The Richest Man Yang Fei

Of course Yang Fei will not be captured by Chen Ruoling's confusing desire.

Chen Ruoling is not Su Tong, nor is she Jiang Hanying.

If Su Tong and Jiang Hanying told him not to go back tonight, they really missed him and wanted to spend the night with him.

But what Chen Ruoling said was half a joke, half a joke, and could not be taken seriously.

After all, the relationship between the two was not that good, and she was not a casual woman.

Yang Fei followed her words and said with a smile, "Okay, I'll stay."

Chen Ruoling was really frightened by Yang Fei's unconventional reply. She smiled and said, "You really don't want to go back? Aren't you afraid that Xiaoying will be jealous?"

Yang Fei said calmly: "The prerequisite for being jealous is that she is my girlfriend. And you have analyzed it before, she is not my girlfriend."

Chen Ruoling was speechless for a moment.

"By the way," Chen Ruoling changed the subject and said, "P\u0026G wants to acquire all the shares of the Panda Factory. What do you think?"

"Panda factory?" Yang Fei's mind suddenly moved.

At the end of 1993, Beijin Daily Chemical Factory No. 2, a subsidiary of Panda, and P\u0026G jointly established Beijin Panda Procter \u0026 Gamble Laundry Products Co., Ltd.

In 1994, P\u0026G immediately introduced Tide.

Tide sold 400g of washing powder at 7.8 yuan, which was “scary” expensive for my country’s consumer market at that time.

At that time, pandas, which sold for only 1.8 yuan/bag, were booming and occupied most of the market share in the north.

At that time, Yang Fei had just started in Southern Province and had limited funds. Like Panda, the white brand also followed the path of low price.

Jiebai Pu powder, with its ultra-low price of only 1.8 yuan for 500g, has quickly captured most of the domestic rural and township retail markets.

Yang Fei also had the idea of ​​acquiring a panda factory in the north.

However, in order to pave the way for its own brand, P\u0026G will never let go of the panda.

The biggest purpose of foreign investment in domestic factories is not for the brand, but for channels. This is also the magic weapon for foreign-funded enterprises to quickly seize the Chinese market.

Domestic brands, channels that took five, ten, or even decades to develop, can be owned by foreign investors with only a small amount of money.

Procter \u0026 Gamble made a good plan and wanted to use Panda's channels to launch high-priced Tide laundry detergent.

It’s a pity that Tide encountered White.

The development speed of Jingbai far exceeds P\u0026G’s imagination!

Almost within a year, advertisements for white washing powder were everywhere across the country. More than 60% of households in our country were using white washing powder.

After P\u0026G introduced Tide, they met on a narrow road and had many encounters with each other.

Procter \u0026 Gamble wanted to acquire Beauty Group, but was rejected by Yang Fei.

Next, P\u0026G launched a fierce attack on Jingbai.

There is a price war every quarter and a general attack every year.

After several years of war, instead of being beaten to death by P\u0026G, Jiebai has grown against the odds and grown wildly and robustly to become the number one daily chemical brand in the country.

The growth of Jingbai has severely damaged the blind confidence of foreign brands in the country, and has also brought these high-ranking "gods" down from the altar of high prices.

Whether it is innovation or technology, Meili Group is ahead of foreign companies!

Cheap and easy to use, it has become synonymous with Meili Group's products.

Procter \u0026 Gamble, which has stepped down from the altar, once again launched a price war to seize the rural market. It even sold Rejoice, a high-end brand, at a low price of 9.9 yuan.

However, P\u0026G still failed to do so. On the contrary, P\u0026G suffered heavy losses.

Rejoice has gone further and further down the road of low prices and has become a low-price shampoo, but it has failed to occupy the low-price market.

Procter \u0026 Gamble failed to defeat Beauty Group at the cost of one brand.

Later, in order to develop the US market, Yang Fei proposed to cooperate with P\u0026G.

The two largest daily chemical companies at home and abroad have entered a short honeymoon period.

Soon after, P\u0026G unilaterally tore up the contract and began a new round of land grab.

Yang Fei launched a comprehensive defensive war at the same time, and this war lasted another year.

Procter \u0026 Gamble still failed to shake the dominance of Beauty Group.

Yang Fei took advantage of this battle to once again buck the trend and grow. While maintaining a high share of washing powder, he also improved shampoo, skin care products and other brands.

Now, P\u0026G wants to acquire all the shares of Panda Factory?

Could it be said that P\u0026G is going to make another big move?

Yang Fei's mind turned rapidly, thinking of the causes and consequences.

Capital cannot change its nature.

When foreign capital comes in, it is impossible to promote local brands. They only focus on channels!

Especially the wholesale channels at that time were used by him, that is, he took advantage of them!

Taking advantage of the road is the most labor-saving.

Panda laundry detergent, in the early 1990s, once ranked among the top three laundry detergents in the country!

After P\u0026G intervened, Panda washing powder production and sales decreased year by year.

By 1999, the domestic daily chemical market had become huge, but the output of Panda washing powder was less than 10,000 tons, even worse than the previous Nanhua Factory, and it almost disappeared from the market!

"Ruoling, do you have any ambition to enter the daily chemical industry?" Yang Fei suddenly smiled.

"Me?" Chen Ruoling smiled and said, "What's wrong? You want to invite me to become a shareholder of your Beauty Group? Of course I can't ask for it."

Yang Fei shook his head and said: "It's not a stake in Meili Group, but a stake in Beijin Panda Factory."

Chen Ruoling said: "Then forget it! The panda is dead. If you need to burn paper, there is no need to burn money!"

Yang Fei said: "Then please do me a favor. Use a company under your name to invest in the Panda Factory and hold more than 10% of the shares."

Chen Ruoling said: "Why? Do you want to compete with P\u0026G for the acquisition rights of the Panda Factory?"

Yang Fei said: "I don't want a panda factory."

This time, even Chen Ruoling didn't see through Yang Fei's thoughts: "Then why do you want to invest?"

Yang Fei said: "When you successfully invest in the shares, I will have my own reasons. "

Chen Ruoling said: "This is a small matter, I will ask someone to handle it. The current panda factory is not what it used to be. If we are willing to invest, they will definitely welcome it. 10% of the shares does not cost much. It costs two Ten million is enough."

Yang Fei said: "Okay, I'll leave it to you. You can be more secretive and low-key."

Chen Ruoling said: "Even if I keep a low profile, such a big equity change will definitely attract P\u0026G's attention."

Yang Fei said: "P\u0026G is paying attention to the changes in equity. It doesn't matter, but we can't let them know that I am the driving force behind it."

Chen Ruoling said: "Because you are their biggest competitor, if they know that you are buying shares, they will definitely not agree."

Yang Fei smiled and said: "The one who knows me is Ruoling."

Chen Ruoling said: "I still don't understand. Since you don't covet the Panda Factory, what's the point of asking me to acquire 10% of the shares? Do you want to prevent P\u0026G from acquiring it?"

Yang Fei said: "I never thought about stopping P\u0026G. This factory has been ruined by P\u0026G! If they want to buy it, they can buy it!"

He wanted to have a sniper battle, but it made sense that he didn't show his cards.

The Chen family was so shrewd that he had to hold back.

Seeing that he didn't say anything, Chen Ruoling had no choice but to smile helplessly and said: "You are always so hidden and unpredictable! Okay, I will help you with this. Who told me to like you?" Woolen cloth!"

Yang Fei: "..."