The Richest Man Yang Fei

Chapter 1,283 Emphasize the brand and weaken the manufacturer

After Jiang Hanying got off work, Yang Fei and Jiang Hanying had dinner together.

Jiang Hanying regained her confidence, optimism and broad-minded attitude.

The way she works seriously is very charming.

All this is what Yang Fei is happy to see.

After dinner, Jiang Hanying suggested going to a movie.

"Huayi hasn't released a new movie for a long time, right?" Jiang Hanying asked with a smile, "I'm looking forward to it! Unbreakable Ship is so good that even famous foreign directors imitated it to shoot Titanic."

"..."

Yang Fei didn't know what to say, so he smiled and said: "I just want to make a good movie, not a shoddy one. And for a good movie, just polishing the script takes several months or even years." Time, plus shooting, post-production, distribution, well, I think it’s great to be able to produce a masterpiece in three years.”

"Ah?" Jiang Hanying said with a smile, "Is it so difficult?"

Yang Fei said: "Huayi is preparing a script. I would like to ask you to help design the costumes that will be needed."

"Our design company will be advertised in the movie, right?"

"You bargained with me? - Of course."

After watching the movie, the two went to the mall to hang out and buy a bottle of water.

Yang Fei has a habit of looking at the shelves of daily chemical products no matter where he enters, to see how his own products are placed and whether they are recommended by the merchants.

"Almost all the shelves of daily chemical products are your products." Jiang Hanying said with a smile.

Yang Fei said thoughtfully, "You reminded me."

Jiang Hanying said: "What's wrong? Isn't this bad?"

Yang Feidao: "In the following publicity, I should consciously obscure and weaken the manufacturer, and should focus on each brand."

Jiang Hanying asked in surprise: "Why? Wouldn't it be better to let consumers know that these brands are all from Beauty Group?"

Yang Feidao: "For example, our company has several shampoos. Those who like Beauty Silk Shampoo will of course form brand stickiness. Some consumers will also love the house and buy other products of our company. However, there will also be such Once a group of consumers misunderstand the Meisi brand or find it difficult to use, will they hate our company and stop consuming all our brands?"

Jiang Hanying said: "That is absolutely possible! I have done something like this. If I hate a brand, I will not patronize other products of this brand company. Because I have lost trust in this company."

Yang Feidao: "So, in our publicity, we should highlight the brand, not the company. After all, most people only pay attention to the brand when buying things, but few people go to see the manufacturer. In the future, in terms of packaging design, we will also focus on the brand. We must consciously weaken the company and manufacturer and make relevant logos smaller.”

Jiang Hanying exclaimed: "Are P\u0026G's products so cheap?"

Yang Fei smiled and said: "We are in a price war with Unilever! P\u0026G can't stand alone and will definitely have to cut prices and promote sales."

Jiang Hanying chuckled and said: "I think you are tired enough. In the first half of the year, you have to fight with Procter \u0026 Gamble, and in the second half of the year, you have to fight with Unilever. They are in a wheel-and-wheel battle."

Yang Fei said: "It should be said that it is a free-for-all. No matter who fights with whom, all companies in the industry will eventually be involved.

No one was spared. "

Jiang Hanying said: "Because the product homogeneity is too serious, consumers have a wide range of choices. For the same product, if they don't choose P\u0026G, they can choose Unilever, and there is not much difference in quality. So who Buy whatever is cheaper."

Yang Fei said: "Yes, in this industry, no one can be unique. New products will be imitated within a month after they are released. In the daily chemical FMCG industry, brand sales are what we compete for."

Jiang Hanying said: "The competitiveness of this industry is too great. Why did you choose this industry in the first place? With your intelligence, if you develop in other industries, you may be able to achieve greater development."

Yang Fei said: "Back then? I only had 250 yuan. What kind of business do you think I could do? I could only buy a few bags of washing powder and sell it."

Jiang Hanying smiled sweetly and said: "Why didn't you ask me to borrow money back then? At that time, my family's conditions were pretty good. Not to mention a lot, I could definitely lend you tens of thousands of dollars."

Yang Fei touched his chin and said nothing.

Jiang Hanying immediately realized that at that time, she and Yang Fei were breaking up!

Her expression instantly became frustrated and embarrassed.

Yang Fei said nothing, just held her hand: "Actually, if the daily chemical industry is done well, it can also become very powerful. For example, Procter \u0026 Gamble has become one of the world's top 100 companies! Unilever and BASF It is also a Fortune 500 company.”

Jiang Hanying felt infinitely sweet in her heart, leaning on his side gently and letting him hold his hand.

After leaving the supermarket, a strong wind blew outside. In Shanghai at the end of September, the night was already chilly.

Jiang Hanying, wearing a short skirt, shivered slightly and couldn't help but get closer to Yang Fei.

Yang Fei stretched out his hand and hugged her waist: "Go to my place?"

Jiang Hanying hummed obediently: "What are your plans for the National Day?"

Yang Fei said: "I'm going to the United States. During the holiday, I'm going to Harvard University."

Jiang Hanying said: "I forgot, you are still a student at Harvard University."

Yang Fei smiled and said: "It's just a name. If I hadn't donated enough money, I would have been fired by them."

Jiang Hanying smiled and said: "In this world, having money is good."

Yang Fei said: "No matter which world you live in, having money is good."

The two of them were about to get in the car when suddenly a voice called from behind: "Yang Fei! Xiaoying!"

Yang Fei and Jiang Hanying turned around in shock and saw Chen Ruoling standing pretty not far behind them, greeting them.

"It's really you!" Chen Ruoling walked over with a smile, "I thought I was seeing the wrong person!"

Her eyes lightly glanced at the clasped hands of Yang Fei and Jiang Hanying, and she raised her eyebrows slightly.

Jiang Hanying's heart panicked for no reason and she pulled out her hand.

After taking her hand out, Jiang Hanying felt regretful. Why should she be afraid of Chen Ruoling? Why take your hand out?

When she thought about it carefully, she realized that deep down in her heart, she didn't feel that she was Yang Fei's real girlfriend, so she was afraid of being seen holding hands with Yang Fei.

Yang Fei smiled and asked, "Ruoling, why did you come to Shanghai?"

Chen Ruoling raised her head and looked at the sky: "I have been in Shanghai for almost half a month."

Yang Fei said: "Really? I've been here for a long time."

Chen Ruoling said: "If I didn't contact you, I would never take the initiative. If we hadn't met by chance today, you would probably have left and wouldn't have told me that you had been to Shang Hai."

Yang Fei smiled and said, "If I knew you were in Shanghai, I would naturally tell you."

Chen Ruoling said: "Where are you going? I want to talk to Yang Fei about something, so I won't delay your date, right?"

Jiang Hanying was feeling regretful about her action of withdrawing her hand just now, and at this moment she argued: "You have something to do, let's talk about it tomorrow, Yang Fei and I have something to do now."

After Chen Ruoling heard this, her face changed slightly and she looked at Yang Fei.

How could Yang Fei understand the subtle changes in the moods of these two women?

He smiled and said: "What are you doing multiple-choice questions? It's still early. How about the three of us have a cup of coffee and chat together?"

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