The Richest Man Yang Fei
Chapter 1780: Clever setup
Su Tong was amused by his expression: "You are the smartest person in the world! Tell me, what do you think? Don't make me play riddles, okay?"
Yang Fei said: "I guess Jiang Wen couldn't wait to report the laundry tablets to Gao Qin. They must feel that this is a big project, a high-tech product that can create a new era of washing, and can replace washing powder and laundry detergent." Liquid product!”
Su Tong said: "Isn't it?"
Yang Fei snorted coldly and said: "As long as they dare to put it into production, then I dare to say that they will lose as much as they invest!"
Su Tong said: "I'm getting more and more confused! What kind of medicine are you selling in your gourd?"
Yang Feidao: "In this world, people are inventing and creating all the time. I don't know how many patents are registered and how many new products are produced every day. However, what can really change the world, change people's living habits, can How many can replace the current products?”
Su Tong pursed his lips and smiled and said: "There must be very few. New products that want to replace old products will be difficult to be accepted unless they have absolute advantages."
Yang Fei said: "Even if you have an advantage, it will take a lot of time and money to develop the market and promote the product in the early stage. If you succeed, the counterfeiters will swarm you and share the market you have conquered. If you fail, you will gain nothing and you will have to swallow the bitter fruit yourself."
Su Tong said: "What about this laundry tablet product? Do you think it can be successful?"
Yang Fei shook his head: "It's hard to say. Even if there are some markets, they will be very narrow, and it is extremely difficult to develop the market in the early stage."
Su Tong said: "I understand, do you want to use Gao Qin's hand to test the market's reaction first?"
Yang Fei smiled and said: "Our laundry tablet product is only produced in samples in the laboratory, and it has been developed a long time ago, but it has never been put into factory production. Because I know that it is really difficult to open the market for this product. !”
Su Tong said: "I think this product should be a big seller. Others don't know how it is, but I am willing to buy it and give it a try."
Yang Fei said: "I guess you just gave it a try. After you try it, you will go back to the old product."
Su Tong said: "Why do you say that? Didn't you say this product is very good?"
Yang Fei said: "Any product has advantages and disadvantages."
Su Tong said: "Do laundry tablets also have shortcomings? I see you are boasting that they are magical."
Yang Fei laughed loudly: "I want to take advantage of Jiang Wen. In front of him, of course I will only talk about the benefits of laundry tablets. In fact, this product has inherent shortcomings."
As he spoke, he gave an example of the problems with laundry tablets:
One is poor detergency.
We all know that detergency is mainly achieved by surfactants and additives.
Laundry tablets just present surfactants and additives in the form of paper sheets, and the principle of decontamination and cleaning is still the same.
Laundry tablets are very light, only about 3 grams each. How much active agent can be contained in such a small volume?
Therefore, advertising is often very beautiful, but in actual use, it is not as good as imagined.
Second, the production cost is high.
The production of laundry tablets involves passing active substances through a carrier, that is, through a high-temperature roller similar to papermaking, into tablets. Many expensive raw materials that have nothing to do with washing are added to the formula, which results in very high production costs during processing. expensive.
A box of laundry tablets is not much, but it is several times more expensive than ordinary laundry detergent.
Coupled with the costs of R\u0026D, publicity, and advertising, ordinary people and people who can get by will not use it for a long time after trying it early.
The third is high energy consumption and high pollution.
To produce laundry tablets, a large amount of slurry needs to be evaporated and dried at high temperatures. The production site is filled with pungent fragrance. This is a high-energy-consuming and high-pollution production method that is inconsistent with the low-energy consumption and cold-processing technology encouraged by the country. In line with sustainable development.
Nowadays, the traditional production process of washing powder will be eliminated, and it is estimated that the country will not encourage this backward production method.
With these three inherent shortcomings, it is impossible for laundry tablets to become popular.
This is one of the reasons why Yang Fei has developed laundry tablets a long time ago but has not put them into mass production.
Another reason, as stated before, is that a large amount of money is invested in marketing promotion, but the effect is not necessarily significant, so the gain outweighs the loss.
Therefore, Yang Feicai openly revealed the secret of the group to Jiang Wen.
Because not only was Yang Fei not afraid of Jiang Wen stealing this technology, he even wanted Jiang Wen to steal it and then offer it to Gao Qin like a treasure.
With the new product of laundry tablets, Jiang Wen and Gao Qin will be convinced that Yang Fei has reached a cooperative relationship with Procter \u0026 Gamble.
Soldiers who, deception also.
The goal is to make your opponent unable to figure it out.
Do Beauty Group and Procter \u0026 Gamble cooperate?
It doesn't matter.
The important thing is that Gao Qin and SARS believe in it!
As long as they believe it, Yang Fei's purpose of doing this game will be achieved.
Because Yang Fei must buy time for himself.
During this period, Lao Yan will complete his layout in Europe.
And Yang Fei also needs time to prepare for the wedding.
A large wedding banquet with hundreds of tables of people cannot be held in a few days.
Therefore, Yang Feicai threw out "laundry tablets", a product that looked high-tech but was actually rubbish, to attract Gao Qin's attention and dispel the idea of SARS companies taking rash actions.
Jiang Wen fell into Yang Fei's plan.
Gao Qin was poisoned by Jiang Wen again.
After listening to Jiang Wen's suggestion, Gao Qin started investing in a "laundry tablet" production factory.
Jiang Wen also actively inquired about the formula and production process of laundry tablets.
It's a pity that Jiang Wen didn't have much opportunity to come into contact with Yang Fei's core secrets.
Jiang Wen didn't have a chance, so Yang Fei became anxious for him.
Gao Qin and Shasi Company must be kept busy!
Let them invest in the production of laundry tablets!
The SARS company arranged an undercover agent for Yang Fei.
Naturally, Yang Fei also arranged an informant at the SARS company.
Business competition is ruthless, cunning and unscrupulous.
In the business world, it is said that the winner takes all, and all means can be used. No matter arranging spies or stealing secrets, as long as you succeed, you will be the king!
The information Yang Fei received showed that the SARS company had taken no action at all!
Could it be that SARS Company thinks these laundry tablets are magical? Is it difficult to develop? Difficult to produce?
Yang Fei decided to do them a favor.
On this day, Jiang Wen was at Yang Fei's house, helping to write the wedding couplet.
Yang Fei's wedding was big, with many rooms for banquets, and a wedding couplet was posted on the door of every room.
Marriage couplets are broken down into main door couplets, head door couplets, double door couplets, side door couplets, back door couplets, kitchen couplets, nave couplets, ancestral terrace couplets, bridal chamber couplets, etc.
The couplets on each door must match the purpose of the room. Guests will know what the room is used for once they see it.
Jiang Wen is writing, with dragons and phoenixes dancing, writing couplets for the bridal chamber:
"The phoenix is singing, joining hands to become a mate, bringing joy to the corners of the eyes and brows;
Friendships with harp and harp are chatting side by side. There is a close friend in front of the lamp and under the moon. "
Yang Fei repeatedly praised the writing.
His phone rang, he answered the phone and said, "Mr. He, please send it over. I'm at home."
After a while, he answered the phone again and said, "Is that so? OK, I'll come over then."
Then, Yang Fei said to Jiang Wen: "Mr. Jiang, I need to go out for a while. When Mr. He comes over, please help to receive him."
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