The Richest Man Yang Fei

Since the beginning of the new millennium, the daily chemical industry has been fighting a battle that lasts for several months, as if it has been given a shot of blood.

Competition in this industry is temporarily beneficial to consumers, but in the long run, when a new situation is formed and a new monopoly is created, prices will also be monopolized, which is not a good thing for consumers.

For daily chemical companies, this war of attrition and protracted war is nothing short of a nightmare.

Especially those small and medium-sized enterprises with small sales and thin profits are gradually being dragged down by this endless war.

For the same pack of laundry detergent, small businesses could have relied on their weak price advantage to win over a group of consumers.

Under the daily chemical war, big brands, such as White, Omo, Tide and other internationally renowned brands, have also cut prices. At the same price, consumers will naturally choose products from big brands.

As a result, the living space of small brands is infinitely compressed and squeezed out.

At the beginning, domestic small businesses thought they were seeking justice and attacking the monopoly of the Meili Group.

They believe that if they want to survive, they must defeat the Beauty Group.

Under the leadership of large companies such as Procter \u0026 Gamble and Unilever, small businesses sharpened their knives and attacked together, launching the Battle of Guangmingding in the daily chemical industry.

Everyone feels that Beauty Group will not be able to sustain it for long.

They are even more certain that as long as the Beauty Group falls, their lives will be better in the future.

However, several months have passed and Beauty Group is still standing.

On the contrary, small businesses are already in danger.

Small and medium-sized entrepreneurs, look forward to the end of this war.

However, this is the nature of war. Once involved, there will be no end.

Unless a super-large enterprise steps forward, releases a super-invincible atomic bomb, shocks everyone, and brutally ends this war with irresistible violence.

Moreover, the long and continuous war has made small and medium-sized entrepreneurs realize that the ambitions of big foreign brands are far greater than they imagined.

Beauty Group is here,

The banner of domestic daily chemical brands is here.

With this banner, consumers will at least consider buying domestic brands when choosing daily necessities.

Once Meili Group is overthrown, no one in the entire domestic daily chemical industry can compete with foreign brands. At that time, the entire industry will be monopolized by foreign brands!

As the saying goes, when the nest is overturned, how can there be any eggs?

If the people lose all confidence in domestic brands, that will be the real end and tragedy for domestically produced daily necessities.

Based on this understanding, some companies began to regret participating in this war.

However, they have forgotten why they joined the war in the first place.

But now, they can't retreat even if they want to.

This war without gunpowder is far more cruel than a real war.

You cannot surrender, you cannot admit defeat.

Either keep fighting or go bankrupt.

As time enters July, daily chemical companies are already suffering.

Meili Group has its own raw material supply chain and advanced intelligent production lines developed by itself. The sales channels are also stable, and the overall cost is much lower than that of its peers.

Therefore, in this Japanese chemical war, Meili Group's advantage is very obvious.

Some people began to publicly call for Yang Fei to stand up and save the entire domestic daily chemical industry.

Yang Fei couldn't help but feel funny when he heard these sounds.

In the beginning, they were the ones who listened to others and acted recklessly, regardless of the consequences. They either took the initiative to start a war, or followed the instigation and threw themselves into the battle against the Meili Group.

Yang Fei was just forced to accept the challenge.

Now that they can't hold on any longer, they want to ask Yang Fei to step in and clean up the mess?

Of course Yang Fei also wants to end this endless war.

If the fight continues like this, no one will benefit.

Beauty Group itself is also a piece of cake.

As collectivization develops more and more deeply, various contradictions and conflicts, problems and serious diseases have become increasingly prominent.

This morning, Wu Guohong, vice president of marketing of Meili Group, walked into Yang Fei's office.

After careful consideration, Wu Guohong once again improved the distribution system proposed last time.

Wu Guohong believes that distribution is a good channel to relieve manufacturers and dealers from their worries.

But it must be used well before it can become a weapon.

Every product, even every brand, has a different distribution network.

For example, the distribution network of high-end liquor is completely different from that of low-end liquor.

As a distributor of high-end liquor, you are used to making tens or even hundreds of yuan in net profit for each bottle of wine. If you ask him to be the kind of distributor who only makes a profit of three to five yuan per box of wine, he will It's not interesting.

In the same way, if you are a distributor who is used to shipping hundreds or even thousands of products a day, and you ask him to sit in the store and make a living by selling one or two boxes of wine every day, he will definitely feel uncomfortable.

Although from a profit perspective, there is not much difference between the two.

This is true for selling wine, and it is also true for selling other products.

How to find suitable distributors for dealers?

How to make distributors willing to sell goods for manufacturers and dealers?

How to ensure the profit balance between dealers and distributors?

And most importantly, how to control distributors?

Wu Guohong proposed that manufacturers should dominate the distributor's product structure and supply and monopolize the distributor's category management.

After a year of business operation for a distributor, there are not many products that can bring 80% of the profit to the distributor. At most, there are only three or five products.

Some people may say that if the distributor opens such a large store and the daily retail business is so good, doesn't it generate profits?

Anyone who really does business knows that a distributor is happy if his retail business can keep his store rent. The majority of his profit source is still in the distribution of the core products he operates.

Therefore, what manufacturers need to do is to become dealers for their core profit sources, and control them by controlling their leading profits and the market on which the network depends.

Wu Guohong believes that the control of distributors is sometimes a relationship of mutual need. The more such control, the more harmonious the relationship, and the greater the rights that manufacturers can win. Therefore, helping distributors grow is, in a sense, helping the company itself to grow!

Controlling distributors means controlling a resource. The current consumption cultivation work has come to an end. When the inflection point of the product has appeared, the distributors can feed back the enterprise and help us realize the market blowout after the inflection point as soon as possible and seize the market as quickly as possible. Market share creates strong sales of products and earns the losses incurred in the early stage of market entry.

After listening to his long speech, Yang Fei only said one sentence: "I leave the market to you, I only look at the results. The time I give you is limited, three months! Is it enough?"

"Boss, one month is enough!" Wu Guohong straightened her waist and answered with high spirits.

"Very good!" Yang Fei nodded with satisfaction, "In order to cooperate with the establishment of the distribution system, the company is preparing to launch new products and new brands! At the same time, we will also launch an autumn publicity offensive!"

In this siege of Guangmingding, Yang Fei is ready to turn the tide!