The Richest Man Yang Fei

Yang Fei was not satisfied with Quan Xiuxian's character design of herself, nor was he satisfied with the title of her book.

What he means is that an autobiography is an autobiography, and just be ordinary.

However, Quan Xiuxian had different ideas.

The most important thing about a best-selling book is that the title should be attractive. Choosing a good title is the prerequisite for a book to sell well. When the content is of the same quality, a good title can even increase the sales of a book by 50% or even 80%.

"The First Person in Daily Chemicals in a Great Country" can undoubtedly play such a role.

This book title has a great background and follows the beat of the times.

"Mr. Yang, I have already contacted the publishing house in New York. They have promised to publish this book. How about handing them over to publish the book you wrote? The speed of publishing books there is extremely fast. of."

Yang Fei said: "The one published in New York is the English version, right?"

Quan Xiuxian said: "Yes, we can also contact a Chinese publishing house to publish a Chinese version. Wouldn't it be more advantageous for both versions to be released at the same time and promoted together?"

Yang Fei said: "I don't know much about publishing books. I will leave this matter to you. Okay?"

"As long as Mr. Yang trusts me, I will definitely satisfy you."

"Then please leave it to all reporters."

"When the sample book comes out, I will give it to you for review."

"I'm going to Africa in a while, and I may not be able to see sample books. Just help me decide."

"As for the cover design of the two books, I would like to ask Ms. Li Yanan to design it. What do you think?"

"Li Yanan? Of course, I'll call her and tell her."

“Who is the most influential person you can find for a book introduction?”

Yang Fei smiled and said: "Myself."

Quan Xiuxian smiled and said: "Oh, self-preface, this is a good idea. I will find a few big-shot figures in the daily chemical industry, financial industry, and cultural industry, and write a few words of recommendation for each, and print it on the back of the cover , then it’s complete.”

Yang Fei said: "You will be fully responsible for publishing matters. You can tell Su Tong what expenses are required."

"Don't worry, we are professional in publishing books." Quan Xiuxian said, "What are you going to Africa for?"

"Selling daily chemical products."

"Really? Well, I recommend you to sell whitening products. There are so many Africans and their demand for whitening is also great. This business will definitely become a blue ocean."

Yang Fei smiled and said: "You know you are joking, but this may not be the direction of our efforts. It's just that there is a long way to go."

With the experience of promoting products in the United States last time, Yang Fei's trip to Africa to expand the market this time is no longer aimless.

Before entering Africa, Yang Fei must first study the market demand in Africa.

To this end, Yang Fei got in touch with the Chinese Society for Overseas Students in Africa, and through them, he conducted research on daily chemical products in dozens of African countries and regions.

Do Africans use washing powder? What brand of laundry detergent to use? African friends, do you have any special needs for washing powder?

In the same way, African friends, what are their special requirements for shampoo, shower gel, cosmetics, and skin care products?

Yang Fei respects the specificity of each ethnic group. Because of the differences in living habits and regional customs, the people of each region,

There are definitely different demands for daily chemical products.

Yang Fei started this research activity years ago.

But it was not until after the Spring Festival that he began to receive feedback from international students from various African countries.

Research activities conducted by international students have their advantages, but they also have limitations.

Because most of them do research in the surrounding circles, they are unable to understand the real needs of the vast number of people at the bottom.

After receiving the feedback, Yang Fei studied it carefully and made a decision to hire a local professional market research agency in Africa to conduct another grassroots survey.

Yang Fei carefully crafted a questionnaire and handed it over to professional institutions in Africa for implementation.

Based on the research results of professional institutions and the research report of the African Chinese Society, Yang Fei conducted cross-examination and gained a certain understanding of the daily chemical market in Africa.

Shower gel, antiperspirant lotion, and body lotion are all sold in supermarkets and duty-free shops in Africa, and the market prospects are very broad.

In addition, products such as body lotions, skin creams, and facial scrubs of various brands are also very popular.

Facial scrub is a special kind of thing. For us, we can't even imagine it, because the particles of the scrub are very rough, so rough that it makes us doubt our lives. Anyway, Asians shouldn't try this kind of product easily.

Baby products are generally easy to sell. Products such as baby shampoo, baby shower gel, baby moisturizer, and prickly heat powder are widely welcomed by African women. This is also in line with Yang Fei's judgment on the African market.

As for shampoo, black people are born with curly and tangled hair, so many people simply shave their heads and wear wigs.

One of the great joys of many international students on the road is to never tire of trying to tell whether the dreadlocks on the heads of black brothers passing by are wigs.

Therefore, there is no market for shampoo, but the market is limited, especially among civilians. Local people say they only wash their hair about once a month, and some even wash their hair only once every six months!

And locals say it is indeed a complex task.

If you want to clean and re-braid your dreadlocks thoroughly, it usually takes three to four hours for men and 7 or eight hours for women. After seeing the cleaned sewage, the international students said it was too dark to see.

It takes three years to do hair and one day to wash it!

This is a true portrayal of Africans.

Although Yang Fei only read the research report of the Chinese Society, he seemed to see the long dreadlocks of African women.

How can you sell shampoo in a place like this?

As for the washing powder, the feedback Yang Fei received was that the locals do not pay attention to the brand. Just like the rural people in my country, they buy whatever is cheap. Many washing powders are only packed in plastic bags without any brand or logo.

Moreover, Africa is generally poor. Therefore, when Africans buy washing powder, they only buy small packages and use it very sparingly.

Despite these difficulties and constraints, Yang Fei is still very optimistic about Africa.

First of all, Africa has a large area and a large population. There are poor people as well as rich people. The rich pursue high-quality life.

Africa is the second largest continent in the world, with 61 countries and regions and a population of more than one billion. It is also the second largest continent in terms of population. There is no doubt that this is a huge market.

According to the 28/20 principle, 10% of profits are generated by 20% of the wealthy group.

The 20% rich people are also a large market with a population of nearly 300 million, which is equivalent to the total population of the United States.

Therefore, as long as Yang Fei captures this 20% of the wealthy market, Meili Group can take root and develop in Africa.

Secondly, Africa is constantly developing and progressing, and the market will become bigger and bigger in the future.

Therefore, Yang Fei decided to seize the blue ocean market in Africa as soon as possible.

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