The Richest Man Yang Fei

Yang Fei's greatest reliance is his precise grasp of certain trends in later generations.

However, with his appearance, the butterfly effect became more and more obvious, and everything became uncontrollable.

The southern factory could have lasted another one or two years, because Yang Fei's arrival completely changed the fate of the factory.

Just like a patient with cancer, he could have lingered and lived for a while. However, because of a bad cold, the cancer cells spread rapidly and accelerated the process of death.

Huge changes have also taken place in the Vitality Factory. After Yang Fei poached Wei Xinyuan and other veterans, the Vitality Factory experienced a surge, and the transfer of equity was also advanced two years.

These two factories could have survived until 1995.

Why did they all close down in 1995?

Because, after 1994, the domestic daily chemical industry will undergo earth-shaking changes.

The early 1990s was the golden period for the development of local laundry brands.

At that time, there were two major bases in the daily chemical industry, one was the old base of Shanghai, and the other was the Pearl River Delta where all the heroes came together.

Manufacturers such as Baimao, Langqi, Seagull, Vitality 28, and Panda successively launched new products such as enzyme-added laundry detergent and concentrated laundry detergent, and their development flourished for a while.

This rapid development model made Procter \u0026 Gamble, which has just entered the Chinese market, greedy and began to move.

At the end of 1993, Procter \u0026 Gamble and Beijin Daily Chemical No. 2 Factory, a subsidiary of Panda, jointly established Beijin Panda Procter \u0026 Gamble Washing Products Co., Ltd. Unfortunately, sales were not satisfactory. After more than a year, Procter \u0026 Gamble made another big move and introduced Tide laundry detergent. .

In 1994, Seagull, which was developing rapidly, was acquired by Henkel of Germany.

In other small manufacturers of regional nature, there are more bankruptcies and joint ventures.

All of this became even more unpredictable because of the intrusion of Yang Fei, a dark horse.

The entire industry began to reshuffle in advance.

The real purpose of foreign capital's aggressive acquisition of local brands is not to spend their money to promote our brand, on the contrary, after their acquisition, they harvested channels and hid the brand in the snow!

What foreign investors are interested in is the channel of local brands!

They exerted their efforts on their own brands, causing the market share of local brands to gradually shrink until they disappeared.

Procter \u0026 Gamble is doing such a thing, and Akio Takeda is also doing such a thing!

There was another major event in 1994——Chen Kaixuan established Libai Company.

At the beginning of Libai's establishment, it was a regional brand like Langqi in Huacheng, and it was not easy to sell after crossing the river.

And in the hot land of Huacheng, the battle of major brands is the most intense.

When 1994 just arrived, Yang Fei flew to Huacheng with his subordinates.

Choosing this time to come to Huacheng is to take the lead in paving the way and grabbing the market.

In Huacheng at this moment, Tide has not yet been introduced by Procter \u0026 Gamble, Libai has not been founded by Chen Kaixuan, the market is chaotic, and there are many small brands.

Jiebai's dealers in Huacheng have spread all over the province's cities and counties, but the sales volume in the country's largest market is not satisfactory.

Yang Fei led a team to participate in the daily necessities fair.

The booths of the expo have already been arranged by the staff.

Yang Fei came to the booth to have a look.

Although Jiebai is an emerging daily chemical company, it has quickly gained popularity. This time it participated in the expo and spent a lot of money to rent a prominent booth.

The expo is aimed at domestic and foreign investment.

The main purpose of Jiebai's participation in this meeting is to publicize.

Zhao Wenbo suggested: "Is the price of our natural soap powder too high? It is two or three times that of ordinary powder! If the low price dominates the market and the price is raised, will it be better?"

Yang Fei said: "Our regular powder is already the lowest price. Natural soap powder is aimed at mid-to-high-end consumers. You said soap powder is expensive? Then do you know how much Procter \u0026 Gamble Tide laundry detergent sells? They sell laundry detergent in a bag Powder, 400 grams, will sell for 7.8! Our white 500 grams,

Only sell for two bucks! "

"Tide? Procter \u0026 Gamble? It's not sold in China, right?" Zhao Wenbo asked suspiciously.

"Oh, yes, not yet. I converted the price based on their overseas selling price and exchange rate." Yang Fei said calmly, "Each product has a different positioning. We can't compare soap powder and It’s totally meaningless to compare the prices of ordinary fans at the same price.”

Zhao Wenbo said: "To open up sales, we can only advertise more."

Yang Fei smiled and said: "The idea is correct, Mr. Zhao, you can talk to the major TV stations and newspapers in Guandong Province, and sign the advertisement at the lowest price. Our advertisement must be broadcast in prime time Out! In addition to the prime time, other time periods, we also need to win a few advertising spots."

For Yang Fei, the advertising price during prime time in this era is not too expensive.

"Okay, boss." Zhao Wenbo is the vice president of marketing, and these things should be done by him.

Since the success of the Canton Fair, various trade fairs and expositions have emerged in an endless stream.

The General Merchandise Fair is right at the entrance of Yang Fei's business.

Although it was not a weekend, the venue was still crowded with people.

Yang Fei went to the venue to hang out.

Su Tong followed closely beside Yang Fei, while the Four King Kongs and Ma Feng followed closely, not disturbing the boss, but also being able to deal with emergencies at any time.

A stall selling washing powder in front caught Yang Fei's attention.

"Passing by, don't miss it, Boss, come here to buy? Look at our Libai washing powder! It's cheap and cheap!" A big man in his thirties, waving and yelling.

Yang Fei recognized him at a glance, this person is Chen Kaixuan, the founder of Libai Group.

Chen Kaixuan registered his own Libai brand trademark as early as 1991, but he did not have his own company, nor his own factory. OEM.

Before Yang Fei established the Meili Daily Chemical Factory, he also used OEM production.

"Hehe, in the world, there is no real good quality and low price at all. The raw materials, formula, labor, and cost of good things are much higher. How can it be cheap? If you buy genuine white natural soap powder, sell it for two yuan One pack, I believe what you said is high quality and low price." Yang Fei picked up a pack of washing powder, put it under his nose and smelled it, and shook his head.

Those who do this business can tell what raw materials it uses by smelling it, and even the importers of these raw materials.

Chen Kaixuan couldn't help laughing: "Who are you? You seem to know washing powder very well! This is a chemical product, produced by high-tech machines! Ordinary people don't understand!"

Yang Fei held back his laughter and said calmly: "The builders used in inferior washing powder are harmful to the human liver, and the surfactants can damage the stratum corneum of the skin. If you wash too many clothes by hand, your skin will become wrinkled and rough. In order to In pursuit of fragrance, too much synthetic essence is put in, the smell is very strong, and it will cause some people to be allergic. The fluorescent whitening agent itself is a toxic substance, and the manufacturer puts it too much in order to increase the appearance of the washing powder. These things, too much If it invades the human body, it will cause great harm to health. If you calculate it this way, it is really cheap and not beautiful!"

"Boss, are you here to make trouble?" Chen Kaixuan's expression changed, "The laundry detergents on the market all have such formulas, why don't you pick other people's thorns? Besides, our products, It conforms to the national standard! I can sue you for defamation and rumors!"

Yang Fei said: "Don't be nervous, I'm not from the Quality Inspection Bureau, and what I said just now was not aimed at you, it was purely out of feelings. I just want to ask you, why don't you sell really good products?"

Chen Kaixuan was startled, and recalling carefully, what Yang Fei said just now did not mention the specific brand, so it was really hard to question, so he asked: "Then I want to listen to you, what is a really good product? Mysterious ? Or Lonki?"