction of future development is to continuously iterate and improve the technological content of products from generation to generation.”

"Amplify the pattern a little bit, and the larger the pattern, the wider the mind will naturally be."

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